Omni Personal Luxury

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Omni-personal Luxury

Author : Rebecca Schmitt
Publisher : Springer Nature
ISBN 13 : 3030857697
Total Pages : 193 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Omni-personal Luxury by : Rebecca Schmitt

Download or read book Omni-personal Luxury written by Rebecca Schmitt and published by Springer Nature. This book was released on 2021-12-02 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personal strategy into your business and offers a framework to help you assess your organization’s ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in the future of luxury, including industry experts and brand managers who want a better understanding of the required steps towards an omni-personal customer relationship.

Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

Author : Wilson Ozuem
Publisher : Universal-Publishers
ISBN 13 : 1627347402
Total Pages : 386 pages
Book Rating : 4.6/5 (273 download)

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Book Synopsis Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands by : Wilson Ozuem

Download or read book Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands written by Wilson Ozuem and published by Universal-Publishers. This book was released on 2019-11-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical comprehensive overview of the phenomenon across diverse streams. The book provides insight into fashion and luxury retailing in the context of both online and brick and mortar retailers based on a variety of market scenarios. It deciphers the rationale of customer behavioral and decision making in online and offline luxury and fashion purchasing contexts. It provides an overview of the challenges that the industry faces with the advent of the evolving omni-channel environment. The multiple theoretical and practical nuances of the fashion and luxury industry are presented. In this sense, the book is a fundamental reference point for the students and academics. This book will be of interest to practitioners in the fashion and luxury retailing sectors. Also, many policy makers will find the conceptual and exploratory insight of this book relevant to their organizational and retailing policies. The new knowledge that is produced in this book is a ground breaker in the fashion and luxury literature. It offers insight from both theoretical and practical perspectives from both retailer and customer perspectives.

The Road to Luxury

Author : Ashok Som
Publisher : John Wiley & Sons
ISBN 13 : 1119741319
Total Pages : 519 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Road to Luxury by : Ashok Som

Download or read book The Road to Luxury written by Ashok Som and published by John Wiley & Sons. This book was released on 2021-10-26 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic. Readers will also benefit from the inclusion of: An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China The creation of savoir faire and business plan competitions in the luxury industry LVMH's sponsoring of Viva Technology Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.

Digital Transformation for Fashion and Luxury Brands

Author : Wilson Ozuem
Publisher : Springer Nature
ISBN 13 : 303135589X
Total Pages : 508 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Digital Transformation for Fashion and Luxury Brands by : Wilson Ozuem

Download or read book Digital Transformation for Fashion and Luxury Brands written by Wilson Ozuem and published by Springer Nature. This book was released on with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The New Luxury Experience

Author : Wided Batat
Publisher : Springer
ISBN 13 : 3030016714
Total Pages : 240 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The New Luxury Experience by : Wided Batat

Download or read book The New Luxury Experience written by Wided Batat and published by Springer. This book was released on 2019-04-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined. How do consumers define luxury? Is there one luxury or several “luxuries”? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences – not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun. Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience “This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases.” -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University “Wided Batat’s book offers a fresh, insightful and comprehensive analysis of the concept of the consumer’s experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations’ approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed.” -- Francesca Dall’Olmo Riley, Professor of Brand Management, Kingston Business School, UK

Make It All about Me

Author : Rasmus Houlind
Publisher : Lid Publishing
ISBN 13 : 9781912555147
Total Pages : 456 pages
Book Rating : 4.5/5 (551 download)

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Book Synopsis Make It All about Me by : Rasmus Houlind

Download or read book Make It All about Me written by Rasmus Houlind and published by Lid Publishing. This book was released on 2019-06-20 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term "omnichannel" may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make It All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience - without sacrificing profitability. The authors provide the background for understanding the six main omnichannel disciplines and demonstrate how you can manage them in a more customer-centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.

The First Omni Book of Science Fiction

Author : Ellen Datlow
Publisher : Zebra Books
ISBN 13 : 9780821713198
Total Pages : 395 pages
Book Rating : 4.7/5 (131 download)

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Book Synopsis The First Omni Book of Science Fiction by : Ellen Datlow

Download or read book The First Omni Book of Science Fiction written by Ellen Datlow and published by Zebra Books. This book was released on 1984-01-01 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories deal with the discovery of extraterrestrials, people turned into trees, new religions, alien talk show hosts, brain stimulation addicts, future race cars, androids, and alternate universes.

