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Content Everywhere
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Book Synopsis Content Everywhere by : Sara Wachter-Boettcher
Download or read book Content Everywhere written by Sara Wachter-Boettcher and published by Rosenfeld Media. This book was released on 2012-12-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Care about content? Better copy isn't enough. As devices and channels multiply—and as users expect to relate, share, and shift information quickly—we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.
Download or read book Learning Everywhere written by Chad Udell and published by Float Mobile Learning. This book was released on 2012-06-18 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once the decision to go mobile has been made in a learning organization, at first glance it may seem as though the hardest decision has been made. Soon after this path is chosen, though, reality sets in. There are a lot of things to consider as you work to build your initial learning content for the many varieties of mobile devices. From strategy and design, to development, delivery and beyond, every step along the way is crucial to your success. In Learning Everywhere, Chad Udell, a seasoned expert on mobile learning, demystifies the many choices involved in developing mobile learning content, and provides real-world experience on how to get down to the business of creating mobile learning. With an approachable and down to earth style, Chad gives the reader a wealth of detail. His goal is to explain mobile design and development to learning professionals in the context of creating best-of-breed mobile experiences, while leveraging superior user interface design and development techniques. A framework of four content types gives instructional designers, learning developers, and managers a solid grounding in the exciting possibilities for learning using mobile phones, tablets and other devices. Focused on creating solutions that increase organizational performance no matter the content type or instructional need, this book is truly about Learning Everywhere. Book foreword by Judy Brown, well known mobile learning analyst.
Book Synopsis Little Fires Everywhere by : Celeste Ng
Download or read book Little Fires Everywhere written by Celeste Ng and published by Penguin. This book was released on 2017-09-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestseller! “Witty, wise, and tender. It's a marvel.” —Paula Hawkins, author of The Girl on the Train and A Slow Fire Burning “To say I love this book is an understatement. It’s a deep psychological mystery about the power of motherhood, the intensity of teenage love, and the danger of perfection. It moved me to tears.” —Reese Witherspoon From the bestselling author of Everything I Never Told You and Our Missing Hearts comes a riveting novel that traces the intertwined fates of the picture-perfect Richardson family and the enigmatic mother and daughter who upend their lives. In Shaker Heights, a placid, progressive suburb of Cleveland, everything is planned—from the layout of the winding roads, to the colors of the houses, to the successful lives its residents will go on to lead. And no one embodies this spirit more than Elena Richardson, whose guiding principle is playing by the rules. Enter Mia Warren—an enigmatic artist and single mother—who arrives in this idyllic bubble with her teenaged daughter Pearl, and rents a house from the Richardsons. Soon Mia and Pearl become more than tenants: all four Richardson children are drawn to the mother-daughter pair. But Mia carries with her a mysterious past and a disregard for the status quo that threatens to upend this carefully ordered community. When old family friends of the Richardsons attempt to adopt a Chinese-American baby, a custody battle erupts that dramatically divides the town—and puts Mia and Elena on opposing sides. Suspicious of Mia and her motives, Elena is determined to uncover the secrets in Mia’s past. But her obsession will come at unexpected and devastating costs. Little Fires Everywhere explores the weight of secrets, the nature of art and identity, and the ferocious pull of motherhood—and the danger of believing that following the rules can avert disaster. Named a Best Book of the Year by: People, The Washington Post, Bustle, Esquire, Southern Living, The Daily Beast, GQ, Entertainment Weekly, NPR, Amazon, Barnes & Noble, iBooks, Audible, Goodreads, Library Reads, Book of the Month, Paste, Kirkus Reviews, St. Louis Post-Dispatch, and many more... Perfect for book clubs! Visit celesteng.com for discussion guides and more.
