Consumer Learning And Expertise

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Consumer Learning and Expertise

Author : J. Wesley Hutchinson
Publisher : Springer
ISBN 13 : 9783540485049
Total Pages : 160 pages
Book Rating : 4.4/5 (85 download)

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Book Synopsis Consumer Learning and Expertise by : J. Wesley Hutchinson

Download or read book Consumer Learning and Expertise written by J. Wesley Hutchinson and published by Springer. This book was released on 2015-12-31 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates two related fields of study, learning and expertise, as they have been applied to consumer behavior. The first part of the book focuses on two central hypotheses that are seldom explicitly endorsed or rejected. In the normal course of everyday life, consumers become increasingly familiar with the products and service that they use. Possibly, over time people learn from these experiences and gain true expertise in a variety of product domains. Thus, the first hypothesis that increased familiarity leads to increased expertise: learning from experience (H1). Second, it seems reasonable that as expertise increases, people become more efficient consumers: increased consumer welfare (H2). The authors’ analyses reveal that these hypotheses are often, but not always supported, and sometimes opposite results obtain. The remaining parts of the book provide systematic reviews of the theories, methods, and applications that have been prominent in research on consumer learning and expertise.

Handbook of Consumer Psychology

Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1136676201
Total Pages : 1892 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Handbook of Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1892 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Handbook of Consumer Psychology

Author : Curtis P. Haugtvedt
Publisher : Routledge
ISBN 13 : 113667621X
Total Pages : 1296 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Handbook of Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Routledge. This book was released on 2018-12-07 with total page 1296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

The Consumer Benchmarks in the Unfair Commercial Practices Directive

Author : Bram B. Duivenvoorde
Publisher : Springer
ISBN 13 : 331913924X
Total Pages : 244 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis The Consumer Benchmarks in the Unfair Commercial Practices Directive by : Bram B. Duivenvoorde

Download or read book The Consumer Benchmarks in the Unfair Commercial Practices Directive written by Bram B. Duivenvoorde and published by Springer. This book was released on 2015-05-11 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the regime of consumer benchmarks in the Unfair Commercial Practices Directive and explores to what extent this regime meets each of the goals of the Directive. In particular, it assesses whether the consumer benchmarks are suitable in terms of achieving the three goals of the Directive: achieving a high level of consumer protection, increasing the smooth functioning of the internal market, and improving competition in the market as such. In addition to providing a thorough analysis of the consumer benchmarks and their relationship to the goals of the Directive, at a more practical level, the book provides insight into the working and consequences of the benchmarks that can be used in the evaluation of the Unfair Commercial Practices Directive and its application by the CJEU. This assessment is important because the Directive, while promising to regulate unfair commercial practices in a way that achieves the Directive’s goals, has removed the possibility for Member States to regulate unfair commercial practices themselves.

Wiley International Encyclopedia of Marketing, 6 Volume Set

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1405161787
Total Pages : 1775 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Wiley International Encyclopedia of Marketing, 6 Volume Set by :

Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing

Consumer Psychology

Author : Hazel Huang
Publisher : SAGE
ISBN 13 : 1529787483
Total Pages : 466 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Consumer Psychology by : Hazel Huang

Download or read book Consumer Psychology written by Hazel Huang and published by SAGE. This book was released on 2023-03-07 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications. Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more. This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology. Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.

CONSUMER BEHAVIOUR (IN INDIAN CONTEXT)

Author : MONIKA BHATT
Publisher : S. Chand Publishing
ISBN 13 : 9788121922142
Total Pages : 270 pages
Book Rating : 4.9/5 (221 download)

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Book Synopsis CONSUMER BEHAVIOUR (IN INDIAN CONTEXT) by : MONIKA BHATT

Download or read book CONSUMER BEHAVIOUR (IN INDIAN CONTEXT) written by MONIKA BHATT and published by S. Chand Publishing. This book was released on 2004-09 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book on Consumer Behavior

Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies)

Author : Dr A Madeswaran
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8194706572
Total Pages : pages
Book Rating : 4.1/5 (947 download)

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Book Synopsis Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies) by : Dr A Madeswaran

Download or read book Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies) written by Dr A Madeswaran and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Applied Cognition

Author : Francis T. Durso
Publisher : John Wiley & Sons
ISBN 13 : 047005963X
Total Pages : 918 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Handbook of Applied Cognition by : Francis T. Durso

Download or read book Handbook of Applied Cognition written by Francis T. Durso and published by John Wiley & Sons. This book was released on 2007-02-06 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a team of leading international researchers under the guidance of Frank Durso, the second edition of the Handbook of Applied Cognition brings together the latest research into this challenging and important field, and is presented across thirty stimulating and accessible chapters. Stewarded by experiences editors from around the globe, the handbook has been fully updated with eleven new chapters covering materials that focus on the topics critical to understanding human mental functions in complex environments. It is an essential single-source reference for researchers, cognitive engineers and applied cognitive psychologists, as well as advanced students in the flourishing field of applied cognition.

Advances in Hospitality and Leisure

Author : Joseph S. Chen
Publisher : Emerald Group Publishing
ISBN 13 : 1838679553
Total Pages : 208 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis Advances in Hospitality and Leisure by : Joseph S. Chen

Download or read book Advances in Hospitality and Leisure written by Joseph S. Chen and published by Emerald Group Publishing. This book was released on 2019-10-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: International in focus, the AHL inspires new and vital research topics that have been in large neglected in the context of hospitality, tourism, and leisure. This fifteenth volume includes useful articles which outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.