Perceived Exertion for Practitioners

Author : Robert J. Robertson
Publisher : Human Kinetics
ISBN 13 : 9780736048378
Total Pages : 190 pages
Book Rating : 4.0/5 (483 download)

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Book Synopsis Perceived Exertion for Practitioners by : Robert J. Robertson

Download or read book Perceived Exertion for Practitioners written by Robert J. Robertson and published by Human Kinetics. This book was released on 2004 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Perceived Exertion for Practitioners: Rating Effort With the OMNI Picture System,you'll have the most up-to-date, innovative way to rate clients' physical exertion in your professional practices. You'll be able to expand your knowledge of perceived exertion as used today by health and fitness specialists and clinical therapeutic practitioners, and you'll learn how to apply the newly developed OMNI Picture System of perceived exertion. Author and highly acclaimed researcher Robert Robertson developed the OMNI Picture System, which uses picture scales to enable exercisers to rate their exertion visually. In this text, Dr. Robertson presents real-life scenarios involving perceptually based exercise assessments and programming using the OMNI Scaling System. The scenarios focus on people with various training and conditioning needs, from improving personal health to developing recreational and competitive fitness. By rating their effort based on pictures of other exercisers, your clients will be able to accurately set and regulate their conditioning intensity using a target rating of perceived exertion (RPE) zone. Special features of Perceived Exertion for Practitionersinclude the following: -11 OMNI picture scales, which apply to all types of exercise and are reproducible for use as handouts, in fitness facilities, and in classrooms -Sample instructions on what to say to clients in various situations -Both clinical and field-based perceptual tests for use in aerobic, anaerobic, and resistance exercise assessments -Case studies that describe the clients' characteristics, identify the exercise need, and present an action plan to meet that need using RPE as the training zone -Actual programs for aerobic, anaerobic, and resistance training that employ OMNI Scale RPE zones to guide intensity Perceived Exertion for Practitionersgives you a broader understanding of perceived exertion, and you'll be able to apply what's in the text by using the 11 picture scales included. The text is a must-have for anyone looking for a better way to use ratings of perceived exertion to develop training programs.

The Omni Interviews

Author : Pamela Weintraub
Publisher :
ISBN 13 :
Total Pages : 402 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Omni Interviews by : Pamela Weintraub

Download or read book The Omni Interviews written by Pamela Weintraub and published by . This book was released on 1984 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Mind's Eye

Author : Jeremy Frommer
Publisher : powerHouse Books
ISBN 13 : 1576877302
Total Pages : 228 pages
Book Rating : 4.5/5 (768 download)

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Book Synopsis The Mind's Eye by : Jeremy Frommer

Download or read book The Mind's Eye written by Jeremy Frommer and published by powerHouse Books. This book was released on 2014-05-13 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Omni was a jewel among popular science magazines of its era (1978–1998). Science Digest, Science News, Scientific America, and Discover may have all been selling well to armchair scientists, but Omni masterfully blended cutting edge science news and science fiction, flashy graphic design, a touch of sex, and the images of a generation of artists completely free and unburdened by the disciplines of the masters. Created by the legendary Bob Guccione, better known for founding Penthouse than perhaps any of the other facets of his inspired career in business, art, and literature, Guccione handpicked the artists and illustrators that contributed to the Omni legacy—they in turn created works ignited by passion and intellect, two of Guccione's principal ideals. The Mind's Eye: The Art of Omni is the very first publication to celebrate in stunning detail the exceptional science fiction imagery of this era in an oversized format. The Mind's Eye contains 185 images from contributing Omni artists including John Berkey, Chris Moore, H.R. Giger, Rafal Olbinski, Rallé, Tsuneo Sanda, Hajime Sorayama, Robert McCall, and Colin Hay among many more, along with quotes from artists, contributors, writers, and critics. Omni lived in a time well before the digital revolution. The images you see on these pages have taken years to track down and brought the editors in touch with many esteemed artists, amazing photographers and dusty storage lockers. Their quest is far from over; you'll notice an almost decade-long gap in the material, the contents of which were either lost or destroyed. Efforts to search throughout the universe for any images will continue and will be shared with the world at the all-things-Omni website, omnireboot.com. Stay tuned... Collected in book form for the first time ever, the striking art from this extraordinary magazine will delight fans who remember seeing the work years ago and newcomers interested in the unique aesthetic of this genre's biggest artists. "Omni was a magazine about the future. From 1978 to 1998 Omni blew minds by regularly featuring extensive Q&As with some of the top scientists of the 20th century—E.O. Wilson, Francis Crick, Jonas Salk—tales of the paranormal, and some of the most important science fiction to ever see magazine publication: William Gibson's genre-defining stories 'Burning Chrome' and 'Johnny Mnemonic,' Orson Scott Card's 'Unaccompanied Sonata,' novellas by Harlan Ellison and George R. R. Martin, 'Thanksgiving,' a postapocalyptic tale by Joyce Carol Oates—even William S. Burroughs graced its pages." —Vice magazine, Motherboard "Omni is not a science magazine. It is a magazine about the future...Omni was sui generis. Although there were plenty of science magazines over the years...Omni was the first magazine to slant all its pieces toward the future. It was fun to read and gorgeous to look at." —Ben Bova, six-time Hugo award winner

