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Author : Abbott P. Smith
Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.3/5 ( download)
Download or read book Complete Guide to Selling Intangibles written by Abbott P. Smith and published by . This book was released on 1971 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fred S. Steingold
Publisher : Nolo
ISBN 13 : 141332455X
Total Pages : 490 pages
Book Rating : 4.4/5 (133 download)
Download or read book The Complete Guide to Selling a Business written by Fred S. Steingold and published by Nolo. This book was released on 2017-08-21 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive, easy-to-use guide to selling a business available! Out there somewhere is a buyer looking to buy a business like yours -- so if you're ready to sell, make sure that you protect your interests and maximize your profit with The Complete Guide to Selling a Business. It covers: getting your business ready to sell pricing your business and valuing your assets finding the right buyer analyzing the tax issues negotiating a payment plan and other terms of sale planning your future relationship with the business limiting your liability working with lawyers, accountants and brokers closing the deal and transferring the business to its new owner The Complete Guide to Selling a Business helps you create more than two dozen crucial documents for both asset and entity sales, including: the sales agreement confidentiality letter promissory notes and security agreements noncompete and consulting agreements closing checklists This edition edition is completely updated with the latest tax considerations, and now provides more advice on marketing the sale of your business. There are literally dozens of competing titles on the market, but none can match The Complete Guide to Selling a Business for sheer depth, accuracy and ease of use.
Author : Paul Sperry
Publisher : Kogan Page Publishers
ISBN 13 : 9780749444570
Total Pages : 198 pages
Book Rating : 4.4/5 (445 download)
Download or read book The Complete Guide to Selling Your Business written by Paul Sperry and published by Kogan Page Publishers. This book was released on 2005 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comprehensive guide, two specialists take the reader step-by-step through the entire process, from how to determine when the time is right to sell to negotiating the final terms.
Author : LeRoy Gross
Publisher : Prentice Hall
ISBN 13 : 9780130487773
Total Pages : 328 pages
Book Rating : 4.4/5 (877 download)
Download or read book The Art of Selling Intangibles written by LeRoy Gross and published by Prentice Hall. This book was released on 1982 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr Faith Stones
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (62 download)
Download or read book Selling The Unseen written by Dr Faith Stones and published by Independently Published. This book was released on 2023-09-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Secrets of Selling "Nothing" and Transform Your BusinessIn a world where the tangible meets the digital, where ideas, experiences, and knowledge hold more value than physical possessions, a profound transformation is underway. Welcome to the era of intangible sales, where the art of selling "nothing" becomes an extraordinary force of commerce."Selling the Unseen: Mastering the Art of Intangible Sales" is your definitive guide to navigating this captivating world of intangible offerings. Within these pages lies the power to transcend physical limitations and tap into the boundless potential of the digital age.
Author : Harry Beckwith
Publisher : Business Plus
ISBN 13 : 0759521522
Total Pages : 137 pages
Book Rating : 4.7/5 (595 download)
Download or read book Selling the Invisible written by Harry Beckwith and published by Business Plus. This book was released on 2000-10-15 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Author : Meera Kothand
Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.7/5 (139 download)
Download or read book Selling The Intangible written by Meera Kothand and published by . This book was released on 2021-03-03 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does any of this sound familiar to you? You've put your heart and soul into creating a product only to have it completely bomb. Or maybe you've seen that happen to your friends or peers in the online space, and you're dead scared that's going to be you because you have no clue what you're doing. You're grateful to be able to serve clients one-on-one, but you're exhausted! The idea of creating a digital product to add passive income to your revenue streams sounds oh-so-good! Maybe you have an idea for a digital product but getting it out there seems like this enormously daunting task with a gazillion steps, and you don't want to shell out thousands for anther course or coach. Or perhaps you're void of ideas, but you're just itching to try digital products. Nodding yes? Digital products are an overwhelming, exhausting affair especially when you don't know what to focus on. No matter what type of digital product you're creating (and yes there are a few!), there are some core components you need to focus on if you want to create successful digital products and have them as a staple in your business model. This isn't just about knowing what tools to use or what platform to sell your product on (you should never start there!) You need a coherent, holistic strategy to be successful at it in the long run. Selling the Intangible will introduce you to these core components in the form of bite-sized strategies and pro tips so that you have a plan for success before you even start. Think of it as your digital product road map. Here's what's packed into this how-to guide: How to create perpetual customer journeys so that your audience keep coming back to buy more How to know which digital products to create and when so you're NEVER backtracking The truth about winning offers and the secret hack to ensure your product sells Answers to the following questions: - How soon is too soon to add a product? - Should you sell on an external marketplace like Amazon, Udemy, or Coursera vs. on your own site? - Do you need webinars for all your funnels? AND MORE. Imagine knowing the exact steps you need to take to get your product created, launched, and selling successfully... Imagine cultivating an audience who are clamoring to get their hands on "your next thing"... Imagine never having to chase the next sale... If you're thinking about creating a digital product or you've felt burned-out and overwhelmed from creating digital products before, this book will be right up your alley. Intrigued yet? Then scroll to the top and click or tap "Buy Now."
