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Author :
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.3/5 (2 download)
Download or read book The National union catalog, 1968-1972 written by and published by . This book was released on 1973 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin Lindstrom
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author :
Publisher :
ISBN 13 :
Total Pages : 644 pages
Book Rating : 4.:/5 (321 download)
Download or read book The National Union Catalogs, 1963- written by and published by . This book was released on 1964 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 650 pages
Book Rating : 4.3/5 (91 download)
Download or read book National Union Catalog written by and published by . This book was released on 1973 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.
Author : Sven Boermeester
Publisher :
ISBN 13 : 9781949677072
Total Pages : pages
Book Rating : 4.6/5 (77 download)
Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Author :
Publisher :
ISBN 13 :
Total Pages : 350 pages
Book Rating : 4.3/5 (91 download)
Download or read book Guide to Microforms in Print written by and published by . This book was released on 1979 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 925107948X
Total Pages : 172 pages
Book Rating : 4.2/5 (51 download)
Download or read book The Ocean Challenge Badge written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2018-05-08 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ocean covers 70 percent of the Earth’s surface, and is essential for life on our planet – even for those of us who live nowhere near the sea! It provides us all with food and other materials that we need, regulates our climate and provides half of the oxygen we breathe. The ocean also offers us various means of transport and opportunities for recreation. People have long thought that the ocean was so wide and bountiful that it would go on supplying our needs forever, but this is not the case: human activities are causing significant damage to life in the ocean. People are often unaware of the problems created by this heavy reliance, as few of us have the opportunity to look beneath the surface of the sea and see the damage that our actions have caused. This is where the Ocean Challenge Badge comes in: let it take you on a journey to discover the ocean! It is packed with activities to help you learn about how the ocean works, the creatures that live in it, and just how important it is in our everyday lives. You will also discover how YOU can play a role in protecting our ocean for future generations. We hope you will be inspired to take the challenge and celebrate our ocean. So dive in and begin your aquatic discoveries!
Author : Grahame Dowling
Publisher : OUP Oxford
ISBN 13 : 019158892X
Total Pages : 322 pages
Book Rating : 4.1/5 (915 download)
Download or read book Creating Corporate Reputations : Identity, Image and Performance written by Grahame Dowling and published by OUP Oxford. This book was released on 2000-12-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.
Author : Don Montague
Publisher : Taylor & Francis
ISBN 13 : 9780419199106
Total Pages : 472 pages
Book Rating : 4.1/5 (991 download)
Download or read book Dictionary of Building and Civil Engineering written by Don Montague and published by Taylor & Francis. This book was released on 1996 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dual-language dictionary lists over 20,000 specialist terms in both French and English, covering architecture, building, engineering and property terms. It meets the needs of all building professionals working on projects overseas. It has been comprehensively researched and compiled to provide an invaluable reference source in an increasingly European marketplace.
Author : David Sims
Publisher : American University in Cairo Press
ISBN 13 : 1617978841
Total Pages : 560 pages
Book Rating : 4.6/5 (179 download)
Download or read book Egypt’s Desert Dreams written by David Sims and published by American University in Cairo Press. This book was released on 2018-09-18 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Egypt has placed its hopes on developing its vast and empty deserts as the ultimate solution to the country’s problems. New cities, new farms, new industrial zones, new tourism resorts, and new development corridors, all have been promoted for over half a century to create a modern Egypt and to pull tens of millions of people away from the increasingly crowded Nile Valley into the desert hinterland. The results, in spite of colossal expenditures and ever-grander government pronouncements, have been meager at best, and today Egypt’s desert is littered with stalled schemes, abandoned projects, and forlorn dreams. It also remains stubbornly uninhabited. Egypt’s Desert Dreams is the first attempt of its kind to look at Egypt’s desert development in its entirety. It recounts the failures of governmental schemes, analyzes why they have failed, and exposes the main winners of Egypt’s desert projects, as well as the underlying narratives and political necessities behind it, even in the post-revolutionary era. It also shows that all is not lost, and that there are alternative paths that Egypt could take.
