Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download content-marketing full books in PDF, epub, and Kindle. Read online content-marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Sepita Ansari
Publisher : MITP-Verlags GmbH & Co. KG
ISBN 13 : 3958450466
Total Pages : 248 pages
Book Rating : 4.9/5 (584 download)
Download or read book Content Marketing. Das Praxis-Handbuch für Unternehmen written by Sepita Ansari and published by MITP-Verlags GmbH & Co. KG. This book was released on 2017-04-21 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Gunelius
Publisher : John Wiley & Sons
ISBN 13 : 111809378X
Total Pages : 362 pages
Book Rating : 4.1/5 (18 download)
Download or read book Content Marketing For Dummies written by Susan Gunelius and published by John Wiley & Sons. This book was released on 2011-05-12 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
Author : Claudia Hilker
Publisher : Springer-Verlag
ISBN 13 : 3658138831
Total Pages : 241 pages
Book Rating : 4.6/5 (581 download)
Download or read book Content Marketing in der Praxis written by Claudia Hilker and published by Springer-Verlag. This book was released on 2017-04-07 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieses Fachbuch zeigt konkret, wie die neue Kommunikationsform Content-Marketing erfolgreich im Unternehmen implementiert werden kann. Es werden die Voraussetzungen geklärt sowie ein praktikabler Leitfaden zur Umsetzung entwickelt. Best-Practice-Beispiele aus einer Vielzahl von Branchen veranschaulichen den Weg, wie dieser neuer Vermarktungs-Ansatz, der die Inhalte und Kompetenzen des Produktanbieters in den Vordergrund stellt, die Marketing- und Sales-Kommunikation erfolgreich beleben kann.
Author : Max Mittelstaedt
Publisher : epubli
ISBN 13 : 3753162280
Total Pages : 130 pages
Book Rating : 4.7/5 (531 download)
Download or read book Content Marketing written by Max Mittelstaedt and published by epubli. This book was released on 2021-02-12 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suchen Sie auch nach einem einfachen Weg, Content Marketing in Ihr Unternehmen einzubinden? Wissen Sie um die zahllosen Vorteile, die ein professionelles Content Marketing für Ihr Unternehmen bedeutet? Oder wissen Sie vielleicht noch gar nicht so genau, was Sie mit der Erstellung professionellen Contents erreichen können? Social Media ist heutzutage eine vielgenutzte und vielversprechende Werbeplattform geworden. Die Zielgruppen der Unternehmen und damit Ihre potenziellen Kunden verbringen viel Zeit "online" mit dem Konsumieren dieser sozialen Netzwerke. Dabei bleibt vor allem derjenige Content in Erinnerung, der einen reellen Mehrwert bietet. Deshalb ist es für innovative, mit der Zeit gehende Unternehmen so wichtig auf diesen Zug aufzuspringen und sich eine Strategie für ein funktionierendes Content Marketing zurechtzulegen. Dieses Buch hilft Ihnen dabei zu verstehen, was Content Marketing ist und wie Sie es gewinnbringend für Ihr Unternehmen einsetzen können. Das erwartet Sie: ✓Was ist Content Marketing und welche Formen können auf welcher Social-Media-Plattform genutzt werden? ✓Wie wird erfolgreicher Content generiert? ✓Was versteht man unter dem Begriff Content Recycling? ✓Wieso lohnt sich ein Blog oder ein Podcast für das eigene Unternehmen? ✓und vieles mehr ... Kaufen Sie jetzt dieses Buch, um sofort besseren Content auf Social Media zu generieren und eine höhere Followerschaft, sowie mehr Kunden zu gewinnen!
