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Author : Owen W. Linzmayer
Publisher : No Starch Press
ISBN 13 : 1593270100
Total Pages : 341 pages
Book Rating : 4.5/5 (932 download)
Download or read book Apple Confidential 2.0 written by Owen W. Linzmayer and published by No Starch Press. This book was released on 2004 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronicles the best and the worst of Apple Computer's remarkable story.
Author : Sascha Schneiders
Publisher : Diplomica Verlag
ISBN 13 : 3842852215
Total Pages : 97 pages
Book Rating : 4.8/5 (428 download)
Download or read book Apple's Secret Of Success - Traditional Marketing Vs. Cult Marketing written by Sascha Schneiders and published by Diplomica Verlag. This book was released on 2011 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people’s life than one would care to admit. This is absolutely the reason why every company in the world wishes for a strong magnetic brand which can be defined as a “CULT BRAND”. They get repeatedly chosen over the competition. They bring higher prices than the competition. And if they are a strong enough brand their customers not only use their products, but evangelize them to the world. This project aims to analyze Apple’s marketing activities in order to figure out, what makes this company so successful. It adds to the traditional marketing theory, the new theory of “cult marketing” because traditional marketing delivers no approach to explain the behavior of cult brands. The phenomena of a Cult Brand are comparable to the patterns of a religion and Apple as well has strong believers. When it comes to their favorite brand, they enjoy telling who ever will listen how great it is and why they love it so much. People are camping in front of Apple’s stores just to get their latest innovative product. And if their Messiah, Steve Jobs, enters the stage to introduce a new product to thousands of viewers, he brings the house down. This book discusses Apple‘s unique Marketing Strategy and delivers a guidline on the Example of Apple of the needed conditions to convert an ordinary brand into a „CULT BRAND“.
Author : Jim Carlton
Publisher : Harper Collins
ISBN 13 : 0887309658
Total Pages : 482 pages
Book Rating : 4.8/5 (873 download)
Download or read book Apple written by Jim Carlton and published by Harper Collins. This book was released on 1998-10-21 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple Computer was once a shining example of the American success story. Having launched the personal computer revolution in 1977 with the first all-purpose desktop PC, Apple became the darling of the national business press and Wall Street. Yet by 1995, the company's change-the-world idealism had all but disappeared in a bitter internal struggle between warring camps. Raging internal mistakes, petty infighting, and gross mismanagement became Apple's hallmark, and today the company clings to a mere 3.7 percent share of the market it helped to create. Apple is the spellbinding account of what really went on behind closed doors, revealing the forces that dismantled this once great icon of American business.
Author : Zbigniew Stachniak
Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 0773581464
Total Pages : 225 pages
Book Rating : 4.7/5 (735 download)
Download or read book Inventing the PC written by Zbigniew Stachniak and published by McGill-Queen's Press - MQUP. This book was released on 2011 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inventing the PC details the invention and design of the MCM/70 computer and the prolonged struggle to bring it to market. Zbigniew Stachniak offers an insider's view of events on the front lines of pioneering work on personal computers. He shows what information and options PC pioneers had, how well they understood what they were doing, and how that understanding - or lack thereof - shaped both their engineering ingenuity and the indecisiveness and over-reaching ambition that would ultimately turn a very promising venture into a missed opportunity. Providing comprehensive historical background and rich photographic documentation, Inventing the PC tells the story of a Canadian company on the cutting-edge of the information age.
Author :
Publisher :
ISBN 13 : 9780997513820
Total Pages : pages
Book Rating : 4.5/5 (138 download)
Download or read book Designed by Apple in California written by and published by . This book was released on 2016-10-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dan Morrill
Publisher : Dan Morrill
ISBN 13 : 1439216738
Total Pages : 121 pages
Book Rating : 4.4/5 (392 download)
Download or read book Boom and Bust in the Blogosphere written by Dan Morrill and published by Dan Morrill. This book was released on 2009-01-05 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boom and Bust in the Blogosphere is a case study based book that looks atblog failure and blog success. If you want to blog, you want to read thisbook.
