Comparative Advertising In Germany With Regard To European Community Law

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Comparative advertising and price: Implementation of Directive 97/55/EC in Germany and England compared

Author : Leonie Marder
Publisher : diplom.de
ISBN 13 : 3832483713
Total Pages : 61 pages
Book Rating : 4.8/5 (324 download)

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Book Synopsis Comparative advertising and price: Implementation of Directive 97/55/EC in Germany and England compared by : Leonie Marder

Download or read book Comparative advertising and price: Implementation of Directive 97/55/EC in Germany and England compared written by Leonie Marder and published by diplom.de. This book was released on 2004-10-28 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: With the coming into force of Directive 97/55/EC, one of the issues that arose was as to how EU Member States will choose to implement the provisions concerning admissibility of comparative advertising. This dissertation will focus on the Directive s transposition into English and German law with special regard to price comparisons, each model of implementation being situated at the extreme end of the scale. English law, having traditionally supported comparative advertising now has had to face a much stricter approach put forward by the Directive. We shall enquire into the extent to which, in absence of an English law of unfair competition, s.10(6) of the 1994 Trade Marks Act, the torts of passing off and injurious falsehood, and the British Code of Advertising provide for compliance in that sphere. German law, on the other hand, having long opposed comparative advertising, has readily incorporated Directive 97/55 into §§2 and 3 of its 1909 Act Against Unfair Competition (UWG). German literature on the Act s compliance with the Directive has been widespread and the respective analysis will thus be limited to assessing opinions of academics, lawyers, judges, and members of the German government. I then compared those two models of implementation from the wider angle of the civil law/common law divide and general principles underlying Community law, before finally making proposals for amendments and assessing the impact the Directive had on each national law system. Effectively, German law has thus, in my view, provided for implementation to a fuller extent, as well as being the Member State which has felt the Directive s impact much more strongly than England. Inhaltsverzeichnis:Table of Contents: Introduction1 Chapter 1.The Law of Comparative Advertising in England7 1.1Rejection of a Law of Unfair Competition9 1.2The Law of Comparative Advertising11 1.3Implementation of Directive 97/55/EC14 Chapter 2.The Law of Comparative Advertising in Germany22 2.1The Law of Unfair Competition under the 1909 Act Against Unfair Competition22 2.2Implementation of Directive 97/55/EC26 Chapter 3.Analysis: Implementation of Directive 97/55/EC in England and Germany compared33 Conclusion43 Annex47 Bibliography47 Table of cases52 Statutory material53

Comparative Advertising in Germany with Regard to European Community Law

Author : Frank Bachmann
Publisher :
ISBN 13 : 9783415024199
Total Pages : 137 pages
Book Rating : 4.0/5 (241 download)

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Book Synopsis Comparative Advertising in Germany with Regard to European Community Law by : Frank Bachmann

Download or read book Comparative Advertising in Germany with Regard to European Community Law written by Frank Bachmann and published by . This book was released on 1998-01-01 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Comparative Advertising

Author : Fred Beard
Publisher : Rowman & Littlefield
ISBN 13 : 1498560334
Total Pages : 247 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Comparative Advertising by : Fred Beard

Download or read book Comparative Advertising written by Fred Beard and published by Rowman & Littlefield. This book was released on 2020-07-06 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: From auto insurance to ready-to-eat soups and satellite TV services, both national and local advertisers in the United States—and increasingly around the world—invest a great deal of time and money on ads and campaigns in which they directly identify their competitors or refer indirectly to “the other guys.” Yet business decision-makers and advertising creative professionals have long believed that creating successful comparative advertising can be extraordinarily difficult. Many have discovered that a strategic or tactical misstep can easily lead to a disaster, such as negative responses from consumers, a successful legal challenge from one or more competitors, or the escalation of hostilities into an ongoing and damaging comparative advertising war. Comparative Advertising: History, Theory, and Practice offers scholars interested in why many business decision-makers believe they can win our loyalty by running down a competitor—as well as anyone who plans, creates, or pays for advertising—a thorough and timely synthesis of the vast body of historical research, theory, and professional insights devoted to one of advertising’s most frequently debated message tactics. The overall goal of this book is to discover answers to a simple question: Why do so many advertisers often rely on a message tactic that research and professional experience confirms they frequently regret using?

