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Author : Owen W. Linzmayer
Publisher : No Starch Press
ISBN 13 : 1593270100
Total Pages : 341 pages
Book Rating : 4.5/5 (932 download)
Download or read book Apple Confidential 2.0 written by Owen W. Linzmayer and published by No Starch Press. This book was released on 2004 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronicles the best and the worst of Apple Computer's remarkable story.
Author : Jordan Ring
Publisher : Jordan Ring
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4./5 ( download)
Download or read book The Balance Point: Master the Work-Life Balance, Love What You do, and Become an Unstoppable Entrepreneur written by Jordan Ring and published by Jordan Ring. This book was released on 2020-01-28 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get Balance: Achieve Success, Wealth, and Happiness It’s possible to finally have it all without selling your soul to the hustle, neglecting family time, or missing out on life’s most precious moments. How do you choose between success at work and a thriving family life? How do you succeed at your business but still have a life outside of work? By discovering your unique Balance Point. With tools to master your mindset about work and home life, practical advice to learn how to be present in the moment, and a dose of good ol’ fashioned encouragement to keep you going, you’ll finally find the sweet spot in your work and life. This book is not a prescription on how to live a perfect life, but a window into what will give you contentment and success. You'll learn: Fifteen strategies to master work vs. play and how to embrace all life has to offer both at home and at work. How to maximize your Purpose and Passion: Your passion and purpose have an intersecting point. This book will show you how to find it. The power of the hustle and how it can be used for good and not just evil. Your health will suffer no more from countless hours hustling. You'll reach a center point and will be able to breathe freely yet again. The secret of the the 80% and the 20%: How to manage daily responsibilities but still crush your biggest life goals. How to reach your ultimate Potential but still find serene Contentment: You'll maximize your output and potential and still enjoy every moment. And many more tips on living out a balance life full of love, happiness, and massive success… This book shares a fictional story to start each chapter, and continues by providing solid advice to win on whichever side of the balance struggle you find yourself. Utilizing the provided Personal Balance Blueprint you'll follow along and create your own path to victory. This book is perfect for the entrepreneur, small business owner, or free thinker who wants to fulfill their purpose and maximize their potential, but also wants to enjoy every moment this wonderful life presents. Discover The Balance Point and find contentment, success, and long-term fulfillment waiting for you. Scroll up, click buy now, and find the ultimate Balance Point we all desperately need.
Author : Alan Cooper
Publisher : John Wiley & Sons
ISBN 13 : 1118766571
Total Pages : 724 pages
Book Rating : 4.1/5 (187 download)
Download or read book About Face written by Alan Cooper and published by John Wiley & Sons. This book was released on 2014-09-02 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design. This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The new full-color interior and unique layout better illustrate modern design concepts. The interaction design profession is blooming with the success of design-intensive companies, priming customers to expect "design" as a critical ingredient of marketplace success. Consumers have little tolerance for websites, apps, and devices that don't live up to their expectations, and the responding shift in business philosophy has become widespread. About Face is the book that brought interaction design out of the research labs and into the everyday lexicon, and the updated Fourth Edition continues to lead the way with ideas and methods relevant to today's design practitioners and developers. Updated information includes: Contemporary interface, interaction, and product design methods Design for mobile platforms and consumer electronics State-of-the-art interface recommendations and up-to-date examples Updated Goal-Directed Design methodology Designers and developers looking to remain relevant through the current shift in consumer technology habits will find About Face to be a comprehensive, essential resource.
Author : Glenn Fisher
Publisher : Harriman House Limited
ISBN 13 : 0857196952
Total Pages : 185 pages
Book Rating : 4.8/5 (571 download)
Download or read book The Art of the Click written by Glenn Fisher and published by Harriman House Limited. This book was released on 2018-10-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: - The single thing every great writer must do if they want to improve. - How anyone can learn to write a headline that will stop all potential customers in their tracks. - Where to find inspiration and how to feed ideas. - How you can get a customer physically nodding along with every word you write. - How to avoid waffle and make your copy more succinct. - How you can write irresistible offers than no one can refuse. - And much more! Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...
