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Converged Media
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Book Synopsis Media Convergence and Deconvergence by : Sergio Sparviero
Download or read book Media Convergence and Deconvergence written by Sergio Sparviero and published by Springer. This book was released on 2017-10-20 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Sergio Sparviero, Corinna Peil, Gabriele Balbi and the other authors look into practices and realities of users in convergent media environments, ambiguities in the production and distribution of content, changes to the organization of media industries, the re-configuration of media markets, and the influence of policy and regulations. Primarily addressed to scholars and students in different fields of media and communication studies, Media Convergence and Deconvergence deconstructs taken-for-granted concepts and provides alternative and fresh analyses on one of the most popular topics in contemporary media culture. Chapter 1 is available open access under a CC BY 4.0 license at link.springer.com
Book Synopsis Converging Media, Diverging Politics by : Mike Gasher
Download or read book Converging Media, Diverging Politics written by Mike Gasher and published by Lexington Books. This book was released on 2005 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: What purpose does the news media serve in contemporary North American society? In this collection of essays, experts from both the United States and Canada investigate this question, exploring the effects of media concentration in democratic systems. Specifically, the scholars collected here consider, from a range of vantage points, how corporate and technological convergence in the news industry in the United States and Canada impacts journalism's expressed role as a medium of democratic communication. More generally, and by necessity, Converging Media, Diverging Politics speaks to larger questions about the role that the production and circulation of news and information does, can, and should serve. The editors have gathered an impressive array of critical essays, featuring interesting and well-documented case studies that will prove useful to both students and researchers of communications and media studies.
Book Synopsis Convergence Journalism by : Janet Kolodzy
Download or read book Convergence Journalism written by Janet Kolodzy and published by Rowman & Littlefield Publishers. This book was released on 2006-06-15 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Companion Site For at least a decade, media prognosticators have been declaring the death of radio, daily newspapers, journalistic ethics, and even journalism itself. But in Convergence Journalism_an introductory text on how to think, report, write, and present news across platforms_Janet Kolodzy predicts that the new century will be an era of change and choice in journalism. Journalism of the future will involve all sorts of media: old and new, niche and mass, personal and global. This text will prepare journalism students for the future of news reporting.
Book Synopsis Classification - Content Regulation and Convergent Media by : Australian Law Reform Commission
Download or read book Classification - Content Regulation and Convergent Media written by Australian Law Reform Commission and published by ALRC. This book was released on 2012 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Media Convergence and the Development Strategies of Radio and Television in China by : Peng Duan
Download or read book Media Convergence and the Development Strategies of Radio and Television in China written by Peng Duan and published by Springer Nature. This book was released on 2020-11-30 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.
Book Synopsis Your Brand, the Next Media Company by : Michael Brito
Download or read book Your Brand, the Next Media Company written by Michael Brito and published by Pearson Education. This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
Book Synopsis Media Convergence Handbook - Vol. 2 by : Artur Lugmayr
Download or read book Media Convergence Handbook - Vol. 2 written by Artur Lugmayr and published by Springer. This book was released on 2016-05-11 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
Book Synopsis Media Convergence Handbook - Vol. 1 by : Artur Lugmayr
Download or read book Media Convergence Handbook - Vol. 1 written by Artur Lugmayr and published by Springer. This book was released on 2015-11-20 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.
Book Synopsis Regulation, Governance and Convergence in the Media by : Peter Humphreys
Download or read book Regulation, Governance and Convergence in the Media written by Peter Humphreys and published by Edward Elgar Publishing. This book was released on 2018-08-31 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media convergence is often propounded as inevitable and ongoing. Yet much of the governance of the media sector’s key parts has developed along discrete evolutionary paths, mostly incremental in character. This volume breaks new ground through exploring a diverse range of topics at the heart of the media convergence governance debate, such as next generation networks, spectrum, copyright and media subsidies. It shows how reluctance to accommodate non-market based policy solutions creates conflicts and problems resulting in only shallow media convergence thus far.
Book Synopsis Media Convergence by : Graham Meikle
Download or read book Media Convergence written by Graham Meikle and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how everyday media such as Facebook, iTunes and Google can be understood in new ways for the 21st century through ideas of convergence. Key chapters explore the development of the internet, the rise of social media and the new opportunities for audiences to create, collaborate upon and share their own media.
Book Synopsis Innovations of China’s Mainstream Media Convergence by : Peng Duan
Download or read book Innovations of China’s Mainstream Media Convergence written by Peng Duan and published by Springer Nature. This book was released on 2022-03-11 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an exploration of the emerging change among the entire mediascape: the clear and distinct boundaries that used to demarcate media channels are gradually dissolved, and the widespread introduction and application of new communication technologies have brought both challenges and opportunities toward China. This is followed by a series of theoretical endeavor about the link between conventional media and new media. Drawing on President Xi Jinping’s guiding opinions regarding with media convergence, this book then analyzes the political task laid upon mainstream media in which challenges may be turned into opportunities. Given its conceptual focus and practical contribution, the book helps media professionals and related government agencies understand the wide variety of changes brought about by media convergence and the new direction for media development.
Book Synopsis De-Convergence of Global Media Industries by : Dal Yong Jin
Download or read book De-Convergence of Global Media Industries written by Dal Yong Jin and published by Routledge. This book was released on 2013-03-12 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convergence has become a buzzword, referring on the one hand to the integration between computers, television, and mobile devices or between print, broadcast, and online media and on the other hand, the ownership of multiple content or distribution channels in media and communications. Yet while convergence among communications companies has been the major trend in the neoliberal era, the splintering of companies, de-convergence, is now gaining momentum in the communications market. As the first comprehensive attempt to analyze the wave of de-convergence of the global media system in the context of globalization, this book makes sense of those transitions by looking at global trends and how global media firms have changed and developed their business paradigm from convergence to de-convergence. Jin traces the complex relationship between media industries, culture, and globalization by exploring it in a transitional yet contextually grounded framework, employing a political economic analysis integrating empirical data analysis.
