Consumer Online Impulsive Buying

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Online Impulse Buying and Cognitive Dissonance

Author : Giovanni Mattia
Publisher : Springer Nature
ISBN 13 : 3030659232
Total Pages : 99 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Online Impulse Buying and Cognitive Dissonance by : Giovanni Mattia

Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia and published by Springer Nature. This book was released on 2021-02-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

Impulse Buying: Concepts, Frameworks and Consumer Insights

Author : Dr. C. Nagadeepa
Publisher : Shanlax Publications
ISBN 13 : 9391373577
Total Pages : 74 pages
Book Rating : 4.3/5 (913 download)

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Book Synopsis Impulse Buying: Concepts, Frameworks and Consumer Insights by : Dr. C. Nagadeepa

Download or read book Impulse Buying: Concepts, Frameworks and Consumer Insights written by Dr. C. Nagadeepa and published by Shanlax Publications. This book was released on with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book emphasizes on Impulse buying, its concepts and consumer insights. Consumer behaviour is always a remarkably interesting topic and complex subject for all marketers and retailers. Retailers have long recognised the value of impulse purchases, which have contributed significantly to their bottom lines. Getting customers to buy on impulse is a tried-and-true approach to increase average purchase value in any retail store. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. The entry of foreign products into the Indian market, growth in the organised retail industry, increasing disposable income, favourable demographic segmentation, and changing culture and lifestyle, Indian consumers' shopping behaviour has radically changed, and impulse buying is emerging as a highly noticeable behaviour. In this background, we are privileged and honoured by the interest of the academicians, research scholars and students that this Book on “Impulse Buying Behaviour” will contribute to the changing scenarios in the Field of Marketing. [email protected], for further suggestions and improvement.

Consumer Online Impulsive Buying

Author : Nina Mesiranta
Publisher :
ISBN 13 : 9789514477973
Total Pages : 0 pages
Book Rating : 4.4/5 (779 download)

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Book Synopsis Consumer Online Impulsive Buying by : Nina Mesiranta

Download or read book Consumer Online Impulsive Buying written by Nina Mesiranta and published by . This book was released on 2009-12-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Impulsive Buying Behavior Online in the Fashion Industry

Author : Anastasiia Torokhtii
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.:/5 (124 download)

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Book Synopsis Impulsive Buying Behavior Online in the Fashion Industry by : Anastasiia Torokhtii

Download or read book Impulsive Buying Behavior Online in the Fashion Industry written by Anastasiia Torokhtii and published by . This book was released on 2020 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomenon of impulse buying is becoming more and more frequent in the online environment, given that online shopping is becoming more and more popular nowadays. Hence, this thesis aims to answer the question of what factors influence the impulsive buying behavior online within the fashion industry. The purpose of this thesis is to provide a critical review of the literature on the topic of impulsive buying behavior online, focusing in particular on the fashion industry, as well as to present the results of the primary research. In order to answer the main research question, the quantitative research design has been chosen. The online questionnaire was used to obtain primary data on the consumer behavior online in the fashion industry, personality dimensions, and socio-demographic characteristics of respondents. This study identified five factors that can influence impulsive online shopping behavior in the fashion industry. Based on the analysis, only the discount and gender are found to be significant to influence impulsive buying behavior when shopping for fashionable items.*****The phenomenon of impulse buying is becoming more and more frequent in the online environment, given that online shopping is becoming more and more popular nowadays. Hence, this thesis aims to answer the question of what factors influence the impulsive buying behavior online within the fashion industry. The purpose of this thesis is to provide a critical review of the literature on the topic of impulsive buying behavior online, focusing in particular on the fashion industry, as well as to present the results of the primary research. In order to answer the main research question, the quantitative research design has been chosen. The online questionnaire was used to obtain primary data on the consumer behavior online in the fashion industry, personality dimensions, and socio-demographic characteristics of respondents. This study identified five factors that can influence impulsive online

WebQual

Author : Eleanor Terese Loiacono
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (132 download)

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Book Synopsis WebQual by : Eleanor Terese Loiacono

Download or read book WebQual written by Eleanor Terese Loiacono and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Impact of Mobile Services on Business Development and E-Commerce

Author : Liébana, Francisco
Publisher : IGI Global
ISBN 13 : 1799800520
Total Pages : 280 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impact of Mobile Services on Business Development and E-Commerce by : Liébana, Francisco

Download or read book Impact of Mobile Services on Business Development and E-Commerce written by Liébana, Francisco and published by IGI Global. This book was released on 2019-09-27 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users’ lives, business, and society. Impact of Mobile Services on Business Development and E-Commerce is a collection of innovative research that focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including global market, consumer behavior, and customer satisfaction, this book is ideally designed for business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.