Book Synopsis From Solo to Scaled by : Natalie Marie Dunbar
Download or read book From Solo to Scaled written by Natalie Marie Dunbar and published by Rosenfeld Media. This book was released on 2022-07-25 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful. Who Should Read This Book? This book is for anyone who wants or needs to build a content strategy practice—for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who understands that content can make or break a digital experience. Takeaways Use this book to: Create a content strategy practice blueprint and make the business case for it to upper management in your organization. Show what success looks like and how to measure it. Learn how to create a sustainable practice and when to scale it—from solo to mid–sized to enterprise. Take an inventory of your existing tools to see if you need to repurpose or augment them as you prepare to scale your business. Learn how to present the content practice’s work to leadership in language that leaders understand. Use a handy checklist to audit and improve your own practice–building.
Download or read book Content DNA written by John Espirian and published by . This book was released on 2020-04-21 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred? Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business. You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant. "John represents the cutting edge of content marketing reality." - Mark Schaefer "Content DNA provides the foundation and building blocks for creating great content." - Vicki O'Neil "Talk about relentlessly helpful! This is the content bible for anyone looking to build a business online." - Chloë Forbes-Kindlen
Book Synopsis Content Strategy for the Web by : Kristina Halvorson
Download or read book Content Strategy for the Web written by Kristina Halvorson and published by New Riders. This book was released on 2012-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Book Synopsis The Elements of Content Strategy by : Erin Kissane
Download or read book The Elements of Content Strategy written by Erin Kissane and published by Book Apart. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore content strategy's roots, and quickly learn not only how it's done, but how you can do it well.
Book Synopsis The Content Strategy Toolkit by : Meghan Casey
Download or read book The Content Strategy Toolkit written by Meghan Casey and published by New Riders. This book was released on 2023-05-11 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice
Book Synopsis Content Strategy for Mobile by : Karen McGrane
Download or read book Content Strategy for Mobile written by Karen McGrane and published by Book Apart. This book was released on 2012-11-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adapt your workflow to a world of emerging devices, platforms, screen sizes, and resolutions.
Book Synopsis Designing Connected Content by : Carrie Hane
Download or read book Designing Connected Content written by Carrie Hane and published by New Riders. This book was released on 2017-12-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices? In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow. Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first. Learn how to Model your content and its underlying subject domain Design digital products that scale without getting messy Bring a cross-functional team together to create content that can be efficiently managed and effectively delivered Create a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation
Book Synopsis Design for Real Life by : Eric Meyer
Download or read book Design for Real Life written by Eric Meyer and published by Book Apart. This book was released on 2016-03-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can't know every user, but you can develop inclusive practices to create experiences that support a wider range of people, more of the time.
Download or read book Brat written by Andrew McCarthy and published by Grand Central Publishing. This book was released on 2021-05-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fans of Patti Smith's Just Kids and Rob Lowe's Stories I Only Tell My Friends will love this beautifully written, entertaining, and emotionally honest memoir by an actor, director, and author who found his start as an 80s Brat pack member. Most people know Andrew McCarthy from his movie roles in Pretty in Pink, St. Elmo's Fire, Weekend at Bernie's, and Less than Zero, and as a charter member of Hollywood's Brat Pack. That iconic group of ingenues and heartthrobs included Rob Lowe, Molly Ringwald, Emilio Estevez, and Demi Moore, and has come to represent both a genre of film and an era of pop culture. In his memoir Brat: An '80s Story, McCarthy focuses his gaze on that singular moment in time. The result is a revealing look at coming of age in a maelstrom, reckoning with conflicted ambition, innocence, addiction, and masculinity. New York City of the 1980s is brought to vivid life in these pages, from scoring loose joints in Washington Square Park to skipping school in favor of the dark revival houses of the Village where he fell in love with the movies that would change his life. Filled with personal revelations of innocence lost to heady days in Hollywood with John Hughes and an iconic cast of characters, Brat is a surprising and intimate story of an outsider caught up in a most unwitting success.
Book Synopsis The User Experience Team of One by : Leah Buley
Download or read book The User Experience Team of One written by Leah Buley and published by Rosenfeld Media. This book was released on 2013-07-09 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.
