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Author : Frank R. Kardes
Publisher :
ISBN 13 : 9788120322219
Total Pages : 476 pages
Book Rating : 4.3/5 (222 download)
Download or read book Consumer Behavior And Managerial Decision Making 2Nd Ed. written by Frank R. Kardes and published by . This book was released on 2002 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank R. Kardes
Publisher :
ISBN 13 : 9788131706367
Total Pages : 451 pages
Book Rating : 4.7/5 (63 download)
Download or read book Consumer Behavior And Managerial Decision Making, 2/e written by Frank R. Kardes and published by . This book was released on 2006 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank R. Kardes
Publisher :
ISBN 13 : 9788129711212
Total Pages : 505 pages
Book Rating : 4.7/5 (112 download)
Download or read book Consumer Behavior and Managerial Decision Making written by Frank R. Kardes and published by . This book was released on 1999 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank R. Kardes
Publisher :
ISBN 13 :
Total Pages : 492 pages
Book Rating : 4.E/5 ( download)
Download or read book Consumer Behavior and Managerial Decision Making written by Frank R. Kardes and published by . This book was released on 2002 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategically every day.Chapter topics include consumer attention and comprehension; consumer memory, judgment, and choice; the message-learning approach to persuasion; affective and motivational approaches to persuasion; self-persuasion and social influence principles; online consumer behavior; new product development; product management; and strategies for improving managerial decision making.For individuals concerned with the attitudes and activities of today's buyer in the marketplace.
Author : Pearson Prentice Hall
Publisher :
ISBN 13 : 9780673558442
Total Pages : pages
Book Rating : 4.5/5 (584 download)
Download or read book Consumer Behavior Managerial Decision-making written by Pearson Prentice Hall and published by . This book was released on 1998-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patrick De Pelsmacker
Publisher : Prentice Hall
ISBN 13 : 9781405810777
Total Pages : pages
Book Rating : 4.8/5 (17 download)
Download or read book Multi Pack written by Patrick De Pelsmacker and published by Prentice Hall. This book was released on 2004-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Isabelle Szmigin
Publisher : Oxford University Press
ISBN 13 : 0198786239
Total Pages : 523 pages
Book Rating : 4.1/5 (987 download)
Download or read book Consumer Behaviour written by Isabelle Szmigin and published by Oxford University Press. This book was released on 2018 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.
Author : Andrew Smith
Publisher : Taylor & Francis
ISBN 13 : 1000982998
Total Pages : 231 pages
Book Rating : 4.0/5 (9 download)
Download or read book Consumer Behaviour and Analytics written by Andrew Smith and published by Taylor & Francis. This book was released on 2023-11-08 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits, and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides.
Author : Max H. Bazerman
Publisher : Wiley
ISBN 13 : 9780471398875
Total Pages : 0 pages
Book Rating : 4.3/5 (988 download)
Download or read book Judgment in Managerial Decision Making written by Max H. Bazerman and published by Wiley. This book was released on 2001-07-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author is a leading theorist in negotiation and decision-making.
Author : Andrew Smith
Publisher :
ISBN 13 : 9781003347033
Total Pages : 0 pages
Book Rating : 4.3/5 (47 download)
Download or read book Consumer Behaviour and Analytics written by Andrew Smith and published by . This book was released on 2023-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with insight from extant research to inform knowledge-driven decision-making. Adopting a practical and managerial lens, while also exploring the rich lineage of academic consumer research, this textbook approaches its subject from a refreshing and original standpoint. It contains numerous accessible examples, scenarios and exhibits and condenses the disparate array of relevant work into a workable, coherent, synthesized and readable whole. Providing an effective tour of the concepts and ideas most relevant in the age of analytics-driven marketing (from data visualization to semiotics), the book concludes with an adaptive structure to inform managerial decision-making. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge potential of digital insight. It offers an effective and efficient summary for undergraduate, postgraduate or executive courses in consumer behaviour and marketing analytics, and also functions as a supplementary text for other marketing modules. Online resources include PowerPoint slides"--
Author : M. Khan
Publisher : New Age International
ISBN 13 : 8122415318
Total Pages : 11 pages
Book Rating : 4.1/5 (224 download)
Download or read book Consumer Behaviour written by M. Khan and published by New Age International. This book was released on 2007 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And Purchase.The External Environment And Its Influence On Decision-Making Is Highlighted. These Are Demographical, Political, Cultural And Technological Factors. Along With These, The Internal Determinants Of Beliefs, Attitudes, Personality, Memory And Values Have Also Been Discussed In This Book.Contemporary Developments Like E-Consumer Behaviour And Consumer Delight In Place Of Consumer Satisfaction Have Also Been Discussed.Relevant Case Studies And Review Exercises Are Additional Highlights Of This Book. With Its Clear Style And Systematic Approach, This Book Would Be Extremely Useful For Students Of Marketing Management. Management Consultants And Professionals Would Also Find This Book To Be A Valuable Reference Source.In The Second Edition Of The Book Some Useful Information Has Been Added. This Contains A Small Case. Other Examples Of Marketing Strategies And Marketing Implications Have Been Added. One Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer Behaviour.
