Consumer Behavior Consumer As Decision Maker With Cultural Background

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Consumer Behavior - Consumer as Decision Maker with cultural background

Author : Isabelle Pfeiffer
Publisher : GRIN Verlag
ISBN 13 : 3638115038
Total Pages : 27 pages
Book Rating : 4.6/5 (381 download)

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Book Synopsis Consumer Behavior - Consumer as Decision Maker with cultural background by : Isabelle Pfeiffer

Download or read book Consumer Behavior - Consumer as Decision Maker with cultural background written by Isabelle Pfeiffer and published by GRIN Verlag. This book was released on 2002-03-05 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2000 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7 (A-), Nürtingen University (University of Applied Sciences), course: Hauptseminar Transnational Business, language: English, abstract: Introduction 1.1 In general to the “Hauptseminar” paper consumer behavior – consumer as decision maker with cultural background The target of this “Hauptseminar” paper is, to show the decision making process of consumers with different cultural background and also the influences on the choice of the product or service. Consumers have to make decisions all the time. Sometimes decisions are made on habits, and sometimes consumers first have to collect information before deciding, because the purchase is a deal with risk. One of the main objectives of this paper are to understand how consumers process information into decisions and the strategic implication of this process, and to gain an insight into the continuum of factors that affect consumer decisions. In the case “‘But where are the French?’ – The trials and tribulations of Euro Disneyland” I have chosen the difference between Americans and Europeans in the decision making process is described. Textual this “Hauptseminar” paper is structured as the following: After advancing to the topic, the terms “consumer behavior”, “decision maker”, and “culture” are defined within the introduction. The main part is divided into three blocks, the case, the dimensions of consumer behavior, and the influences on consumer behavior. In the first main part the case of Eurodisney is described and analyzed. The difference between Europeans and Americans in spending money in theme parks, the difference in their tastes and the different vacation situation is shown in this case. In the second main part the dimensions of consumer behavior are explained and discussed on the basis of the case. The three dimensions who buys, how consumers buy (the decision making process) and the choice criteria are discussed in more detail. The decision making process is subdivided into five steps: the problem recognition, the information search, the evaluation of alternatives, the product choice, and the outcomes like costumer satisfaction. The influences on consumer behavior are forming the third main part of this “Hauptseminar” paper, which is subdivided into the buying situation, personal influences, such like lifestyle, stage in the life cycle, or beliefs and attitudes, and the social influences, such like family, culture, and geodemographics. The summary forms the closing of the text of this hauptseminarpaper, followed by the appendices, and the bibliography. [...]

Consumer Behavior

Author : Charles Glenn Walters
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Consumer Behavior by : Charles Glenn Walters

Download or read book Consumer Behavior written by Charles Glenn Walters and published by Thomson South-Western. This book was released on 1989 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Culture and Consumer Behavior

Author : Sharon Ng
Publisher : Oxford University Press
ISBN 13 : 0199388547
Total Pages : 369 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Handbook of Culture and Consumer Behavior by : Sharon Ng

Download or read book Handbook of Culture and Consumer Behavior written by Sharon Ng and published by Oxford University Press. This book was released on 2015-03-10 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.

Cross Cultural Issues in Consumer Science and Consumer Psychology

Author : Hester van Herk
Publisher : Springer
ISBN 13 : 3319650912
Total Pages : 222 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Cross Cultural Issues in Consumer Science and Consumer Psychology by : Hester van Herk

Download or read book Cross Cultural Issues in Consumer Science and Consumer Psychology written by Hester van Herk and published by Springer. This book was released on 2017-10-17 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve. Among the topics covered: Culture as a driver of individual and national consumer behavior. Consumer culture-based attitudes toward buying foreign versus domestic products. Country-of-origin effects: consumer perceptions of international products. The roles of cultural influences in product branding. Cultural aspects of consumer-brand relationships. Consumer behavior in the emerging marketplace of subsistence countries. This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas.