Thriving in a New World Economy

Author : Kirk Plangger
Publisher : Springer
ISBN 13 : 9783319241463
Total Pages : 0 pages
Book Rating : 4.2/5 (414 download)

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Book Synopsis Thriving in a New World Economy by : Kirk Plangger

Download or read book Thriving in a New World Economy written by Kirk Plangger and published by Springer. This book was released on 2015-11-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Advanced Fashion Technology and Operations Management

Author : Vecchi, Alessandra
Publisher : IGI Global
ISBN 13 : 1522518665
Total Pages : 466 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Advanced Fashion Technology and Operations Management by : Vecchi, Alessandra

Download or read book Advanced Fashion Technology and Operations Management written by Vecchi, Alessandra and published by IGI Global. This book was released on 2017-03-01 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.

Conversion Optimization

Author : Khalid Saleh
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 9781449397692
Total Pages : 272 pages
Book Rating : 4.3/5 (976 download)

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Book Synopsis Conversion Optimization by : Khalid Saleh

Download or read book Conversion Optimization written by Khalid Saleh and published by "O'Reilly Media, Inc.". This book was released on 2010-11-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)

Proceedings of the Thirteenth International Conference on Management Science and Engineering Management

Author : Jiuping Xu
Publisher : Springer
ISBN 13 : 3030212556
Total Pages : 790 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Proceedings of the Thirteenth International Conference on Management Science and Engineering Management by : Jiuping Xu

Download or read book Proceedings of the Thirteenth International Conference on Management Science and Engineering Management written by Jiuping Xu and published by Springer. This book was released on 2019-06-19 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the proceedings of the 13th International Conference on Management Science and Engineering Management (ICMSEM 2019), which was held at Brock University, Ontario, Canada on August 5–8, 2019. Exploring the latest ideas and pioneering research achievements in management science and engineering management, the respective contributions highlight both theoretical and practical studies on management science and computing methodologies, and present advanced management concepts and computing technologies for decision-making problems involving large, uncertain and unstructured data. Accordingly, the proceedings offer researchers and practitioners in related fields an essential update, as well as a source of new research directions.

Advances in Chinese Brand Management

Author : John M. T. Balmer
Publisher : Springer
ISBN 13 : 1352000113
Total Pages : 355 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Advances in Chinese Brand Management by : John M. T. Balmer

Download or read book Advances in Chinese Brand Management written by John M. T. Balmer and published by Springer. This book was released on 2016-11-14 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.

Marketing Transformation: Marketing Practice in an Ever Changing World

Author : Patricia Rossi
Publisher : Springer
ISBN 13 : 3319687506
Total Pages : 315 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Marketing Transformation: Marketing Practice in an Ever Changing World by : Patricia Rossi

Download or read book Marketing Transformation: Marketing Practice in an Ever Changing World written by Patricia Rossi and published by Springer. This book was released on 2017-11-16 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Management of E-commerce and E-government

Author : Zhong Yuansheng
Publisher : Nova Publishers
ISBN 13 : 9781600213243
Total Pages : 250 pages
Book Rating : 4.2/5 (132 download)

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Book Synopsis Management of E-commerce and E-government by : Zhong Yuansheng

Download or read book Management of E-commerce and E-government written by Zhong Yuansheng and published by Nova Publishers. This book was released on 2007 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce and E-Government has become known as the wave of the future for business all over the world. Whether large, small, or just starting, E-Commerce and E- Government have been the easier and more sufficient way to handle business. This book brings together revised and expanded versions of eighteen papers selected from the 2003 International Conference on Management of e-Commerce and e-Government. This book presents leading edge research in this new and exciting field. The ICMeCG 2003 has initially received a total of 176 submissions from Australia, China, Norway, UK, and USA. Unfortunately, risk of SARS prevented many authors from actually participating in the conference. The Program Committee of ICMeCG selected papers through a careful reviewing process. Although some papers remain devoted to conceptual and general discussion about e-Commerce management, many papers have adopted quantitative or formal analysis methods in their research. Results presented in these papers provide an important contribution, especially as compared with earlier research based on qualitative methods alone. This book presents cutting edge research in this new and exciting field.