Author : Sarah Ban Breathnach
Publisher : Grand Central Publishing
ISBN 13 : 1538731746
Total Pages : 888 pages
Book Rating : 4.5/5 (387 download)
Download or read book Simple Abundance written by Sarah Ban Breathnach and published by Grand Central Publishing. This book was released on 2019-11-19 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt: In times of crisis, countless women have turned to Simple Abundance for comfort and joy -- and now this mega-bestselling guide is updated and expanded for everyone who loved the original book, as well as a new generation that needs it now more than ever. First published in 1995, Simple Abundancetopped the New York Times Bestseller list for over two years and is responsible for introducing two hugely popular concepts -- the "Gratitude Journal" and the term "Authentic Self." With daily inspirational meditations and reflections, the Simple Abundance phenomenon became a touchstone for a generation of women, helping them to reclaim their true selves, find balance during life's busiest moments, and rediscover what makes them truly happy. Simple Abundance's powerful messages are needed now more than ever, as we navigate the discord and stress instigated by a constant stream of "breaking news" cycles, and our 24/7 social media culture. Sarah Ban Breathnach has refreshed her bestselling phenomenon to address the needs of a new generation, with her signature candor, wit, and wisdom that made her a trusted and compassionate confidant for millions of women. A perennial classic whose time has come again, Sarah's work celebrates quiet joys, simple pleasures, and well-spent moments and reminds us how to find the beauty in the everyday.
Author : Gary B. Cohen
Publisher : McGraw Hill Professional
ISBN 13 : 0071639144
Total Pages : 225 pages
Book Rating : 4.0/5 (716 download)
Download or read book Just Ask Leadership: Why Great Managers Always Ask the Right Questions written by Gary B. Cohen and published by McGraw Hill Professional. This book was released on 2009-08-28 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: John T. Chain, Jr., rose from a second lieutenantto four-star general and led ournational missile defense program. Mike Harper led ConAgra Foods from$636 million to $20 billion in 20 years andincreased its stocks value 150 times over. Ask Gary Cohen what these remarkable leadershave in common and his answer will bestraightforward: They use questions to generatefresh ideas, inspire committed action, andbuild an army of forward-thinking leaders. In Just Ask Leadership, Cohen steers you awayfrom the all-too-common idea that if youdon’t assert yourself with strong statements,you will not be respected. On the contrary,statistics prove that 95 percent of employeesprefer to be asked questions rather than betold what to do. Involving employees andcolleagues in decision making processesbuilds an environment rich with energy, excitement,and innovative problem solving. Just Ask Leadership outlines not only specificquestions to ask in certain contexts, but alsohow to implement question-based leadershipas a whole. Learn how to Spend more time onlong-term goals—and lesson short-term crises Build a culture of accountability Create unity and trust throughoutyour workforce Steer decision making to the mostappropriate parties Develop rapport while instillingrespect When you ask questions, you show respect—and you are respected in turn. It is thatsimple. A combination of Cohen’s proven expertiseand interviews with nearly 100 highly effectiveleaders, Just Ask Leadership explains howto harness the power of questions to makeyour organization more competitive, moreprofitable, and a better place to work.
Author : Sarah Ban Breathnach
Publisher : Grand Central Publishing
ISBN 13 : 9781538735084
Total Pages : 0 pages
Book Rating : 4.7/5 (35 download)
Download or read book The Simple Abundance Journal of Gratitude written by Sarah Ban Breathnach and published by Grand Central Publishing. This book was released on 2019-12-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newly revised with a fresh introduction, updated quotes, and a charming, contemporary aesthetic. "Gratitude is the most passionate, transformative force in the Cosmos." This beautiful companion journal to the national bestseller Simple Abundance: A Daybook of Comfort and Joy, the mega-bestselling guide that has led so many women to live fulfilling, harmonious, and joyful lives, has been refreshed for fans of the original Simple Abundance Gratitude Journal -- and a whole new generation of journalers. The Simple Abundance Journal of Gratitude offers insight via uplifting, inspirational quotes and gives women a place to record their daily moments of gratitude. Through daily practice, this journal can help you embrace everyday epiphanies: profound moments of awe that forever alter your experience of the world.
Author : R. Alec Mackenzie
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814413382
Total Pages : 322 pages
Book Rating : 4.8/5 (144 download)
Download or read book The Time Trap written by R. Alec Mackenzie and published by AMACOM Div American Mgmt Assn. This book was released on 2009 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on twenty major obstacles to effective time management, a guide to using time well offers practical solutions to the problem.