Law Against Unfair Competition

Author : Reto Hilty
Publisher : Springer Science & Business Media
ISBN 13 : 3540718826
Total Pages : 274 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Law Against Unfair Competition by : Reto Hilty

Download or read book Law Against Unfair Competition written by Reto Hilty and published by Springer Science & Business Media. This book was released on 2007-07-28 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the present state of harmonization of unfair competition law in Europe. It discusses the particular approach to unfair competition law in the 10 new Member States and the possible impact on the future development of European unfair competition law. The book presents new insight in the importance of unfair competition law, especially in countries with a developing market economy.

Social Media and Democracy

Author : Nathaniel Persily
Publisher : Cambridge University Press
ISBN 13 : 1108835554
Total Pages : 365 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Social Media and Democracy by : Nathaniel Persily

Download or read book Social Media and Democracy written by Nathaniel Persily and published by Cambridge University Press. This book was released on 2020-09-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

European Community Law for the New Economy

Author : Lucas Bergkamp
Publisher : Intersentia nv
ISBN 13 : 9050952291
Total Pages : 777 pages
Book Rating : 4.0/5 (59 download)

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Book Synopsis European Community Law for the New Economy by : Lucas Bergkamp

Download or read book European Community Law for the New Economy written by Lucas Bergkamp and published by Intersentia nv. This book was released on 2003 with total page 777 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Community (EC) has embarked on an ambitious legislative program for the new economy. In European Community Law for the New Economy professor Lucas Bergkamp analyzes the EC's current and proposed new economy legislation. The new economy, according to Bergkamp, is not only the internet, the information society, and biotechnology, but also a different kind of "old" economy, a different kind of corporate governance, and a different kind of government. Accordingly, in addition to the EC e-commerce, data protection, and biotechnology legislation, this book discusses also the grand principles of EC policy making (such as sustainable development and the precautionary principle), the theory of corporate social responsibility, and EC government reform. With its wide-ranging, insightful, and engaging analyses, and devoid of obliquity, EC Law for the New Economy is a unique publication. This book must be read by everybody who wants to gain a deeper understanding of the effects of EC legislation, the root causes of regulatory failures, and possible solutions to these problems. It is of interest to lawyers, politicians, policy makers, government officials, political scientists, advanced students and autodidacts. Lucas Bergkamp is a lawyer at the Brussels Bar and Professor of International Liability Law, Erasmus University Rotterdam - The Netherlands.

Intellectual Property Rights

Author : D. Vaver
Publisher : Taylor & Francis
ISBN 13 : 9780415330916
Total Pages : 576 pages
Book Rating : 4.3/5 (39 download)

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Book Synopsis Intellectual Property Rights by : D. Vaver

Download or read book Intellectual Property Rights written by D. Vaver and published by Taylor & Francis. This book was released on 2006 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Cambridge Companion to European Union Private Law

Author : Christian Twigg-Flesner
Publisher : Cambridge University Press
ISBN 13 : 1107493978
Total Pages : 381 pages
Book Rating : 4.1/5 (74 download)

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Book Synopsis The Cambridge Companion to European Union Private Law by : Christian Twigg-Flesner

Download or read book The Cambridge Companion to European Union Private Law written by Christian Twigg-Flesner and published by Cambridge University Press. This book was released on 2010-05-20 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of EU Private Law as an independent legal discipline is one of the most significant developments in European legal scholarship in recent times. In this 2010 Companion, leading scholars provide a critical introduction to the subject's key areas, while offering original and thought-provoking comment on the field. In addition to several chapters on consumer law topics, the collection has individual chapters on commercial contracts, competition law, non-discrimination law, financial services and travel law. It also discusses the wider issues concerning EU Private Law, such as its historical evolution, the role of comparative law, language and terminology, as well as the implications of the Common Frame of Reference project. A useful 'scene-setting' introduction and further reading arranged thematically make this important publication the student's and scholar's first port of call when exploring the field.

