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Author : Brian Sternthal
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.X/5 ( download)
Download or read book Consumer Behavior, an Information Processing Perspective written by Brian Sternthal and published by Prentice Hall. This book was released on 1982 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James R. Bettman
Publisher : Addison Wesley Publishing Company
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 (43 download)
Download or read book An Information Processing Theory of Consumer Choice written by James R. Bettman and published by Addison Wesley Publishing Company. This book was released on 1979 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Frank R. Kardes
Publisher : Psychology Press
ISBN 13 : 1135601801
Total Pages : 448 pages
Book Rating : 4.1/5 (356 download)
Download or read book Applying Social Cognition to Consumer-Focused Strategy written by Frank R. Kardes and published by Psychology Press. This book was released on 2006-04-21 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing, and attribution theory; *discusses how asking questions in focus groups, surveys, and experiments leads consumers to create opinions that would not have occurred to them otherwise; *advances a new approach for modeling uncertainty and a new framework for thinking about uncertainty; *summarizes recent developments concerning the Implicit Association Test and their implications for branding strategy; *develops a new approach for analyzing the effects of intention on behavior and unplanned purchase behaviors; *discusses the devaluation effect and shows both how implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer preferences; and *focuses on consumer information processing and persuasion. The text is intended for advanced graduate students, academics, and practitioners who embrace cutting-edge paradigms and methodologies in social-cognitive consumer research.
Author : Richard Bagozzi
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335230563
Total Pages : 238 pages
Book Rating : 4.3/5 (352 download)
Download or read book The Social Psychology of Consumer Behaviour written by Richard Bagozzi and published by McGraw-Hill Education (UK). This book was released on 2002-08-16 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.
Author : William L. Wilkie
Publisher :
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4.3/5 (2 download)
Download or read book How Consumers Use Product Information written by William L. Wilkie and published by . This book was released on 1975 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordon Foxall
Publisher : Beard Books
ISBN 13 : 1587982404
Total Pages : 246 pages
Book Rating : 4.5/5 (879 download)
Download or read book Consumer Psychology in Behavioral Perspective written by Gordon Foxall and published by Beard Books. This book was released on 2004-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
Author : Thomas S. Robertson
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 634 pages
Book Rating : 4.:/5 (321 download)
Download or read book Handbook of Consumer Behavior written by Thomas S. Robertson and published by Prentice Hall. This book was released on 1991 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude change, and affect.
Author : George David Hughes
Publisher :
ISBN 13 :
Total Pages : 448 pages
Book Rating : 4.F/5 ( download)
Download or read book Buyer/consumer Information Processing written by George David Hughes and published by . This book was released on 1974 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated. Originally published 1974. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Author : William L. Wilkie
Publisher :
ISBN 13 :
Total Pages : 826 pages
Book Rating : 4.:/5 (321 download)
Download or read book Consumer Behavior written by William L. Wilkie and published by . This book was released on 1994-02-16 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs.
Author : Melanie Wallendorf
Publisher : New York : Wiley
ISBN 13 :
Total Pages : 470 pages
Book Rating : 4.:/5 (89 download)
Download or read book Readings in Consumer Behavior written by Melanie Wallendorf and published by New York : Wiley. This book was released on 1984 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gilbert D. Harrell
Publisher : Houghton Mifflin Harcourt P
ISBN 13 : 9780155134515
Total Pages : 616 pages
Book Rating : 4.1/5 (345 download)
Download or read book Consumer Behavior written by Gilbert D. Harrell and published by Houghton Mifflin Harcourt P. This book was released on 1986 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gordon R. Foxall
Publisher : Routledge
ISBN 13 : 1317913469
Total Pages : 470 pages
Book Rating : 4.3/5 (179 download)
Download or read book The Routledge Companion to Consumer Behavior Analysis written by Gordon R. Foxall and published by Routledge. This book was released on 2015-08-20 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Author : Andrew A. Mitchell
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.F/5 ( download)
Download or read book The Effect of Information on Consumer and Market Behavior written by Andrew A. Mitchell and published by . This book was released on 1978 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: In order to understand how the market system provides information to buyers, the effect of information on consumer and market behavior is examined from the perspectives of economics, consumer psychology, and public policy. Economic analyses of information transmission and advertising are presented. Effects of different types of information on the behavior of firms, and information search strategies which consumers use to extract information from mass media advertisements are evaluated. Theories of information encoding and storage are described in terms of their implications for consumer research. The causes of information imperfections in local consumer markets (markets where different prices are charged for the same quality) are reviewed. Advertising regulation policy considerations are also examined. Consumer information systems for local services are discussed from the viewpoint of information needs and consumer patterns of information avoidance. (nm).
Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309036356
Total Pages : 183 pages
Book Rating : 4.3/5 (9 download)
Download or read book What Is America Eating? written by National Research Council and published by National Academies Press. This book was released on 1986-01-01 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: For its annual symposium in 1984, the Food and Nutrition Board posed the key nutritional question: "What is America eating?" This resultant volume explains dietary habits, examines the impact of fast-food proliferation and the changing role of women as it affects dietary behavior, and analyzes the nutritional consequences of national dietary trends. Speakers focused on what major food consumption surveys and large-scale studies have demonstrated, including factors that shape eating patterns, eating trends such as snacking and food variety, nutrition policy and its effects on diet, and the overall nutritional status of the U.S. population.
Author : John C. Mowen
Publisher : MacMillan Publishing Company
ISBN 13 :
Total Pages : 856 pages
Book Rating : 4.3/5 (512 download)
Download or read book Consumer Behavior written by John C. Mowen and published by MacMillan Publishing Company. This book was released on 1990 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors' goal in Consumer Behavior, Fifth Edition is three-fold--(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.
Author : Harold H. Kassarjian
Publisher : Scott Foresman
ISBN 13 : 9780673153944
Total Pages : 538 pages
Book Rating : 4.1/5 (539 download)
Download or read book Perspectives in consumer behavior written by Harold H. Kassarjian and published by Scott Foresman. This book was released on 1981 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John A. Howard
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.:/5 (89 download)
Download or read book Consumer Behavior written by John A. Howard and published by McGraw-Hill Companies. This book was released on 1977 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