Consumer Behavior in Action

Author : Geoffrey Paul Lantos
Publisher : Routledge
ISBN 13 : 1317473833
Total Pages : 1091 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Consumer Behavior in Action by : Geoffrey Paul Lantos

Download or read book Consumer Behavior in Action written by Geoffrey Paul Lantos and published by Routledge. This book was released on 2015-01-28 with total page 1091 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

Inside Consumption

Author : S. Ratneshwar
Publisher : Psychology Press
ISBN 13 : 9780415341943
Total Pages : 390 pages
Book Rating : 4.3/5 (419 download)

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Book Synopsis Inside Consumption by : S. Ratneshwar

Download or read book Inside Consumption written by S. Ratneshwar and published by Psychology Press. This book was released on 2005 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now that consumption has become the defining phenomenon of human life and society, this book addresses the effects of critical life events on consumption motives and the sociological and intergenerational influences on consumers.

A Cross-cultural Analysis of the Relationship Between Decision Making Styles, Consumer Demographics, and Product Characteristics

Author : Vanessa Prier Wickliffe
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.3/5 (129 download)

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Book Synopsis A Cross-cultural Analysis of the Relationship Between Decision Making Styles, Consumer Demographics, and Product Characteristics by : Vanessa Prier Wickliffe

Download or read book A Cross-cultural Analysis of the Relationship Between Decision Making Styles, Consumer Demographics, and Product Characteristics written by Vanessa Prier Wickliffe and published by . This book was released on 1998 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behavior

Author : Leon G. Schiffman
Publisher :
ISBN 13 : 9789353069834
Total Pages : 0 pages
Book Rating : 4.0/5 (698 download)

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Book Synopsis Consumer Behavior by : Leon G. Schiffman

Download or read book Consumer Behavior written by Leon G. Schiffman and published by . This book was released on 2019* with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part I Consumers, marketers, and technology -- Part II The consumer as an individual -- Part III Communication and consumer behavior -- Part IV Social and cultural settings -- Part V Consumer decision-making, marketing ethics, and consumer research.

Consumer Social Values

Author : Eda Gurel-Atay
Publisher : Routledge
ISBN 13 : 1315283719
Total Pages : 327 pages
Book Rating : 4.3/5 (152 download)

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Book Synopsis Consumer Social Values by : Eda Gurel-Atay

Download or read book Consumer Social Values written by Eda Gurel-Atay and published by Routledge. This book was released on 2019-04-30 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries. Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.

Consumer Behaviour

Author : Zubin Sethna
Publisher : SAGE
ISBN 13 : 1473988012
Total Pages : 847 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Consumer Behaviour by : Zubin Sethna

Download or read book Consumer Behaviour written by Zubin Sethna and published by SAGE. This book was released on 2016-08-27 with total page 847 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text, students’ understanding and retention of the subject is encouraged through innovative learning features including: ‘how to impress your examiner’ boxes - ideas and tips for what an examiner may be looking for to help students get the best possible grades in their assessments. ‘consumer behaviour in action’ boxes – focus on consumer decisions allowing students to focus on the applications of the concepts and theories underpinning the motivations of consumers – something they are likely to do in their future careers as marketers. ‘challenging the status quo’ boxes – encouraging students to think outside the box, think critically and exercise their problem solving skills. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, multiple choice questions, case studies, interactive glossary, flashcards, multimedia links and selected author videos to make the examples in each chapter come to life. Suitable for Undergraduate students with little or no background knowledge of consumer behaviour.

Consumer Behavior

Author : Maria Siano
Publisher : Quickstudy Reference Guides
ISBN 13 : 9781423246145
Total Pages : 6 pages
Book Rating : 4.2/5 (461 download)

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Book Synopsis Consumer Behavior by : Maria Siano

