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Contemporary Approaches Studying Customer Experience In Tourism Research
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Book Synopsis Contemporary Approaches Studying Customer Experience in Tourism Research by : Dhouha Jaziri
Download or read book Contemporary Approaches Studying Customer Experience in Tourism Research written by Dhouha Jaziri and published by Emerald Publishing Limited. This book was released on 2022-08-08 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.
Book Synopsis Contemporary Approaches Studying Customer Experience in Tourism Research by : Dhouha Jaziri
Download or read book Contemporary Approaches Studying Customer Experience in Tourism Research written by Dhouha Jaziri and published by Emerald Group Publishing. This book was released on 2022-08-08 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages before, during and after.
Book Synopsis Brand Co-Creation Tourism Research by : Raouf Ahmad Rather
Download or read book Brand Co-Creation Tourism Research written by Raouf Ahmad Rather and published by CRC Press. This book was released on 2023-10-13 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation. This new volume provides an enlightening perspective on brand co-creation, brand management, and branding through contemporary conceptual discussions and empirical research studies from thought leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurements, strategies, and metrics for capturing and measuring brand co-creation and highlights best practices in implementing brand management marketing strategies. Starting with a basic understanding of brand (value) co-creation, the volume then explores deeper by defining the concept, describing the ways to measure it, and providing several strategies to capitalize on it. The authors emphasize the interrelationship of these concepts and how they manage brand co-creation. The book illustrates the concepts with examples from around the globe. Topics cover the impact of social media on brand co-creation during the COVID-19 outbreak in the tourism industry, co-branding emerging tourist destinations, analysis of the content of hotel websites, creating better customer value, brand co-creation in e-sports gaming events, post-COVID-19 educational tourism, and more. The volume also presents a chapter on the state-ofthe-art role of augmented reality and virtual reality in improving the customer experience. A synthesis of a decade-long effort in brand co-creation, the book will be valuable to academics, practitioners, consultants, destination management organizations (DMOs), and managers looking to improve brand co-creation pre-, during-, and post-pandemics.
Book Synopsis Handbook of Customer Engagement in Tourism Marketing by : Raouf A. Rather
Download or read book Handbook of Customer Engagement in Tourism Marketing written by Raouf A. Rather and published by Edward Elgar Publishing. This book was released on 2023-10-06 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a global range of scholars explore an array of strategic and tactical issues including understanding and managing customer engagement as well as the metrics for capturing, measuring and implementing engagement methods.
Book Synopsis Contemporary Tourist Experience by : Richard Sharpley
Download or read book Contemporary Tourist Experience written by Richard Sharpley and published by Routledge. This book was released on 2014-06-23 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This significant and timely volume aims to provide a focused analysis into tourist experiences that reflect their ever-increasing diversity and complexity, and their significance and meaning to tourists themselves. Written by leading international scholars, it offers new insight into emergent behaviours, motivations and sought meanings on the part of tourists based on five contemporary themes determined by current research activity in tourism experience:conceptualization of tourist experience; dark tourism experiences; the relationship between motivation and the contemporary tourist experience; the manner in which tourist experience can be influenced and enhanced by place; and how managers and suppliers can make a significant contribution to the tourist experience. The book critically explores these experiences from multidisciplinary perspectives and includes case studies from wide range of geographical regions. By analyzing these contemporary tourist experiences, the book will provide further understanding of the consumption of tourism.
Book Synopsis Supporting Environmental Stability Through Ecotourism by : Abrar, Muhammad
Download or read book Supporting Environmental Stability Through Ecotourism written by Abrar, Muhammad and published by IGI Global. This book was released on 2024-02-23 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leisure travel is more widespread and accessible than ever before, but the world faces the growing problem of its unintended consequences. The desire to explore the globe has led to an increase in tourism, with billions of individuals traveling to various destinations, fueling economic growth and infrastructure development. However, it has brought forth many challenges that demand our attention, including the unsustainable consumption of energy, environmental degradation, climate change, and the excessive cost of maintaining tourist hotspots. The high influx of visitors to many destinations has left more than just a negative imprint upon nature, it has also disrupted the daily lives and livelihoods of residents. To address these pressing issues, Supporting Environmental Stability Through Ecotourism presents one possible solution in the form of a comprehensive book on ecotourism and sustainable tourism. It delves deep into the transformative power of ecotourism, offering insights into its economic, social, and cultural impacts. This book provides a holistic model for ecotourism adaptation and explores its potential as a sustainable alternative to traditional tourism. By examining the consumption patterns of eco-tourists and providing theoretical and literature support, this book offers valuable resources for prospective research in the field.
