Content The Atomic Particle Of Marketing

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Content - The Atomic Particle of Marketing

Author : Rebecca Lieb
Publisher : Kogan Page Publishers
ISBN 13 : 0749479760
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Content - The Atomic Particle of Marketing by : Rebecca Lieb

Download or read book Content - The Atomic Particle of Marketing written by Rebecca Lieb and published by Kogan Page Publishers. This book was released on 2017-06-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.

Valuable Content Marketing

Author : Sonja Jefferson
Publisher : Kogan Page Publishers
ISBN 13 : 0749473282
Total Pages : 328 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Valuable Content Marketing by : Sonja Jefferson

Download or read book Valuable Content Marketing written by Sonja Jefferson and published by Kogan Page Publishers. This book was released on 2015-07-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC.

The Definitive Guide to Strategic Content Marketing

Author : Lazar Dzamic
Publisher : Kogan Page Publishers
ISBN 13 : 0749482230
Total Pages : 289 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Definitive Guide to Strategic Content Marketing by : Lazar Dzamic

Download or read book The Definitive Guide to Strategic Content Marketing written by Lazar Dzamic and published by Kogan Page Publishers. This book was released on 2018-07-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters. Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it is mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, weaving together different voices to present a balanced view of the subject. Grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results, this book allows readers to cherry-pick the most useful aspects of each discussion according to their interests and apply it to their own marketing initiatives. With a foreword written by Tom Goodwin (author of Digital Darwinism and EVP, Head of Innovation at Zenith USA) and containing contributions from brands such as GE, General Motors, HSBC, Football Association, Diageo and Pernod Ricard, plus agencies including Oglivy Group UK, Havas, Zenith, Vizeum, Accenture, this book is a truly unique resource. Insight and contributions from A-list industry professionals and influencers, include: Tim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob, Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober Rose, David Berkowitz, Professors Mara Einstein, Mark Ritson and Douglas Rushkoff.

Advertising Impact and Controlling in Content Marketing

Author : Thomas Hörner
Publisher : Springer Nature
ISBN 13 : 3658405511
Total Pages : 263 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis Advertising Impact and Controlling in Content Marketing by : Thomas Hörner

Download or read book Advertising Impact and Controlling in Content Marketing written by Thomas Hörner and published by Springer Nature. This book was released on 2023-02-09 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content marketing is now a firmly established discipline in online marketing. But how exactly does content marketing work? What are the consequences for strategic content planning and what does valid content marketing controlling look like? This book goes beyond the usual tips on how to implement content marketing by asking what the fundamental effect of content marketing is on companies' customers and prospects. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms. With this book, marketing managers receive a theoretical foundation of the discipline of content marketing as well as numerous recommendations for successful implementation in companies.

Content Marketing

Author : Rebecca Lieb
Publisher : Que Publishing
ISBN 13 : 0789748371
Total Pages : 239 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Content Marketing by : Rebecca Lieb

Download or read book Content Marketing written by Rebecca Lieb and published by Que Publishing. This book was released on 2012 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Author : Joe Pulizzi
Publisher : McGraw Hill Professional
ISBN 13 : 1260026434
Total Pages : 272 pages
Book Rating : 4.2/5 (6 download)

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Book Synopsis Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by : Joe Pulizzi

Download or read book Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2017-09-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.

Powerful B2B Content

Author : Gay Flashman
Publisher : Kogan Page Publishers
ISBN 13 : 1789661005
Total Pages : 249 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Powerful B2B Content by : Gay Flashman

Download or read book Powerful B2B Content written by Gay Flashman and published by Kogan Page Publishers. This book was released on 2020-01-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman. Global audiences are sceptical about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even harder because buying decisions are more complicated and take much longer. Building brand trust and credibility requires time and effort. Addressing these changes, Powerful B2B Content will help readers understand the importance of building a brand narrative and demonstrates how successful organizations can create brand journalism that has influence and impact. Using the rigour of journalistic practices to construct content that is developed and crafted with a journalist's sensibility, this book will help any B2B company to ensure its stories are engaging and eye-catching, so they can develop trust and attract the attention of the right audiences. Building on many years' experience in award-winning newsrooms, Gay Flashman explains: - What makes a great story? - What audiences want to hear; - And shows the most effective ways to deliver it By demonstrating how to create focused content that is tailored to a B2B audience, this book will help any b2b marketers or communicators to listen, observe and understand their customer's goals, to deliver an experience customers know they can trust.

