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Consuming Mass Fashion In 1930s England
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Book Synopsis Consuming Mass Fashion in 1930s England by : Cheryl Roberts
Download or read book Consuming Mass Fashion in 1930s England written by Cheryl Roberts and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book details a significant and largely untold history of the demand for cheap, fashionable clothing for young working-class women. This is an interdisciplinary fashion and business history analysis that investigates the design, manufacture, retailing and consumption of fashion for and by young working-class women in 1930s Britain. It concentrates on new mass developments in the design and manufacture of lightweight day dresses styled for younger women, and on their retailing in the second-hand trade and seconds dealing, street markets, new multiple stores, department stores, independent dress shops and home dressmaking. The book also discusses the specific impact of this new product within the emerging mass manufactured goods mail order catalogue industry in England. These outlets all offered venues of consumption to the young, employed, modern working-class woman, and are analysed in the context of old and new businesses practices. The actuality of the garments worn by these young women is paramount to this research and will be at the forefront of all findings and outcomes. Dr Cheryl Roberts is Senior Lecturer at Chelsea, Camberwell and Wimbledon (CCW), University of Arts London (UAL), UK. She also teaches on the Royal College of Art/V&A Museum MA History of Design Programme and is currently Visiting Research Fellow in the School of Humanities at the University of Brighton, UK. Her research is rooted in the material culture of objects-particularly the consumption of dress and textiles-and how they acquire meaning through their relationship with specific acts in historical and cultural contexts.
Book Synopsis Consuming Mass Fashion in 1930s England by : Cheryl Roberts
Download or read book Consuming Mass Fashion in 1930s England written by Cheryl Roberts and published by Springer Nature. This book was released on 2022-10-17 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book details a significant and largely untold history of the demand for cheap, fashionable clothing for young working-class women. This is an interdisciplinary fashion and business history analysis that investigates the design, manufacture, retailing and consumption of fashion for and by young working-class women in 1930s Britain. It concentrates on new mass developments in the design and manufacture of lightweight day dresses styled for younger women, and on their retailing in the second-hand trade and seconds dealing, street markets, new multiple stores, department stores, independent dress shops and home dressmaking. The book also discusses the specific impact of this new product within the emerging mass manufactured goods mail order catalogue industry in England. These outlets all offered venues of consumption to the young, employed, modern working-class woman, and are analysed in the context of old and new businesses practices. The actuality of the garments worn by these young women is paramount to this research and will be at the forefront of all findings and outcomes.
Download or read book Everyday Fashion written by Bethan Bide and published by Bloomsbury Publishing. This book was released on 2023-12-28 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ordinary clothes have extraordinary stories. In contrast to academic and curatorial focus on the spectacular and the luxurious, Everyday Fashion makes the case that your grandmother's wardrobe is an archive as interesting and important as any museum store. From the moment we wake and get dressed in the morning until we get undressed again in the evening, fashion is a central medium through which we experience the world and negotiate our place within it. Because of this, the ways that supposedly 'ordinary' and 'everyday' fashion objects have been designed, manufactured, worn, cared for, and remembered matters deeply to our historical understanding. Beginning at 1550 the start of an era during which the word 'fashion' came to mean stylistic change rather than the act of making each chapter explores the definition of everyday fashion and how this has changed over time, demonstrating innovative methodologies for researching the everyday. The variety and significance of everyday fashion cultures are further highlighted by a series of illustrated object biographies written by Britain's leading fashion curators, showcasing the rich diversity of everyday fashion in British museum collections. Collectively, this volume scratches below the glossy surface of fashion to expose the mechanics of fashion business, the hidden world of the workroom and the diversity and role of makers; and the experiences of consuming, wearing, and caring for ordinary clothes in the United Kingdom from the 16th century to the present day. In doing so it challenges readers to rethink how fashion systems evolve and to reassess the boundaries between fashion and dress scholarship.
Download or read book Wholesale Couture written by Liz Tregenza and published by Bloomsbury Publishing. This book was released on 2023-02-23 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to consider the subject, Wholesale Couture: London and Beyond, 1930-70 seeks to revise the notion that wholesale couturiers were simply copyists and demonstrate the complexities of their design processes and business strategies. This term has fallen out of usage; however, it was used to describe the pinnacle of the British ready-to-wear fashion industry between the 1930s and 1960s. Companies within this sector have typically been recognised as creators of high-quality copies of French haute couture, using ready-to-wear techniques. Liz Tregenza traces wholesale couture garments from concept to usage, considering design, manufacture, branding, promotion, retail and export. She looks beyond the garments produced and investigates the people behind these firms, consequently demonstrating the significant role that largely Jewish immigrants played in the development and success of this industry. The book also considers the wider social and economic factors that affected manufacturers and consumers; the effect of austerity, rationing and the Utility scheme, and the pressing need for wholesale couturiers to export their products internationally. It demonstrates that 1946 was a critical year for re-building and re-imagining the London fashion industry and that wholesale couturiers were at the centre of these developments. Furthermore, it reveals the impact of changing consumer purchasing power, including the burgeoning youth market, for fashion manufacturers. Offering a new perspective on British fashion history, Wholesale Couture demonstrates that these couturiers were vital in cementing London's status as a ready-to-wear fashion centre.
