Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

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Publisher : IGI Global
ISBN 13 : 179989021X
Total Pages : 1865 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by : Management Association, Information Resources

Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Exploring Social Networks, Competitive Actions and Dynamic Capabilities in Organizations

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Publisher : Frontiers Media SA
ISBN 13 : 2832500137
Total Pages : 139 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Exploring Social Networks, Competitive Actions and Dynamic Capabilities in Organizations by : Monica Thiel

Download or read book Exploring Social Networks, Competitive Actions and Dynamic Capabilities in Organizations written by Monica Thiel and published by Frontiers Media SA. This book was released on 2022-09-21 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Information and Influence Propagation in Social Networks

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Publisher : Springer Nature
ISBN 13 : 3031018508
Total Pages : 161 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Information and Influence Propagation in Social Networks by : Wei Chen

Download or read book Information and Influence Propagation in Social Networks written by Wei Chen and published by Springer Nature. This book was released on 2022-05-31 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research on social networks has exploded over the last decade. To a large extent, this has been fueled by the spectacular growth of social media and online social networking sites, which continue growing at a very fast pace, as well as by the increasing availability of very large social network datasets for purposes of research. A rich body of this research has been devoted to the analysis of the propagation of information, influence, innovations, infections, practices and customs through networks. Can we build models to explain the way these propagations occur? How can we validate our models against any available real datasets consisting of a social network and propagation traces that occurred in the past? These are just some questions studied by researchers in this area. Information propagation models find applications in viral marketing, outbreak detection, finding key blog posts to read in order to catch important stories, finding leaders or trendsetters, information feed ranking, etc. A number of algorithmic problems arising in these applications have been abstracted and studied extensively by researchers under the garb of influence maximization. This book starts with a detailed description of well-established diffusion models, including the independent cascade model and the linear threshold model, that have been successful at explaining propagation phenomena. We describe their properties as well as numerous extensions to them, introducing aspects such as competition, budget, and time-criticality, among many others. We delve deep into the key problem of influence maximization, which selects key individuals to activate in order to influence a large fraction of a network. Influence maximization in classic diffusion models including both the independent cascade and the linear threshold models is computationally intractable, more precisely #P-hard, and we describe several approximation algorithms and scalable heuristics that have been proposed in the literature. Finally, we also deal with key issues that need to be tackled in order to turn this research into practice, such as learning the strength with which individuals in a network influence each other, as well as the practical aspects of this research including the availability of datasets and software tools for facilitating research. We conclude with a discussion of various research problems that remain open, both from a technical perspective and from the viewpoint of transferring the results of research into industry strength applications.

Social Media Analytics and Practical Applications

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Publisher : CRC Press
ISBN 13 : 1000515338
Total Pages : 68 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Social Media Analytics and Practical Applications by : Subodha Kumar

Download or read book Social Media Analytics and Practical Applications written by Subodha Kumar and published by CRC Press. This book was released on 2021-12-30 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized. Social Media Analytics and Practical Applications is written for academicians and professionals involved in social media and social media analytics.

Social Media Entertainment

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Publisher : NYU Press
ISBN 13 : 1479846899
Total Pages : 364 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Social Media Entertainment by : Stuart Cunningham

Download or read book Social Media Entertainment written by Stuart Cunningham and published by NYU Press. This book was released on 2019-02-26 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.

Social Networks, Innovation and the Knowledge Economy

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Publisher : Routledge
ISBN 13 : 1136307397
Total Pages : 370 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Social Networks, Innovation and the Knowledge Economy by : Isabel Salavisa

Download or read book Social Networks, Innovation and the Knowledge Economy written by Isabel Salavisa and published by Routledge. This book was released on 2012-07-26 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the authors illustrate how social networks can play a very significant role in the technological catch up process in moderate innovative countries. Using an innovative approach to the study of entrepreneurship in knowledge-intensive sectors, the book analyses the role of social networks in the access and deployment of the variety of competences and resources required for the successful creation of knowledge-intensive companies, which has not yet been studied sufficiently in this context.

Strategy as Practice

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Publisher : Cambridge University Press
ISBN 13 : 0521862930
Total Pages : 245 pages
Book Rating : 4.5/5 (218 download)

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Book Synopsis Strategy as Practice by : Gerry Johnson

Download or read book Strategy as Practice written by Gerry Johnson and published by Cambridge University Press. This book was released on 2007-08-02 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an analysis of what managers actually do in relation to the development of strategy in organisations.

