Competitive Intelligence For Dummies

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Competitive Intelligence For Dummies

Author : James D. Underwood
Publisher : John Wiley & Sons
ISBN 13 : 1118450981
Total Pages : 425 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Competitive Intelligence For Dummies by : James D. Underwood

Download or read book Competitive Intelligence For Dummies written by James D. Underwood and published by John Wiley & Sons. This book was released on 2013-07-09 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make competitive intelligence part of your business practice—and be on the cutting edge Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process. Conducted within an organization, competitive intelligence serves as a catalyst in planning and strategic growth. It is part of the value chain that converts gathered data to actionable information that results in strategic decisions. Competitive Intelligence For Dummies helps readers gather valuable information on the competition, the operational environment, and the target customer. It also explains how to carefully analyze and use this information in decision making processes to gain market share and stay on the cutting edge of an industry. Whether you are just starting a business, venturing into new areas with your existing company, or looking to gain ground on a key competitor, Competitive Intelligence For Dummies gives you insight on how to gather valuable information on not only your competitors, but on your market and key customer base. Gets you up to speed on how to locate, collect, and process competitive intelligence Shows you how to carefully analyze competitive intelligence and disseminate it throughout your organization Illustrates how competitive intelligence can help you gain market share If you're a business owner, analyst, manager, or researcher, Competitive Intelligence For Dummies gives you and your business an edge.

Business Intelligence For Dummies

Author : Swain Scheps
Publisher : John Wiley & Sons
ISBN 13 : 1118051416
Total Pages : 395 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Business Intelligence For Dummies by : Swain Scheps

Download or read book Business Intelligence For Dummies written by Swain Scheps and published by John Wiley & Sons. This book was released on 2011-02-04 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more. You’ll find out how to: Understand the principles and practical elements of BI Determine what your business needs Compare different approaches to BI Build a solid BI architecture and roadmap Design, develop, and deploy your BI plan Relate BI to data warehousing, ERP, CRM, and e-commerce Analyze emerging trends and developing BI tools to see what else may be useful Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.

Competitive Intelligence

Author : Larry Kahaner
Publisher : Simon and Schuster
ISBN 13 : 0684844044
Total Pages : 308 pages
Book Rating : 4.6/5 (848 download)

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Book Synopsis Competitive Intelligence by : Larry Kahaner

Download or read book Competitive Intelligence written by Larry Kahaner and published by Simon and Schuster. This book was released on 1997 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.

Competitive Intelligence Advantage

Author : Seena Sharp
Publisher : John Wiley & Sons
ISBN 13 : 0470293179
Total Pages : 304 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Competitive Intelligence Advantage by : Seena Sharp

Download or read book Competitive Intelligence Advantage written by Seena Sharp and published by John Wiley & Sons. This book was released on 2009-10-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value. Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you aren't tapping the power of CI to improve your decision making-you are missing a potent advantage.

Competitive Intelligence

Author : Michelle Cook
Publisher :
ISBN 13 : 9780749433123
Total Pages : 0 pages
Book Rating : 4.4/5 (331 download)

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Book Synopsis Competitive Intelligence by : Michelle Cook

Download or read book Competitive Intelligence written by Michelle Cook and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive intelligence and analysis are essential elements of any business' marketing strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers, distributors and retailers as well as your competitors. Competitive Intelligence will show you, from an international perspective, how to plan, prepare and implement an efficient CI system. Advice is provided on time-saving, avoiding information overload, vital technological assistance, internet and electronic databases, setting up an Intelligence Library, data mining, budget constraints and legal considerations.

Decision Intelligence For Dummies

Author : Pamela Baker
Publisher : John Wiley & Sons
ISBN 13 : 1119824842
Total Pages : 323 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Decision Intelligence For Dummies by : Pamela Baker

Download or read book Decision Intelligence For Dummies written by Pamela Baker and published by John Wiley & Sons. This book was released on 2022-02-08 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to use, and not be used by, data to make more insightful decisions The availability of data and various forms of AI unlock countless possibilities for business decision makers. But what do you do when you feel pressured to cede your position in the decision-making process altogether? Decision Intelligence For Dummies pumps the brakes on the growing trend to take human beings out of the decision loop and walks you through the best way to make data-informed but human-driven decisions. The book shows you how to achieve maximum flexibility by using every available resource, and not just raw data, to make the most insightful decisions possible. In this timely book, you’ll learn to: Make data a means to an end, rather than an end in itself, by expanding your decision-making inquiries Find a new path to solid decisions that includes, but isn’t dominated, by quantitative data Measure the results of your new framework to prove its effectiveness and efficiency and expand it to a whole team or company Perfect for business leaders in technology and finance, Decision Intelligence For Dummies is ideal for anyone who recognizes that data is not the only powerful tool in your decision-making toolbox. This book shows you how to be guided, and not ruled, by the data.

