Corporate Blogging

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Corporate Blogging For Dummies

Author : Douglas Karr
Publisher : John Wiley & Sons
ISBN 13 : 9780470901472
Total Pages : 434 pages
Book Rating : 4.9/5 (14 download)

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Book Synopsis Corporate Blogging For Dummies by : Douglas Karr

Download or read book Corporate Blogging For Dummies written by Douglas Karr and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Publish and Prosper

Author : DL Byron
Publisher : Pearson Education
ISBN 13 : 013270496X
Total Pages : 360 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Publish and Prosper by : DL Byron

Download or read book Publish and Prosper written by DL Byron and published by Pearson Education. This book was released on 2006-06-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products. Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

Corporate Blogging in India

Author : Rajeev Karwal
Publisher : SCB Distributors
ISBN 13 : 8183282636
Total Pages : 135 pages
Book Rating : 4.1/5 (832 download)

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Book Synopsis Corporate Blogging in India by : Rajeev Karwal

Download or read book Corporate Blogging in India written by Rajeev Karwal and published by SCB Distributors. This book was released on 2015-05-22 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Blogging In India intends to consolidate developments in the area of business and corporate blogging. This title presents case studies from industries as diverse as technology and travel to financial services and SMEs to get an understanding of where corporate blogging is and where it is headed in times to come.

Strategies and Tools for Corporate Blogging

Author : John Cass
Publisher : Routledge
ISBN 13 : 1136361952
Total Pages : 242 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Strategies and Tools for Corporate Blogging by : John Cass

Download or read book Strategies and Tools for Corporate Blogging written by John Cass and published by Routledge. This book was released on 2007-06-07 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.

Strategies and Tools for Corporate Blogging

Author : Gene John Cass
Publisher : Routledge
ISBN 13 : 075068416X
Total Pages : 242 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Strategies and Tools for Corporate Blogging by : Gene John Cass

Download or read book Strategies and Tools for Corporate Blogging written by Gene John Cass and published by Routledge. This book was released on 2007 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showing how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies, this book provides tools for companies to interact with customers through blogging communities and to use resources effectively, as well as strategies for writing articles.

The Corporate Blogging Book

Author : Debbie Weil
Publisher : Piatkus Books
ISBN 13 : 9780749939939
Total Pages : 218 pages
Book Rating : 4.9/5 (399 download)

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Book Synopsis The Corporate Blogging Book by : Debbie Weil

Download or read book The Corporate Blogging Book written by Debbie Weil and published by Piatkus Books. This book was released on 2009 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you and your company need to know to join the blogosphere

Blogging to Drive Business

Author : Eric Butow
Publisher : Que Publishing
ISBN 13 : 9780789749949
Total Pages : 0 pages
Book Rating : 4.7/5 (499 download)

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Book Synopsis Blogging to Drive Business by : Eric Butow

Download or read book Blogging to Drive Business written by Eric Butow and published by Que Publishing. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more - building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr."--Back cover.

The Language of Corporate Blogs

Author : Katarzyna Fronczak
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527573451
Total Pages : 365 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis The Language of Corporate Blogs by : Katarzyna Fronczak

Download or read book The Language of Corporate Blogs written by Katarzyna Fronczak and published by Cambridge Scholars Publishing. This book was released on 2021-08-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a state-of-the-art account of corporate blogs as a new form of corporate communication studied from corpus-based and discourse perspectives. Using a range of analytical techniques to examine a large corpus of 500 randomly selected corporate blog posts, the book examines how language works in the novel and hybrid context of online communication at different levels of linguistic description, including vocabulary use (keywords), phraseology (lexical bundles), stance expression and the generic structure. The findings are interpreted in functional terms in this book in order to provide an overall characterization of this new and evolving corporate genre.

Blogging

Author : Jill Walker Rettberg
Publisher : John Wiley & Sons
ISBN 13 : 0745655963
Total Pages : 239 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Blogging by : Jill Walker Rettberg

Download or read book Blogging written by Jill Walker Rettberg and published by John Wiley & Sons. This book was released on 2013-08-20 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context. Scholars, students and bloggers will find a lively survey of blogging that contextualises blogs in terms of critical theory and the history of digital media. Authored by a scholar-blogger, the book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks and at how social networking sites like MySpace and Facebook incorporate blogging in their design. Specific kinds of blogs discussed include political blogs, citizen journalism, confessional blogs and commercial blogs.

The Corporate Blogging Book

Author : Debbie Weil
Publisher :
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Corporate Blogging Book by : Debbie Weil

Download or read book The Corporate Blogging Book written by Debbie Weil and published by . This book was released on 2006 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: So many blogs, so little time. Is it too late to start, now that the blogging craze has hit critical mass? Absolutely not! At first business blogging was ideal for free agents and entrepreneurs who needed a way to get their message out. Now the big guys are tapping into the blogging well. In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging and answers those all-important questions. In an informal and provocative style Weil explains the secret to creating an engaging and smart business blog.