Digital and Social Media Marketing

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Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Neighbor Networks

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Publisher : OUP Oxford
ISBN 13 : 0191610097
Total Pages : 410 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Neighbor Networks by : Ronald S. Burt

Download or read book Neighbor Networks written by Ronald S. Burt and published by OUP Oxford. This book was released on 2010-01-14 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a moral to this book, a bit of Confucian wisdom often ignored in social network analysis: "Worry not that no one knows you, seek to be worth knowing." This advice is contrary to the usual social network emphasis on securing relations with well-connected people. Neighbor Networks examines the cases of analysts, bankers, and managers, and finds that rewards, in fact, do go to people with well-connected colleagues. Look around your organization. The individuals doing well tend to be affiliated with well-connected colleagues. However, the advantage obvious to the naked eye is misleading. It disappears when an individual's own characteristics are held constant. Well-connected people do not have to affiliate with people who have nothing to offer. This book shows that affiliation with well-connected people adds stability but no advantage to a person's own connections. Advantage is concentrated in people who are themselves well connected. This book is a trail of argument and evidence that leads to the conclusion that individuals make a lot of their own network advantage. The social psychology of networks moves to center stage and personal responsibility emerges as a key theme. In the end, the social is affirmed, but with an emphasis on individual agency and the social psychology of networks. The research gives new emphasis to Coleman's initial image of social capital as a forcing function for human capital. This book is for academics and researchers of organizational and network studies interested in a new angle on familiar data, and as a supplemental reading in graduate courses on social networks, stratification, or organizations. A variety of research settings are studied, and diverse theoretical perspectives are taken. The book's argument and evidence are supported by ample appendices for readers interested in background details.

The Social Media Marketing Book

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449383106
Total Pages : 245 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Social Media Marketing Book by : Dan Zarrella

Download or read book The Social Media Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2009-11-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

UX Strategy

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449373011
Total Pages : 312 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis UX Strategy by : Jaime Levy

Download or read book UX Strategy written by Jaime Levy and published by "O'Reilly Media, Inc.". This book was released on 2015-05-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Structural Holes

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Publisher : Harvard University Press
ISBN 13 : 0674029097
Total Pages : 325 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Structural Holes by : Ronald S. Burt

Download or read book Structural Holes written by Ronald S. Burt and published by Harvard University Press. This book was released on 2009-06-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ronald Burt describes the social structural theory of competition that has developed through the last two decades. The contrast between perfect competition and monopoly is replaced with a network model of competition. The basic element in this account is the structural hole: a gap between two individuals with complementary resources or information. When the two are connected through a third individual as entrepreneur, the gap is filled, creating important advantages for the entrepreneur. Competitive advantage is a matter of access to structural holes in relation to market transactions.

Social Media and Networking: Concepts, Methodologies, Tools, and Applications

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Publisher : IGI Global
ISBN 13 : 1466686154
Total Pages : 2337 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Social Media and Networking: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Social Media and Networking: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-07-31 with total page 2337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.

The Hype Machine

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Publisher : Currency
ISBN 13 : 0525574522
Total Pages : 417 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Hype Machine by : Sinan Aral

Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

The Oxford Handbook of Women and Competition

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Publisher : Oxford University Press
ISBN 13 : 0199376395
Total Pages : 857 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis The Oxford Handbook of Women and Competition by : Maryanne L. Fisher

Download or read book The Oxford Handbook of Women and Competition written by Maryanne L. Fisher and published by Oxford University Press. This book was released on 2017-08-14 with total page 857 pages. Available in PDF, EPUB and Kindle. Book excerpt: While women are generally perceived to be less competitive than men, women compete in many ways and in a variety of situations. Women try to make themselves look more attractive to draw the attention of a desirable mate. They will use gossip as a form of informational warfare to influence reputations. They compete as mothers to gain access to resources that directly influence the health of their children. They use selfies posted on social media to manipulate others' perceptions. Women compete all of their lives: in the womb, through adolescence and adulthood, and into their elder years. The topic of women's competition has gained significant momentum over the years. Edited by Maryanne L. Fisher, The Oxford Handbook of Women and Competition provides readers with direct evidence of this growth and is one of the first scholarly volumes to focus specifically on this topic. Fisher and her team of contributors offer a definitive worldview of the current state of knowledge regarding competition among women today. Many of the chapters are grounded within an evolutionary framework, allowing for authors to investigate the adaptive nature of women's competitive behaviors, motivations, and cognition. Other chapters rely on alternative frameworks, with contributors also asserting that socio-cultural forces are the culprit shaping women's competitive drives. Additionally, several contributors focus their attention on issues faced by adolescent girls, and explore the developmental trajectories for young women through adulthood. Designed to serve as a source of inspiration for future research and direction, The Oxford Handbook of Women and Competition is a stand-out scholarly text focusing on the many competitive forces driving women today.

The Oxford Handbook of the Psychology of Competition

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Publisher : Oxford University Press
ISBN 13 : 0190060808
Total Pages : 689 pages
Book Rating : 4.1/5 (9 download)

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Book Synopsis The Oxford Handbook of the Psychology of Competition by : Stephen M. Garcia

Download or read book The Oxford Handbook of the Psychology of Competition written by Stephen M. Garcia and published by Oxford University Press. This book was released on 2024-01-19 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of the Psychology of Competition reviews and organizes the literature on the psychology of competition and brings together leading researchers studying competition across the field of psychology. This volume is a crucial interdisciplinary investigation into the variety of perspectives and approaches to the psychology of competition, facilitating new research and integration in the field.

The Whuffie Factor

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Publisher : Random House Digital, Inc.
ISBN 13 : 0307409503
Total Pages : 320 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis The Whuffie Factor by : Tara Hunt

Download or read book The Whuffie Factor written by Tara Hunt and published by Random House Digital, Inc.. This book was released on 2009 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on ways to connect with customers through social networks in order to create demand and sell more products.