Consumer Behavior Towards Personal Luxury Goods

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Consumer Behavior Towards Personal Luxury Goods

Author : Shadma Shahid
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Consumer Behavior Towards Personal Luxury Goods by : Shadma Shahid

Download or read book Consumer Behavior Towards Personal Luxury Goods written by Shadma Shahid and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Indian luxury market is seen as 'Next China', but little has been studied about this upcoming luxury market. With the growing number of luxury products for consumers in India, there is a need to understand the factors driving these consumers' luxury purchase behavior. The aim of this paper is to develop and understand the Indian luxury products consumers' buying behavior and test the mediating role of brand attachment between behavioral intention and luxury products actual purchase relationship. The study is based on a survey of real-time luxury consumers who have bought international luxury brands in three categories (Apparels, Footwear and Handbags). Structural equation modeling was applied to test the proposed hypotheses. The results of our study indicate a positive impact of brand attitude on social, functional and personal values, followed by a positive influence on purchase intention, which in turn positively influences actual purchase consumption. Brand attachment was found to partially mediate the relationship between consumer purchase intention towards luxury goods and their actual purchase.

Brand Attachment

Author : C. Whan Park
Publisher : Now Publishers Inc
ISBN 13 : 1601981007
Total Pages : 50 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Brand Attachment by : C. Whan Park

Download or read book Brand Attachment written by C. Whan Park and published by Now Publishers Inc. This book was released on 2008 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research.

Luxury Marketing

Author : Klaus-Peter Wiedmann
Publisher : Springer Science & Business Media
ISBN 13 : 3834943991
Total Pages : 387 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Luxury Marketing by : Klaus-Peter Wiedmann

Download or read book Luxury Marketing written by Klaus-Peter Wiedmann and published by Springer Science & Business Media. This book was released on 2012-11-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.

Building Consumer-Brand Relationship in Luxury Brand Management

Author : Rodrigues, Paula
Publisher : IGI Global
ISBN 13 : 179984370X
Total Pages : 318 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Building Consumer-Brand Relationship in Luxury Brand Management by : Rodrigues, Paula

Download or read book Building Consumer-Brand Relationship in Luxury Brand Management written by Rodrigues, Paula and published by IGI Global. This book was released on 2020-10-23 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.

A Study of Influence of Personal Factors on Consumer Behavior in Luxury Goods in China

Author : Jian Shi
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.:/5 (96 download)

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Book Synopsis A Study of Influence of Personal Factors on Consumer Behavior in Luxury Goods in China by : Jian Shi

Download or read book A Study of Influence of Personal Factors on Consumer Behavior in Luxury Goods in China written by Jian Shi and published by . This book was released on 2012 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Omni-personal Luxury

Author : Rebecca Schmitt
Publisher : Springer Nature
ISBN 13 : 3030857697
Total Pages : 193 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Omni-personal Luxury by : Rebecca Schmitt

Download or read book Omni-personal Luxury written by Rebecca Schmitt and published by Springer Nature. This book was released on 2021-12-02 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personal strategy into your business and offers a framework to help you assess your organization’s ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.

Consumption Motives in Luxury Marketing

Author : Laura Helena Hartmann
Publisher : Cuvillier Verlag
ISBN 13 : 3736980388
Total Pages : 284 pages
Book Rating : 4.7/5 (369 download)

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Book Synopsis Consumption Motives in Luxury Marketing by : Laura Helena Hartmann

Download or read book Consumption Motives in Luxury Marketing written by Laura Helena Hartmann and published by Cuvillier Verlag. This book was released on 2015-07-10 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation is devoted to attitudes of consumers toward luxury in two agricultural markets, horse sports and foods. Literature postulates a change of perceived luxury definitions and motives for luxury consumption. Accordingly, personally-oriented luxury consumption has gained significance while socially-oriented motives have been pushed into the background. Based on this, the following studies were aimed to reveal how far it has affected the consumer behavior in both agricultural markets. The research results are used to define the target groups for different kinds of luxury marketing and to give recommendations for the design of accordant marketing strategies. The studies provide empirical evidence for the existence of a shift of motives for luxury consumption and luxury definitions away from prestige and conspicuousness toward self-realization, hedonism, intangible values, functionality, sustainability and authenticity. Moreover, the results imply that luxury consumption can be categorized in tangible luxury goods and luxury experience. Despite intersections by means of hedonism and self-realization, the studies revealed differences in the consumption motives for both categories of luxury.

Elite China

Author : Pierre Xiao Lu
Publisher : John Wiley & Sons
ISBN 13 : 1118179218
Total Pages : 203 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Elite China by : Pierre Xiao Lu

Download or read book Elite China written by Pierre Xiao Lu and published by John Wiley & Sons. This book was released on 2011-12-27 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ground-breaking exploration of the Chinese elite's consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.

