Blogging to Drive Business

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Author :
Publisher : Que Publishing
ISBN 13 : 0133103587
Total Pages : 401 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis Blogging to Drive Business by : Eric Butow

Download or read book Blogging to Drive Business written by Eric Butow and published by Que Publishing. This book was released on 2012-09-25 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLOGGING TO DRIVE BUSINESS USE BLOGGING TO SUPERCHARGE SALES, CUSTOMER LOYALTY, INNOVATION, AND PROFITS Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Starbucks, ING Direct, Procter & Gamble, and Tumblr. WHATEVER YOUR ROLE IN THE BUSINESS, YOU’LL LEARN HOW TO: Launch a blog that truly represents the best of your business Create a comprehensive, long-term blogging strategy to maximize the return on investment (ROI) from your blog Staff your blogging initiative Integrate blogs with other offline and online marketing programs, including social networking websites Use your blog to drive customers and prospects to the business Push up-to-the-minute information to customers via RSS Build a thriving online community—and learn from what it tells you Manage comments (and decide whether to have them) Operate successful contests and sweepstakes campaigns on your blog Utilize podcasts, vlogs, microblogging, and other new techniques Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web Track your blog performance, spot and respond to trends, and translate and report data you receive from your blog

Blogging to Drive Business

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Author :
Publisher : Pearson Education
ISBN 13 : 9780768694970
Total Pages : 192 pages
Book Rating : 4.6/5 (949 download)

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Book Synopsis Blogging to Drive Business by : Eric Butow

Download or read book Blogging to Drive Business written by Eric Butow and published by Pearson Education. This book was released on 2010-01-07 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits “To connect with today’s buyer, you need to stop pushing your message out and start pulling your customers in. And there is no better tool for this than the blog! Blogging to Drive Business is an essential guide for any business wishing to use a blog to attract a steady stream of inbound opportunities.” —Paul Dunay, Global Managing Director of Services and Social Marketing, Avaya Inc. Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more—building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek. Whatever your role in the business, you’ll learn how to: • Launch a blog that truly represents the best of your business • Create a comprehensive, long-term blogging strategy • Staff your blogging initiative • Integrate blogs with other offline and online marketing programs • Use your blog to drive customers and prospects to the business • Push up-to-the-minute information to customers via RSS • Build a thriving online community—and learn from what it tells you • Manage comments (and decide whether to have them) • Utilize podcasts, vlogs, microblogging, and other new techniques • Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web

Blogging to Drive Business

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Author :
Publisher :
ISBN 13 : 9780133103595
Total Pages : pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Blogging to Drive Business by : Eric Butow

Download or read book Blogging to Drive Business written by Eric Butow and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

They Ask, You Answer

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119610141
Total Pages : 357 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis They Ask, You Answer by : Marcus Sheridan

Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Corporate Blogging For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 9780470901472
Total Pages : 434 pages
Book Rating : 4.9/5 (14 download)

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Book Synopsis Corporate Blogging For Dummies by : Douglas Karr

Download or read book Corporate Blogging For Dummies written by Douglas Karr and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Blogging To Drive Business

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Author :
Publisher :
ISBN 13 :
Total Pages : 193 pages
Book Rating : 4.:/5 (12 download)

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Book Synopsis Blogging To Drive Business by : Eric Butow

Download or read book Blogging To Drive Business written by Eric Butow and published by . This book was released on 1900 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more-building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right cont.

Grow Your Blogging Business

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781548557867
Total Pages : 162 pages
Book Rating : 4.5/5 (578 download)

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Book Synopsis Grow Your Blogging Business by : Kerrie Legend

Download or read book Grow Your Blogging Business written by Kerrie Legend and published by Createspace Independent Publishing Platform. This book was released on 2017-06-26 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Pinterest? Pinterest is an incredible search engine tool that is perfect for bloggers and marketers to grow their businesses online. The trouble is, most website owners either do not have their Pinterest account set up correctly or are not using Pinterest to gain followers, grow their blog and get free website traffic. Imagine a situation or your life if you could... Grow your online traffic and social media following like you couldn't imagine in just an hour a week. Constantly draw in new clients and customers (not to mention traffic) who are excited to hear what you have to say and are more than willing to share it with their friends and followers. A blogger's dream, right?! Become the online leader in your area of expertise. Be the go-to person for in-the-know. Have a social media following that you can rely on to engage with you. To buy your products, services, etc. Have business growth without spending money on ads. Have orders come in and be able to pinpoint exactly where the traffic is coming from. Have extra hours in your day to create amazing content, engage with your audience and spend time enjoying life away from your blog, knowing it will continue growing even while you aren't working (maybe even sleeping!). Practically everything you do will become automated, and you can sit back, smile and go do other fun things. Kerrie Legend developed a course on Pinterest and is sharing her expertise on this amazing online resource so bloggers and marketers like you can benefit and grow. Learn how to design pins, automate using 3rd party services like Tailwind and BoardBooster, and use pins and boards strategically to get viral attention for your website.