Author : Joe Wilson Schaefer
Publisher : E.C. Publishing via PublishDrive
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.:/5 (661 download)
Download or read book Content Marketing written by Joe Wilson Schaefer and published by E.C. Publishing via PublishDrive. This book was released on 2018-11-13 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like your business to hit its Online Marketing goals and profit margins this year? Would you like to know a special marketing approach that's built strategically to boost today's business? If yes, read on... Studies have shown that in just the first 60 seconds of your day, Facebook receives over 4 million likes and about 350,000 tweets are posted on Twitter. That's how big content is being consumed each minute, hour and day of our lives. As the saying goes: Content is King. And yet what businesses often fail to acknowledge is that content can actually be leveraged so that one's products and services can be promoted using the strategic marketing approach known as Content Marketing. But how can this be achieved and how can we actually monetize content? It is important to find a reliable resource which would show you every step of the way how to better understand the strategies in order to drive profitable customer action. In this complete step-by-step guide, Content Marketing: Essential Guide to Learn Step-by-Step the Best Content Marketing Strategies to Attract your Audience and Boost Your Business, you will discover: - Eight proven ways on how to effectively monetize the content that you use when promoting your products and services - How to dramatically shift your thinking into the right Content Marketing mindset in properly leveraging its advantages to get ahead in your business - A comprehensive list of more than 40 website links and video resources to get you started right way with Content Marketing - Six reasons why Content Marketing is critical to your business or company's success - A step-by-step plan on how to connect your target niche with your Content Marketing for business success - How to effectively learn about your target audience for better Content Marketing - Nine strategic places to place your content online for your target audience to easily access - A comprehensive Content Marketing Plan for Successful Campaigns outlined in easy steps and complete detail Additional information that you'll discover: - Five Content Marketing Strategies for better customer reach and bigger profit opportunities - Seven critical mistakes to avoid in Content Marketing in order to save you time, money and online resources - Eight Secret Strategies on What Makes Great Content which leads to profit ...and much, much more! Added BONUS: - Includes a Bonus Chapter: "Integrating Content Marketing with Social Media Marketing" With easy-to-follow techniques and step-by-step details on each chapter to help you get results - even if you have basic knowledge of Content Marketing or Online Marketing or have never sold a product or service before using this approach, you will find strategies in this book that are both simple and practical to do to help your business or company reach that next level to achieve marketing success and increased profits. So if you want to promote your products and services using this effective Online Marketing approach that leverages content and aims to boost your business today, simply click on the "Buy Now" button to get started.
Author : Gavin Turner
Publisher : Erwin Ronel Cruz
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.:/5 (661 download)
Download or read book Content Marketing written by Gavin Turner and published by Erwin Ronel Cruz. This book was released on 2019-05-17 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to create content like BuzzFeed that turns a simple click into a money making sale for your business, then keep reading... Did you know, in just the first 60 seconds of your day... -87,500 tweets are posted on Twitter -3.8 Million Google searches are typed -1 Million people are logging into Facebook That ́s how big content is being consumed each minute every single day of people ́s lives. As the saying goes: "Content is King." Now the big question is how can you leverage content to make people buy from you? This is where the newest marketing approach known as Content Marketing comes in. Content Marketing uses strategic planning and posting content that sells and engages your audience which spells the difference between customer retention and missed sales. All you need to know is how to shoot your message like an arrow that your audience can ́t take off their chest. Gary Vee breaks it down: "You need to spend all of your time and energy on creating something that actually brings value to the people you're asking for money!" According to Pew Research, 77% of US Adults go online daily. This means you can reach 77% of a whole nation in one day... if you know how. It is time to discover the right roadmap to present your content and get the exposure you need to turn even a farmers shop into a worldwide company like Whole Foods Market. Author Gavin Turner knows what your audience wants and soon you will, too. In this complete step-by-step guide, Content Marketing: Proven Strategies to Attract an Engaged Audience Online with Great Content and Social Media to Win More Customers, Build your Brand and Boost your Business, you will discover: -Successful online content marketing strategies that big AAA companies use everyday -How one simple marketing step can rally your audience behind your mission and vision -Shortcuts to becoming an expert who can write content that sells and persuades -Quick start action steps that will instantly improve your content marketing results -The one concept you have to master to create more shares and likes than any other -Easy-to-implement step by step processes to keep you in control of your online footprint -Roadmaps and guidelines to building winning content marketing plans that no one else will ever tell you ...and much, much more! Added BONUSES: - Bonus 1: Includes a Bonus Chapter on how to create an effective 2-way marketing combination to leave all competitors behind - Bonus 2: Book preview on how to effectively promote your content on online platforms being used by more than 3 billion people Whether your business is small or big, a start-up or an established venture, the strategies contained in this book will make your companies name stick in everyone's head. Content marketing is the only marketing type for everyone. All it requires is your personal DNA, passion and a message to share. Scroll up and click the "Buy Now" button to instantly increase your sales by choosing the right content for your customer.