Author : Charles Glenn Walters
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.4/5 (91 download)
Download or read book Consumer Behavior written by Charles Glenn Walters and published by Thomson South-Western. This book was released on 1989 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas J. Reynolds
Publisher : Psychology Press
ISBN 13 : 1135693153
Total Pages : 510 pages
Book Rating : 4.1/5 (356 download)
Download or read book Understanding Consumer Decision Making written by Thomas J. Reynolds and published by Psychology Press. This book was released on 2001-05-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.
Author : Isabelle Pfeiffer
Publisher : GRIN Verlag
ISBN 13 : 3638115038
Total Pages : 27 pages
Book Rating : 4.6/5 (381 download)
Download or read book Consumer Behavior - Consumer as Decision Maker with cultural background written by Isabelle Pfeiffer and published by GRIN Verlag. This book was released on 2002-03-05 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2000 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7 (A-), Nürtingen University (University of Applied Sciences), course: Hauptseminar Transnational Business, language: English, abstract: Introduction 1.1 In general to the “Hauptseminar” paper consumer behavior – consumer as decision maker with cultural background The target of this “Hauptseminar” paper is, to show the decision making process of consumers with different cultural background and also the influences on the choice of the product or service. Consumers have to make decisions all the time. Sometimes decisions are made on habits, and sometimes consumers first have to collect information before deciding, because the purchase is a deal with risk. One of the main objectives of this paper are to understand how consumers process information into decisions and the strategic implication of this process, and to gain an insight into the continuum of factors that affect consumer decisions. In the case “‘But where are the French?’ – The trials and tribulations of Euro Disneyland” I have chosen the difference between Americans and Europeans in the decision making process is described. Textual this “Hauptseminar” paper is structured as the following: After advancing to the topic, the terms “consumer behavior”, “decision maker”, and “culture” are defined within the introduction. The main part is divided into three blocks, the case, the dimensions of consumer behavior, and the influences on consumer behavior. In the first main part the case of Eurodisney is described and analyzed. The difference between Europeans and Americans in spending money in theme parks, the difference in their tastes and the different vacation situation is shown in this case. In the second main part the dimensions of consumer behavior are explained and discussed on the basis of the case. The three dimensions who buys, how consumers buy (the decision making process) and the choice criteria are discussed in more detail. The decision making process is subdivided into five steps: the problem recognition, the information search, the evaluation of alternatives, the product choice, and the outcomes like costumer satisfaction. The influences on consumer behavior are forming the third main part of this “Hauptseminar” paper, which is subdivided into the buying situation, personal influences, such like lifestyle, stage in the life cycle, or beliefs and attitudes, and the social influences, such like family, culture, and geodemographics. The summary forms the closing of the text of this hauptseminarpaper, followed by the appendices, and the bibliography. [...]
Author : Rajagopal
Publisher : Business Expert Press
ISBN 13 : 1947441159
Total Pages : 183 pages
Book Rating : 4.9/5 (474 download)
Download or read book Consumer Behavior Theories written by Rajagopal and published by Business Expert Press. This book was released on 2018-02-25 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Author : Kardes
Publisher :
ISBN 13 : 9781473715332
Total Pages : pages
Book Rating : 4.7/5 (153 download)
Download or read book Consumer Behavior (Kardes). written by Kardes and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordon Foxall
Publisher : Routledge
ISBN 13 : 9781138832398
Total Pages : 212 pages
Book Rating : 4.8/5 (323 download)
Download or read book Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide written by Gordon Foxall and published by Routledge. This book was released on 2016-11-30 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.