Blogwild!

Author : Andy Wibbels
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Blogwild! by : Andy Wibbels

Download or read book Blogwild! written by Andy Wibbels and published by . This book was released on 2006 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for small businesses and nonprofits, this book is a funny, fast-results guide to business blogging.

The Corporate Blog as an Emerging Genre of Computer-mediated Communication

Author : Cornelius Puschmann
Publisher : Universitätsverlag Göttingen
ISBN 13 : 3941875558
Total Pages : 141 pages
Book Rating : 4.9/5 (418 download)

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Book Synopsis The Corporate Blog as an Emerging Genre of Computer-mediated Communication by : Cornelius Puschmann

Download or read book The Corporate Blog as an Emerging Genre of Computer-mediated Communication written by Cornelius Puschmann and published by Universitätsverlag Göttingen. This book was released on 2010 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chatrooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents.

Sustainable E-Business Management

Author : Matthew L Nelson
Publisher : Springer Science & Business Media
ISBN 13 : 364215140X
Total Pages : 180 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Sustainable E-Business Management by : Matthew L Nelson

Download or read book Sustainable E-Business Management written by Matthew L Nelson and published by Springer Science & Business Media. This book was released on 2010-07-30 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains selected papers from the e-Commerce and e-Business (SIGeBIZ) track at the 16th Americas Conference on Information Systems, AMCIS 2010, held in Lima, Peru, August 12-15, 2010. The 13 papers presented here were selected from 48 submissions and have been organized into three research lines: e-business models and information systems in financial markets, e-commerce use and design, and e-business research issues and methods.

Buzz Marketing with Blogs For Dummies

Author : Susannah Gardner
Publisher : John Wiley & Sons
ISBN 13 : 0764597140
Total Pages : 362 pages
Book Rating : 4.7/5 (645 download)

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Book Synopsis Buzz Marketing with Blogs For Dummies by : Susannah Gardner

Download or read book Buzz Marketing with Blogs For Dummies written by Susannah Gardner and published by John Wiley & Sons. This book was released on 2005-03-11 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!

Web Design and Marketing Solutions for Business Websites

Author : Kevin Potts
Publisher : Apress
ISBN 13 : 1430202629
Total Pages : 386 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Web Design and Marketing Solutions for Business Websites by : Kevin Potts

Download or read book Web Design and Marketing Solutions for Business Websites written by Kevin Potts and published by Apress. This book was released on 2007-11-25 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book teaches you all you need to know to create effective web sites for businesses of all sizes. It’s packed with useful tips and practical examples. First you are taken through the planning stage, including overall site structure, grouping content, using content and language effectively, and planning for accessibility. Next, you are shown how to effectively design the different parts of your site as well as how to add specialized improvements, including feedback forms and search functionality. The examples focus largely on CSS and HTML, but the principles are applicable to any site and some useful Flash examples are also provided.

Uses of Blogs

Author : Joanne Jacobs
Publisher : Peter Lang
ISBN 13 : 9780820481241
Total Pages : 282 pages
Book Rating : 4.4/5 (812 download)

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Book Synopsis Uses of Blogs by : Joanne Jacobs

Download or read book Uses of Blogs written by Joanne Jacobs and published by Peter Lang. This book was released on 2006 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook

Blogging Heroes

Author : Michael A. Banks
Publisher : John Wiley & Sons
ISBN 13 : 0470197390
Total Pages : 321 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Blogging Heroes by : Michael A. Banks

Download or read book Blogging Heroes written by Michael A. Banks and published by John Wiley & Sons. This book was released on 2008 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One of the true beauties and powers of blogs is that they can give voice to people who are not heard." —Frank Warren, PostSecret postsecret.blogspot.com "Don't write anything in a blog that you wouldn't say to someone face to face." —Scott McNulty, The Unofficial Apple Weblog www.tuaw.com "For me, the future of journalism is blogging." —Mary Jo Foley, All About Microsoft blogs.zdnet.com/microsoft/ "I do my best thinking via my blogs." —Chris Anderson, The Long Tail www.thelongtail.com "When I look out at the blogosphere, I don't see lots of inconsequential blogs. I see lots of possibility." —Gina Trapani, Lifehacker www.lifehacker.com why do they blog? It's addictive. It consumes an incredible amount of time, energy, and effort. It is their passion. And these bloggers wouldn't have it any other way. Among more than 102,000,000 blogs, a few stand out as influential, ground-breaking, and singularly successful. These thirty bloggers have been featured in Wired magazine, Popular Science, and on CNN, NPR, MSNBC, and 20/20. In one-on-one conversations with Michael A. Banks, these innovative, creative thinkers have shared their tactics, their philosophies, what drives them, how they mine for subject matter, and their personal secrets for success. Come and learn from the masters.