Author : Douglas W. Hubbard
Publisher : John Wiley & Sons
ISBN 13 : 1118836448
Total Pages : 432 pages
Book Rating : 4.1/5 (188 download)
Download or read book How to Measure Anything written by Douglas W. Hubbard and published by John Wiley & Sons. This book was released on 2014-02-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of "intangibles" Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
Author : Jeffrey Brandeis
Publisher : Independently Published
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.6/5 (362 download)
Download or read book G.R.E.A.T! The Ultimate Sales Process Pocket Guide written by Jeffrey Brandeis and published by Independently Published. This book was released on 2020-05-28 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: GREAT! THE ULTIMATE SALES PROCESS POCKET GUIDE is your step-by-step, simple yet revolutionary approach to sales success. Whether you sell goods or services, tangibles or intangibles, this fully-illustrated, easy-to-read handbook breaks through the clutter of other sales "techniques" to help you close more deals than ever before, regardless if you're a novice or pro. Written in an entertaining and conversational style, G.R.E.A.T! forever redefines the sales process essential in today's ever-changing world. Topics include: Gaining Access, Recognize Needs, Execute Presentation, Align with Your Prospect, Time to Close!
Author : LeRoy Gross
Publisher : Marketplace Books
ISBN 13 : 9781592800681
Total Pages : 308 pages
Book Rating : 4.8/5 (6 download)
Download or read book The New Art of Selling Intangibles written by LeRoy Gross and published by Marketplace Books. This book was released on 2003-12 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's an invaluable resource for financial advisors, consultants, stockbrokers, and insurance agents alike."-- Keith Clark, DWC ConsultantsFinancial professionals often cringe at the thought of being in the business of 'selling." But selling is a key aspect of any financial professional's routine. Whether you're an advisor persuading a prospective client to hire you, a broker touting stocks, or an agent nudging a client toward an insurance policy or annuity - you're selling: The concept, the ideas -even yourself! Your 'product" is elusive - or intangible - making the challenges you face 'selling" even more complex.Now, turn to a cherished industry classic - The NEW Art of Selling Intangibles - for a full program of sales techniques specifically designed for financial professionals in their quest to: find clients, close clients, retain clients - and convince clients to make the right financial choices.This groundbreaking book was the first to integrate investment strategies with selling strategies exclusively targeted to financial professionals. Now - it's thoroughly updated, revised, and reworked to meet the needs of today's time-pressed professionals. Expanding on key issues, while weaving in new areas of concern - Korn presents a comprehensive program for winning.Learn to master every method needed to perfect your 'selling" skills - even if selling does not come naturally to you. You'll find.- 4 ways to get past 'No"- 11 top resources for finding prospects- 3 magic words to increase your sales power & income - instantly- Selling phrases - for everything from stocks, index funds & annuities to 529 plans- Closing techniques - and scripts - for every situation- How to heat up 'Cold Calls" and warm up prospects.Plus - methods for developing proper asset allocation strategies - and convincing clients to embrace them. Yes, there still is an 'art" to selling intangibles. Now - master the art yourself - with the proven methods featured in this new work.
Author : Robert F. Reilly
Publisher : John Wiley & Sons
ISBN 13 : 1937352250
Total Pages : 784 pages
Book Rating : 4.9/5 (373 download)
Download or read book Guide to Intangible Asset Valuation written by Robert F. Reilly and published by John Wiley & Sons. This book was released on 2016-11-07 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly experienced authors of the Guide to Intangible Asset Valuation define and explain the disciplined process of identifying assets that have clear economic benefit, and provide an invaluable framework within which to value these assets. With clarity and precision the authors lay out the critical process that leads you through the description, identification and valuation of intangible assets. This book helps you: Describe the basic types of intangible assets Find and identify intangible assets Provide guidelines for valuing those assets The Guide to Intangible Asset Valuation delivers matchless knowledge to intellectual property experts in law, accounting, and economics. This indispensable reference focuses strictly on intangible assets which are of particular interest to valuation professionals, bankruptcy experts and litigation lawyers. Through illustrative examples and clear modeling, this book makes abstract concepts come to life to help you deliver strong and accurate valuations.