Proven Strategies in Competitive Intelligence

Author : Society of Competitive Intelligence Professionals
Publisher : John Wiley & Sons
ISBN 13 : 0471039810
Total Pages : 351 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Proven Strategies in Competitive Intelligence by : Society of Competitive Intelligence Professionals

Download or read book Proven Strategies in Competitive Intelligence written by Society of Competitive Intelligence Professionals and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams. The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team Numerous case studies vividly illustrating cutting-edge CI techniques in action

Competitive Intelligence and Global Business

Author : David L. Blenkhorn
Publisher : Praeger
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Competitive Intelligence and Global Business by : David L. Blenkhorn

Download or read book Competitive Intelligence and Global Business written by David L. Blenkhorn and published by Praeger. This book was released on 2005-01-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace or by shoring up one's own company's defenses prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce, the effects of interest groups, and new laws governing the practice of CI across borders. This book illustrates how CI is conducted around the world and highlights the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy. Competitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace (for example, by anticipating their next moves and beating them to the punch) or by shoring up one's own company's defenses prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce (which enhances the speed with which products and services can be delivered around the world, as well as the speed with which competitors can surprise you), the effects of interest groups (such as those advocating environmental protections, which can tilt the playing fields), and new laws governing the practice of CI across borders. In this book, contributions from researchers, scholars, and practitioners specializing in competitive intelligence reveal the most current practices in the field. In-depth analysis of emerging approaches to CI in North America, South America, Europe, and Asia, and in industries across the spectrum from pharmaceuticals to automotive supply chains, highlight the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy.

Managing Frontiers in Competitive Intelligence

Author : David L. Blenkhorn
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313001057
Total Pages : 328 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Managing Frontiers in Competitive Intelligence by : David L. Blenkhorn

Download or read book Managing Frontiers in Competitive Intelligence written by David L. Blenkhorn and published by Bloomsbury Publishing USA. This book was released on 2000-11-30 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: For specialists and nonspecialists alike, this perceptive selection of the newest and up and coming tools and techniques of competitive intelligence, offering a well balanced combination of theory and practice. It shows how advances in computers and technology have accelerated progress in CI management, and the ways in which CI has affected (and been affected by) all major business functions and processes. It explores applications to organizations of various sizes and types, in both the public and private sectors. Editors Fleisher and Blenkhorn link leading-edge research in CI to advances in current practice, and balance pragmatic against conceptual concerns. Analysts, strategists and organizational decision makers at higher levels will find the book especially valuable, as they seek to make sense of the business environment and assess their organizations' evolving, dynamic places in it. The pace of change in today's global, competitive economy is greater than at any time in recorded history. Thus, as never before, companies need better tools for business and competitive analysis. The book surveys applications of CI that are critical to business processes, such as mergers and acquisitions, and to evolving industries, such as biotechnology. They focus on how push and pull Internet technologies affect data gathering and analysis and how CI can be managerially assessed using multiple evaluative approaches, unavailable until now in the public domain. They then turn to the future, and lay out some startling yet plausible viewpoints on what the next frontiers of competitive intelligence will be and how organizations can and must ready themselves for them.

The Secret Language of Competitive Intelligence

Author : Leonard M. Fuld
Publisher : Dog Ear Publishing
ISBN 13 : 1608445534
Total Pages : 328 pages
Book Rating : 4.6/5 (84 download)

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Book Synopsis The Secret Language of Competitive Intelligence by : Leonard M. Fuld

Download or read book The Secret Language of Competitive Intelligence written by Leonard M. Fuld and published by Dog Ear Publishing. This book was released on 2010 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Microsoft Business Intelligence For Dummies

Author : Ken Withee
Publisher : John Wiley & Sons
ISBN 13 : 0470606347
Total Pages : 432 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Microsoft Business Intelligence For Dummies by : Ken Withee

Download or read book Microsoft Business Intelligence For Dummies written by Ken Withee and published by John Wiley & Sons. This book was released on 2010-03-05 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to create an effective business strategy using Microsoft's BI stack Microsoft Business Intelligence tools are among the most widely used applications for gathering, providing access to, and analyzing data to enable the enterprise to make sound business decisions. The tools include SharePoint Server, the Office Suite, PerformancePoint Server, and SQL Server, among others. With so much jargon and so many technologies involved, Microsoft Business Intelligence For Dummies provides a much-needed step-by-step explanation of what's involved and how to use this powerful package to improve your business. Microsoft Business Intelligence encompasses a broad collection of tools designed to help business owners and managers direct the enterprise effectively This guide provides an overview of SharePoint, PerformancePoint, the SQL Server suite, Microsoft Office, and the BI development technologies Explains how the various technologies work together to solve functional problems Translates the buzzwords and shows you how to create your business strategy Examines related technologies including data warehousing, data marts, Online Analytical Processing (OLAP), data mining, reporting, dashboards, and Key Performance Indicators (KPIs) Simplifies this complex package to get you up and running quickly Microsoft Business Intelligence For Dummies demystifies these essential tools for enterprise managers, business analysts, and others who need to get up to speed.

