Cool Brands

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How Cool Brands Stay Hot

Author : Joeri Van Den Bergh
Publisher : Kogan Page Publishers
ISBN 13 : 074946805X
Total Pages : 288 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis How Cool Brands Stay Hot by : Joeri Van Den Bergh

Download or read book How Cool Brands Stay Hot written by Joeri Van Den Bergh and published by Kogan Page Publishers. This book was released on 2013-03-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.

CoolBrands - Around The World In 80 Brands

Author : Maarten Schäfer
Publisher : Maarten Schäfer
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4./5 ( download)

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Book Synopsis CoolBrands - Around The World In 80 Brands by : Maarten Schäfer

Download or read book CoolBrands - Around The World In 80 Brands written by Maarten Schäfer and published by Maarten Schäfer. This book was released on 2014-02-20 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: We travel the world... meet people with a vision and brands with a purpose. Here are their stories...

Cool Brands

Author : Liz Gogerly
Publisher : Lerner Publications
ISBN 13 : 0761377700
Total Pages : 36 pages
Book Rating : 4.7/5 (613 download)

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Book Synopsis Cool Brands by : Liz Gogerly

CoolBrands - "Around The World in 80 Brands"

Author : Maarten Schäfer
Publisher : Maarten Schäfer
ISBN 13 : 9490900001
Total Pages : 100 pages
Book Rating : 4.4/5 (99 download)

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Book Synopsis CoolBrands - "Around The World in 80 Brands" by : Maarten Schäfer

Download or read book CoolBrands - "Around The World in 80 Brands" written by Maarten Schäfer and published by Maarten Schäfer. This book was released on 2014-10-28 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...

The Routledge Companion to Identity and Consumption

Author : Ayalla Ruvio
Publisher : Routledge
ISBN 13 : 0415783062
Total Pages : 424 pages
Book Rating : 4.4/5 (157 download)

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Book Synopsis The Routledge Companion to Identity and Consumption by : Ayalla Ruvio

Download or read book The Routledge Companion to Identity and Consumption written by Ayalla Ruvio and published by Routledge. This book was released on 2013 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world's leading scholars regarding the interplay between identity and consumption. With chapters discussing the theory, research and practical implications of the relationships between identity and consumption, including, for example the way they change across our life span, this book will be a valuable reference source for students and academics from a variety of disciplines.

Cool BrandLeaders

Author : Marcel Knobil
Publisher :
ISBN 13 : 9780954153243
Total Pages : 142 pages
Book Rating : 4.1/5 (532 download)

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Book Synopsis Cool BrandLeaders by : Marcel Knobil

Download or read book Cool BrandLeaders written by Marcel Knobil and published by . This book was released on 2003 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cool brandleaders are brands that have become extremely desirable among many style leaders and influencers. They have a magic about them, signifying that users have an exceptional sense of taste and style. It's so difficult to become cool and so easy to lose it. that was founded with the aim of paying tribute to the UK's coolest brands. SuperBrands organisation and its eminent panel of judges hopes that people will gain a greater appreciation of the discipline of branding and a greater admiration for the brands themselves.

Kiplinger's Personal Finance

Author :
Publisher :
ISBN 13 :
Total Pages : 122 pages
Book Rating : 4./5 ( download)

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Book Synopsis Kiplinger's Personal Finance by :

Download or read book Kiplinger's Personal Finance written by and published by . This book was released on 2004-10 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics.

How Cool Brands Stay Hot

Author : Joeri Van Den Bergh
Publisher : Kogan Page Publishers
ISBN 13 : 0749477210
Total Pages : 312 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis How Cool Brands Stay Hot by : Joeri Van Den Bergh

Download or read book How Cool Brands Stay Hot written by Joeri Van Den Bergh and published by Kogan Page Publishers. This book was released on 2016-04-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, appealing brand. Featuring interviews with global marketing executives of successful brands such as the BBC, Converse, Coca-Cola, eBay and MasterCard along with case studies from companies including H&M, MTV and Diesel, it guides readers in developing the right strategies to leave a lasting business impact. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.

