Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Contribution A Un Systeme De Retour Dexperience Base Sur Le Raisonnement A Partir De Cas Conversationnel
Download Contribution A Un Systeme De Retour Dexperience Base Sur Le Raisonnement A Partir De Cas Conversationnel full books in PDF, epub, and Kindle. Read online Contribution A Un Systeme De Retour Dexperience Base Sur Le Raisonnement A Partir De Cas Conversationnel ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Book Synopsis Conventions and Structures in Economic Organization by : Olivier Favereau
Download or read book Conventions and Structures in Economic Organization written by Olivier Favereau and published by Edward Elgar Publishing. This book was released on 2002 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book contributes to the current rapprochement between economics and sociology. It examines the fact that individuals use rules and interdependencies to forward their own interests, while living in social environments where everyone does the same. The authors argue that to construct durable organizations and viable markets, they need to be able to handle both. However, thus far, economists and sociologists have not been able to reconcile the relationship between these two types of constrains on economic activity." -- BOOK JACKET.
Download or read book Knowledge Assets written by Max H. Boisot and published by OUP Oxford. This book was released on 1998-04-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is now widely recognized that the effective management of knowledge assets is a key requirement for securing competitive advantage in the emerging information economy. Yet the physical and institutional differences between tangible assets and knowledge assets remain poorly understood. In the case of knowledge, the ownership and control of assets are becoming ever more separate, a phenomenon that is actually exacerbated by the phenomenon of learning. If we are to meet the challenges of the information economy, then we need a new approach to property rights based on a deeper theoretical understanding of knowledge assets. Max Boisot writes clearly and in accessible language providing some of the key building blocks which are needed for a theory of knowledge assets. He develops a powerful conceptual framework, the Information-Space or I-Space, for exploring the way knowledge flows within and between organizations. This framework will enable managers and students to explore and understand how knowledge and information assets differ from physical assets, and how to deal with them at a strategic level within their organizations.
Book Synopsis Information and Organization by : Mark Casson
Download or read book Information and Organization written by Mark Casson and published by OUP Oxford. This book was released on 2001 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information and Organization models the economy in terms of the flow of information rather than material goods. Instead of the adverserial exploitation of information gaps, it stresses the creative use of information in decision making.
Book Synopsis Plans and Situated Actions by : Lucille Alice Suchman
Download or read book Plans and Situated Actions written by Lucille Alice Suchman and published by Cambridge University Press. This book was released on 1987-11-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling case for the re-examination of interface design models is presented by this text's assertion that human behavior is not taken into account in the planning model generally favored by artificial intelligence.
Book Synopsis Translation and Meaning by : Marcel Thelen
Download or read book Translation and Meaning written by Marcel Thelen and published by Lodz Studies in Language. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents new and innovative ideas on the didactics of translation and interpreting. They include assessment methods and criteria, assessment of competences, graduate employability, placements, skills labs, the perceived skills gap between training and profession, the teaching of terminology, and curriculum design.
Book Synopsis Dialogue Analysis: Units, relations and strategies beyond the sentence by : Edda Weigand
Download or read book Dialogue Analysis: Units, relations and strategies beyond the sentence written by Edda Weigand and published by Walter de Gruyter. This book was released on 2011-07-13 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topic of this volume was discussed at a Round Table of the International Association for Dialogue Analysis (IADA) at the University of Bologna in March 1995. The Round Table was intended to make a scientific contribution in honour of the president's 65th birthday. The topic refers on the one hand to the central problem of 'Dialogue Analysis' which is to discover a new, communicatively functioning unit after having left behind the unit of the sentence which can be considered the unit par excellence of structural linguistics. On the other hand, it includes the manifold units, relations, and strategies, i.e. the specific problems of dialogue analysis.
Book Synopsis Handbook for Synthesizing Qualitative Research by : Margarete Sandelowski
Download or read book Handbook for Synthesizing Qualitative Research written by Margarete Sandelowski and published by Springer Publishing Company. This book was released on 2007 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Print+CourseSmart
Book Synopsis Information, Systems and Information Systems by : Peter Checkland
Download or read book Information, Systems and Information Systems written by Peter Checkland and published by John Wiley & Sons. This book was released on 1998 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information, Systems and Information Systems making sense of the field Peter Checkland and Sue Holwell Lancaster University, UK Science-based technology helps to shape our lives, and no technology is more powerful in this respect than that associated with information. But the emerging linked fields of information systems and information technology are still in a very confused state. There is a torrent of technical developments but the concepts which bring structure to the field and make sense of it lag behind. This book seeks to dispel that confusion, and aims to make sense of IS and IT as a whole. Conventional theory bears little relation to the experience most people have with computer-based systems in organizations. Based on real-world experiences in both the private and public sectors, this book from Peter Checkland and Sue Holwell tackles the subject afresh. Information, Systems and Information Systems provides a practice-based approach to the thinking needed to underpin provision of information support in organizations. Starting from fundamentals, the book develops a coherent account of the field. The book is thus a work of conceptual cleansing. It presents a well-argued and tested account of IS and IT which is both holistic and coherent. The sense-making models which emerge can encompass any particular assumptions about the nature of organizational reality and management, whether 'hard' functionalist or 'soft' interpretive ones, though the authors' sympathies are with the latter.