Download or read book Consumer Behavior written by Maria Siano and published by Quickstudy Reference Guides. This book was released on 2020-11 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete essential reference for students and professionals, perfect for the college course and for those in business seeking to research and understand their customer's needs, wants, attitudes and behaviors - all of which will increase customer base, brand loyalty and sales. Author and communications professor Maria Siano, PhD (John Hopkins, Rutgers) masterfully crafted the most succinct and organized tool for the need to know aspects of consumer behavior in 6 laminated pages. Designed so you can find the answers you need fast it also offers a broad view of the subject from start to finish that can connect the dots while studying, making it perfect as a refresher, or for the professional who wants to know more. At this price, being this handy, this grade boosting reference is a must have. 6 page laminated reference guide includes: Overview Purposes History Core Types of Consumer Data Understanding Customer Needs & Wants Big Data Collecting Consumer Data Storing Consumer Data Mining & Analyzing Consumer Data Using Consumer Data Consumer Value Adding Value to Consumers Customer Relationship Management (CRM) Meeting Customer Expectations Consumer Perceptions Customer Retention Customer Support Customer Feedback Customer Testimonials Consumer Decision-Making Consumer Decision-Making Process Factors Affecting Consumer Decisions Patterns & Trends Levels of Consumer Decision-Making Marketing & Branding Marketing Branding Positioning & Competition Marketing Mix Promotional Strategies Cross-Cultural Marketing Selling Techniques Laws & Ethics Laws Regulating Consumer Data Collection Ethical Considerations

Consumer Behavior and Marketing Action

Author : Henry Assael
Publisher : South Western Educational Publishing
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Consumer Behavior and Marketing Action by : Henry Assael

Download or read book Consumer Behavior and Marketing Action written by Henry Assael and published by South Western Educational Publishing. This book was released on 1995 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.

Consumer Behavior

Author : Dr. Syed Gous
Publisher : Educreation Publishing
ISBN 13 :
Total Pages : 107 pages
Book Rating : 4./5 ( download)

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Book Synopsis Consumer Behavior by : Dr. Syed Gous

Download or read book Consumer Behavior written by Dr. Syed Gous and published by Educreation Publishing. This book was released on with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour is a comprehensive textbook designed for students of management programmes . It aims to help readers understand and analyses the behaviour of Indian consumers and develop winning marketing strategies. The book begins by explaining the foundation and scope of consumer behaviour and explores its linkages with multi-disciplinary social sciences. Following this, the importance of groups, cultures and demography of India in shaping the mind of an Indian buyer is discussed.

A Cross-cultural Study of Family Consumer Decision-making Behavior

Author : Tarek Mohammed Said Salama
Publisher :
ISBN 13 :
Total Pages : 254 pages
Book Rating : 4.:/5 (651 download)

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Book Synopsis A Cross-cultural Study of Family Consumer Decision-making Behavior by : Tarek Mohammed Said Salama

Download or read book A Cross-cultural Study of Family Consumer Decision-making Behavior written by Tarek Mohammed Said Salama and published by . This book was released on 1982 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Higher Education Consumer Choice

Author : J. Hemsley-Brown
Publisher : Springer
ISBN 13 : 1137497203
Total Pages : 144 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Higher Education Consumer Choice by : J. Hemsley-Brown

Download or read book Higher Education Consumer Choice written by J. Hemsley-Brown and published by Springer. This book was released on 2015-11-12 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.

Basics Marketing 01: Consumer Behaviour

Author : Hayden Noel
Publisher : AVA Publishing
ISBN 13 : 2940373841
Total Pages : 179 pages
Book Rating : 4.9/5 (43 download)

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Book Synopsis Basics Marketing 01: Consumer Behaviour by : Hayden Noel

Download or read book Basics Marketing 01: Consumer Behaviour written by Hayden Noel and published by AVA Publishing. This book was released on 2009-09-15 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social sciences.

Consumer Behavior

Author : Joao Heitor De Avila Santos
Publisher :
ISBN 13 : 9781774697139
Total Pages : 0 pages
Book Rating : 4.6/5 (971 download)

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Book Synopsis Consumer Behavior by : Joao Heitor De Avila Santos

Download or read book Consumer Behavior written by Joao Heitor De Avila Santos and published by . This book was released on 2023-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior refers to the actions and decisions made by individuals and households when purchasing goods and services. This book explores how consumers make decisions when purchasing goods or services. It delves into the psychological, social, and cultural factors that influence consumer behavior, such as perception, learning, motivation, and attitudes. It presents real-life case studies and examples to illustrate how different factors can affect consumer decision-making. The book provides insights into how businesses can better understand and influence consumer behavior to improve their marketing efforts and achieve success.