Impulse purchases in retailing

Author : Pirmin Sessler
Publisher : GRIN Verlag
ISBN 13 : 3656475970
Total Pages : 144 pages
Book Rating : 4.6/5 (564 download)

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Book Synopsis Impulse purchases in retailing by : Pirmin Sessler

Download or read book Impulse purchases in retailing written by Pirmin Sessler and published by GRIN Verlag. This book was released on 2013-08-07 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 6,0, University of St. Gallen (Institute of Retail Management), language: English, abstract: The purpose of this thesis is to examine impulse buying from the consumer’s perspective, pinpoint criteria that help to identify impulse shoppers, and help retail managers increase the level of impulse buying in their stores. Two studies were conducted: An online study (N=72), and a field study in a drugstore that comprised 111 participants. The extant literature on impulse buying was comprehensively reviewed to give the reader profound background knowledge. The online study yielded rich descriptions of consumers’ definitions of impulse purchases and self-reported impulse purchase episodes. Both studies corroborated the important role of emotions in impulse buying and identified the most prevalent emotions. The pervasiveness of a variety of impulse buying motives was determined, as well as the importance of different retailer-related buying determinants. The field study also served to detect seven variables, out of fifteen, that help to distinguish impulse shoppers. The author addresses the studies’ limitations, indicates promising future research avenues, and derives managerial implications from the studies’ results. The thesis provides insights into shoppers’ view of impulse buying and serves as a starting point for retail managers seeking to increase the level of impulse purchasing in their stores.

Compulsive Buying

Author : Trevor A. Smith
Publisher : Rowman & Littlefield
ISBN 13 : 1793645744
Total Pages : 167 pages
Book Rating : 4.7/5 (936 download)

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Book Synopsis Compulsive Buying by : Trevor A. Smith

Download or read book Compulsive Buying written by Trevor A. Smith and published by Rowman & Littlefield. This book was released on 2021-11-03 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

Concepts and Controversies in Obsessive-Compulsive Disorder

Author : Jonathan S. Abramowitz
Publisher : Springer Science & Business Media
ISBN 13 : 0387233709
Total Pages : 436 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis Concepts and Controversies in Obsessive-Compulsive Disorder by : Jonathan S. Abramowitz

Download or read book Concepts and Controversies in Obsessive-Compulsive Disorder written by Jonathan S. Abramowitz and published by Springer Science & Business Media. This book was released on 2006-11-22 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few syndromes in psychopathology generate as much popular curiosity and clinical exploration as does obsessive-compulsive disorder (OCD). Since the 1970s, research on OCD has increased exponentially. Speci?c advances include an improved grasp of the heterogeneity of the disorder, identi?cation of putative subtyping schemes, and the development of increasingly sophisticated theoretical models of the etiology and maintenance. Perhaps most importantly, research has led to advances in treatment; andwhereasthe?rstlinetherapies(cognitive-behaviortherapyandserotonergicm- ication) are not entirely effective for every sufferer, they have transformed OCD from an unmanageable lifetime af?iction into a treatable problem that need not reduce quality of life. Despite the aforementioned advances, there have emerged a number of sharp disagreements concerning OCD. Differences have surfaced over phenomenological issues, etiological models, and approaches to treatment, and often occur (but not exclusively) along disciplinary lines between biologically oriented and cogniti- behaviorally oriented authorities. For example, medical approaches posit that abn- mal biological processes cause OCD, whereas psychosocial formulations emphasize the role of learning and dysfunctional cognitions. Yet because theoretical conjecture andempirical?ndingsfromwithineachtraditionaretypicallyaddressedtowardd- tinct and narrow audiences, clinicians, researchers, and students with broad interests are hindered from gaining a clear grasp of the diverse (and sometimes polarized) perspectives.

Gadgets Are Always in the Hands of Consumers

Author : Z. Hidayat
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (139 download)

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Book Synopsis Gadgets Are Always in the Hands of Consumers by : Z. Hidayat

Download or read book Gadgets Are Always in the Hands of Consumers written by Z. Hidayat and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media technology is changing how people communicate, work, consume goods and services, and socialize. Meanwhile, digital devices always move wherever people move, even when the owner is sleeping, making people very dependent on gadgets. This book chapter examines impulse buying habits by controlling online product campaigns. Because online and offline life cannot always overlap during the COVID-19 pandemic, gadgets always guide every activity, including shopping, and become impulsive triggers. The literature review approach to 152 articles that have been published in various academic journals is analyzed with the dimensions of ,ÄúResources,Äù of shopping activities, psychologically ,ÄúInternal,Äù factors, and ,ÄúExternal,Äù factors of retail industry marketing communication activities. The results show that new resources that are the primary basis for impulsive buying are gadgets or devices and marketplaces with their applications. Internal factors that encourage impulsiveness are cognitive dissonance, hedonism and materialism, anxiety/uncertainty, and self-esteem, plus 18 external factors that trigger impulsive buying (price discounts, marginal need for the item, mass distribution, self-service, social media ad campaigns, prominent store display, short product weight, ease of storage, retailer,Äôs apps, visual and aroma products, live streaming, credit card and e-money, peer group interaction, in-store events, sales-person performance, point-of-purchase, and online review). In closing, managerial implications and future research related to impulsiveness and online shopping are also discussed.