Book Synopsis Fashion and Feeling by : Roberto Filippello
Download or read book Fashion and Feeling written by Roberto Filippello and published by Springer Nature. This book was released on 2023-05-16 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion and Feeling: The Affective Politics of Dress explores the complex nexus of fashion and the feeling body from a variety of critical perspectives across fashion studies, anthropology, sociology, design practice, and media studies. It asks such questions as: What does fashion look and feel like in an age dominated by amplified anxiety, isolation, depression, and precariousness? How are feelings woven into clothing and mobilized through fashion practices in ways that might sustain living with a sense of ongoing crisis? Does fashion have the potential to help us reimagine new lifeworlds which might be reinvigorating? In other words, how is fashion engaging with the “bad,” the “good,” and the ambivalent feelings associated with our personal and collective histories, with our troubled political present, and with our imagined future? Despite such diverse and scattered contributions, the potentialities of “feeling” for the study of fashion are still largely neglected. This edited volume seeks to tease out possible avenues of investigation of the clothed body and its representations through the lens of feeling.
Book Synopsis Co-operative Culture and the Politics of Consumption in England, 1870-1930 by : Peter Gurney
Download or read book Co-operative Culture and the Politics of Consumption in England, 1870-1930 written by Peter Gurney and published by Manchester University Press. This book was released on 1996 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative, research-based book presents a positive critique of the co-operative alternative to emerging capitalist forms of mass consumption in the late nineteenth and early twentieth centuries. This alternative was embedded in the culture of the movement and Peter Gurney provides a full analysis of that culture - its strategy and ambition, social and educational forms, internationalism and historical consciousness.
Book Synopsis The Soviet Dream World of Retail Trade and Consumption in the 1930s by : A. Randall
Download or read book The Soviet Dream World of Retail Trade and Consumption in the 1930s written by A. Randall and published by Springer. This book was released on 2008-10-01 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 1930s Soviet authorities launched a campaign to create "socialist" retailing and also endorsed Soviet consumerism. How did the Stalinist regime reconcile retailing and consumption with socialism? This book examines the discourses that the Stalinist regime's new approach to retailing and consumption engendered.
Book Synopsis London Couture and the Making of a Fashion Centre by : Michelle Jones
Download or read book London Couture and the Making of a Fashion Centre written by Michelle Jones and published by MIT Press. This book was released on 2022-04-12 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: How design collaboration, networks, and narratives contributed to the establishment of a recognized English couture industry in the 1930s and 1940s. In the 1930s and 1940s, English fashion houses, spurred by economic and wartime crises, put London on the map as a major fashion city. In this book, Michelle Jones examines the creation of a London-based couture industry during these years, exploring how designer collaboration and the construction of specific networks and narratives supported and shaped the English fashion economy. Haute couture—the practice of creative made-to-measure womenswear—was widely regarded as inherently French. Jones shows how an English version emerged during a period of economic turbulence, when a group of designers banded together in a collective effort to shift power within the international fashion system. Jones considers the establishment of this form of English design practice, analyzing the commercial, social, and political factors that shaped the professional identity of the London couturiers. She focuses on collaborative activity that supported this form of elite, craft-based fashion production—from the prewar efforts of the Fashion Group of Great Britain to the wartime establishment of the Incorporated Society of London Fashion Designers, modeled loosely after French fashion’s governing body, the Chambre Syndicale de la Couture Parisienne. It was these collective efforts by couturiers that established and sustained London’s place as an internationally recognized center for creative fashion.
Book Synopsis The Making of Consumer Culture in Modern Britain by : Peter Gurney
Download or read book The Making of Consumer Culture in Modern Britain written by Peter Gurney and published by Bloomsbury Publishing. This book was released on 2017-05-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is commonly accepted that the consumer is now centre stage in modern Britain, rather than the worker or producer. Consumer choice is widely regarded as the major source of self-definition and identity rather than productive activity. Politicians vie with each other to fashion their appeal to 'citizen-consumers'. When and how did these profound changes occur? Which historical alternatives were pushed to the margins in the process? In what ways did the everyday consumer practices and forms of consumer organising adopted by both middle and working-class men and women shape the outcomes? This study of the making of consumer culture in Britain since 1800 explores these questions, introduces students to major debates and cuts a distinctive path through this vibrant field. It suggests that the consumer culture that emerged during this period was shaped as much by political relationships as it was by economic and social factors.