Author : Henri Lefebvre
Publisher : U of Minnesota Press
ISBN 13 : 081665316X
Total Pages : 343 pages
Book Rating : 4.8/5 (166 download)
Download or read book State, Space, World written by Henri Lefebvre and published by U of Minnesota Press. This book was released on 2009 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making the political aspect of Lefebvre's work available in English for the first time, this book contains essays on philosophy, political theory, state formation, spatial planning, and globalization, as well as provocative reflections on the possibilities and limits of grassroots democracy under advanced capitalism.
Author : Dennis van der Veur
Publisher : Council of Europe
ISBN 13 : 9789287163936
Total Pages : 180 pages
Book Rating : 4.1/5 (639 download)
Download or read book Gender Matters written by Dennis van der Veur and published by Council of Europe. This book was released on 2007-01-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: "'Gender Matters' is a manual aimed to assist educators and youth leaders work on issues of gender and gender-based violence with young people. This publication presents theoretical information, methods and resources for education and training activities, along with concrete exercises that users can put into practice in their daily work. Violence is a serious issue which directly affects the lives of many young people. It often results in lasting damage to their well-being and integrity, putting even their lives at risk. Gender-based violence, including violence against women, remains a key human rights challenge in contemporary Europe and in the world. Working with young people on human rights education is one way of preventing gender-based violence from occurring. By raising awareness on why and how it manifests and exploring its impact on people and in society, gender-based violence will no longer go undetected. Gender really does matter, to women, to men, to young people - to all of us. This manual serves to explore these human rights issues and act upon them."--Book jacket.
Author : S. Zdatny
Publisher : Springer
ISBN 13 : 140398445X
Total Pages : 344 pages
Book Rating : 4.4/5 (39 download)
Download or read book Fashion, Work, and Politics in Modern France written by S. Zdatny and published by Springer. This book was released on 2006-05-13 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This history of coiffure in modern France illuminates a host of important twentieth-century issues: the course of fashion, the travails of small business in a modern economy, the complexities of labour reform, the failure of the Popular Front, the temptations of Pétainism, all accompanied by a parade of waves, chignons, and curls.
Author : Veit Arlt
Publisher : African Books Collective
ISBN 13 : 3905758709
Total Pages : 98 pages
Book Rating : 4.9/5 (57 download)
Download or read book Explorations in African History: Reading Patrick Harries written by Veit Arlt and published by African Books Collective. This book was released on 2015-06-12 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays documents the growth of African history as a discipline at the University of Basel since 2001. It thus pays tribute to fourteen years of research and teaching by Patrick Harries at the Department of History and the Centre for African Studies Basel. The Festschrift covers a broad range of topics from mine labour to missionary endeavour and the production of knowledge, reflecting some of his core research interests. The contributions engage with Patrick Harries oeuvre with reference to the authors own scholarship or vice-versa. Some directly address his publications while others take his teaching, correspondence, remarks or intellectual life more broadly as a point of reference. They all pay tribute to a brilliant and inspiring scholar, a great teacher and a kind person.
Author : Le Corbusier
Publisher : Courier Corporation
ISBN 13 : 0486315649
Total Pages : 322 pages
Book Rating : 4.4/5 (863 download)
Download or read book Towards a New Architecture written by Le Corbusier and published by Courier Corporation. This book was released on 2013-04-09 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneering manifesto by founder of "International School." Technical and aesthetic theories, views of industry, economics, relation of form to function, "mass-production split," and much more. Profusely illustrated.
Author : Pascal Bonnet
Publisher : Editions Quae
ISBN 13 : 2876143070
Total Pages : 318 pages
Book Rating : 4.8/5 (761 download)
Download or read book Dromadaires et chameaux, animaux laitiers written by Pascal Bonnet and published by Editions Quae. This book was released on 1998 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean-Jacques Lambin
Publisher : Bloomsbury Publishing
ISBN 13 : 1350305235
Total Pages : 676 pages
Book Rating : 4.3/5 (53 download)
Download or read book Market-Driven Management written by Jean-Jacques Lambin and published by Bloomsbury Publishing. This book was released on 2012-07-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
