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Contemporary Media Issues
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Book Synopsis Contemporary Issues in Social Media Marketing by : Bikramjit Rishi
Download or read book Contemporary Issues in Social Media Marketing written by Bikramjit Rishi and published by Routledge. This book was released on 2017-07-28 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.
Book Synopsis The Problem of the Media by : Robert D. McChesney
Download or read book The Problem of the Media written by Robert D. McChesney and published by NYU Press. This book was released on 2004-03-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The symptoms of the crisis of the U.S. media are well-known—a decline in hard news, the growth of info-tainment and advertorials, staff cuts and concentration of ownership, increasing conformity of viewpoint and suppression of genuine debate. McChesney's new book, The Problem of the Media, gets to the roots of this crisis, explains it, and points a way forward for the growing media reform movement. Moving consistently from critique to action, the book explores the political economy of the media, illuminating its major flashpoints and controversies by locating them in the political economy of U.S. capitalism. It deals with issues such as the declining quality of journalism, the question of bias, the weakness of the public broadcasting sector, and the limits and possibilities of antitrust legislation in regulating the media. It points out the ways in which the existing media system has become a threat to democracy, and shows how it could be made to serve the interests of the majority. McChesney's Rich Media, Poor Democracy was hailed as a pioneering analysis of the way in which media had come to serve the interests of corporate profit rather than public enlightenment and debate. Bill Moyers commented, "If Thomas Paine were around, he would have written this book." The Problem of the Media is certain to be a landmark in media studies, a vital resource for media activism, and essential reading for concerned scholars and citizens everywhere.
Download or read book Media Studies written by Eoin Devereux and published by SAGE. This book was released on 2007-06-21 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together a range of renowned scholars in the field, this book examines eighteen key issues within contemporary media studies. Written in an accessible student-friendly style, Media Studies - Key Issues and Debates is an authoritative landmark text for undergraduate students. Each individual chapter begins with a concise definition of the concept(s) under investigation. This is followed by a 5,000 word discussion on the current state of play within research on the specific area. Chapters contain case-studies and illustrative materials from Europe, North America, Australasia and beyond. Each chapter concludes with annotated notes, which guide the student-reader in terms of future study. With a preface by Denis McQuail, contributors include Janet McCabe, John Corner, David Croteau, William Hoynes, Natalie Fenton, Jenny Kitzinger, Jeroen de Kloet, Liesbet van Zoonen, Sonia Livingstone and Greg Philo.
Book Synopsis Contemporary Media Issues by : William David Sloan
Download or read book Contemporary Media Issues written by William David Sloan and published by . This book was released on 1998 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Privacy and Social Media by : Ashley Nicole
Download or read book Privacy and Social Media written by Ashley Nicole and published by Mason Crest Publishers. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Social media facilitates the creation and sharing of information and ideas online, through electronic devices like smart phones, laptops, personal computers, or tablets. Today, an estimated 2.8 billion people around the world use social media networks such as Facebook, YouTube, Snapchat, or Instagram to engage with friends, family members, and even strangers. Yet, the growing role of social media in everyday life has raised challenging questions about privacy, advertising, and the effect on young people that are addressed in this book. The Contemporary Issues Pro-Con series is to give young readers a better understanding of major social issues today. Each book examines four key questions related to a controversial topic, with essays that detail the most commonly heard arguments on both sides of the discussion. The arguments contained within are supported by data from experts as well as nonpartisan reports, allowing to reader to make his or her own informed decision on the issue"--Back cover.
Book Synopsis Impact of Mass Media by : Ray Eldon Hiebert
Download or read book Impact of Mass Media written by Ray Eldon Hiebert and published by Allyn & Bacon. This book was released on 1999 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: There can be no question that the media play an important role in our contemporary society. The fourth edition of Impact of Mass Media explores the issues surrounding the growing presence of mass media in our everyday lives by presenting arguments from contemporary leading thinkers, observers, and critics. This new edition features thought-provoking, new articles on topics such as diversity in the age of electronic news, global media giants, government secrecy, and the slow death of culture. By providing a balanced approach for examining the effects of media on current issues, Hiebert lets students decide for themselves how mass media can be manipulated and how mass media manipulate the public.