Book Synopsis Input and Interaction in Language Acquisition by : Clare Gallaway
Download or read book Input and Interaction in Language Acquisition written by Clare Gallaway and published by Cambridge University Press. This book was released on 1994-04-14 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language addressed to children, or 'Baby Talk', became the subject of research interest thirty years ago. Since then, the linguistic environment of infants and toddlers has been widely studied. Input and Interaction in Language Acquisition is an up-to-date statement of the facts and controversies surrounding 'Baby Talk', its nature and likely effects. With contributions from leading linguists and psychologists, it explores language acquisition in different cultures and family contexts, in typical and atypical learners, and in second and foreign language learners. It is designed as a sequel to the now famous Talking to Children, edited by Catherine Snow and Charles Ferguson, and Professor Snow here provides an introduction, comparing issues of importance in the field today with the previous concerns of researchers.
Book Synopsis Moments of Meeting by : Kenneth N. Cissna
Download or read book Moments of Meeting written by Kenneth N. Cissna and published by State University of New York Press. This book was released on 2012-02-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moments of Meeting tells the story of a uniquely important event in twentieth-century intellectual history, the 1957 public dialogue of philosopher Martin Buber and psychotherapist Carl Rogers, and explores the practical implications of that event for contemporary social and cultural theory. Supported by original historical research, close textual analysis, and a variety of interviews, the book illuminates the careers, theories, and practices of two of the last century's foremost scholars of dialogue, while it clarifies what they shared in common. Following a careful case study of the Buber-Rogers public conversation about the dynamics of dialogue itself, the authors conclude that public dialogue cannot be built primarily upon skillful technique. Instead, we must support settings and attitudes that enable unique "moments of meeting."
Book Synopsis Intercultural Competence by : Gerhard Neuner
Download or read book Intercultural Competence written by Gerhard Neuner and published by Council of Europe. This book was released on 2003-01-01 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Productive Multivocality in the Analysis of Group Interactions by : Daniel D. Suthers
Download or read book Productive Multivocality in the Analysis of Group Interactions written by Daniel D. Suthers and published by Springer Science & Business Media. This book was released on 2013-12-02 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key idea of the book is that scientific and practical advances can be obtained if researchers working in traditions that have been assumed to be mutually incompatible make a real effort to engage in dialogue with each other, comparing and contrasting their understandings of a given phenomenon and how these different understandings can either complement or mutually elaborate on each other. This key idea applies to many fields, particularly in the social and behavioral sciences, as well as education and computer science. The book shows how we have achieved this by presenting our study of collaborative learning during the course of a four-year project. Through a series of five workshops involving dozens of researchers, the 37 editors and authors involved in this project studied and reported on collaborative learning, technology enhanced learning, and cooperative work. The authors share an interest in understanding group interactions, but approach this topic from a variety of traditional disciplinary homes and theoretical and methodological traditions. This allows the book to be of use to researchers in many different fields and with many different goals and agendas.
Book Synopsis Meta-Study of Qualitative Health Research by : Barbara L. Paterson
Download or read book Meta-Study of Qualitative Health Research written by Barbara L. Paterson and published by SAGE. This book was released on 2001-06 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides step-by-step directions for how to conduct a meta-study, as well as recommendations for tools and standards for the application of this approach.
Book Synopsis Discourse as Social Interaction by : Teun A Van Dijk
Download or read book Discourse as Social Interaction written by Teun A Van Dijk and published by SAGE. This book was released on 1997-05-06 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second volume of this introduction to discourse studies focuses on the fundamental interactional, social, political and cultural functions of text and talk, and shows that discourse is not merely form and meaning, but also action.
Book Synopsis Computer-Aided Qualitative Data Analysis by : Udo Kelle
Download or read book Computer-Aided Qualitative Data Analysis written by Udo Kelle and published by SAGE. This book was released on 1995-07-20 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer-Aided Qualitative Data Analysis offers an invaluable guide to the rapidly developing arena of research practice. It will be essential reading for researchers and graduate students across the social sciences who are engaged in qualitative research.
Download or read book Politics written by Hendrik Hertzberg and published by Penguin. This book was released on 2005-06-28 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cause for jubilation: One of America’s wisest and most necessary voices has distilled what he knows about politics, broadly speaking, into one magnificent volume. Here at last are Henrik Hertzberg’s most significant, hilarious, and devastating dispatches from the American scene he has chronicled for four decades with an uncanny blend of moral seriousness, high spirits, and perfect rhetorical pitch. Politics is at once the story of American life from LBJ to GWB and a testament to the power of the written word in the right hands. In those hands, politics encompasses everyone from Jerry Garcia to Rush Limbaugh, every place from New Hampshire to Nicaragua, and everything from Playboy vs. Penthouse to Bush vs. Gore. Hendrik Hertzberg breaks down American politics into its component parts—campaigns, debates, rhetoric, the media, wars (cultural, countercultural, and real), high crimes and misdemeanors, the right, and more. Each section begins with a new piece of writing framing the subject at hand and contains the choicest, most illuminating pieces from his body of work. Politics is a tour of the defining moments of American life from the mid-’60s till the mid-’00s, a ride though recent American history with one of the most insightful and engaging guides imaginable, a writer who consistently makes us see more clearly and feel more deeply. “Politics is invaluable for all sorts of reasons—chief among them being decades of elegant writing in the service of surgical intelligence.”—Toni Morrison