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

Author : El-Gohary, Hatem
Publisher : IGI Global
ISBN 13 : 1799871940
Total Pages : 471 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing by : El-Gohary, Hatem

Download or read book Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing written by El-Gohary, Hatem and published by IGI Global. This book was released on 2021-06-25 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

Omni-Channel Retail and the Supply Chain

Author : Paul Myerson
Publisher : CRC Press
ISBN 13 : 1000264440
Total Pages : 173 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Omni-Channel Retail and the Supply Chain by : Paul Myerson

Download or read book Omni-Channel Retail and the Supply Chain written by Paul Myerson and published by CRC Press. This book was released on 2020-11-25 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem "quaint." The emergence of the internet, smartphones, social media, and other technologies has opened a world of new options for consumers (and businesses) to review, research, and buy online with an ever-increasing array of delivery options. The emergence of e-commerce has resulted in what is commonly known today as "omni-channel" marketing, in which customers engage with companies in a variety of ways, including in a physical store or online via websites and mobile apps. This process puts the supply chain "front and center," as consumers are increasingly demanding and browsing, buying, and returning goods through various channels, not just the traditional "brick and mortar" way. To accomplish this with high levels of service while remaining profitable requires real-time visibility of inventory across the supply chain and a single view of consumers as they continuously move from one channel to another. While this is a boon to consumers, it has made the already complex global supply chain even more challenging to manage. On top of that, the 2020 Covid19 pandemic has accelerated this omni-channel retail trend, as consumers need even more ways to order and additional options for last-mile delivery, such as curbside pickup. Covid19 has exposed a lack of flexibility and readiness, resulting in shortages of everything from toilet paper and meats to personal protective equipment (PPE) and ventilators. It has been a real-life example of the "bullwhip effect," where variability at the consumer end of the supply chain results in increased variability as one goes upstream towards distributors, manufacturers, and suppliers. This results in shortages, misallocations, and increased costs. No longer can a manufacturer, distributor, or retailer of consumer products just "fill the pipeline" and wait for orders to come in. Now, they must anticipate various purchases and delivery items, while at the same time minimizing costs. To do this is no easy task, requiring a Lean, agile, and responsive supply chain. Until now, there was no existing "playbook" for organizations to navigate their way through this new world. This book describes the impact of omni-channel marketing on the supply chain and logistics functions, and is intended to help management meet the needs of not only today’s ever-changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

Kiplinger's Personal Finance

Author :
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4./5 ( download)

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Book Synopsis Kiplinger's Personal Finance by :

Download or read book Kiplinger's Personal Finance written by and published by . This book was released on 1982-01 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics.

Digital Marketing Strategies for Fashion and Luxury Brands

Author : Ozuem, Wilson
Publisher : IGI Global
ISBN 13 : 1522526986
Total Pages : 460 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Marketing Strategies for Fashion and Luxury Brands by : Ozuem, Wilson

Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson and published by IGI Global. This book was released on 2017-10-31 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

Managing Customer Experiences in an Omnichannel World

Author : Taşkın Dirsehan
Publisher : Emerald Group Publishing
ISBN 13 : 1800433905
Total Pages : 382 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Managing Customer Experiences in an Omnichannel World by : Taşkın Dirsehan

Download or read book Managing Customer Experiences in an Omnichannel World written by Taşkın Dirsehan and published by Emerald Group Publishing. This book was released on 2020-11-26 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

Heaven, by Hotel Standards

Author : Susan Wilson
Publisher :
ISBN 13 : 9780615934976
Total Pages : pages
Book Rating : 4.9/5 (349 download)

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Book Synopsis Heaven, by Hotel Standards by : Susan Wilson

Download or read book Heaven, by Hotel Standards written by Susan Wilson and published by . This book was released on 2014-01-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Omni-Directional Three-Dimensional Vectoring Paper Printed Omnibus for Bewitched Analysis a K a the Bewitched History Book

Author : David L. Pierce
Publisher :
ISBN 13 : 9781593936914
Total Pages : 732 pages
Book Rating : 4.9/5 (369 download)

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Book Synopsis The Omni-Directional Three-Dimensional Vectoring Paper Printed Omnibus for Bewitched Analysis a K a the Bewitched History Book by : David L. Pierce

Download or read book The Omni-Directional Three-Dimensional Vectoring Paper Printed Omnibus for Bewitched Analysis a K a the Bewitched History Book written by David L. Pierce and published by . This book was released on 2012-04 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Episode guide with trivia.