Author : Nassim Nicholas Taleb
Publisher : Random House
ISBN 13 : 0425284638
Total Pages : 305 pages
Book Rating : 4.4/5 (252 download)
Download or read book Skin in the Game written by Nassim Nicholas Taleb and published by Random House. This book was released on 2018-02-27 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • A bold work from the author of The Black Swan that challenges many of our long-held beliefs about risk and reward, politics and religion, finance and personal responsibility In his most provocative and practical book yet, one of the foremost thinkers of our time redefines what it means to understand the world, succeed in a profession, contribute to a fair and just society, detect nonsense, and influence others. Citing examples ranging from Hammurabi to Seneca, Antaeus the Giant to Donald Trump, Nassim Nicholas Taleb shows how the willingness to accept one’s own risks is an essential attribute of heroes, saints, and flourishing people in all walks of life. As always both accessible and iconoclastic, Taleb challenges long-held beliefs about the values of those who spearhead military interventions, make financial investments, and propagate religious faiths. Among his insights: • For social justice, focus on symmetry and risk sharing. You cannot make profits and transfer the risks to others, as bankers and large corporations do. You cannot get rich without owning your own risk and paying for your own losses. Forcing skin in the game corrects this asymmetry better than thousands of laws and regulations. • Ethical rules aren’t universal. You’re part of a group larger than you, but it’s still smaller than humanity in general. • Minorities, not majorities, run the world. The world is not run by consensus but by stubborn minorities imposing their tastes and ethics on others. • You can be an intellectual yet still be an idiot. “Educated philistines” have been wrong on everything from Stalinism to Iraq to low-carb diets. • Beware of complicated solutions (that someone was paid to find). A simple barbell can build muscle better than expensive new machines. • True religion is commitment, not just faith. How much you believe in something is manifested only by what you’re willing to risk for it. The phrase “skin in the game” is one we have often heard but rarely stopped to truly dissect. It is the backbone of risk management, but it’s also an astonishingly rich worldview that, as Taleb shows in this book, applies to all aspects of our lives. As Taleb says, “The symmetry of skin in the game is a simple rule that’s necessary for fairness and justice, and the ultimate BS-buster,” and “Never trust anyone who doesn’t have skin in the game. Without it, fools and crooks will benefit, and their mistakes will never come back to haunt them.”
Author : Michael Solomon
Publisher : Flat World Knowledge
ISBN 13 : 0982043023
Total Pages : 316 pages
Book Rating : 4.9/5 (82 download)
Download or read book Launch! Advertising and Promotion in Real Time written by Michael Solomon and published by Flat World Knowledge. This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Author : Ted Turner
Publisher : Business Plus
ISBN 13 : 0446543365
Total Pages : 299 pages
Book Rating : 4.4/5 (465 download)
Download or read book Call Me Ted written by Ted Turner and published by Business Plus. This book was released on 2008-11-10 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Early to bed, early to rise, work like hell and advertise!" These words of fatherly advice helped shape Ted Turner's remarkable life, but they only begin to explain the colorful, energetic, and unique style that has made Ted into one of the most amazing personalities of our time. Along the way - among his numerous accomplishments - Ted became one of the richest men in the world, the largest land owner in the United States, revolutionized the television business with the creation of TBS and CNN, became a champion sailor and winner of the America's Cup, and took home a World Series championship trophy in 1995 as owner of the Atlanta Braves. An innovative entrepreneur, outspoken nonconformist, and groundbreaking philanthropist, Ted Turner is truly a living legend, and now, for the first time, he reveals his personal story. From his difficult childhood to the successful launch of his media empire to the catastrophic AOL/Time Warner deal, Turner spares no details or feelings and takes the reader along on a wild and sometimes bumpy ride. You'll also hear Ted's personal take on how we can save the world...share his experiences in the dugout on the day when he appointed himself as manager of the Atlanta Braves....learn how he almost lost his life in the 1979 Fastnet sailing race (but came out the winner)...and discover surprising details about his dealings with Fidel Castro, Mikhail Gorbachev, Jimmy Carter, Bill Gates, Jack Welch, Warren Buffett, and many more of the most influential people of the past half century. Ted also doesn't shrink from the darker and more intimate details of his life. With his usual frankness, he discusses a childhood of loneliness (he was left at a boarding school by his parents at the tender age of four), and the emotional impact of devastating losses (Ted's beloved sister died at seventeen and his hard-charging father committed suicide when Ted was still in his early twenties). Turner is also forthcoming about his marriages, including the one to Oscar-winning actress, Jane Fonda. Along the way, Ted's friends, colleagues, and family are equally revealing in their unique "Ted Stories" which are peppered throughout the book. Jane Fonda, especially, provides intriguing insights into Ted's inner drive and character. In Call Me Ted, you'll hear Ted Turner's distinctive voice on every page. Always forthright, he tells you what makes him tick and what ticks him off, and delivers an honest account of what he's all about. Inspiring and entertaining, Call Me Ted sheds new light on one of the greatest visionaries of our time.
