Content That Converts

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Content That Converts

Author : Laura Hanly
Publisher :
ISBN 13 : 9781539005742
Total Pages : 142 pages
Book Rating : 4.0/5 (57 download)

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Book Synopsis Content That Converts by : Laura Hanly

Download or read book Content That Converts written by Laura Hanly and published by . This book was released on 2016-10-02 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for entrepreneurs and the leaders of B2B businesses who want to use content marketing to bring a predictable stream of qualified leads into their sales cycles, and need a replicable system to make it happen.This book provides that system - a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing.In Content That Converts, you'll learn:- How to get clear on your audience, offers and messaging (and why those three elements are so important)- How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader- How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales- How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result"Laura is a content machine that pumps out excellence onto paper."Jeff Root, SellTermLife and #1 Amazon Bestseller"Using your strategies, we're getting more sales and people are much more engaged. Good work!"Scott Desgrosseilliers, Wicked Reports"Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on."Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

70 Secrets Revealed

Author : Munmi Sarma
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781497436534
Total Pages : 0 pages
Book Rating : 4.4/5 (365 download)

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Book Synopsis 70 Secrets Revealed by : Munmi Sarma

Download or read book 70 Secrets Revealed written by Munmi Sarma and published by Createspace Independent Publishing Platform. This book was released on 2014-03-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finding it hard to convert visitors on your website? This book will tell you how to fix this problem in 70 different ways. Read before you buy:This book isn't going to teach you grammar or how to write good English. It will show you how to write for the web, so that your visitors converts. It's a conversion rate optimization book for anybody who has a website and sells something online. It's been written mainly for small business owners who doesn't want to spend thousands of dollars on consultants, optimization softwares and courses. It's a rare online marketing book that has been written for beginners, so that any lay man can understand what all they need to do with their website to earn more sales & profit. Take This Book As An Investment If you are already a veteran in internet marketing, you can use this book as a reference to create a new website or a new sales page. Even if you take away 10% of the knowledge from this book, you will learn a lot more than 90% of people who have an online business. Take this book as an investment. You will get your investment back within a matter of days (or hours). Your time is valuable. It's a quick read but has some valuable advices. If implemented properly, you will definitely increase your conversions to a commendable level. I have written this book for people who have a website or a blog. This book will reveal 70 ways to increase conversions in your website. Whether it's about making more sales or getting more email sign-ups, you will find it beneficial. I have tried and tested all these techniques on my personal sites and have increased my profits ever since. Good luck. Keep Hustling.

Content Writing Step-By-Step

Author : Joseph Robinson
Publisher : Independently Published
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis Content Writing Step-By-Step by : Joseph Robinson

Download or read book Content Writing Step-By-Step written by Joseph Robinson and published by Independently Published. This book was released on 2020-01-24 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have a blog where you sell products, yet are struggling to make the conversion sales necessary? Does your traffic or engagement from readers look low when you run some reports? Do you feel like you're just losing the attention from readers at times? Don't worry. This happens and there are options in place to help you make the most out of your blog and content. You don't need to give up on it! Content is the main component of anyone's blog or website. People will use search engines, looking for answers to their questions or problems and you can help create engaging content for your readers that's also entertaining and helpful at the same time. This can help build your authority and your website at the same time. The key takeaways from this book: Difference between copywriting and content writing; and how you can make your content flow, i.e mix of copywriting and content writing styles. Content marketing, the data that's been gathered and how you can use these methods for content promotion. The history of writing as a career. How to maximize the components of SEO and how to help your site rank well in Google and other search engines. The difference between writing content for social media and for niche topics on your blogging site. Tips and tricks for writing for social media sites. Best practices and common mistakes to avoid tohelp you hasten your progress. How to outsource and what to outsource when it comes to content, helping you save time and money. Finding the best places to outsource your work and how these platforms operate. A step-by-step formula for creating your content. Tips for generating content ideas and how you can keep moving, even if you feel like you don't have more ideas. Content and ideas that convert to help you when it comes to making sales. And so much more! It's not always about having the best plug-in's, top SEO skills and the like. But a key aspect is content. As they say, "content is king." This is entirely true and this book has been created from Mr. Robinson's experience in order to help you grow your website and audience through such practices. What would you like to be able to accomplish with content strategies? What areas of your blog or business could use a boost in creativity and productivity? Scroll up and click "Buy Now" to purchase your copy today and start implementing content strategies!