Assessing Competitive Intelligence Software

Author : France Bouthillier
Publisher : Information Today, Inc.
ISBN 13 : 9781573871730
Total Pages : 220 pages
Book Rating : 4.8/5 (717 download)

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Book Synopsis Assessing Competitive Intelligence Software by : France Bouthillier

Download or read book Assessing Competitive Intelligence Software written by France Bouthillier and published by Information Today, Inc.. This book was released on 2003 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value-Addedness and Information: Two Notions, One Goal -- From Data to Knowledge -- The Notion of Value -- The Value-Added Processes of Information Systems -- The Value-Added Processes of Expert and Intelligent Systems -- A Conceptual Framework for Competitive Intelligence -- The Evolution of Competitive Intelligence -- Defining Competitive Intelligence -- Competitive Intelligence and Strategy -- The Competitive Intelligence Process -- Identification of CI Needs -- Acquisition of Competitive Information -- Organization, Storage, and Retrieval. -- Analysis of Information -- Development of Intelligence Products. -- Distribution of Intelligence Products. -- Identifying the Value-Added Processes of Competitive Intelligence Software. -- Evaluating Information Technology. -- Targeting the Value-Added Dimensions. -- Other Evaluation Criteria -- Overview of Competitive Intelligence Software Applications and Related Products.]. -- A Typology of Technologies. -- Identifying CI Technology -- CI Software Products Overview. -- Evaluating Competitive Intelligence Software. -- An Evaluation Guide: Criteria and Questions -- Methodology -- Software Evaluation -- Identification of CI Needs. -- Acquisition of Competitive Information. -- Organization, Storage, and Retrieval -- Analysis of Information -- Development of CI Products -- Distribution of CI Products -- Global Assessment -- Conclusion: Competitive Intelligence Technology-Summary, Implications, and Trends -- Bibliography.

Competitive Intelligence

Author : C. West
Publisher : Springer
ISBN 13 : 0230514596
Total Pages : 252 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Competitive Intelligence by : C. West

Download or read book Competitive Intelligence written by C. West and published by Springer. This book was released on 2001-09-19 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

Competitive Intelligence for Information Professionals

Author : Margareta Nelke
Publisher : Chandos Publishing
ISBN 13 : 0081002432
Total Pages : 152 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Competitive Intelligence for Information Professionals by : Margareta Nelke

Download or read book Competitive Intelligence for Information Professionals written by Margareta Nelke and published by Chandos Publishing. This book was released on 2015-01-27 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors’ own experiences when working with competitive intelligence in international corporations are also included. Competitive intelligence (CI) is a new area for Information professionals Offers perspectives on a new trend within the library and information sector Provides a comprehensive approach to CI

The Complete Guide to Competitive Intelligence

Author : Kirk W. M. Tyson
Publisher : Kirk Tyson International Limited
ISBN 13 : 9780966321920
Total Pages : 306 pages
Book Rating : 4.3/5 (219 download)

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Book Synopsis The Complete Guide to Competitive Intelligence by : Kirk W. M. Tyson

Download or read book The Complete Guide to Competitive Intelligence written by Kirk W. M. Tyson and published by Kirk Tyson International Limited. This book was released on 2002 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Competitive Intelligence: Second Edition is an invaluable source for executives, managers and planners. Far-ranging in scope, comprehensive in detail, it establishes a blueprint for conducting the entire competitive intelligence process from start to finish. This 306 page book provides you with all the methodology necessary to gather and analyze intelligence, establish networks, conduct intelligence interviews and more, including the necessary worksheets conveniently provided on disks. Plus, it offers detailed instruction in designing and implementing a corporate CI process that can operate as an integral function of a corporation, company division or an individual business unit.

Business Development For Dummies

Author : Anna Kennedy
Publisher : John Wiley & Sons
ISBN 13 : 1118962702
Total Pages : 424 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Business Development For Dummies by : Anna Kennedy

Download or read book Business Development For Dummies written by Anna Kennedy and published by John Wiley & Sons. This book was released on 2015-02-04 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.

Digital Marketing All-in-One For Dummies

Author : Stephanie Diamond
Publisher : John Wiley & Sons
ISBN 13 : 1119560241
Total Pages : 968 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Digital Marketing All-in-One For Dummies by : Stephanie Diamond

Download or read book Digital Marketing All-in-One For Dummies written by Stephanie Diamond and published by John Wiley & Sons. This book was released on 2019-04-08 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.