Author : Alan Cooper
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 658 pages
Book Rating : 4.3/5 (91 download)
Download or read book About Face 3 written by Alan Cooper and published by John Wiley & Sons. This book was released on 2007 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at software developers, this book proposes the creation of a new profession of software design. The examples in the text are updated to reflect new platforms along with additional case studies where appropriate.
Author : Nick Marino
Publisher : Holy F*ck Tp
ISBN 13 : 9781632290977
Total Pages : 0 pages
Book Rating : 4.2/5 (99 download)
Download or read book Holy F*ck written by Nick Marino and published by Holy F*ck Tp. This book was released on 2015-05-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sister Maria has recruited two horny drug-fueled weirdos to stop the apocalypse. Their names? Jesus and Satan. Can these biblical frenemies help this nun with a gun defeat an army of pissed off mythological gods? Only one thing's for sure -- it's gonna be a wild ride Collecting the controversially-contagious Holy F*ck #1-4.
Author : Gerard Taylor
Publisher : Blue Snake Books
ISBN 13 : 158394141X
Total Pages : 145 pages
Book Rating : 4.5/5 (839 download)
Download or read book Capoeira Conditioning written by Gerard Taylor and published by Blue Snake Books. This book was released on 2005-12-08 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: A whole-body training program using exercises from the Brazilian martial art of capoeira—perfect for staying in shape and improving your cardiovascular fitness, strength, and agility The popularity of capoeira continues to rise as more people discover how useful—and fun—it can be for increasing agility and flexibility, as well as strength and endurance. Capoeira Conditioning is an illustrated guide to whole-body training based on this increasingly popular Brazilian martial art. Designed for all ages and all levels of experience, the book is a step-by-step training manual with photographs that guide users through every movement and sequence. Accompanying text gives special pointers and describes the fitness benefits of each individual technique. Capoeira Conditioning offers no-frills advice about nutrition, regularity of training, capoeira in relation to other sports, and capoeira conditioning for children, along with a simple Q&A section.
Author : Carmine Gallo
Publisher : McGraw Hill Professional
ISBN 13 : 0071636757
Total Pages : 287 pages
Book Rating : 4.0/5 (716 download)
Download or read book The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience written by Carmine Gallo and published by McGraw Hill Professional. This book was released on 2009-10-02 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal Bestseller! Updated to include Steve Jobs's iPad and iPad2 launch presentations “The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including: Develop a messianic sense of purpose Reveal the Conquering hero Channel your inner Zen Stage your presentation with props Make it look effortless With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. “No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.” —Rob Enderle, The Enderle Group “Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." —David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
Author : N. Hollis
Publisher : Springer
ISBN 13 : 1137365595
Total Pages : 226 pages
Book Rating : 4.1/5 (373 download)
Download or read book The Meaningful Brand written by N. Hollis and published by Springer. This book was released on 2016-04-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference.
Author : Lars Groth
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.3/5 ( download)
Download or read book Future Organizational Design written by Lars Groth and published by John Wiley & Sons. This book was released on 1999-08-25 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A major contribution to the field..." ." Gordon B. Davis, Honeywell Professor of Management Information Systems, Carlson School of Management, University of Minnesota, USA " "This book is required reading for anyone who wants to understand how and why computers influence organization structure. It established a conceptual foundation for the field, and examines the particular characteristics of the tools computer systems provide and what organizational impacts they can be expected to have. The conclusions are sometimes counter-intuitive, but always convincingly argued." Lee L. Gremillion, Partner, PricewaterhouseCoopers, USA "This is a superb source for people seeking to learn about organizational structure. Groth gives remarkable reasoning and interesting examples throughout the book. An exciting contribution" Kamar Singh, Project Manager, GE Aircraft Engines, Ohio, USA Lars Groth addresses a subject of key importance and takes a fresh and innovative look at the ways to build and develop organizations with the assistance of information technology. Five major examples are used to point out the road ahead for those aiming to improve existing organizations with the help of new technology, as well as explaining some significant properties inherent in organizations and information technology. For the first time, the interplay between organization structure and information technology is thoroughly analysed in the context of established organization theory. Through examination of existing models and taking into account the new possibilities offered by IT, this book will enable practising managers and consultants to look at their organizations and decide where the greatest, and least, opportunities lie. The book will also be highly relevant to MBA, MIS and Executive courses concerned with the relationship between organizations and IT.