Book Synopsis Tourist Customer Service Satisfaction by : Francis P. Noe
Download or read book Tourist Customer Service Satisfaction written by Francis P. Noe and published by Routledge. This book was released on 2010-10-04 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other’s needs and ultimately care for each other. Yet surprisingly there are few or any books which focus on the detailed specifics of the social exchange and interaction between the service provider and customer. Tourist Customer Service Satisfaction fully explores this relationship by defining the specific kind of verbal and non-verbal messages needed for successful exchanges, outlining how the service provider ought to behave & cope in a situation as well as detailing positive approaches that enhance a service provider’s role performance. The book uses encounter theory to examine the customer – provider relationship as well as drawing on current research and theories from hospitality, tourism, management, psychology bodies of literature. In doing so the book offers important insight into how employee – centric competitive advantage in this sector can be achieved in various markets. This book is unique in its approach by focusing on the specifics of the social exchange and interaction between the service provider and customer. It therefore offers a novel synthesis of knowledge on service satisfaction in the tourism sector which will serve as valuable pedagogical and research reference for students and academics interested in hospitality and tourism.
Book Synopsis Contemporary Tourism by : Chris Cooper
Download or read book Contemporary Tourism written by Chris Cooper and published by Goodfellow Publishers Ltd. This book was released on 2016-02-29 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this text presents a new and refreshing approach to the study of tourism. This new edition now includes: coverage of researching social media; crowd-sourced strategies; the millennial tourist generation and green growth and sustainable tourism.
Book Synopsis Tourist Experience by : Richard Sharpley
Download or read book Tourist Experience written by Richard Sharpley and published by Routledge. This book was released on 2010-10-04 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places and people they visit is therefore fundamental to the study of the consumption of tourism. Consequently, it is not surprising that attention has long been paid in the tourism literature to particular perspectives on the tourist experience, including demand factors, tourist motivation, typologies of tourists and issues related to authenticity, commodification, image and perception. However, as tourism has continued to expand in both scale and scope, and as tourists’ needs and expectations have become more diverse and complex in response to transformations in the dynamic socio-cultural world of tourism, so too have tourist experiences. Tourist Experience provides a focused analysis into tourist experiences that reflect their ever-increasing diversity and complexity, and their significance and meaning to tourists themselves. Written by leading international scholars, it offers new insights into emergent behaviours, motivations and sought meanings on the part of tourists based on five contemporary themes determined by current research activity in tourism experience: dark tourism experiences, experiencing poor places, sport tourism experiences, writing the tourist experience and researching tourist experiences: methodological approaches. The book critically explores these experiences from multidisciplinary perspectives and includes case studies from a wide range of geographical regions. By analyzing these contemporary tourist experiences, the book will provide further understanding of the consumption of tourism.
Book Synopsis Creating Experience Value in Tourism, 2nd Edition by : Nina K Prebensen
Download or read book Creating Experience Value in Tourism, 2nd Edition written by Nina K Prebensen and published by CABI. This book was released on 2018-06-18 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Editionprovides a clarification of these approaches as well as a practical translation as to how they can work within industry. Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.
Book Synopsis Strategic Tools and Methods for Promoting Hospitality and Tourism Services by : Nedelea, Alexandru-Mircea
Download or read book Strategic Tools and Methods for Promoting Hospitality and Tourism Services written by Nedelea, Alexandru-Mircea and published by IGI Global. This book was released on 2016-01-07 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Book Synopsis Consumer Behavior in Tourism and Hospitality Research by : Arch G. Woodside
Download or read book Consumer Behavior in Tourism and Hospitality Research written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2017-08-09 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ buying, consumption, and being through examinations of consumers’ self-descriptions of personal markers of their trip configurations.
