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Author :
Publisher :
ISBN 13 :
Total Pages : 1418 pages
Book Rating : 4.0/5 ( download)
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2004 with total page 1418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary Meeker
Publisher : HarperCollins Publishers
ISBN 13 : 9780887308826
Total Pages : 0 pages
Book Rating : 4.3/5 (88 download)
Download or read book The Internet Advertising Report written by Mary Meeker and published by HarperCollins Publishers. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Armour Research Foundation (U.S.)
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.:/5 (318 download)
Download or read book Computer Applications written by Armour Research Foundation (U.S.) and published by . This book was released on 1962 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Tobias Langner
Publisher : Springer Science & Business Media
ISBN 13 : 383494291X
Total Pages : 419 pages
Book Rating : 4.8/5 (349 download)
Download or read book Advances in Advertising Research (Vol. III) written by Tobias Langner and published by Springer Science & Business Media. This book was released on 2012-08-23 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, Advances in Advertising Research (Vol. 3) is gaining significance in advancing, promoting, disseminating, and stimulating high quality advertising research. This book provides state-of-the-art research in international advertising with twenty-nine articles by renowned advertising and communication scholars from the worldwide ICORIA network.
Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 1278 pages
Book Rating : 4.3/5 (243 download)
Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 1992 with total page 1278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Shaw
Publisher : Butterworth-Heinemann
ISBN 13 : 9780750699389
Total Pages : 262 pages
Book Rating : 4.6/5 (993 download)
Download or read book Managing Legal and Security Risks in Computers and Communications written by Paul Shaw and published by Butterworth-Heinemann. This book was released on 1998 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: -- Allows you to quickly locate pertinent laws-- Contains a detailed discussion of the laws requiring organizations to retain computer security-- Includes an examination of Federal and State law on computer crime-- Serves as a legal reference for developing training material-- Helps you foster a continuing dialog with legal counsel-- Is comprehensive, up to date, and easy to read Copyright © Libri GmbH. All rights reserved.
Author : Thomas J. Misa
Publisher : John Wiley & Sons
ISBN 13 : 1118035135
Total Pages : 440 pages
Book Rating : 4.1/5 (18 download)
Download or read book Gender Codes written by Thomas J. Misa and published by John Wiley & Sons. This book was released on 2011-09-14 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The computing profession faces a serious gender crisis. Today, fewer women enter computing than anytime in the past 25 years. This book provides an unprecedented look at the history of women and men in computing, detailing how the computing profession emerged and matured, and how the field became male coded. Women's experiences working in offices, education, libraries, programming, and government are examined for clues on how and where women succeeded—and where they struggled. It also provides a unique international dimension with studies examining the U.S., Great Britain, Germany, Norway, and Greece. Scholars in history, gender/women's studies, and science and technology studies, as well as department chairs and hiring directors will find this volume illuminating.
Download or read book InfoWorld written by and published by . This book was released on 1990-01-01 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
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Publisher :
ISBN 13 :
Total Pages : 1024 pages
Book Rating : 4.:/5 (318 download)
Download or read book Computers and Automation written by and published by . This book was released on 1958 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hugh J. Watson
Publisher : Business Publications, Incorporated
ISBN 13 :
Total Pages : 554 pages
Book Rating : 4.:/5 (39 download)
Download or read book Computers for Business written by Hugh J. Watson and published by Business Publications, Incorporated. This book was released on 1980 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Computerworld written by and published by . This book was released on 1981-12-07 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Download or read book InfoWorld written by and published by . This book was released on 1985-04-22 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
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ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.F/5 ( download)
Download or read book Signal written by and published by . This book was released on 1993 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nichola Dobson
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501332635
Total Pages : 353 pages
Book Rating : 4.5/5 (13 download)
Download or read book The Animation Studies Reader written by Nichola Dobson and published by Bloomsbury Publishing USA. This book was released on 2018-10-18 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Animation Studies Reader brings together both key writings within animation studies and new material in emerging areas of the field. The collection provides readers with seminal texts that ground animation studies within the contexts of theory and aesthetics, form and genre, and issues of representation. The first section collates key readings on animation theory, on how we might conceptualise animation, and on some of the fundamental qualities of animation. New material is also introduced in this section specifically addressing questions raised by the nature, style and materiality of animation. The second section outlines some of the main forms that animation takes, which includes discussions of genre. Although this section cannot be exhaustive, the material chosen is particularly useful as it provides samples of analysis that can illuminate some of the issues the first section of the book raises. The third section focuses on issues of representation and how the medium of animation might have an impact on how bodies, gender, sexuality, race and ethnicity are represented. These representations can only be read through an understanding of the questions that the first two sections of the book raise; we can only decode these representations if we take into account form and genre, and theoretical conceptualisations such as visual pleasure, spectacle, the uncanny, realism etc.
Download or read book InfoWorld written by and published by . This book was released on 1990-06-04 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Download or read book InfoWorld written by and published by . This book was released on 1988-11-07 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