Content Marketing

Author :
Publisher : Bookboon
ISBN 13 : 8776819256
Total Pages : 50 pages
Book Rating : 4.7/5 (768 download)

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Book Synopsis Content Marketing by :

Download or read book Content Marketing written by and published by Bookboon. This book was released on with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Content Marketing In A Week

Author : Jane Heaton
Publisher : Teach Yourself
ISBN 13 : 1473608260
Total Pages : 128 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis Content Marketing In A Week by : Jane Heaton

Download or read book Content Marketing In A Week written by Jane Heaton and published by Teach Yourself. This book was released on 2016-03-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easier Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online. In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing. - Sunday: Adopt a content marketing mindset - Monday: Understand the different types of content - Tuesday: Develop your content marketing strategy - Wednesday: Get started with content planning - Thursday: Create compelling content - Friday: Get ready to share - Saturday: Learn how to measure success

Content Chemistry

Author : Andy Crestodina
Publisher :
ISBN 13 : 9780988336407
Total Pages : 0 pages
Book Rating : 4.3/5 (364 download)

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Book Synopsis Content Chemistry by : Andy Crestodina

Download or read book Content Chemistry written by Andy Crestodina and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.

The SAGE Handbook of Digital Marketing

Author : Annmarie Hanlon
Publisher : SAGE
ISBN 13 : 1529786460
Total Pages : 670 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Digital Marketing by : Annmarie Hanlon

Download or read book The SAGE Handbook of Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-10 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing

Particle Physics: a Very Short Introduction

Author : Frank Close
Publisher : Oxford University Press
ISBN 13 : 019287375X
Total Pages : 177 pages
Book Rating : 4.1/5 (928 download)

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Book Synopsis Particle Physics: a Very Short Introduction by : Frank Close

Download or read book Particle Physics: a Very Short Introduction written by Frank Close and published by Oxford University Press. This book was released on 2023-11-23 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the discovery of the Higgs boson, Frank Close has produced this major revision to his classic and compelling introduction to the fundamental particles that make up the universe.

Farewell to Reality

Author : Jim Baggott
Publisher : Open Road Media
ISBN 13 : 1453299149
Total Pages : 454 pages
Book Rating : 4.4/5 (532 download)

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Book Synopsis Farewell to Reality by : Jim Baggott

Download or read book Farewell to Reality written by Jim Baggott and published by Open Road Media. This book was released on 2013-08-06 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: From acclaimed science author Jim Baggot, a lively, provocative, and “intellectually gratifying” critique of modern theoretical physics (The Economist). Where does one draw the line between solid science and fairy-tale physics? Jim Baggott argues that there is no observational or experimental evidence for many of the ideas of modern theoretical physics: super-symmetric particles, super strings, the multiverse, the holographic principle, or the anthropic cosmological principle. Unafraid to challenge prominent theorists, Baggott offers engaging portraits of many central figures of modern physics, including Stephen Hawking, Paul Davies, John D. Barrow, Brian Greene, and Leonard Susskind. Informed, comprehensive, and balanced, Farewell to Reality discusses the latest ideas about the nature of physical reality while clearly distinguishing between fact and fantasy, providing essential and entertaining reading for everyone interested in what we know and don’t know about the nature of the universe and reality itself.

Case Studies on Contemporary Practices in Management & HR

Author : Umair Ahmed
Publisher : International Association for Educators and Researchers (IAER)
ISBN 13 : 1916301401
Total Pages : 180 pages
Book Rating : 4.9/5 (163 download)

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Book Synopsis Case Studies on Contemporary Practices in Management & HR by : Umair Ahmed

Download or read book Case Studies on Contemporary Practices in Management & HR written by Umair Ahmed and published by International Association for Educators and Researchers (IAER). This book was released on 2020-03-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case studies have been regarded and recognized as the best approach to learning practical aspects of business and management in the 21st century. They enable students to apply knowledge gained from class sessions to further their understanding. Case studies provide an opportunity for students to critically analyze an emerging business problem; understand the situation; highlight what went right and/or wrong and suggest measures that could potentially address the issue and prevent any reoccurring in the future. This book in your hands is a collection of case studies related to issues of contemporary nature. The editorial and review panel have had put dedicated efforts in choosing the cases keeping in view the current business, management and human resource issues faced by the majority of the organizations. The efforts were put with one aim, and that was to provide an excellent case collection for the teachers, students and readers in general. Diversity of the case studies is another strength of this book. The authors have written cases discussing business, management and human resource issues of different demographic locations/regions. This, as a result, makes this book a fine collection of international scenarios, enabling learners to enhance their professional decision-making skills with a global mindset. The case studies are useful for both undergraduate and graduate-level and are mainly derived from the authors` practice or past experience.