Content Rules

Author : Ann Handley
Publisher : John Wiley & Sons
ISBN 13 : 0470948728
Total Pages : 238 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Content Rules by : Ann Handley

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Tractionology

Author : Joe Stolte
Publisher : Kadabra Corproation
ISBN 13 : 9781736557501
Total Pages : 162 pages
Book Rating : 4.5/5 (575 download)

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Book Synopsis Tractionology by : Joe Stolte

Download or read book Tractionology written by Joe Stolte and published by Kadabra Corproation. This book was released on 2020-02 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: For: Purpose-Driven Service-Based-BusinessesWhat If there's an easier way to generate and close more (and better) clients consistently month after month?When was the last time you heard a prospective client say something like... "I've been looking for someone just like you"... "I already know I want to work with you"... Or my favorite... "how do we start working together RIGHT NOW?"The sad reality is most client-based businesses don't hear this from their prospective clients.Instead, they're stuck in the "price war" and hear things more like... "I need to think about it"... "it's too expensive"... or "I need to talk to my spouse or business partner"...Tractionology is your step-by-step guide to the science of getting more (and better) clients. It's written for coaches, consultants, experts, freelancers, insurance agents, mortgage brokers, wealth managers, attorneys, and anyone who is in the 'client business' or professional services world. Inside you'll learn exactly how to attract, convert, and transform more (and better) clients to scale your service-based business. You'll also discover: - Six simple traction channels you can use to immediately get your dream clients buying from you without spending a dime on advertising (page 45)- A step-by-step guide to generating goodwill in your marketplace so you can finally stop chasing clients and get them coming to you (page 33)- How to eliminate sales resistance and skepticism by systematically creating trust and goodwill with your dream clients (page 37)- The scientific process for crafting razor-sharp, magnetic messaging that makes the hair on the back of your prospects neck stand up (page 79)- The secret to getting your ideal target clients to buy from you while ignoring the competition (page 51)- Why starting with Facebook or YouTube ads is a recipe for disaster and what to do instead (page 69)- The perfect sales call script that closes high-paying clients in one call (page 101)- How to transform your clients into raving fans who send you an army of referrals (page 129)- How to ethically steal the growth secrets from Silicon Valley's best companies to scale your service-based business (page 137) And much more. Getting more (and better) clients for your services business doesn't have to be hard. Tractionology shows you the step-by-step process for turning sales and marketing for your service-based business into a science. Get your copy, scale your business, and make an even bigger impact in your market today!

How To Be Viral?

Author : T.Z Benny
Publisher : Dark Phoenix Publishing
ISBN 13 :
Total Pages : 55 pages
Book Rating : 4./5 ( download)

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Book Synopsis How To Be Viral? by : T.Z Benny

Download or read book How To Be Viral? written by T.Z Benny and published by Dark Phoenix Publishing. This book was released on 2023-09-23 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world saturated with content and creators, standing out is easier said than done. "How To Be Viral? A Guide to Becoming a Sensation on Social Media" demystifies the complex landscape of viral content, offering aspiring influencers, seasoned veterans, and curious brands a treasure trove of insights, strategies, and actionable advice. This comprehensive guide begins by diving into the foundational aspect of any successful online journey: crafting a captivating online persona. It explores the nuances of branding and the importance of a consistent, authentic identity across platforms like TikTok, Instagram, YouTube, and Twitch. The book then segues into the nitty-gritty of creating 'Content That Converts.' Readers will learn to identify the types of posts and videos that have the highest likelihood of going viral. This section offers tailored advice for optimizing content across various platforms, touching on their unique algorithms and user behaviors. This guide is not just another self-help book; it's a comprehensive playbook for anyone eager to make their mark in the digital age. With its blend of theory, real-world examples, and actionable advice, this book is your one-stop-shop for all things viral.

