Corporate Communication Identity Image And Social Responsibility

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Corporate Communication, Identity, Image, and Social Responsibility

Author :
Publisher : GRIN Verlag
ISBN 13 : 364061688X
Total Pages : 17 pages
Book Rating : 4.6/5 (46 download)

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Book Synopsis Corporate Communication, Identity, Image, and Social Responsibility by :

Download or read book Corporate Communication, Identity, Image, and Social Responsibility written by and published by GRIN Verlag. This book was released on 2010-05-07 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Griffith University, language: English, abstract: Diese Arbeit liefert Theorie zu den Themen Corporate Communication, Corporate Identity, Corporate Image und Corporate Social Responsibility. Zudem bereitet sie diese Themen für die Firma BMW auf. ... is about the organisation’s communication activities, its identity and image, as well as its CSR programme. [...] 2 Corporate communication activities and tools This section first defines corporate communication and secondly presents BMW’s current communication activities and tools. 2.1 Theory – Corporate Communication Corporate communication is a key factor for the success of an organisation. “By ‘corporate communication’ we mean the corporation’s voice and the images it projects of itself [...]” (Argenti & Forman, 2002, p. 4). According to Argenti and Forman (2002, p. 4), “corporate reputation, corporate advertising and advocacy, employee communications, investor relations, government relations, media management, and crisis communications” are part of corporate communication. [...] 4 Corporate Image This chapter defines corporate image and describes the image of BMW. 4.1 Theory – Corporate Image Corporate image is the stakeholders’ perception of an organisation. According to Argenti (2009), an organisation normally has different images because it has diverse constituencies with different point of views. “The corporate image comprises all the visual, verbal and behavioral elements that make up the organization. [...]. If managed effectively, it should protect the organization against competition [...].” (Howard, 1998, p.3). [...]

Contemplating Corporate Marketing, Identity and Communication

Author : Klement Podnar
Publisher : Routledge
ISBN 13 : 1317850696
Total Pages : 164 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Contemplating Corporate Marketing, Identity and Communication by : Klement Podnar

Download or read book Contemplating Corporate Marketing, Identity and Communication written by Klement Podnar and published by Routledge. This book was released on 2013-12-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.

Facets of Corporate Identity, Communication and Reputation

Author : Tc Melewar
Publisher : Routledge
ISBN 13 : 1134136129
Total Pages : 252 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Facets of Corporate Identity, Communication and Reputation by : Tc Melewar

Download or read book Facets of Corporate Identity, Communication and Reputation written by Tc Melewar and published by Routledge. This book was released on 2008-04-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pt. 1. Corporate identity -- pt. 2. Corporate communications -- pt. 3. Corporate reputation.

BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR

Author : Michael Kofler
Publisher : GRIN Verlag
ISBN 13 : 3640685156
Total Pages : 14 pages
Book Rating : 4.6/5 (46 download)

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Book Synopsis BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR by : Michael Kofler

Download or read book BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR written by Michael Kofler and published by GRIN Verlag. This book was released on 2010-08-19 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Griffith University, language: English, abstract: This assignment deals with corporate communication, corporate identity, corporate image, and corporate social responsibility. The assignment provides a lot of theory but also analyses the corporate communication, identity, image and CSR of BMW.

Corporate Communication, Identity, Image, and Social Responsibility

Author : Anonym
Publisher : GRIN Verlag
ISBN 13 : 3640616367
Total Pages : 33 pages
Book Rating : 4.6/5 (46 download)

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Book Synopsis Corporate Communication, Identity, Image, and Social Responsibility by : Anonym

Download or read book Corporate Communication, Identity, Image, and Social Responsibility written by Anonym and published by GRIN Verlag. This book was released on 2010-05-07 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Griffith University, language: English, abstract: Diese Arbeit liefert Theorie zu den Themen Corporate Communication, Corporate Identity, Corporate Image und Corporate Social Responsibility. Zudem bereitet sie diese Themen für die Firma BMW auf. ... is about the organisation's communication activities, its identity and image, as well as its CSR programme. [...] 2 Corporate communication activities and tools This section first defines corporate communication and secondly presents BMW's current communication activities and tools. 2.1 Theory - Corporate Communication Corporate communication is a key factor for the success of an organisation. "By 'corporate communication' we mean the corporation's voice and the images it projects of itself [...]" (Argenti & Forman, 2002, p. 4). According to Argenti and Forman (2002, p. 4), "corporate reputation, corporate advertising and advocacy, employee communications, investor relations, government relations, media management, and crisis communications" are part of corporate communication. [...] 4 Corporate Image This chapter defines corporate image and describes the image of BMW. 4.1 Theory - Corporate Image Corporate image is the stakeholders' perception of an organisation. According to Argenti (2009), an organisation normally has different images because it has diverse constituencies with different point of views. "The corporate image comprises all the visual, verbal and behavioral elements that make up the organization. [...]. If managed effectively, it should protect the organization against competition [...]." (Howard, 1998, p.3). [...]