Hazardous Chemicals Handbook

Author : P A CARSON
Publisher : Elsevier
ISBN 13 : 008052379X
Total Pages : 378 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Hazardous Chemicals Handbook by : P A CARSON

Download or read book Hazardous Chemicals Handbook written by P A CARSON and published by Elsevier. This book was released on 2013-10-22 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summarizes core information for quick reference in the workplace, using tables and checklists wherever possible. Essential reading for safety officers, company managers, engineers, transport personnel, waste disposal personnel, environmental health officers, trainees on industrial training courses and engineering students. This book provides concise and clear explanation and look-up data on properties, exposure limits, flashpoints, monitoring techniques, personal protection and a host of other parameters and requirements relating to compliance with designated safe practice, control of hazards to people's health and limitation of impact on the environment. The book caters for the multitude of companies, officials and public and private employees who must comply with the regulations governing the use, storage, handling, transport and disposal of hazardous substances. Reference is made throughout to source documents and standards, and a Bibliography provides guidance to sources of wider ranging and more specialized information. Dr Phillip Carson is Safety Liaison and QA Manager at the Unilever Research Laboratory at Port Sunlight. He is a member of the Institution of Occupational Safety and Health, of the Institution of Chemical Engineers' Loss Prevention Panel and of the Chemical Industries Association's `Exposure Limits Task Force' and `Health Advisory Group'. Dr Clive Mumford is a Senior Lecturer in Chemical Engineering at the University of Aston and a consultant. He lectures on several courses of the Certificate and Diploma of the National Examining Board in Occupational Safety and Health. [Given 5 star rating] - Occupational Safety & Health, July 1994 - Loss Prevention Bulletin, April 1994 - Journal of Hazardous Materials, November 1994 - Process Safety & Environmental Prot., November 1994

Mr Tompkins in Paperback

Author : George Gamow
Publisher : Cambridge University Press
ISBN 13 : 1107604680
Total Pages : 209 pages
Book Rating : 4.1/5 (76 download)

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Book Synopsis Mr Tompkins in Paperback by : George Gamow

Download or read book Mr Tompkins in Paperback written by George Gamow and published by Cambridge University Press. This book was released on 2012-03-26 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since his first appearance over sixty years ago, Mr Tompkins has become known and loved by many readers as the bank clerk whose fantastic dreams lead him into a world inside the atom. This classic provides a delightful explanation of the central concepts in physics, from atomic structure to relativity.

The Road to Reality

Author : Roger Penrose
Publisher : Vintage
ISBN 13 : 0593315308
Total Pages : 1136 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis The Road to Reality by : Roger Penrose

Download or read book The Road to Reality written by Roger Penrose and published by Vintage. This book was released on 2021-06-09 with total page 1136 pages. Available in PDF, EPUB and Kindle. Book excerpt: **WINNER OF THE 2020 NOBEL PRIZE IN PHYSICS** The Road to Reality is the most important and ambitious work of science for a generation. It provides nothing less than a comprehensive account of the physical universe and the essentials of its underlying mathematical theory. It assumes no particular specialist knowledge on the part of the reader, so that, for example, the early chapters give us the vital mathematical background to the physical theories explored later in the book. Roger Penrose's purpose is to describe as clearly as possible our present understanding of the universe and to convey a feeling for its deep beauty and philosophical implications, as well as its intricate logical interconnections. The Road to Reality is rarely less than challenging, but the book is leavened by vivid descriptive passages, as well as hundreds of hand-drawn diagrams. In a single work of colossal scope one of the world's greatest scientists has given us a complete and unrivalled guide to the glories of the universe that we all inhabit. 'Roger Penrose is the most important physicist to work in relativity theory except for Einstein. He is one of the very few people I've met in my life who, without reservation, I call a genius' Lee Smolin