Grow Your Lifestyle Blog Business

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781548556808
Total Pages : 166 pages
Book Rating : 4.5/5 (568 download)

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Book Synopsis Grow Your Lifestyle Blog Business by : Kerrie Legend

Download or read book Grow Your Lifestyle Blog Business written by Kerrie Legend and published by Createspace Independent Publishing Platform. This book was released on 2017-06-26 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Pinterest? Pinterest is an incredible search engine tool that is perfect for bloggers and marketers to grow their businesses online. The trouble is, most website owners either do not have their Pinterest account set up correctly or are not using Pinterest to gain followers, grown their blog and get free website traffic. Imagine a situation or your life if you could... Grow your online traffic and social media following like you couldn't imagine in just an hour a week. Constantly draw in new clients and customers (not to mention traffic) who are excited to hear what you have to say and are more than willing to share it with their friends and followers. A blogger's dream, right?! Become the online leader in your area of expertise. Be the go-to person for in-the-know. Have a social media following that you can rely on to engage with you. To buy your products, services, etc. Have business growth without spending money on ads. Have orders come in and be able to pinpoint exactly where the traffic is coming from. Have extra hours in your day to create amazing content, engage with your audience and spend time enjoying life away from your blog, knowing it will continue growing even while you aren't working (maybe even sleeping!). Practically everything you do will become automated, and you can sit back, smile and go do other fun things. Kerrie Legend developed a course on Pinterest and is sharing her expertise on this amazing online resource so bloggers and marketers like you can benefit and grow. Learn how to design pins, automate using 3rd party services like Tailwind and BoardBooster, and use pins and boards strategically to get viral attention for your website.

Content Rules

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Publisher : John Wiley & Sons
ISBN 13 : 1118283031
Total Pages : 320 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Content Rules by : Ann Handley

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2012-05-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

The B2B Social Media Book

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Publisher : John Wiley & Sons
ISBN 13 : 1118214307
Total Pages : 216 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The B2B Social Media Book by : Kipp Bodnar

Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Grow Your Mom Blog Business: Learn Pinterest Strategy

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781548556723
Total Pages : 0 pages
Book Rating : 4.5/5 (567 download)

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Book Synopsis Grow Your Mom Blog Business: Learn Pinterest Strategy by : Kerrie Legend

Download or read book Grow Your Mom Blog Business: Learn Pinterest Strategy written by Kerrie Legend and published by Createspace Independent Publishing Platform. This book was released on 2017-06-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Pinterest? Pinterest is an incredible search engine tool that is perfect for bloggers and marketers to grow their businesses online. The trouble is, most website owners either do not have their Pinterest account set up correctly or are not using Pinterest to gain followers, grow their blog and get free website traffic. Imagine a situation or your life if you could... Grow your online traffic and social media following like you couldn't imagine in just an hour a week. Constantly draw in new clients and customers (not to mention traffic) who are excited to hear what you have to say and are more than willing to share it with their friends and followers. A blogger's dream, right?! Become the online leader in your area of expertise. Be the go-to person for in-the-know. Have a social media following that you can rely on to engage with you. To buy your products, services, etc. Have business growth without spending money on ads. Have orders come in and be able to pinpoint exactly where the traffic is coming from. Have extra hours in your day to create amazing content, engage with your audience and spend time enjoying life away from your blog, knowing it will continue growing even while you aren't working (maybe even sleeping!). Practically everything you do will become automated, and you can sit back, smile and go do other fun things. Kerrie Legend developed a course on Pinterest and is sharing her expertise on this amazing online resource so bloggers and marketers like you can benefit and grow. Learn how to design pins, automate using 3rd party services like Tailwind and BoardBooster, and use pins and boards strategically to get viral attention for your website.