Author : Agata Krowinska
Publisher : Taylor & Francis
ISBN 13 : 1000987558
Total Pages : 189 pages
Book Rating : 4.0/5 (9 download)
Download or read book Digital Content Marketing written by Agata Krowinska and published by Taylor & Francis. This book was released on 2023-11-23 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.
Author : Rebecca Lieb
Publisher : Que Publishing
ISBN 13 : 0789748371
Total Pages : 239 pages
Book Rating : 4.7/5 (897 download)
Download or read book Content Marketing written by Rebecca Lieb and published by Que Publishing. This book was released on 2012 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).
Author : Sonja Jefferson
Publisher : Kogan Page Publishers
ISBN 13 : 0749473282
Total Pages : 328 pages
Book Rating : 4.7/5 (494 download)
Download or read book Valuable Content Marketing written by Sonja Jefferson and published by Kogan Page Publishers. This book was released on 2015-07-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC.
Author : Dan Farkas
Publisher : Taylor & Francis
ISBN 13 : 1000962695
Total Pages : 298 pages
Book Rating : 4.0/5 (9 download)
Download or read book Strategic Content Marketing written by Dan Farkas and published by Taylor & Francis. This book was released on 2023-10-11 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension. On reading, students will understand: The definition, purpose, and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing and how they are structured and used, including a special focus on digital and B2B content marketing How to create persuasive content and measure the effectiveness of content marketing The careers, associated competencies, and software technologies in the burgeoning field of content marketing. This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying content marketing, inbound marketing, marketing communications, digital and social media marketing, and public relations. In practice, the book is also highly valuable for practicing professionals studying for professional qualifications and looking to develop their skills. Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions.
Author : Laura Solomon
Publisher : American Library Association
ISBN 13 : 0838914365
Total Pages : 128 pages
Book Rating : 4.8/5 (389 download)
Download or read book The Librarian's Nitty-Gritty Guide to Content Marketing written by Laura Solomon and published by American Library Association. This book was released on 2016-06-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is content marketing? Simply put, it’s the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, “What’s in it for me?” Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing;explores methods of audience assessment;demonstrates how to optimize content for sharing;explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times;describes meaningful metrics for the library context;points out 5 common mistakes and how to avoid them;provides a template for creating personas; andincludes first-hand accounts from library marketers.Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Author : Anaam Tiwary
Publisher : Book Bazooka Publication
ISBN 13 : 8119934245
Total Pages : 161 pages
Book Rating : 4.1/5 (199 download)
Download or read book Content Marketing Fundamentals written by Anaam Tiwary and published by Book Bazooka Publication. This book was released on 2023-09-23 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content Marketing is an insightful and practical eBook designed to demystify the world of content marketing and empower businesses to optimize their strategies for brand growth and audience engagement. This comprehensive guide covers essential aspects of content marketing, from understanding its fundamentals to developing effective campaigns that resonate with target audiences. Key Highlights: 1. Foundations of Content Marketing: Delve into the core principles of content marketing, including defining your target audience, setting goals, and understanding the buyer's journey. 2. Crafting Compelling Content: Explore the art of creating captivating content that grabs attention, educates, and inspires action. Learn about various content types, storytelling techniques, and effective writing styles. 3. Content Strategy and Planning: Gain insights into creating a well-structured content strategy tailored to your brand's objectives. Understand the importance of editorial calendars, keyword research, and SEO strategies in driving organic traffic. 4. Distribution and Promotion Strategies: Discover the various channels and platforms to effectively distribute and promote your content, reaching a wider audience and maximizing engagement. 5. Measuring Success and Optimization: Learn how to measure the success of your content marketing efforts through key performance indicators (KPIs), analytics, and user feedback. Understand how to refine and optimize your strategy for improved results. 6. Building a Brand through Content Marketing: Explore the role of content marketing in shaping and enhancing your brand identity. Discover how to convey a consistent brand message that resonates with your target market. 7. Content Marketing Case Studies: Gain inspiration from real-world case studies showcasing successful content marketing campaigns across diverse industries. Understand the strategies and tactics that propelled these campaigns to success.
