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Comparative Advertising Law
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Book Synopsis Practical Guide to Comparative Advertising by : Ruth M. Corbin
Download or read book Practical Guide to Comparative Advertising written by Ruth M. Corbin and published by Academic Press. This book was released on 2018-11-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. Alerts research, development and marketing professionals to potential competition issues and legal concerns Provides a reference source for courts of law with respect to accepted industry standards and practices Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products
Book Synopsis Comparative advertising and price: Implementation of Directive 97/55/EC in Germany and England compared by : Leonie Marder
Download or read book Comparative advertising and price: Implementation of Directive 97/55/EC in Germany and England compared written by Leonie Marder and published by diplom.de. This book was released on 2004-10-28 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: With the coming into force of Directive 97/55/EC, one of the issues that arose was as to how EU Member States will choose to implement the provisions concerning admissibility of comparative advertising. This dissertation will focus on the Directive s transposition into English and German law with special regard to price comparisons, each model of implementation being situated at the extreme end of the scale. English law, having traditionally supported comparative advertising now has had to face a much stricter approach put forward by the Directive. We shall enquire into the extent to which, in absence of an English law of unfair competition, s.10(6) of the 1994 Trade Marks Act, the torts of passing off and injurious falsehood, and the British Code of Advertising provide for compliance in that sphere. German law, on the other hand, having long opposed comparative advertising, has readily incorporated Directive 97/55 into §§2 and 3 of its 1909 Act Against Unfair Competition (UWG). German literature on the Act s compliance with the Directive has been widespread and the respective analysis will thus be limited to assessing opinions of academics, lawyers, judges, and members of the German government. I then compared those two models of implementation from the wider angle of the civil law/common law divide and general principles underlying Community law, before finally making proposals for amendments and assessing the impact the Directive had on each national law system. Effectively, German law has thus, in my view, provided for implementation to a fuller extent, as well as being the Member State which has felt the Directive s impact much more strongly than England. Inhaltsverzeichnis:Table of Contents: Introduction1 Chapter 1.The Law of Comparative Advertising in England7 1.1Rejection of a Law of Unfair Competition9 1.2The Law of Comparative Advertising11 1.3Implementation of Directive 97/55/EC14 Chapter 2.The Law of Comparative Advertising in Germany22 2.1The Law of Unfair Competition under the 1909 Act Against Unfair Competition22 2.2Implementation of Directive 97/55/EC26 Chapter 3.Analysis: Implementation of Directive 97/55/EC in England and Germany compared33 Conclusion43 Annex47 Bibliography47 Table of cases52 Statutory material53
Book Synopsis Comparative Advertising Law by : Rory McIntyre-O'Brien
Download or read book Comparative Advertising Law written by Rory McIntyre-O'Brien and published by . This book was released on 2003 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Law of Comparative Advertising by : Ansgar Ohly
Download or read book The Law of Comparative Advertising written by Ansgar Ohly and published by Hart Publishing. This book was released on 2000 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended for the British reader, this volume analyzes the comparative advertising directive, which regulates any advertisement or promotional representation that explicitly or implicitly identifies a competitor. Background is provided both to the regulation of comparative advertising in the UK and Germany and to the passing of the directive itself. Over half the volume is devoted to appendices in which various legal texts from the UK, Germany, and Europe are compared. Annotation copyrighted by Book News, Inc., Portland, OR
Book Synopsis Comparative Advertising in Germany with Regard to European Community Law by : Frank Bachmann
Download or read book Comparative Advertising in Germany with Regard to European Community Law written by Frank Bachmann and published by . This book was released on 1998-01-01 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Please be Ad-vised by : Douglas J. Wood
Download or read book Please be Ad-vised written by Douglas J. Wood and published by Lulu.com. This book was released on 2003 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Law of Advertising by : George Eric Rosden
Download or read book The Law of Advertising written by George Eric Rosden and published by . This book was released on 1973 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Law & Advertising by : Dean Keith Fueroghne
Download or read book Law & Advertising written by Dean Keith Fueroghne and published by . This book was released on 1995 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an entertaining and informative style, it explains legal reasoning in areas such as: trademarks, copyright regulation, product liability, comparative advertising, contracts, contests, sweepstakes, guarantees and more.
Book Synopsis The Comparison of Advertising Laws and Regulations Between the United States and Thailand by : Vittratorn Chirapravati
Download or read book The Comparison of Advertising Laws and Regulations Between the United States and Thailand written by Vittratorn Chirapravati and published by . This book was released on 1989 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Comparative advertising with the use of a competitor's trademark under US law - a contrast to the European approach by : Robert J. Kaler
Download or read book Comparative advertising with the use of a competitor's trademark under US law - a contrast to the European approach written by Robert J. Kaler and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Law of Comparative Advertising by : Stewart E. Sterk
Download or read book The Law of Comparative Advertising written by Stewart E. Sterk and published by . This book was released on 1977 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Legal Implications of Comparative Advertisement by : Prithivi Raj
Download or read book Legal Implications of Comparative Advertisement written by Prithivi Raj and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issue of legality of comparative advertising has given rise to numerous debates. The reason lies in the fact that basically a comparative advertisement is likely to give more information than a usual advertisement and there may be likely abuse or it may be beneficial to the consumers. In addition to this, the consumers may accord more emphasis to the comparative advertisements than the non-comparative ones. The advertisers basically advertises with an object to increase his sale of product or services and to inform the consumer about the quality, but the competitor with whom the products are compared is concerned with the way the products are being compared and moreover the reputation and good will are also at stake. In this research paper the Author had also focused upon legal regime relating to comparative advertising in India and also the legal approaches made in European Union, United Kingdom and United States. To probe into the statutory framework of comparative advertising in India the Author has taken International Law and Role of Judiciary to crave out the present position in India.
Book Synopsis The Law of Advertising by : George Eric Rosden
Download or read book The Law of Advertising written by George Eric Rosden and published by . This book was released on 1973 with total page 1286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Comparative Advertising in the American and French Legal Systems by : Fady Maurice Zeidan
Download or read book Comparative Advertising in the American and French Legal Systems written by Fady Maurice Zeidan and published by . This book was released on 1988 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Comparative Advertising and Tradenark Law / by : W. Alberts
Download or read book Comparative Advertising and Tradenark Law / written by W. Alberts and published by . This book was released on 2008 with total page 2 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Comparative Advertising by : Adelheid Janse Van Rensburg
Download or read book Comparative Advertising written by Adelheid Janse Van Rensburg and published by . This book was released on 2000 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Comparative Advertising by : Pek San Tay
Download or read book Comparative Advertising written by Pek San Tay and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