Book Synopsis Contemporary Public Opinion by : Maxwell McCombs
Download or read book Contemporary Public Opinion written by Maxwell McCombs and published by Routledge. This book was released on 2017-10-03 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are presented -- the authors neither support nor refute this claim. They present instead a variety of contemporary scholarship integrated into a coherent picture of public opinion for a general audience.
Book Synopsis Contemporary Issues in Digital Marketing by : Outi Niininen
Download or read book Contemporary Issues in Digital Marketing written by Outi Niininen and published by Routledge. This book was released on 2021-11-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing Emerging technologies and how they can enhance User Experience How ‘digital’ is changing servicescapes Issues surrounding ethics and privacy Current and future issues surrounding Social Media Key considerations for the future of Digital Marketing Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.
Book Synopsis Contemporary Media Issues by : Emily Erickson
Download or read book Contemporary Media Issues written by Emily Erickson and published by . This book was released on 2004-02 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of research-based essays discussing a variety of issues about the mass media in the United States.
Book Synopsis Media Analysis and Public Health by : Lesley Henderson
Download or read book Media Analysis and Public Health written by Lesley Henderson and published by Routledge. This book was released on 2021-03-31 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases new approaches to studying public health in the media, suggesting that we need to further analyse the production of media, power dynamics, and audience reception of media messages. It was originally published as a special issue of Critical Public Health.
Book Synopsis Media, Journalism, and "Fake News" by : Amy M. Damico
Download or read book Media, Journalism, and "Fake News" written by Amy M. Damico and published by Bloomsbury Publishing USA. This book was released on 2019-10-25 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume summarizes the evolution of news and information in the United States as it has been shaped by technology (penny press, radio, TV, cable, the internet) and form development (investigative journalism, tabloid TV, talk radio, social media). Media, Journalism, and "Fake News": A Reference Handbook provides readers with an overview of news and media in the United States. Additionally, the book discusses, additionally discussing the economic state of the news industry, partisan news, misinformation and disinformation, issues of representation, and the impact of social media. The volume starts with a background of the development of news and information in the United States. It then goes on to discuss significant problems, controversies, and solutions related to the topic. Readers also will be able to develop their understanding of the topic by reading profiles of key figures and organizations that contributed to the current news climate. A comprehensive list of resources will help readers decide where to go next should they want to learn more about a particular area of interest.
Book Synopsis Contemporary Issues in End User Computing by : Mahmood, Mo Adam
Download or read book Contemporary Issues in End User Computing written by Mahmood, Mo Adam and published by IGI Global. This book was released on 2006-07-31 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes empirical and theoretical research concerned with all aspects of end user computing including development, utilization, and management and covering Web-based end user computing tools and technologies, end user computing software and trends, and end user characteristics and learning.
Book Synopsis CONTEMPORARY MEDIA DISCOURSES: TRENDS, ISSUES AND PROSPECTS by : Dr Kriti Singh
Download or read book CONTEMPORARY MEDIA DISCOURSES: TRENDS, ISSUES AND PROSPECTS written by Dr Kriti Singh and published by RED'SHINE Publication. Pvt. Ltd. This book was released on with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Contemporary Issues in Mass Media for Development and National Security by : Ralph Afolabi Akinfeleye
Download or read book Contemporary Issues in Mass Media for Development and National Security written by Ralph Afolabi Akinfeleye and published by . This book was released on 1988 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Contemporary Media by : K. Tim Wulfemeyer
Download or read book Contemporary Media written by K. Tim Wulfemeyer and published by . This book was released on 2021-07-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Communication by : V.S. Gupta
Download or read book International Communication written by V.S. Gupta and published by Concept Publishing Company. This book was released on 2005 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work discusses issues and trends in Global Information Revolution and includes chapters on globalisation, new information and communication technologies, Internet and its impact on society and intellectual property rights.
Book Synopsis The Political Economy of Media by : Robert W. McChesney
Download or read book The Political Economy of Media written by Robert W. McChesney and published by NYU Press. This book was released on 2008-05 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the foremost media critics provides a comprehensive analysis of the economic and political powers that are being mobilized to consolidate private control of media with increasing profit--all at the expense of democracy.