Inbound Content

Author : Justin Champion
Publisher : John Wiley & Sons
ISBN 13 : 1119488958
Total Pages : 256 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Inbound Content by : Justin Champion

Download or read book Inbound Content written by Justin Champion and published by John Wiley & Sons. This book was released on 2018-04-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you. Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand. Discover the power of storytelling and generate effective content ideas Plan a long-term content strategy and a content creation framework Create great content, promote it, measure it, and analyze its performance Extend your content’s value, become a more effective writer, and develop a growth mentality Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.

Inbound PR

Author : Iliyana Stareva
Publisher : John Wiley & Sons
ISBN 13 : 1119462215
Total Pages : 197 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Inbound PR by : Iliyana Stareva

Download or read book Inbound PR written by Iliyana Stareva and published by John Wiley & Sons. This book was released on 2018-04-24 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.

The Secret Thoughts of an Unlikely Convert

Author : Rosaria Champagne Butterfield
Publisher :
ISBN 13 : 9781884527821
Total Pages : 191 pages
Book Rating : 4.5/5 (278 download)

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Book Synopsis The Secret Thoughts of an Unlikely Convert by : Rosaria Champagne Butterfield

Download or read book The Secret Thoughts of an Unlikely Convert written by Rosaria Champagne Butterfield and published by . This book was released on 2014 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Rosaria, by the standards of many, was living a very good life. She had a tenured position at a large university in a field for which she cared deeply. She owned two homes with her partner, in which they provided hospitality to students and activists that were looking to make a difference in the world. In the community, Rosaria was involved in volunteer work. At the university, she was a respected advisor of students and her department's curriculum. And then, in her late 30s, Rosaria encountered something that turned her world upside down -- the idea that Christianity, a religion that she had regarded as problematic and sometimes downright damaging, might be right about who God was. That idea seemed to fly in the face of the people and causes that she most loved. What follows is a story of what she describes as a train wreck at the hand of the supernatural. These are her secret thoughts about those events, written as only a reflective English professor could."--Back cover.

White Papers For Dummies

Author : Gordon Graham
Publisher : John Wiley & Sons
ISBN 13 : 1118497058
Total Pages : 384 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis White Papers For Dummies by : Gordon Graham

Download or read book White Papers For Dummies written by Gordon Graham and published by John Wiley & Sons. This book was released on 2013-03-20 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make

GRASPED Matrix of Mastery

Author : Steven Brough
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4./5 ( download)

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Book Synopsis GRASPED Matrix of Mastery by : Steven Brough

Download or read book GRASPED Matrix of Mastery written by Steven Brough and published by GRASPED Digital. This book was released on 2024-02-29 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Matrix of Mastery" explores the Eisenhower Method's application for both personal and professional growth. It details how this prioritization framework can revolutionize time management, decision-making, and strategic planning. The book dives deep into real-world applications, offering readers a structured approach to balancing urgent and important tasks to achieve their goals. The book's USP lies in its specialized focus on the Eisenhower Matrix, setting it apart from general self-help or business strategy guides. It provides a unique blend of historical strategy and modern application, tailored for individuals seeking a pragmatic approach to enhance productivity and personal fulfillment. The introduction sets the stage for a transformative journey, inviting readers to redefine success through the lens of priority management. It positions the Eisenhower Method not just as a tool for efficiency but as a philosophy for mindful and purposeful living.

