Communicating Strategy

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Communicating Strategy

Author : Phil Jones
Publisher : Taylor & Francis
ISBN 13 : 1351950266
Total Pages : 198 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Communicating Strategy by : Phil Jones

Download or read book Communicating Strategy written by Phil Jones and published by Taylor & Francis. This book was released on 2017-03-02 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.' Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally.

Evaluation Strategies for Communicating and Reporting

Author : Rosalie T. Torres
Publisher : SAGE
ISBN 13 : 9780761927549
Total Pages : 388 pages
Book Rating : 4.9/5 (275 download)

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Book Synopsis Evaluation Strategies for Communicating and Reporting by : Rosalie T. Torres

Download or read book Evaluation Strategies for Communicating and Reporting written by Rosalie T. Torres and published by SAGE. This book was released on 2005 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluation Strategies for Communicating and Reporting has been thoroughly revised and updated creating 75% new material and 34 new case examples. The Second Edition provides worksheets and instructions for creating a detailed communicating and reporting plan based on audience needs and characteristics. Authors Rosalie T. Torres, Hallie Preskill, and Mary E. Piontek cover advances in technology including Web site communications, Web and videoconferencing, and Internet chat rooms. Also mentioned are several additional topics for consideration, including communicating and reporting for diverse audiences and for multi-site evaluations.

Technology Strategy Patterns

Author : Eben Hewitt
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492040827
Total Pages : 231 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Technology Strategy Patterns by : Eben Hewitt

Download or read book Technology Strategy Patterns written by Eben Hewitt and published by "O'Reilly Media, Inc.". This book was released on 2018-10-15 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technologists who want their ideas heard, understood, and funded are often told to speak the language of businessâ??without really knowing what that is. This bookâ??s toolkit provides architects, product managers, technology managers, and executives with a shared languageâ??in the form of repeatable, practical patterns and templatesâ??to produce great technology strategies. Author Eben Hewitt developed 39 patterns over the course of a decade in his work as CTO, CIO, and chief architect for several global tech companies. With these proven tools, you can define, create, elaborate, refine, and communicate your architecture goals, plans, and approach in a way that executives can readily understand, approve, and execute. This book covers: Architecture and strategy: Adopt a strategic architectural mindset to make a meaningful material impact Creating your strategy: Define the components of your technology strategy using proven patterns Communicating the strategy: Convey your technology strategy in a compelling way to a variety of audiences Bringing it all together: Employ patterns individually or in clusters for specific problems; use the complete framework for a comprehensive strategy

Digital Strategies for Powerful Corporate Communications

Author : Paul A. Argenti
Publisher : McGraw Hill Professional
ISBN 13 : 0071606033
Total Pages : 256 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Digital Strategies for Powerful Corporate Communications by : Paul A. Argenti

Download or read book Digital Strategies for Powerful Corporate Communications written by Paul A. Argenti and published by McGraw Hill Professional. This book was released on 2009-04-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.

Engaging Employees through Strategic Communication

Author : Mark Dollins
Publisher : Routledge
ISBN 13 : 1000461947
Total Pages : 228 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Engaging Employees through Strategic Communication by : Mark Dollins

Download or read book Engaging Employees through Strategic Communication written by Mark Dollins and published by Routledge. This book was released on 2021-10-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.

Communicating Causes

Author : Nicky Garsten
Publisher : Routledge
ISBN 13 : 1351022202
Total Pages : 290 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Communicating Causes by : Nicky Garsten

Download or read book Communicating Causes written by Nicky Garsten and published by Routledge. This book was released on 2018-06-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions. The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new ‘Fit to Partner Test’ and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China. Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.

Strategic Internal Communication

Author : Susanne Dahlman
Publisher : Routledge
ISBN 13 : 1000177416
Total Pages : 170 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Strategic Internal Communication by : Susanne Dahlman

Download or read book Strategic Internal Communication written by Susanne Dahlman and published by Routledge. This book was released on 2020-10-27 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is internal communication? What role does it play in contemporary organizations? What are the consequences of malfunctioning internal communication? There are many aspects of internal communication – work related, social, formal, informal, vertical, horizontal, between coworkers, between coworkers and managers, communication before and under organizational changes, internal crisis communications and so forth. We think of different forms of communication channels such as intranet, staff magazines, electronic billboards and internal television. This book interconnects these different parts and emphasizes the strategic value and importance of internal communication. We understand internal communication as an unused capital with a large potential for organizational success. Further, we understand internal communication as a basic prerequisite of organizations that is performed by all members of an organization – managers, coworkers and communication professionals. Traditionally, there has been too much emphasis on the work and function of communication professionals when internal communication is discussed, but most of the communication value is actually produced by managers and coworkers. However, communication professionals are the communication experts in organizations that strategically facilitate the organization. This book is based on a cooperation between Susanne Dahlman, senior communication consultant, and Mats Heide, Professor in Strategic Communication at Lund University. Hence, this book has a unique approach that covers both practical and academic aspects of internal communication. This book is a response to the demand for a book that covers the strategic aspects of internal communication in practice, and as such is ideal reading for both practitioners and advanced students.