Author : Wendy Covey
Publisher : Greenleaf Book Group
ISBN 13 : 1632992868
Total Pages : 264 pages
Book Rating : 4.6/5 (329 download)
Download or read book Content Marketing, Engineered written by Wendy Covey and published by Greenleaf Book Group. This book was released on 2020-05-18 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency. Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.
Author : Stephanie Diamond
Publisher : John Wiley & Sons
ISBN 13 : 1119154545
Total Pages : 429 pages
Book Rating : 4.1/5 (191 download)
Download or read book Content Marketing Strategies For Dummies written by Stephanie Diamond and published by John Wiley & Sons. This book was released on 2016-01-26 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.
Author : Jane Heaton
Publisher : Hachette UK
ISBN 13 : 1473608260
Total Pages : 128 pages
Book Rating : 4.4/5 (736 download)
Download or read book Content Marketing In A Week written by Jane Heaton and published by Hachette UK. This book was released on 2016-03-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easier Content marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It's a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online. In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. Adopting a content marketing approach is certainly not a short term, quick win tactic. But the chances are it could make a big difference to the effectiveness of your marketing. - Sunday: Adopt a content marketing mindset - Monday: Understand the different types of content - Tuesday: Develop your content marketing strategy - Wednesday: Get started with content planning - Thursday: Create compelling content - Friday: Get ready to share - Saturday: Learn how to measure success
Author : Trevor Young
Publisher : Digital Citizen
ISBN 13 : 0648669610
Total Pages : 384 pages
Book Rating : 4.6/5 (486 download)
Download or read book Content Marketing for PR written by Trevor Young and published by Digital Citizen. This book was released on 2019-09-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization - Deepen the connection your brand has with consumers - Grow your influence within the industry you operate - Build familiarity and trust in the marketplace - Connect with the people who influence your clients and customers - Increase new business leads and sales - Reduce the customer’s buying cycle - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.
Author : Buddy Toe
Publisher : BoD – Books on Demand
ISBN 13 : 3756283801
Total Pages : 52 pages
Book Rating : 4.7/5 (562 download)
Download or read book Content Marketing einfach erklärt written by Buddy Toe and published by BoD – Books on Demand. This book was released on 2023-05-30 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: In einer Welt, in der die Aufmerksamkeitsspanne der Menschen immer kürzer wird, ist es wichtiger denn je, mit hochwertigen Inhalten zu überzeugen. Doch wie erreicht man potenzielle Kunden und baut langfristige Beziehungen auf? Die Antwort heißt Content Marketing. In diesem Buch erfahren Sie, wie Sie mit relevanten und ansprechenden Inhalten Ihre Zielgruppe gewinnen, Ihre Marke bekannt machen und das Vertrauen Ihrer Kunden stärken. Von den Grundlagen bis hin zu fortgeschrittenen Strategien, Techniken und Tools erfahren Sie alles, was Sie für effektives Content Marketing benötigen. Mit praktischen Beispielen und nützlichen Tipps aus der Praxis ist dieses Buch ein unverzichtbarer Begleiter für alle, die im digitalen Marketing erfolgreich sein wollen.