C in a Nutshell

Author : Peter Prinz
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491924187
Total Pages : 887 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis C in a Nutshell by : Peter Prinz

Download or read book C in a Nutshell written by Peter Prinz and published by "O'Reilly Media, Inc.". This book was released on 2015-12-10 with total page 887 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of this classic O’Reilly reference provides clear, detailed explanations of every feature in the C language and runtime library, including multithreading, type-generic macros, and library functions that are new in the 2011 C standard (C11). If you want to understand the effects of an unfamiliar function, and how the standard library requires it to behave, you’ll find it here, along with a typical example. Ideal for experienced C and C++ programmers, this book also includes popular tools in the GNU software collection. You’ll learn how to build C programs with GNU Make, compile executable programs from C source code, and test and debug your programs with the GNU debugger. In three sections, this authoritative book covers: C language concepts and language elements, with separate chapters on types, statements, pointers, memory management, I/O, and more The C standard library, including an overview of standard headers and a detailed function reference Basic C programming tools in the GNU software collection, with instructions on how use them with the Eclipse IDE

Content Writing and Marketing

Author : Angel Ortiz
Publisher :
ISBN 13 : 9781774854297
Total Pages : 192 pages
Book Rating : 4.8/5 (542 download)

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Book Synopsis Content Writing and Marketing by : Angel Ortiz

Download or read book Content Writing and Marketing written by Angel Ortiz and published by . This book was released on 2022-02-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content marketing is really just well-written interesting and relevant blog posts, articles, videos, and images that resonate with your website visitors. In this book, we look at writing engaging, compelling content that people will actually love. Write better stories, engage readers and save hours of work by getting it right at first draft. Fast, effective news writing for nonprofits gives you go-to templates and pro tips for producing web news. What you'll discover: - What is Content Marketing and How Does it Work? - Idea Factory: How To Come Up With Content Your Audience Will Go Bananas For - How to Set Up (and Automate!) A Sales Funnel Using Content - Simply Irresistible: How To Create Magnetic Content Your Audience Will Devour - The Secret Sauce That Makes Content Go Viral - How To Instantly (and Easily) Create Compelling Content ... Even if you're not creative or hate writing - Includes online access to free bonus training videos, copy-and-paste scripts, templates and much more! Whether you're just starting on the journey of content writing and need to develop a clearer understanding of the elements, or have been at it for a while and are looking for fresh perspectives and tips for further develop how you perfect your craft, this guide is the companion you need. Let's get started!

Catholic Converts

Author : Patrick Allitt
Publisher : Cornell University Press
ISBN 13 : 1501720538
Total Pages : 361 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Catholic Converts by : Patrick Allitt

Download or read book Catholic Converts written by Patrick Allitt and published by Cornell University Press. This book was released on 2018-08-06 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the early nineteenth to the mid-twentieth century, an impressive group of English speaking intellectuals converted to Catholicism. Outspoken and gifted, they intended to show the fallacies of religious skeptics and place Catholicism, once again, at the center of western intellectual life. The lives of individual converts—such as John Henry Newman, G. K. Chesterton, Thomas Merton, and Dorothy Day—have been well documented, but Patrick Allitt has written the first account of converts' collective impact on Catholic intellectual life. His book is also the first to characterize the distinctive style of Catholicism they helped to create and the first to investigate the extensive contacts among Catholic convert writers in the United States and Britain. Allitt explains how, despite the Church's dogmatic style and hierarchical structure, converts working in the areas of history, science, literature, and philosophy maintained that Catholicism was intellectually liberating. British and American converts followed each other's progress closely, visiting each other and sending work back and forth across the Atlantic. The outcome of their labors was not what the converts had hoped. Although they influenced the Catholic Church for three or four generations, they were unable to restore it to the central place in Western intellectual life that it had enjoyed before the Reformation.

Convert!