Publish and Prosper

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Author :
Publisher : Pearson Education
ISBN 13 : 013270496X
Total Pages : 267 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Publish and Prosper by : DL Byron

Download or read book Publish and Prosper written by DL Byron and published by Pearson Education. This book was released on 2006-06-01 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products. Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

Grow Your Author Business

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781548557577
Total Pages : 162 pages
Book Rating : 4.5/5 (575 download)

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Book Synopsis Grow Your Author Business by : Kerrie Legend

Download or read book Grow Your Author Business written by Kerrie Legend and published by Createspace Independent Publishing Platform. This book was released on 2017-06-26 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Pinterest? Pinterest is an incredible search engine tool that is perfect for bloggers and marketers to grow their businesses online. The trouble is, most website owners either do not have their Pinterest account set up correctly or are not using Pinterest to gain followers, grown their blog and get free website traffic. Imagine a situation or your life if you could... Grow your online traffic and social media following like you couldn't imagine in just an hour a week. Constantly draw in new clients and customers (not to mention traffic) who are excited to hear what you have to say and are more than willing to share it with their friends and followers. A blogger's dream, right?! Become the online leader in your area of expertise. Be the go-to person for in-the-know. Have a social media following that you can rely on to engage with you. To buy your products, services, etc. Have business growth without spending money on ads. Have orders come in and be able to pinpoint exactly where the traffic is coming from. Have extra hours in your day to create amazing content, engage with your audience and spend time enjoying life away from your blog, knowing it will continue growing even while you aren't working (maybe even sleeping!). Practically everything you do will become automated, and you can sit back, smile and go do other fun things. Kerrie Legend developed a course on Pinterest and is sharing her expertise on this amazing online resource so bloggers and marketers like you can benefit and grow. Learn how to design pins, automate using 3rd party services like Tailwind and BoardBooster, and use pins and boards strategically to get viral attention for your website.

Own Your Niche

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Publisher :
ISBN 13 : 9781935953289
Total Pages : 230 pages
Book Rating : 4.9/5 (532 download)

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Book Synopsis Own Your Niche by : Stephanie Chandler

Download or read book Own Your Niche written by Stephanie Chandler and published by . This book was released on 2012-01-31 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you've gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals. Own Your Niche is ideal for consultants, coaches, freelancers, health and wellness professionals, attorneys, doctors, authors, professional speakers, financial advisers, and other service-based businesses.

BLOGGING TO DRIVE BUSINESS

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Author :
Publisher :
ISBN 13 : 9788131745199
Total Pages : pages
Book Rating : 4.7/5 (451 download)

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Book Synopsis BLOGGING TO DRIVE BUSINESS by : BUTOW; BOLLWITT.

Download or read book BLOGGING TO DRIVE BUSINESS written by BUTOW; BOLLWITT. and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Flip Your Blog, Flip Your Life: How to Make Money from Home

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Author :
Publisher : KOKOSHUNGSAN®
ISBN 13 :
Total Pages : 103 pages
Book Rating : 4./5 ( download)

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Book Synopsis Flip Your Blog, Flip Your Life: How to Make Money from Home by : Shu Chen Hou

Download or read book Flip Your Blog, Flip Your Life: How to Make Money from Home written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of working long hours at a job that doesn't fulfill you? Do you dream of being your own boss and making a living doing something you love? If so, it's time to flip your blog and flip your life! Introducing "Flip Your Blog, Flip Your Life: How to Make Money from Home." This comprehensive guide will show you everything you need to know about starting a successful blog and monetizing it to make a sustainable income from home. With "Flip Your Blog, Flip Your Life," you'll learn how to choose a profitable niche, develop a content strategy that engages your audience, design a beautiful blog that stands out, and drive traffic to your site using proven techniques. You'll also discover different ways to monetize your blog, including advertising, sponsored content, digital products, physical products, services, membership sites, and more. Whether you're a seasoned blogger or just starting out, "Flip Your Blog, Flip Your Life" will help you take your blog to the next level and turn it into a profitable business. With step-by-step instructions and practical tips, you'll learn how to build a brand that resonates with your audience, create content that drives engagement, and monetize your blog in ways that align with your values. Don't settle for a life that doesn't fulfill you. Take control of your future and flip your blog to flip your life. Order "Flip Your Blog, Flip Your Life: How to Make Money from Home" today and start building the life you've always dreamed of.

Blog Marketing

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071479503
Total Pages : 338 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis Blog Marketing by : Jeremy Wright

Download or read book Blog Marketing written by Jeremy Wright and published by McGraw Hill Professional. This book was released on 2005-12-06 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. "Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions." -- John Battelle, Business 2.0