Book Synopsis Design Science in Tourism by : Daniel R. Fesenmaier
Download or read book Design Science in Tourism written by Daniel R. Fesenmaier and published by Springer. This book was released on 2016-10-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of tourist destinations. The book builds on recent findings in psychology, geography and urban and regional planning, as well as from economics, marketing and communications, and explores the opportunities arising from recent advances in the Internet and related technologies like memory, storage, RFID, GIS, mobile and social media in the context of collecting and analyzing traveler-related data. It presents a broad range of insights and cases on how modern design approaches can be used to develop new and better touristic experiences, and how they enable the tourism industry to track and communicate with visitors in a more meaningful way and more effectively manage visitor experiences.
Book Synopsis Tourist Behaviour and the Contemporary World by : Philip L. Pearce
Download or read book Tourist Behaviour and the Contemporary World written by Philip L. Pearce and published by Channel View Publications. This book was released on 2011-10-06 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume seeks to review and stimulate interest in a number of emerging and fresh topics in contemporary tourist behaviour and experience. Topics explored include the effects of newer technologies on tourists’ behaviour and experience, tourists’ experience of scams, safety and personal responsibility, individual perspectives on sustainability, and some dimensions of tourists’ personal growth, relationships and altruism. The topics are bound together by an integrative approach to conceptualising experience which is seen as an ensemble of orchestrated sensory inputs; affective reactions; cognitive mechanisms used to think about and understand the setting; actions undertaken and the relevant relationships which define the participants’ world. A special emphasis is placed on tourists’ stories as a pathway to access the nature of tourists’ experience. Potential research directions in the field are indicated throughout.
Book Synopsis Contemporary Management Approaches to the Global Hospitality and Tourism Industry by : Pius, Abraham
Download or read book Contemporary Management Approaches to the Global Hospitality and Tourism Industry written by Pius, Abraham and published by IGI Global. This book was released on 2020-03-27 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hospitality, travel, and tourism industries play a major role in citizen wellbeing, socio-cultural integration, and the economic advancement of a nation. The industries are increasingly complex in operation, demanding excellence across a far-reaching and diverse set of capabilities and changes in management practices across the board. With growing expectations for a better service quality from the users and endless calls for value-added service, managers are under constant pressure to improve their services across all aspects while growing customer numbers to meet various stakeholder expectations. Contemporary Management Approaches to the Global Hospitality and Tourism Industry is a key reference source that provides crucial knowledge on the application of new management practices and trends in the tourism industry. While highlighting topics such as service quality, culture sensitivity, and brand marketing, this publication explores the influence of globalization and the methods of sustainable business practices. This book is ideally designed for managers, hotel directors, restaurateurs, researchers, industry professionals, professors, and students seeking cutting-edge hospitality and tourism management strategies.
Book Synopsis Contemporary Tourism by : Chris Cooper
Download or read book Contemporary Tourism written by Chris Cooper and published by . This book was released on 2022-06 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of tourism and indeed the tourism industry is changing constantly. Now in its fifth edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, looking at the far reaching effects that the COVID pandemic has had on the industry and how it has been forced to change, or not subsequently. Considering issues such as advances in AI and its impacts, the environmental crisis and air travel, the sharing economy and Airbnb, and the tourist experience in a Covid world. In particular, it highlights the ongoing threats and opportunities faced by the tourism industry today, and discusses the related management strategies, illustrating the potential implications for the patterns and flow of tourism in the future. Divided into five sections, each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self-review questions, checklists and case studies. URL links in the form of QR codes are heavily present throughout the text so that users of both hard and electronic formats can have direct links to up to date, authoritative and annotated sources of information. Cases are both thematic and destination-based and always international. New to this edition:* New material on latest issues such as the impact of the COVID-19 pandemic, international responses to the environmental crisis, the impact of AI/robotics on tourism human resource and the rise of the staycation; * Brand new and updated case studies and readings throughout;* Substantial support for both students and teachers, both within the text itself and via web-based student and instructor resources.ABOUT THE AUTHORS Chris Cooper is Professor in the School of Events, Tourism and Hospitality at Leeds Beckett University in the UK. Professor C Michael Hall is Professor of Marketing at the University of Canterbury in New Zealand; Docent, University of Oulu, Finland and Visiting Professor at Linnaeus University, Kalmar, Sweden.
Book Synopsis Visitor Experience Design by : Noel Scott
Download or read book Visitor Experience Design written by Noel Scott and published by CABI. This book was released on 2017-08-18 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience. Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.