Download or read book Being boys written by Melanie Tebbutt and published by Manchester University Press. This book was released on 2017-10-03 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This original and fresh approach to the emotions of adolescence focuses on the leisure lives of working-class boys and young men in the inter-war years. Being Boys challenges many stereotypes about their behaviour. It offers new perspectives on familiar and important themes in interwar social and cultural history, ranging from the cinema and mass consumption to boys’ clubs, personal advice pages, street cultures, dancing, sexuality, mobility and the body. It draws on many autobiographies and personal accounts and is particularly distinctive in offering an unusual insight into working-class adolescence through the teenage diaries of the author’s father, which are interwoven with the book’s broader analysis of contemporary leisure developments. Being Boys will be of interest to scholars and students across the humanities and social sciences and is also relevant to those teaching and studying in the fields of child development, education, and youth and community studies.
Book Synopsis The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies by : Daniel Thomas Cook
Download or read book The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies written by Daniel Thomas Cook and published by John Wiley & Sons. This book was released on 2015-03-02 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades. Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley’s comprehensive online reference collection or as a single volume in print www.consumptionandconsumerstudies.com
Download or read book Fashion written by Christopher Breward and published by OUP Oxford. This book was released on 2003-04-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively survey of 150 years of fashion covers everything from Haute Couture to the High Street, and developing fabric technology from silk to fleece. From Coco Chanel to Armani and Alexander McQueen, Breward explores fashion as a cultural phenomenon. Breward examines the glamorous world of Vogue and advertising, the relationship between fashion and film, and fashion as a business, and goes beyond the surface to consider our interaction with fashion. How have our ideas about hygiene and comfort influenced the direction of style? How does our dress create our identity and status? Details of dandies, flappers, and punks are contained within a clear overview of the period which will make you look at your clothes in a different light.
Book Synopsis New Perspectives on the History of Facial Hair by : Jennifer Evans
Download or read book New Perspectives on the History of Facial Hair written by Jennifer Evans and published by Springer. This book was released on 2018-03-02 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together a range of scholars from diverse disciplinary backgrounds to re-examine the histories of facial hair and its place in discussions of gender, the military, travel and art, amongst others. Chapters in the first section of the collection explore the intricate history of beard wearing and shaving, including facial hair fashions in long historical perspective, and the depiction of beards in portraiture. Section Two explores the shifting meanings of the moustache, both as a manly symbol in the nineteenth century, and also as the focus of the material culture of personal grooming. The final section of the collection charts the often-complex relationship between men, women and facial hair. It explores how women used facial hair to appropriate masculine identity, and how women’s own hair was read as a sign of excessive and illicit sexuality.
Book Synopsis Consumption and the World of Goods by : John Brewer
Download or read book Consumption and the World of Goods written by John Brewer and published by Routledge. This book was released on 2013-06-17 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of past society in terms of what it consumes rather than what it produces is - relatively speaking - a new development. The focus on consumption changes the whole emphasis and structure of historical enquiry. While human beings usually work within a single trade or industry as producers, as, say, farmers or industrial workers, as consumers they are active in many different markets or networks. And while history written from a production viewpoint has, by chance or design, largely been centred on the work of men, consumption history helps to restore women o the mainstream. The history of consumption demands a wide range of skills. It calls upon the methods and techniques of many other disciplines, including archaeology, sociology, social and economic history, anthropology and art criticism. But it is not simply a melting-pot of techniques and skills, brought to bear on a past epoch. Its objectives amount to a new description of a past culture in its totality, as perceived through its patterns of consumption in goods and services. Consumption and the World of Goods is the first of three volumes to examine history from this perspective, and is a unique collaboration between twenty-six leading subject specialists from Europe and North America. The outcome is a new interpretation of the seventeenth and eighteenth centuries, one that shapes a new historical landscape based on the consumption of goods and services.
Download or read book Fashion Marketing written by Mike Easey and published by John Wiley & Sons. This book was released on 2009-03-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
Book Synopsis Ordinary Lifestyles: Popular Media, Consumption And Taste by : Bell, David
Download or read book Ordinary Lifestyles: Popular Media, Consumption And Taste written by Bell, David and published by McGraw-Hill Education (UK). This book was released on 2005-09-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Ordinary Lifestyles' contains a collection of new essays that explore how various media texts bring ideas about taste and fashion to consumers, helping audiences to fashion their lifestyles as well as defining what constitutes an appropriate lifestyle for particular social formations.
Download or read book Men and Menswear written by Laura Ugolini and published by Routledge. This book was released on 2017-03-02 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite increasing academic interest in both the study of masculinity and the history of consumption, there are still few published studies that bring together both concerns. By investigating the changing nature of the retailing of menswear, this book illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. While previous historical studies of masculinity have focused overwhelmingly on the moral, spiritual and physical characteristics associated with notions of 'manliness', this book considers the relationship between men and activities which were widely considered to be at least potentially 'unmanly' - selling, as well as buying clothes - thus shedding new light on men's lives and identities in this period.