Building Corporate Identity, Image and Reputation in the Digital Era

Author : T C Melewar
Publisher : Routledge
ISBN 13 : 1000382214
Total Pages : 399 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Building Corporate Identity, Image and Reputation in the Digital Era by : T C Melewar

Download or read book Building Corporate Identity, Image and Reputation in the Digital Era written by T C Melewar and published by Routledge. This book was released on 2021-07-29 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

Elgar Encyclopedia of Corporate Communication

Author : Klement Podnar
Publisher : Edward Elgar Publishing
ISBN 13 : 1802200878
Total Pages : 579 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Elgar Encyclopedia of Corporate Communication by : Klement Podnar

Download or read book Elgar Encyclopedia of Corporate Communication written by Klement Podnar and published by Edward Elgar Publishing. This book was released on 2024-03-14 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Author : T. Melewar
Publisher : Springer
ISBN 13 : 0230583229
Total Pages : 230 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Contemporary Thoughts on Corporate Branding and Corporate Identity Management by : T. Melewar

Download or read book Contemporary Thoughts on Corporate Branding and Corporate Identity Management written by T. Melewar and published by Springer. This book was released on 2008-10-23 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

Contemporary Perspectives on Corporate Marketing

Author : John M.T. Balmer
Publisher : Routledge
ISBN 13 : 1135100608
Total Pages : 204 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Contemporary Perspectives on Corporate Marketing by : John M.T. Balmer

Download or read book Contemporary Perspectives on Corporate Marketing written by John M.T. Balmer and published by Routledge. This book was released on 2013-07-24 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contribute to how companies manage their brands, image and corporate identities in the 21st Century. This book seeks to redress this balance and provide insights, via case studies or histories, on issues such as nation branding, managing multiple corporate identities during merger and acquisitions and establishing a company’s CSR and green image. Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary Perspectives on Corporate Marketing to offer the latest approaches and studies in these areas. As such, it will become a platform for developments in the field and serve as a respected reference resource for corporate marketing and corporate communication studies.

Revealing the Corporation

Author : John M. T. Balmer
Publisher : Psychology Press
ISBN 13 : 9780415284219
Total Pages : 388 pages
Book Rating : 4.2/5 (842 download)

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Book Synopsis Revealing the Corporation by : John M. T. Balmer

Download or read book Revealing the Corporation written by John M. T. Balmer and published by Psychology Press. This book was released on 2003 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original contributions contextualized by the editors' analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations. This new edition features a new introductory section to branding and public relations, contextualizing the rest of the volume new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined new readings and an updated Harvard style case study revised and updated commentary and analysis from the editors Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.

Creating Corporate Reputations : Identity, Image and Performance

Author : Grahame Dowling
Publisher : OUP Oxford
ISBN 13 : 019158892X
Total Pages : 322 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis Creating Corporate Reputations : Identity, Image and Performance by : Grahame Dowling

Download or read book Creating Corporate Reputations : Identity, Image and Performance written by Grahame Dowling and published by OUP Oxford. This book was released on 2000-12-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.

The Handbook of Communication and Corporate Reputation

Author : Craig E. Carroll
Publisher : John Wiley & Sons
ISBN 13 : 111833549X
Total Pages : 694 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis The Handbook of Communication and Corporate Reputation by : Craig E. Carroll

Download or read book The Handbook of Communication and Corporate Reputation written by Craig E. Carroll and published by John Wiley & Sons. This book was released on 2015-04-10 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation

Corporate marketing: insights and integration drawn from corporate branding corporate identity corporate communication and visual identification

Download Corporate marketing: insights and integration drawn from corporate branding corporate identity corporate communication and visual identification PDF Online Free

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1846630320
Total Pages : 192 pages
Book Rating : 4.8/5 (466 download)

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Book Synopsis Corporate marketing: insights and integration drawn from corporate branding corporate identity corporate communication and visual identification by :

Download or read book Corporate marketing: insights and integration drawn from corporate branding corporate identity corporate communication and visual identification written by and published by Emerald Group Publishing. This book was released on 2006 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Company Image

Author : Elinor Selame
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis The Company Image by : Elinor Selame

Download or read book The Company Image written by Elinor Selame and published by . This book was released on 1988-09-23 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.

Communicating Corporate Social Responsibility in the Digital Era

Author : Adam Lindgreen
Publisher : Routledge
ISBN 13 : 1317150635
Total Pages : 474 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Communicating Corporate Social Responsibility in the Digital Era by : Adam Lindgreen

Download or read book Communicating Corporate Social Responsibility in the Digital Era written by Adam Lindgreen and published by Routledge. This book was released on 2017-12-12 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.

Corporate Communication

Author : Klement Podnar
Publisher : Routledge
ISBN 13 : 1317619153
Total Pages : 419 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Corporate Communication by : Klement Podnar

Download or read book Corporate Communication written by Klement Podnar and published by Routledge. This book was released on 2014-11-13 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability. In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola. This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.

Corporate Communication

Author : Joep Cornelissen
Publisher : SAGE
ISBN 13 : 1526411822
Total Pages : 412 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Corporate Communication by : Joep Cornelissen

Download or read book Corporate Communication written by Joep Cornelissen and published by SAGE. This book was released on 2017-01-28 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, and additional case studies for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.