Author : Baruch Lev
Publisher : Rowman & Littlefield
ISBN 13 : 9780815798095
Total Pages : 236 pages
Book Rating : 4.7/5 (98 download)
Download or read book Intangibles written by Baruch Lev and published by Rowman & Littlefield. This book was released on 2000-12-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first comprehensive, scientifically based study of the nature and impact of intangibles. Weaving case studies and real-world examples with contemporary business theory, Baruch Lev - establishes an economic framework to analyze managerial and investment issues concerning intangibles; - surveys the impact of intangibles on corporate performance and market values, including management difficulties, risk, questions of property rights, marketability, and cost structure; - analyzes information deficiencies associated with intangibles, including the major economic principles governing intangible investments, limits of management information systems, and recommendations for improved accounting disclosure; - sets forth a comprehensive information system—aimed at satisfying the needs of both internal and external decision makers—to reflect the impact and value of intangibles within the context of enterprise performance.
Author : Andrew J. Sherman
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814416993
Total Pages : 289 pages
Book Rating : 4.8/5 (144 download)
Download or read book Harvesting Intangible Assets written by Andrew J. Sherman and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attorney and author Andrew J. Sherman approaches business using a simple, attractive metaphor: Businesspeople are farmers - or, at least, they should be. Entrepreneurs and executives should take a long-range, comprehensive approach to their endeavors, and recognize that time and acquired knowledge play large roles in profitability. Sherman overworks his symbolism, threatening to exhaust its soil, but his images of planting, toiling and reaping succeed as reminders of the approach he wants readers to take. getAbstract recommends his counsel to innovators and those managing innovation, and to leaders seeking a unified organizational vision.
Author : Michelle Miller
Publisher : Independently Published
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.4/5 (812 download)
Download or read book Selling The Intangible written by Michelle Miller and published by Independently Published. This book was released on 2021-09-20 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: I wholeheartedly agree with Meera Kothand. Just a few additional points I might add: One thing that makes it seem easier to sell tangible goods is the ability of a seller to give the buyer a sensory experience. You can touch, feel, experience the product and begin to sell yourself on it. It's why salespeople at auto dealerships are so keen on getting you behind the wheel for a test drive. But some sellers over-rely on the product, then, to sell itself. They don't personalize the benefits or help make the connection that will be of value to the buyer. Take away the tangible. and these same sellers suddenly have to depend on their own ability to describe and magnify value. Some can and some cannot. When selling intangibles, you have to be a good storyteller so your buyer can visualize the experience that they can't physically have. You have to demonstrate value in a way that isn't experiential. When selling tangibles, you should be using this same approach to personalize the experience and magnify the value. Instead of thinking one or the other of those pairs will be easier, consider the following: What is the length of the usual sales cycle for each -- does one seem "too long" to you? Which interests you the most, which do you like to talk about? The reason I suggest considering the above is that all of those are "easy" to sell when you like what you're selling and can live with the length of the sales cycle.
Author : Mike Schultz
Publisher : John Wiley & Sons
ISBN 13 : 1118875060
Total Pages : 263 pages
Book Rating : 4.1/5 (188 download)
Download or read book Insight Selling written by Mike Schultz and published by John Wiley & Sons. This book was released on 2014-04-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.
Author : Abbott P. Smith
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.:/5 (58 download)
Download or read book How to Sell Intangibles written by Abbott P. Smith and published by . This book was released on 1958 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Douglas W. Hubbard
Publisher : Wiley
ISBN 13 : 0470625678
Total Pages : 320 pages
Book Rating : 4.4/5 (76 download)
Download or read book How to Measure Anything written by Douglas W. Hubbard and published by Wiley. This book was released on 2010-03-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of "intangibles" Adds recent research, especially in regards to methods that seem like measurement, but are in fact a kind of "placebo effect" for management – and explains how to tell effective methods from management mythology Written by recognized expert Douglas Hubbard-creator of Applied Information Economics-How to Measure Anything, Second Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