EU Consumer Law and Policy

Author : Stephen Weatherill
Publisher : Edward Elgar Publishing
ISBN 13 : 9781845426903
Total Pages : 280 pages
Book Rating : 4.4/5 (269 download)

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Book Synopsis EU Consumer Law and Policy by : Stephen Weatherill

Download or read book EU Consumer Law and Policy written by Stephen Weatherill and published by Edward Elgar Publishing. This book was released on 2005-01-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a comprehensive and up-to-date introduction to the subject, this title explains the evolution of consumer law and policy in the EC, both in terms of legislative and judicial activity.

European Fair Trading Law

Author : Geraint Howells
Publisher : Routledge
ISBN 13 : 1317139666
Total Pages : 312 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis European Fair Trading Law by : Geraint Howells

Download or read book European Fair Trading Law written by Geraint Howells and published by Routledge. This book was released on 2016-04-22 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Unfair Commercial Practices Directive is the most important directive in the field of trade practices to have emerged from the EC but it builds upon European activity which has sought to regulate trade practices on both a sectoral and horizontal level. It is an umbrella provision, which uses general clauses to protect consumers. How effective this approach is and how it relates the existing acquis are fundamental issues for debate. This work provides a critical appraisal of the Unfair Commercial Practices Directive linking discussion of it to general debates about how fair trading should be regulated. It explains how the Directive fits into the existing acquis. It also examines national traditions where these are necessary to explain the European approach, as in the case of general clauses. The book will be a valuable tool for any student of consumer law seeking to understand the thinking behind the directive and how it will affect national laws. It will also influence policy makers by suggesting how the directive should be interpreted and what policy lies behind its formulation. Businesses and their advisers will use the book as a means of understanding the new regulatory climate post-the directive.

Internet and Electronic Commerce Law in the European Union

Author : John Dickie
Publisher : Bloomsbury Publishing
ISBN 13 : 1847313043
Total Pages : 177 pages
Book Rating : 4.8/5 (473 download)

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Book Synopsis Internet and Electronic Commerce Law in the European Union by : John Dickie

Download or read book Internet and Electronic Commerce Law in the European Union written by John Dickie and published by Bloomsbury Publishing. This book was released on 1999-08-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines and analyses the legislative activity of the Union in an area which is currently experiencing exponential growth in terms of both commercial activity and legal significance. The scope of the book is current,pending and proposed Internet-related law on contracts, copyright, data protection, commercial communications, financial services, electronic cash and electronic signatures. John Dickie argues that the Union is in the process of displacing Member State autonomy in the regulation of the Internet. Within that frame, it is argued that there is a lack of focus on the individual in the electronic marketplace and a lack of co-ordination between relevant legislative instruments. This book will be of interest to all those engaged with Union and Internet law, including lawyers, policy-makers and academics.

European Law on Unfair Commercial Practices and Contract Law

Author : Mateja Durovic
Publisher : Bloomsbury Publishing
ISBN 13 : 1782258124
Total Pages : 235 pages
Book Rating : 4.7/5 (822 download)

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Book Synopsis European Law on Unfair Commercial Practices and Contract Law by : Mateja Durovic

Download or read book European Law on Unfair Commercial Practices and Contract Law written by Mateja Durovic and published by Bloomsbury Publishing. This book was released on 2016-07-28 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book examines the ambiguous relationship between the European law on unfair commercial practices and contract law. In particular, the manuscript demonstrates that the Directive 2005/29/EC on unfair commercial practices (UCPD) has had a major impact on contract law, despite the declaration concerning the formal independence between the two branches of law established by Article 3(2) UCPD. The insights and conclusions identified in the book contribute to a better understanding of European private law and the general process of Europeanisation of private law in the European Union, and in particular of contract law.