Fashion Brands

Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442996
Total Pages : 284 pages
Book Rating : 4.4/5 (429 download)

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Book Synopsis Fashion Brands by : Mark Tungate

Download or read book Fashion Brands written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2005 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.

CoolBrands - Around the World in 80 Brands

Author : Maarten Schäfer
Publisher : Maarten Schäfer
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4./5 ( download)

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Book Synopsis CoolBrands - Around the World in 80 Brands by : Maarten Schäfer

Download or read book CoolBrands - Around the World in 80 Brands written by Maarten Schäfer and published by Maarten Schäfer. This book was released on 2014-02-20 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...

Companies and Their Brands

Author :
Publisher :
ISBN 13 : 9780787689650
Total Pages : 2024 pages
Book Rating : 4.6/5 (896 download)

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Book Synopsis Companies and Their Brands by :

Download or read book Companies and Their Brands written by and published by . This book was released on 2007 with total page 2024 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cool Brands

Author : Liz Gogerly
Publisher : Lerner Publications
ISBN 13 : 0761388192
Total Pages : 36 pages
Book Rating : 4.7/5 (613 download)

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Book Synopsis Cool Brands by : Liz Gogerly

Download or read book Cool Brands written by Liz Gogerly and published by Lerner Publications. This book was released on 2012-01-01 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: From mobile phones to sportswear, branding makes some products so cool that people can't resist them. Make sure cool brands are on your radar! Inside you'll find these features: Star Story Discover the reason why Hello Kitty is the most successful cat in the world! Show Me Design a logo with the On the Radar guide. All About Branding can make or break a product—discover why!

Federal Securities Law Reporter

Author :
Publisher :
ISBN 13 :
Total Pages : 2220 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Federal Securities Law Reporter by :

Download or read book Federal Securities Law Reporter written by and published by . This book was released on 1941 with total page 2220 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cool Brandleaders

Author : Angela Pumphrey
Publisher :
ISBN 13 : 9780954751012
Total Pages : 152 pages
Book Rating : 4.7/5 (51 download)

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Book Synopsis Cool Brandleaders by : Angela Pumphrey

Download or read book Cool Brandleaders written by Angela Pumphrey and published by . This book was released on 2004 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cool BrandLeaders are brands that have become extremely desirable among many style leaders and influencers. They have a magic about them, signifying that users have an exceptional sense of taste and style. It's so difficult to become cool and so easy to lose it. This is the third edition of Cool BrandLeaders and is part of a pioneering and exciting programme that was founded with the aim of paying tribute to the UK's coolest brands. Through identifying these brands, and providing their case histories, the SuperBrands organisation and its eminent panel of judges hopes that people will gain a greater understanding and appreciation of the discipline of branding and a greater admiration for the brands themselves.

Creating Brand Cool

Author : Joan Abraham
Publisher : Routledge
ISBN 13 : 1000386368
Total Pages : 108 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Creating Brand Cool by : Joan Abraham

Download or read book Creating Brand Cool written by Joan Abraham and published by Routledge. This book was released on 2021-05-16 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today’s consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.

What Great Brands Do

Author : Denise Lee Yohn
Publisher : John Wiley & Sons
ISBN 13 : 111861125X
Total Pages : 278 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis What Great Brands Do by : Denise Lee Yohn

Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Good Is the New Cool

Author : Afdhel Aziz
Publisher : Simon and Schuster
ISBN 13 : 1682450473
Total Pages : 304 pages
Book Rating : 4.6/5 (824 download)

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Book Synopsis Good Is the New Cool by : Afdhel Aziz

Download or read book Good Is the New Cool written by Afdhel Aziz and published by Simon and Schuster. This book was released on 2016-10-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.