Download or read book The Content Trap written by Bharat Anand and published by Random House Group. This book was released on 2016-10-18 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: “My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal
Book Synopsis A Web for Everyone by : Sarah Horton
Download or read book A Web for Everyone written by Sarah Horton and published by Rosenfeld Media. This book was released on 2014-01-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are in charge of the user experience, development, or strategy for a web site, A Web for Everyone will help you make your site accessible without sacrificing design or innovation. Rooted in universal design principles, this book provides solutions: practical advice and examples of how to create sites that everyone can use.
Book Synopsis The Smitten Kitchen Cookbook by : Deb Perelman
Download or read book The Smitten Kitchen Cookbook written by Deb Perelman and published by Knopf. This book was released on 2012-10-30 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BEST SELLER • Celebrated food blogger and best-selling cookbook author Deb Perelman knows just the thing for a Tuesday night, or your most special occasion—from salads and slaws that make perfect side dishes (or a full meal) to savory tarts and galettes; from Mushroom Bourguignon to Chocolate Hazelnut Crepe. “Innovative, creative, and effortlessly funny." —Cooking Light Deb Perelman loves to cook. She isn’t a chef or a restaurant owner—she’s never even waitressed. Cooking in her tiny Manhattan kitchen was, at least at first, for special occasions—and, too often, an unnecessarily daunting venture. Deb found herself overwhelmed by the number of recipes available to her. Have you ever searched for the perfect birthday cake on Google? You’ll get more than three million results. Where do you start? What if you pick a recipe that’s downright bad? With the same warmth, candor, and can-do spirit her award-winning blog, Smitten Kitchen, is known for, here Deb presents more than 100 recipes—almost entirely new, plus a few favorites from the site—that guarantee delicious results every time. Gorgeously illustrated with hundreds of her beautiful color photographs, The Smitten Kitchen Cookbook is all about approachable, uncompromised home cooking. Here you’ll find better uses for your favorite vegetables: asparagus blanketing a pizza; ratatouille dressing up a sandwich; cauliflower masquerading as pesto. These are recipes you’ll bookmark and use so often they become your own, recipes you’ll slip to a friend who wants to impress her new in-laws, and recipes with simple ingredients that yield amazing results in a minimum amount of time. Deb tells you her favorite summer cocktail; how to lose your fear of cooking for a crowd; and the essential items you need for your own kitchen. From salads and slaws that make perfect side dishes (or a full meal) to savory tarts and galettes; from Mushroom Bourguignon to Chocolate Hazelnut Crepe Cake, Deb knows just the thing for a Tuesday night, or your most special occasion. Look for Deb Perelman’s latest cookbook, Smitten Kitchen Keepers!
Book Synopsis Everything, Everything by : Nicola Yoon
Download or read book Everything, Everything written by Nicola Yoon and published by Delacorte Press. This book was released on 2015-09-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Risk everything . . . for love with this #1 New York Times bestseller. What if you couldn’t touch anything in the outside world? Never breathe in the fresh air, feel the sun warm your face . . . or kiss the boy next door? In Everything, Everything, Maddy is a girl who’s literally allergic to the outside world, and Olly is the boy who moves in next door . . . and becomes the greatest risk she’s ever taken. My disease is as rare as it is famous. Basically, I’m allergic to the world. I don’t leave my house, have not left my house in seventeen years. The only people I ever see are my mom and my nurse, Carla. But then one day, a moving truck arrives next door. I look out my window, and I see him. He's tall, lean and wearing all black—black T-shirt, black jeans, black sneakers, and a black knit cap that covers his hair completely. He catches me looking and stares at me. I stare right back. His name is Olly. Maybe we can’t predict the future, but we can predict some things. For example, I am certainly going to fall in love with Olly. It’s almost certainly going to be a disaster. Everything, Everything will make you laugh, cry, and feel everything in between. It's an innovative, inspiring, and heartbreakingly romantic debut novel that unfolds via vignettes, diary entries, illustrations, and more. And don’t miss Nicola Yoon's The Sun Is Also A Star, the #1 New York Times bestseller in which two teens are brought together just when it seems like the universe is sending them in opposite directions.