Experiential Marketing

Author : Wided Batat
Publisher : Routledge
ISBN 13 : 1351867350
Total Pages : 278 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Experiential Marketing by : Wided Batat

Download or read book Experiential Marketing written by Wided Batat and published by Routledge. This book was released on 2019-01-28 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our brand loyalty? In this exciting new book, Wided Batat introduces readers to the new customer experience framework and the era of the "Experiential Marketing Mix." She introduces the concept of the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process); a tool that focuses on the consumer as a starting point in marketing strategies. By using these, companies can design suitable, emotional, and profitable customer experiences in a phygital context (physical place and digital space) including both offline and online digital experiences. Batat argues that a traditional product-centric should be replaced by the appropriate mix of 7Es, based upon a more consumer/experience-centric logic. Experiential Marketing is a guide to building experiences consumers cannot forget. It will be of interest for CEOs, brand managers, marketing and communication professionals, students, and anyone eager to learn more about how to design the ultimate customer experience in a new phygital. In this book, Professor Batat combines theory and practice and gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es of the new experiential marketing mix, and the challenges for the future.

Consumer Behaviour and Advertising Management

Author : Conner Acevedo
Publisher : Scientific e-Resources
ISBN 13 : 183947310X
Total Pages : 340 pages
Book Rating : 4.8/5 (394 download)

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Book Synopsis Consumer Behaviour and Advertising Management by : Conner Acevedo

Download or read book Consumer Behaviour and Advertising Management written by Conner Acevedo and published by Scientific e-Resources. This book was released on 2018-01-11 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized the benefits of advertising and have joined the research agenda developed by researchers in marketing and other business fields. Consumer Behaviour (CB) intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyse behaviour of Indian consumers, and strategies used by marketers to deal with them. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertisements must be catchy and communicate relevant information to consumers. Understanding the needs of the consumer is really important when it comes to creating the right advertisement for the right audience. Remember it is only through advertisements; individuals are able to connect with your brand. This book provides an excellent introduction to the topic of how reasons and emotions combine to shape the consumption experience by influencing the analytic, hedonic, social, moral and even reptilian aspects of the human condition in the marketplace. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in the field.

The Corsini Encyclopedia of Psychology, Volume 1

Author : Irving B. Weiner
Publisher : John Wiley & Sons
ISBN 13 : 0470170255
Total Pages : 482 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis The Corsini Encyclopedia of Psychology, Volume 1 by : Irving B. Weiner

Download or read book The Corsini Encyclopedia of Psychology, Volume 1 written by Irving B. Weiner and published by John Wiley & Sons. This book was released on 2010-01-19 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychologists, researchers, teachers, and students need complete and comprehensive information in the fields of psychology and behavioral science. The Corsini Encyclopedia of Psychology, Volume One has been the reference of choice for almost three decades. This indispensable resource is updated and expanded to include much new material. It uniquely and effectively blends psychology and behavioral science. The Fourth Edition features over 1,200 entries; complete coverage of DSM disorders; and a bibliography of over 10,000 citations. Readers will benefit from up-to-date and authoritative coverage of every major area of psychology.

Social Marketing and Behaviour Change

Author : Linda Brennan
Publisher : Edward Elgar Publishing
ISBN 13 : 1782548157
Total Pages : 448 pages
Book Rating : 4.7/5 (825 download)

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Book Synopsis Social Marketing and Behaviour Change by : Linda Brennan

Download or read book Social Marketing and Behaviour Change written by Linda Brennan and published by Edward Elgar Publishing. This book was released on 2014-12-31 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most valid

Building Expertise

Author : Ruth C. Clark
Publisher : Pfeiffer
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Building Expertise by : Ruth C. Clark

Download or read book Building Expertise written by Ruth C. Clark and published by Pfeiffer. This book was released on 2006-04-17 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of the classic resource, Building Expertise draws on the most recent evidence on how to build innovative forms of expertise and translates that evidence into guidelines for instructional designers, course developers and facilitators, technical communicators, and other human performance professionals. Ruth Colvin Clark summarizes psychological theories concerning ways instructional methods support human learning processes. Filled with updated research and new illustrative examples, this new edition offers trainers evidence-based guidelines to help them accelerate genuine expertise within their organizations. This new edition includes Eight instructional principles that can accelerate expertise, Four instructional architectures to serve as design templates, The most current research on how to develop learning that is both motivational and instructionally sound, Completely updated review of relevant research from cognitive and instructional design fields, Practical guidelines for problem-centered instruction, motivation, and transfer, Information on how to exploit the features of new technology in ways that support human learning processes. Book jacket.

Consumer Behaviour: Asia-Pacific Edition

Author : Wayne D. Hoyer
Publisher : Cengage AU
ISBN 13 : 0170362019
Total Pages : 593 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis Consumer Behaviour: Asia-Pacific Edition by : Wayne D. Hoyer

Download or read book Consumer Behaviour: Asia-Pacific Edition written by Wayne D. Hoyer and published by Cengage AU. This book was released on 2017-01-01 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context

Introduction to Psychology

Author : Jennifer Walinga
Publisher : Hasanraza Ansari
ISBN 13 :
Total Pages : 810 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Psychology by : Jennifer Walinga

Download or read book Introduction to Psychology written by Jennifer Walinga and published by Hasanraza Ansari. This book was released on with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to help students organize their thinking about psychology at a conceptual level. The focus on behaviour and empiricism has produced a text that is better organized, has fewer chapters, and is somewhat shorter than many of the leading books. The beginning of each section includes learning objectives; throughout the body of each section are key terms in bold followed by their definitions in italics; key takeaways, and exercises and critical thinking activities end each section.