Author : Adam Lashinsky
Publisher : Business Plus
ISBN 13 : 1455512176
Total Pages : 138 pages
Book Rating : 4.4/5 (555 download)
Download or read book Inside Apple written by Adam Lashinsky and published by Business Plus. This book was released on 2012-01-25 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
Author : Charles Edge
Publisher : Apress
ISBN 13 : 1484238354
Total Pages : 455 pages
Book Rating : 4.4/5 (842 download)
Download or read book Build, Run, and Sell Your Apple Consulting Practice written by Charles Edge and published by Apress. This book was released on 2018-08-09 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting an app development company is one of the most rewarding things you’ll ever do. Or it sends you into bankruptcy and despair. If only there was a guide out there, to help you along the way. This book is your guide to starting, running, expanding, buying, and selling a development consulting firm. But not just any consulting firm, one with a focus on Apple. Apple has been gaining adoption in businesses ranging from traditional 5 person start ups to some of the largest companies in the world. Author Charles Edge has been there since the days that the Mac was a dying breed in business, then saw the advent of the iPhone and iPad, and has consulted for environments ranging from the home user to the largest Apple deployments in the world. Now there are well over 10,000 shops out there consulting on Apple in business and more appearing every day. Build, Run, and Sell Your Apple Consulting Practice takes you through the journey, from just an idea to start a company all the way through mergers and finally into selling your successful and growing Apple development business. What You'll Learn Create and deploy grassroots as well as more traditional marketing plans Engage in the community of developers and companies that will hire you and vice versa Effecively buy and sell your time and talents to grow your business while remaining agile Who This Book Is For Business owners looking to grow and diversify their companies as well as developers, engineers, and designers working on Apple apps who would like to branch out into starting their own consulting business.
Author :
Publisher : PediaPress
ISBN 13 :
Total Pages : 1165 pages
Book Rating : 4./5 ( download)
Download or read book Early Home Computers written by and published by PediaPress. This book was released on with total page 1165 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lauryn Evarts
Publisher : Macmillan
ISBN 13 : 1624140459
Total Pages : 178 pages
Book Rating : 4.6/5 (241 download)
Download or read book The Skinny Confidential written by Lauryn Evarts and published by Macmillan. This book was released on 2014-03-04 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive collection of lifestyle information, including tips on eating, exercising, and fashion.
Author : Michael B. Becraft
Publisher : Bloomsbury Publishing USA
ISBN 13 : 161069497X
Total Pages : 264 pages
Book Rating : 4.6/5 (16 download)
Download or read book Steve Jobs written by Michael B. Becraft and published by Bloomsbury Publishing USA. This book was released on 2016-11-21 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides extensive, comprehensive biographical information on one of technology's most important innovators—Steve Jobs. Steve Jobs was a visionary entrepreneur who contributed immeasurably to information technology, changing not only the way we do business but also the way we communicate and share information. His company, Apple, founded in 1976 with Steve Wozniak, eventually launched the Macintosh computer in 1984, with a graphical user interface that competed with the early versions of Microsoft Windows. This reference biography sheds light on Jobs's departure from Apple in 1985, his extraordinary comeback in 1997, and his innovations in the meantime, which included the founding of the computer animation company Pixar. Jobs and Apple went on to launch the iPod, iTunes, the iPhone, and the iPad. Author Michael Becraft has distilled the vast literature on Jobs into a concise but vivid portrait of the man, his vision, the controversies that have swirled around him, and his lasting impact on business, culture, and society. Arranged chronologically, the book includes extensive primary sources and is written to be accessible to a wide range of readers. Additionally, it incorporates images that heighten reader engagement, provides a timeline for referencing Jobs's achievements across his lifetime, and supplies an extensive bibliography for those seeking original source documents.
Author : Johan W. van de Gronden
Publisher : Edward Elgar Publishing
ISBN 13 : 1035318326
Total Pages : 619 pages
Book Rating : 4.0/5 (353 download)
Download or read book Competition Law in the EU written by Johan W. van de Gronden and published by Edward Elgar Publishing. This book was released on 2024-05-02 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly revised and updated second edition provides an enhanced understanding of EU competition law, exploring significant substantive and enforcement issues relating to antitrust, merger control, the Digital Markets Act and state aid law. While considering well-established doctrines and landmark judgements, the textbook also addresses recent developments such as digitalisation, sustainability and globalisation, and how these issues will influence future inquiry into competition law.