Download or read book Videolised Society written by Jian Meng and published by Springer Nature. This book was released on 2023-12-26 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the development of video (especially short video, duan shipin) in China over the past few years, exploring how these videos engaged with China’s rapidly changing society, how they enriched existed theories of society, media and communication, and new theories to be extracted. The book offers a new, critical model for understanding the relationship between video, video theory, video industry and the State. This book sheds light on the overall description and explanation of the current socio-political, economic and cultural environment concerning the development of video (especially short video). It interprets the emergence of the “Social Videolization” through the subjects of media psychology, communication studies and cultural criticism, media industrial studies, sociology and anthropology.
Book Synopsis Media Organizations and Convergence by : Gracie Lawson-Borders
Download or read book Media Organizations and Convergence written by Gracie Lawson-Borders and published by Routledge. This book was released on 2006-08-15 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. This book explores the changes in communication technologies and the history of media segments and their evolutions as they adapt to global changes.
Book Synopsis Reform of Chinese Journalism Education Driven by Media Convergence by : Wen Cai
Download or read book Reform of Chinese Journalism Education Driven by Media Convergence written by Wen Cai and published by Taylor & Francis. This book was released on 2024-11-25 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the significant changes in Chinese journalism education in response to the rapid development of digital and new media technologies. It emphasizes the need for journalism education reform to keep pace with changing times and cultivate talents with an international outlook, innovative capabilities, and professional skills. It begins by exploring the concept of media convergence and its historical development, as well as the challenges and opportunities it presents for journalism and communication education. In particular, it explains how media convergence affects the demand for journalistic talent and changes the concept of journalism education in China. The author then presents practical examples of journalism education reform in China, including innovations in talent development models, curriculum reforms, and textbook improvements. A case study of reform practices in a top journalism school in China adds depth to the discussion of educational reform and core curriculum development. The author also discusses unresolved issues in journalism education reform, such as the scale of education, the positioning of talent cultivation, and the construction of faculty teams, and proposes solutions. The book will appeal to scholars and students of journalism education, journalism and new media, Chinese journalism, and Chinese studies.
Author :Great Britain: Parliament: House of Lords: Select Committee on Communications Publisher :The Stationery Office ISBN 13 :9780108550584 Total Pages :74 pages Book Rating :4.5/5 (55 download)
Book Synopsis Media Convergence by : Great Britain: Parliament: House of Lords: Select Committee on Communications
Download or read book Media Convergence written by Great Britain: Parliament: House of Lords: Select Committee on Communications and published by The Stationery Office. This book was released on 2013-03-27 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: The report Media Convergence (HL 154) suggests that recent discussions on media regulation have tended to miss the bigger picture, and vital issues have largely been left out of the debate. Media convergence includes: newspapers which are no longer just printed on paper, but also have websites with up-to-the-minute information, including videos that look like TV; broadcasters who beam signals to TV aerials or satellite dishes, but also have websites carrying articles which can look more like a printed page; and TV programs that can be viewed whenever is most convenient for the viewer. The Committee believes that these changes in convergence are profound and that the exisitng regulatory framework is inadequate. Recommendations for a new regulatory framework for media convergence include: (i) that the Government must ensure that forthcoming legislation is drafted in such a way as
Book Synopsis Social Media Strategy by : Keith A. Quesenberry
Download or read book Social Media Strategy written by Keith A. Quesenberry and published by Rowman & Littlefield. This book was released on 2024-02-12 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world. With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry’s up-to-date textbook goes beyond tips and tricks to systematically explore the unique qualities, challenges, and opportunities of social media. Students learn core principles and proven processes to build unique social media plans that integrate paid, earned, shared, and owned media based on business objectives, target audiences, big ideas, and social media categories. This classroom- and industry-proven text has been updated with a new infographics and concise reading sections with frequent tables, checklists, and templates. New and updated case studies in each chapter engage students in contemporary examples from small businesses, large corporations, and non-profit organizations. Focusing on cross-disciplinary strategic planning, content creation, and reporting, this accessible and highly practical text is an essential guide for students and professionals alike. Features: Each chapter includes a preview, chapter objectives, case studies, pull quotes, video links, bulleted lists, infographics, tables, and templates. Chapters end with a chapter checklist, key terms and definitions, and Experiential Learning sections with questions, exercises, and Discover and Explore activities. Keywords are bolded and defined in the text, at the end of each chapter, and in a comprehensive glossary. Template worksheets for key strategy components with business context examples. New to the Fourth Edition: Fully redesigned, robust graphics engage students visually. New figures include average online advertising costs, uses of AI in social media, and the latest generative AI integrations by company and platform. Fact sheets for each social media platform provide essential data for easy reference. Data includes daily and monthly user activity, main user demographics, advertising CPC and CPM, and content insights. Recurring College Cupcakes business example allows students to follow a strategic process in context. Appendix with a list of practical resources to keep students current in the world of social media, recommended professional certifications, personal branding, and a section on the negative effects of social media on mental health and society. Instructor Support Materials: https://textbooks.rowman.com/quesenberry4e Test banks Template worksheets Case Briefs Sample syllabi PowerPoint slides Student Flashcards Find additional templates and social media strategy updates on the author’s blog: https://www.postcontrolmarketing.com