Index to Legal Periodicals & Books

Author :
Publisher :
ISBN 13 :
Total Pages : 2312 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Index to Legal Periodicals & Books by :

Download or read book Index to Legal Periodicals & Books written by and published by . This book was released on 2006 with total page 2312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Business Law and the Legal Environment

Author : Larry A. DiMatteo
Publisher : Routledge
ISBN 13 : 1000286215
Total Pages : 849 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis International Business Law and the Legal Environment by : Larry A. DiMatteo

Download or read book International Business Law and the Legal Environment written by Larry A. DiMatteo and published by Routledge. This book was released on 2021-01-28 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of International Business Law and the Legal Environment: A Transactional Approach gives business and law students a clear understanding of the legal principles that govern international business. This book goes beyond compliance by emphasizing how to use the law to create value and competitive advantage. DiMatteo’s transactional approach walks students through key business transactions—from import and export, contracts, and finance to countertrade, dispute resolution, licensing, and more—giving them both context and providing real-world applications. More concise than previous editions, this new edition also features: • Added coverage of new technologies, such as smart contracts, digital platforms, and blockchain technology • Discussion of businesses and sustainability, climate change, and creating a circular economy • Greater focus on UNIDROIT Principles and a review of INCOTERMS 2020 • Expansion of common carrier coverage to include CMI trucking and CMR railway conventions • International perspective and use of a variety of national and international law materials • Great coverage of EU substantive law Upper-level undergraduate and postgraduate students of business law and international business will appreciate DiMatteo’s lucid writing style, and professionals will find this book to be a comprehensive resource. Online resources include an instructor’s manual, PowerPoint slides, test bank, and other tools to provide additional support for students and instructors.

EBOOK: International Marketing, 5e

Author : Pervez Ghauri
Publisher : McGraw Hill
ISBN 13 : 1526848600
Total Pages : 659 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis EBOOK: International Marketing, 5e by : Pervez Ghauri

Download or read book EBOOK: International Marketing, 5e written by Pervez Ghauri and published by McGraw Hill. This book was released on 2021-08-16 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.

Commercial Law of the European Union

Author : Gabriël Moens
Publisher : Springer Science & Business Media
ISBN 13 : 9048187745
Total Pages : 486 pages
Book Rating : 4.0/5 (481 download)

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Book Synopsis Commercial Law of the European Union by : Gabriël Moens

Download or read book Commercial Law of the European Union written by Gabriël Moens and published by Springer Science & Business Media. This book was released on 2010-04-23 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: ? The Hon. Michael Kirby AC CMG This splendid book performs the heroic task of introducing readers to the large canvas of the commercial law of the European Union (EU). The EU began as an economic community of six nations but has grown into 27 member states, sharing a signi?cant political, social and legal cohesion and serving almost 500 million citizens. It generates approximately 30% of the nominal gross world product. The EU is a remarkable achievement of trans-national co-operation, given the history (including recent history) of national, racial, ethnic and religious hatred and con?ict preceding its creation. Although, as the book recounts, the institutions of the EU grew directly out of those of the European Economic Community, created in 1957 [1.20], the genesis of the EU can be traced to the sufferings of the Second World War and to the disclosure of the barbarous atrocities of the Holocaust. Out of the chaos and ruins of historical enmities and the shattered cities and peoples that survived those terrible events, arose an astonishing pan- European Movement.

Towards a European Unfair Competition Law

Author : Rogier de Vrey
Publisher : BRILL
ISBN 13 : 9047417607
Total Pages : 398 pages
Book Rating : 4.0/5 (474 download)

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Book Synopsis Towards a European Unfair Competition Law by : Rogier de Vrey

Download or read book Towards a European Unfair Competition Law written by Rogier de Vrey and published by BRILL. This book was released on 2005-12-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main aim of this book is to discuss the state of unfair competition law in the European Union. In this respect, the various efforts that have been made in the past to come to harmonization of this area of law and the reasons that they were only partially successful are reviewed. In addition, the International and European regulations that refer to unfair competition, like, e.g., the Paris Convention, the TRIPs and the recent 2004 Unfair Commercial Practices Directive are discussed. Also an overview is given of the unfair competition laws in the United Kingdom, Germany and the Netherlands with respect to the ‘problem-areas’ of slavish imitation, misleading advertising, denigrating one’s competitor, trade secrets and finally, misappropriation of valuable trade assets. Unfair competition law is traditionally considered part of intellectual property law. Not only the relation of unfair competition law to intellectual property laws are therefore part of the discussion but also the areas of consumer protection law (since unfair competition law is partly orientated towards consumer protection) and competition (as an economic concept) is the topic of thorough review.