The Affluent Consumer

Author : Ronald D. Michman
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313086516
Total Pages : 209 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis The Affluent Consumer by : Ronald D. Michman

Download or read book The Affluent Consumer written by Ronald D. Michman and published by Bloomsbury Publishing USA. This book was released on 2006-09-30 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer behavior, Ronald Michman and Edward Mazze present a comprehensive approach to analyzing the affluent consumer—and creating, promoting, and selling innovative products and services to them. Illustrating their principles through dozens of examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and Wal-Mart, the authors deconstruct how a complex market segment works. Dispelling popular myths and misconcpetions about the composition and behavior of this segment, they provide not only a practical guide for marketers and students of marketing, but a fascinating glimpse into a culture driven by materalism, status, and aspirations to luxury. By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than at any time in the past. In 2004, there were 8.2 million households in the United States with net worth over $1 million, excluding primary residence. Meanwhile, between 1995 and 2001, the number of families filing tax returns for income exceeding $200,000 doubled. This market represents lucrative opportunities for companies that understand how these consumers think, act, and make purchasing decisions.

Luxury Marketing, Sustainability and Technology

Author : Park Thaichon
Publisher : Taylor & Francis
ISBN 13 : 1000891925
Total Pages : 195 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Luxury Marketing, Sustainability and Technology by : Park Thaichon

Download or read book Luxury Marketing, Sustainability and Technology written by Park Thaichon and published by Taylor & Francis. This book was released on 2023-06-09 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.

Luxury Fashion and Culture

Author : Arch G. Woodside
Publisher : Emerald Group Publishing
ISBN 13 : 1781902100
Total Pages : 160 pages
Book Rating : 4.7/5 (819 download)

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Book Synopsis Luxury Fashion and Culture by : Arch G. Woodside

Download or read book Luxury Fashion and Culture written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2013-03-14 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures.

Consumer Rapport to Luxury

Author : Gilles Laurent
Publisher :
ISBN 13 : 9782854187366
Total Pages : 33 pages
Book Rating : 4.1/5 (873 download)

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Book Synopsis Consumer Rapport to Luxury by : Gilles Laurent

Download or read book Consumer Rapport to Luxury written by Gilles Laurent and published by . This book was released on 2001 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research in Consumer Behavior

Author : Russell W. Belk
Publisher : Emerald Group Publishing
ISBN 13 : 0857244434
Total Pages : 342 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis Research in Consumer Behavior by : Russell W. Belk

Download or read book Research in Consumer Behavior written by Russell W. Belk and published by Emerald Group Publishing. This book was released on 2010-12-06 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.

Analysis of In-store and Online Shopping Consumer Behaviour on Luxury Personal Goods in Times of COVID-19 Pandemic

Author : Dragoș Ursu (M.S. in Marketing)
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.4/5 (927 download)

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Book Synopsis Analysis of In-store and Online Shopping Consumer Behaviour on Luxury Personal Goods in Times of COVID-19 Pandemic by : Dragoș Ursu (M.S. in Marketing)

Download or read book Analysis of In-store and Online Shopping Consumer Behaviour on Luxury Personal Goods in Times of COVID-19 Pandemic written by Dragoș Ursu (M.S. in Marketing) and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The luxury industry is rapidly changing due to the latest trends in the fashion world, competitors, digital technology advancements, consumer preferences and attitudes, insights and demands. Luxury has always been a traditional market, manufacturing high-quality products, selling through physical stores many years before the upcoming development of the Internet, specifically, e-commerce. Each year luxury industry is manufacturing exquisite products such as high-end watches and jewelry, handbags, apparel, shoes, travel accessories, wines, fragrances, among other products into the market for affluent consumers through brick-and- mortar stores that become spaces where a full multi-sensory experience is presented, a tailored made customer experience. Tradition, heritage, and exclusivity are vital elements that always characterized the luxury brands. Current events, namely COVID-19 pandemic, has changed how luxury consumers think and behave towards luxury brands, therefore, the luxury industry needs to adjust to this current situation to offer the best experience both to the offline and online space. In the past few years, luxury brands have slowly migrated towards e-commerce that poses challenges for them. With accelerated digitalization of e-commerce due to COVID-19 pandemic, luxury brands are now facing the challenge of deciding whether to make their presence even more focused into the online world without diminishing their exclusive image. This fact can represent a critical turning point for many brands because a competitive advantage must be achieved through digital platforms which can transmitted to brick-and-mortar stores success.

Advances in Luxury Brand Management

Author : Jean-Noël Kapferer
Publisher : Springer
ISBN 13 : 3319511270
Total Pages : 262 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Advances in Luxury Brand Management by : Jean-Noël Kapferer

Download or read book Advances in Luxury Brand Management written by Jean-Noël Kapferer and published by Springer. This book was released on 2017-09-21 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

Consumer Behavior in Practice

Author : Eugene Y. Chan
Publisher : Springer Nature
ISBN 13 : 3031509471
Total Pages : 272 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Consumer Behavior in Practice by : Eugene Y. Chan

Download or read book Consumer Behavior in Practice written by Eugene Y. Chan and published by Springer Nature. This book was released on with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Interpretations of Luxury

Author : Linda Lisa Maria Turunen
Publisher : Springer
ISBN 13 : 3319608703
Total Pages : 194 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Interpretations of Luxury by : Linda Lisa Maria Turunen

Download or read book Interpretations of Luxury written by Linda Lisa Maria Turunen and published by Springer. This book was released on 2017-09-15 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.