Author : Mia Gordon
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781523829095
Total Pages : 250 pages
Book Rating : 4.8/5 (29 download)

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Book Synopsis Convert! by : Mia Gordon

Download or read book Convert! written by Mia Gordon and published by Createspace Independent Publishing Platform. This book was released on 2016-02-02 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: They say the money is in the list. Actually - the money is in how to connect with and thoroughly satisfy the wants and needs of your audience. Trust, bonding, preconditioning and stimulating a readers own motivation to buy is the secret to outstanding content that far out-converts the competition. This book takes you through the principles of writing engaging highly motivating copy and content that sells without selling. It teaches you the fundamental principles of creating copy that takes readers through all the processes they need to go through before they are ready to take the action you want them to take - whether it be signing up for a newsletter, following a lead process - or going to your website to buy your stuff. You will learn how to build strong relationships with your audience right from the get go. You will learn how to engage their hot buttons - build desire based on the things that are really important to THEM, becoming a skilled persuader through that process. You will also learn how to apply the principles of influence and preconditioning, to quality and convert your audience into enthusiastic prospects - who feel like you "get" them and what they want so they are actually excited about doing what you want them to do. A win win situation for both you and your audience! You will learn how to come up with engaging content that gets ranked and shared more than the stock standard article, and how to beat writers block. The recipe for writing compelling content contains many more important ingredients: - Capturing & holding readers attention - Creating desire & motivation based on the readers inner most needs - Connecting with readers' fears & hot buttons wiring their brains to connect your product with their satisfaction - Building trust, confidence & removing obstacles - Delivering & demonstrating value - Building value & justification for purchasing - Many more 'secret sauce' ingredients. If you know how to combine these ingredients in the right way, you can easily create copy that's clear, concise, persuasive, connects directly with readerswants, needs & concerns & sells more of your stuff! Writing with integrity - without hype, fluff or anything that sounds at all 'salesy'. Learn how to apply the methods & systems the worlds best copy writers use to create outstanding content that converts like crazy! Increase conversion rates from your content. Build trust and stronger relationships with your readers. Create followers that want to come back for more. Create irresistible content people what to share with others. Take the pain out of trying to come up with compelling copy with easy to follow templates and guides that make writing faster and easier. Make your writing more profitable whether you are wanting to improve your skills in: content marketing, copywriting, article marketing, article writing or social media marketing.

Personality

Author : Robert B. Ewen
Publisher : Psychology Press
ISBN 13 : 0805831460
Total Pages : 337 pages
Book Rating : 4.8/5 (58 download)

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Book Synopsis Personality by : Robert B. Ewen

Download or read book Personality written by Robert B. Ewen and published by Psychology Press. This book was released on 1998-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many texts attempt to bridge theory and research. They include one or two pages dealing with important theorists--Jung, Adler, Freud, et al.--inserted into chapters focused on academic studies. In most cases, the discussion fails to do justice to the theorists and the relationship between the ideas and the empirical work is often tenuous at best. This book takes a different approach. An alternative to Ewen's An Introduction to Theories of Personality, this book features a chapter on each major type of theory followed by a separate chapter reviewing the relevant research, controversies, and emerging findings. Although it incorporates material from the previous text, there are substantial differences. Personality: A Topical Approach devotes more attention to psychological research, and considerably less attention to the more minor and abstruse aspects of various theories. Chapters are devoted to the following theories: *pychoanalytically-oriented, *tait, *cgnitive, *self-humanistic, and *behaviorism. While the book emphasizes major research foci (the Big Five personality factors, self-efficacy, self-esteem, and more), it also includes a chapter on research methods and coverage of issues often omitted from other texts such as dream interpretation, cognitions and the Holocaust, scientific inquiry, and near-death experiences. The book also provides study questions, a "help" section, and a glossary.

CONTENT MARKETING III

Author : SOUNDARYA S S
Publisher : Ink of Knowledge
ISBN 13 : 9358266813
Total Pages : 119 pages
Book Rating : 4.3/5 (582 download)

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Book Synopsis CONTENT MARKETING III by : SOUNDARYA S S

Download or read book CONTENT MARKETING III written by SOUNDARYA S S and published by Ink of Knowledge. This book was released on with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is composed for the students to explore the rapidly changing content marketing world. They will learn how to build a real-world content strategy and plan to execute it. Content marketing is not just a theory, it is a knowledge that will be directly applicable in next marketing role.