Strategic Communication for Organizations

Author : Sara LaBelle
Publisher : University of California Press
ISBN 13 : 0520298527
Total Pages : 367 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Strategic Communication for Organizations by : Sara LaBelle

Download or read book Strategic Communication for Organizations written by Sara LaBelle and published by University of California Press. This book was released on 2020-02-11 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Strategic Communications for Nonprofits

Author : Kathy Bonk
Publisher : John Wiley & Sons
ISBN 13 : 0470181540
Total Pages : 208 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Strategic Communications for Nonprofits by : Kathy Bonk

Download or read book Strategic Communications for Nonprofits written by Kathy Bonk and published by John Wiley & Sons. This book was released on 2008-09-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

Crisis Communication Strategies

Author : Amanda Coleman
Publisher : Kogan Page Publishers
ISBN 13 : 1789662915
Total Pages : 222 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Crisis Communication Strategies by : Amanda Coleman

Download or read book Crisis Communication Strategies written by Amanda Coleman and published by Kogan Page Publishers. This book was released on 2020-05-03 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life. Crisis Communication Strategies is a must-have handbook which covers the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. It guides readers through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses. Crisis Communication Strategies equips readers to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Supported by case studies and examples from responses to events including the 2011 Norway terror attacks, the 2018 British Airways data breach, the 2017 Pepsi advert and the 2005 Hurricane Katrina New Orleans floods, the book explores the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it. Crisis Communication Strategies is the essential guide for PR and communication professionals to protecting your company and building true, long-term resilience.

Effective Strategies for Communicating Insights in Business

Author : Ross Jackson
Publisher :
ISBN 13 : 9781799858546
Total Pages : pages
Book Rating : 4.8/5 (585 download)

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Book Synopsis Effective Strategies for Communicating Insights in Business by : Ross Jackson

Download or read book Effective Strategies for Communicating Insights in Business written by Ross Jackson and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides relevant theoretical frameworks, critical and creative insights and the latest empirical research findings in communication approaches within organizations. It is written for professionals who aspire to improve their understanding of effective strategies for communicating insights within organizational contexts"--

Strategic Corporate Communication in the Digital Age

Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
ISBN 13 : 1800712669
Total Pages : 206 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Strategic Corporate Communication in the Digital Age by : Mark Anthony Camilleri

Download or read book Strategic Corporate Communication in the Digital Age written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2021-02-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.

Strategic Communications for Nonprofit Organizations

Author : Sally J. Patterson
Publisher : John Wiley & Sons
ISBN 13 : 0470442719
Total Pages : 292 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Strategic Communications for Nonprofit Organizations by : Sally J. Patterson

Download or read book Strategic Communications for Nonprofit Organizations written by Sally J. Patterson and published by John Wiley & Sons. This book was released on 2009-02-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

Communicating Projects

Author : Ms Ann Pilkington
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1472408322
Total Pages : 177 pages
Book Rating : 4.4/5 (724 download)

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Book Synopsis Communicating Projects by : Ms Ann Pilkington

Download or read book Communicating Projects written by Ms Ann Pilkington and published by Gower Publishing, Ltd.. This book was released on 2013-12-28 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every programme and project manager knows that they need interaction and engagement to be truly effective, but their understanding of what good communication looks like can vary. All too often people are put into communication roles without the necessary skills or experience. Whilst there are many texts on public relations and an increasing number on internal/employee communication, programme and project communication spans a number of disciplines and has its own requirements. Communicating Projects gives programme and project communicators a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process. The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined. If you accept the crucial role communication plays in securing project success then this book is a must-have guide for any project manager or anyone tasked with stakeholder engagement.

Strategic Corporate Communication

Author : Richard Stanton
Publisher : Bloomsbury Publishing
ISBN 13 : 1137544082
Total Pages : 210 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Strategic Corporate Communication by : Richard Stanton

Download or read book Strategic Corporate Communication written by Richard Stanton and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations. This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.

Show Me, Don't Tell Me

Author : Dave Holston
Publisher : HOW Books
ISBN 13 : 1440338973
Total Pages : 224 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Show Me, Don't Tell Me by : Dave Holston

Download or read book Show Me, Don't Tell Me written by Dave Holston and published by HOW Books. This book was released on 2015-07-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to strategic communication for stronger brands! Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated, bringing together marketing, public relations and internal communications. They are accountable through measurement, and they are accountable to their stakeholders, the various publics and their customers. In this book, author David Holston takes the daunting task of smart communication and makes it manageable in just four steps. Holston has worked in the areas of marketing, advertising, communication planning, design management and public affairs for leading organizations for the past 25 years. He is also a national speaker and the author of two additional books, The Strategic Designer: Tools and Techniques for Managing the Design Process and Design for Online Engagement: SEO, Content and Design Optimization for Editors and Designers. This indispensable guide provides you with a process for developing visual strategic communications that are sure to help your brands succeed.

Excellence in Communicating Organizational Strategy

Author : Donald P. Cushman
Publisher : State University of New York Press
ISBN 13 : 0791490351
Total Pages : 284 pages
Book Rating : 4.7/5 (914 download)

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Book Synopsis Excellence in Communicating Organizational Strategy by : Donald P. Cushman

Download or read book Excellence in Communicating Organizational Strategy written by Donald P. Cushman and published by State University of New York Press. This book was released on 2001-07-19 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effectively communicating an organization's strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, manufacturing, training, management, and leadership levels. This book explores each of these processes and provides case studies in the ways in which excellent organizations perform in each of these contexts. The essays focus on the what, when, where, and how aspects of excellence in communicating organizational strategy and explore effective practices in large organizations like Microsoft, medium-sized organizations like E-land, and small firms within the pharmaceutical industry.