Author : Sue Thomas
Publisher : A&C Black
ISBN 13 : 1849662169
Total Pages : 272 pages
Book Rating : 4.8/5 (496 download)
Download or read book Technobiophilia written by Sue Thomas and published by A&C Black. This book was released on 2013-09-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are there so many nature metaphors - clouds, rivers, streams, viruses, and bugs - in the language of the internet? Why do we adorn our screens with exotic images of forests, waterfalls, animals and beaches? In Technobiophilia: Nature and Cyberspace, Sue Thomas interrogates the prevalence online of nature-derived metaphors and imagery and comes to a surprising conclusion. The root of this trend, she believes, lies in biophilia, defined by biologist E.O. Wilson as 'the innate attraction to life and lifelike processes'. In this wide-ranging transdisciplinary study she explores the strong thread of biophilia which runs through our online lives, a phenomenon she calls 'technobiophilia', or, the 'innate attraction to life and lifelike processes as they appear in technology'. The restorative qualities of biophilia can alleviate mental fatigue and enhance our capacity for directed attention, soothing our connected minds and easing our relationship with computers. Technobiophilia: Nature and Cyberspace offers new insights on what is commonly known as 'work-life balance'. It explores ways to make our peace with technology-induced anxiety and achieve a 'tech-nature balance' through practical experiments designed to enhance our digital lives indoors, outdoors, and online. The book draws on a long history of literature on nature and technology and breaks new ground as the first to link the two. Its accessible style will attract the general reader, whilst the clear definition of key terms and concepts throughout should appeal to undergraduates and postgraduates of new media and communication studies, internet studies, environmental psychology, and human-computer interaction. www.technobiophilia.com
Author : Newton Lee
Publisher : Springer
ISBN 13 : 3319172441
Total Pages : 489 pages
Book Rating : 4.3/5 (191 download)
Download or read book Counterterrorism and Cybersecurity written by Newton Lee and published by Springer. This book was released on 2015-04-07 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 9/11 to Charlie Hebdo along with Sony-pocalypse and DARPA's $2 million Cyber Grand Challenge, this book examines counterterrorism and cyber security history, strategies and technologies from a thought-provoking approach that encompasses personal experiences, investigative journalism, historical and current events, ideas from thought leaders and the make-believe of Hollywood such as 24, Homeland and The Americans. President Barack Obama also said in his 2015 State of the Union address, "We are making sure our government integrates intelligence to combat cyber threats, just as we have done to combat terrorism. In this new edition, there are seven completely new chapters, including three new contributed chapters by healthcare chief information security officer Ray Balut and Jean C. Stanford, DEF CON speaker Philip Polstra and security engineer and Black Hat speaker Darren Manners, as well as new commentaries by communications expert Andy Marken and DEF CON speaker Emily Peed. The book offers practical advice for businesses, governments and individuals to better secure the world and protect cyberspace.
Author : Stephen Coulthart
Publisher : Georgetown University Press
ISBN 13 : 1626167052
Total Pages : 270 pages
Book Rating : 4.6/5 (261 download)
Download or read book Researching National Security Intelligence written by Stephen Coulthart and published by Georgetown University Press. This book was released on 2019-11-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers in the rapidly growing field of intelligence studies face unique and difficult challenges ranging from finding and accessing data on secret activities, to sorting through the politics of intelligence successes and failures, to making sense of complex socio-organizational or psychological phenomena. The contributing authors to Researching National Security Intelligence survey the state of the field and demonstrate how incorporating multiple disciplines helps to generate high-quality, policy-relevant research. Following this approach, the volume provides a conceptual, empirical, and methodological toolkit for scholars and students informed by many disciplines: history, political science, public administration, psychology, communications, and journalism. This collection of essays written by an international group of scholars and practitioners propels intelligence studies forward by demonstrating its growing depth, by suggesting new pathways to the creation of knowledge, and by identifying how scholarship can enhance practice and accountability.
Author : Therese M. Shea
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1448869250
Total Pages : 129 pages
Book Rating : 4.4/5 (488 download)
Download or read book Steve Jobs and Apple written by Therese M. Shea and published by The Rosen Publishing Group, Inc. This book was released on 2012-07-15 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating biography tells the story of Steve Jobs, genius pioneer of the digital age, and his role in creating and building Apple, one of the world's most powerful, profitable, and innovative companies. In vivid, detailed chapters, the author describes the evolution of Apple from a start-up in the Jobs family garage to a company that has changed the way we all live, work, communicate, and are entertained today. Readers will enjoy following the twists and turns of one mans dramatic life story while also learning how computer technology and digital devices have evolved over the past fifty years. The book is a must-read for all people interested in technology, business, art, or design. It will also appeal to anyone curious about how today's digital world developed, explained through the story of one of the world's iconoclastic leaders.
Author : George Beahm
Publisher : St. Martin's Press
ISBN 13 : 1137451777
Total Pages : 224 pages
Book Rating : 4.1/5 (374 download)
Download or read book Steve Jobs' Life By Design written by George Beahm and published by St. Martin's Press. This book was released on 2014-05-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: On June 12, 2005, Steve Jobs gave his first—and only—commencement address, to the 114th graduating class at Stanford University, an audience of approximately 23,000. They witnessed history: Jobs' 22-minute prepared speech subsequently reached 26 million online viewers worldwide. It is by far the most popular commencement address in history, framed with "three stories" that succinctly summed up the most important lessons Jobs learned in life. Life-changing lessons, he explained, can only be connected when looking back, which he had done in preparation for his talk. Steve Jobs' Life by Design starts with Jobs' own words in the text of his talk and expands outward from there. In the address, Jobs gave us the dots, but he didn't have the luxury of time to connect them. So much about his life, his viewpoint, and his personal and business philosophies were mentioned but not explained. We know what he said, but what actually did he mean? What can we learn from him? This book connects those dots. We see Jobs' life and career through his own eyes, in context, and in proper perspective. His process of looking back illuminated his life—and by doing so, he serves as an inspiration to illuminate our lives as well.
