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Company Profiles The Digital Group
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Book Synopsis An Introduction to Online Platforms and Their Role in the Digital Transformation by : OECD
Download or read book An Introduction to Online Platforms and Their Role in the Digital Transformation written by OECD and published by OECD Publishing. This book was released on 2019-05-13 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report contains detailed profiles of twelve of the world’s leading platform companies and derives insights from those profiles about what platforms actually do, how they do it, and why they succeed financially.
Download or read book DIGITAL PAYBACK written by ANUJ TANWAR and published by Blue Rose Publishers. This book was released on 2023-05-05 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Payback is designed as a book with practical experience for all management students. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving. The main target of this book is to teach any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Topics included: • Introduction to Digital Marketing • Social Media Marketing • Search Engine Optimization • Content Marketing , Blogging and Developement • E-mail Marketing • Mobile Marketing • Website Development • Web Analytics • Google Ads • E-commerce Marketing • Google Adsense • Integrated Digital Marketing Strategy • Affiliate Marketing • Influencer Marketing • Online Reputation Management & Brand Management • Career Planning inn Digital Marketing This book is is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programs.
Book Synopsis Islam, Media and Education in the Digital Era by : Atie Rachmiatie
Download or read book Islam, Media and Education in the Digital Era written by Atie Rachmiatie and published by Routledge. This book was released on 2022-03-10 with total page 821 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proceedings of the Social and Humanities Research Symposium (SoRes) shares ideas, either research results or literature review, on islam, media and education in the digital era. Some recent issues consists of innovative education in the digital era, new media and journalsm, islamic education, human wellbeing, marketing and fintech in terms of islamic perspective, economic welfare, law and ethics. It is expected that the proceedings will give new insights to the knowledge and practice of social and humanities research. Therefore, such parties involved in social and humanities research as academics, practitioners, business leaders, and others will acquire benefits from the contents of the proceedings.
Download or read book Digital Unlocked written by Faisal Ahmed and published by Lulu.com. This book was released on 2013-02-03 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Back in 2010, everyone in pharma started talking about digital and the huge impact it was going to have on the way the industry operated. Amongst all the frenzy of activities, two individuals from diverse backgrounds noticed there was a lack of clear, simple advice for pharma, provided in plain English. Faisal Ahmed, a 15 year digital veteran from across multiple sectors, and Paul Tunnah, a commercial pharma consultant who had recently founded a new online industry channel, brought their experience together to write a series for www.pharmaphorum.com called 'A beginner's guide to digital pharma', which was published between February and September 2011. Covering everything from websites, through social media and into mobile (plus everything in between) this book is the updated and collated version of that series. Straightforward advice for pharma provided in a simple way.
Book Synopsis Reputation Management by : Andrew Hiles
Download or read book Reputation Management written by Andrew Hiles and published by A&C Black. This book was released on 2011-12-19 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event. Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers: * The governance of reputation * Measuring and managing reputation * Managing and monitoring external perceptions * Reputation crisis management * Strategic planning and reputation * Reputation and investors
Book Synopsis Social Marketing Digital Book Set by : Jeff Korhan
Download or read book Social Marketing Digital Book Set written by Jeff Korhan and published by John Wiley & Sons. This book was released on 2014-03-04 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: A set of four e-books on engaging social media, marketing strategies and more This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform trust into new business and essential content marketing strategies. The Science of Marketing takes you from e-books to blogging.
Book Synopsis Digital Business and Electronic Commerce by : Bernd W. Wirtz
Download or read book Digital Business and Electronic Commerce written by Bernd W. Wirtz and published by Springer Nature. This book was released on with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Textuality by : Paola Trimarco
Download or read book Digital Textuality written by Paola Trimarco and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Textuality explores the ways in which the English language is used in new media technologies. This undergraduate textbook covers a range of digital text genres, including news sites, social media, collaborative fiction, hypertext fiction and poetry. Using Hallidayan linguistics, along with other approaches, such as Discourse Analysis, Multimodal Semiotics and Text World Theory, this book reflects the latest language-based research in digital texts. Topics included in these chapters are digital literacy, identity, online communities, hybridity and superdiversity.
Book Synopsis Effective Company Disclosure in the Digital Age by : Gill North
Download or read book Effective Company Disclosure in the Digital Age written by Gill North and published by Kluwer Law International B.V.. This book was released on 2015-10-16 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective corporate reporting and disclosure are critical in financial markets to promote vigorous competition, optimal performance, and transparency. This book examines whether existing disclosure frameworks in eight countries with the world's most significant securities exchanges achieve these objectives, and then, drawing on extensive empirical findings, identifies the policies and practices that contribute most to improving the overall quality of listed company reporting and communication. Contending that public disclosure of listed company information is an essential precondition to the long-term efficient operation of financial markets, the book provides analysis of such issues and topics as the following: - arguments for and against mandatory disclosure regimes; - key principles of periodic and continuous disclosure regulation; - tensions between direct and indirect investment in financial markets; - assumptions concerning the need to maintain a privileged role for financial intermediaries; - intermediary, analyst, and research incentives; - protection of individual investors; - selective disclosure; - disclosure of bad news; - the role of accounting standards; - public access to company briefings; - long term performance reporting and analysis; and - company reporting developments. A significant portion of the book provides an overview of disclosure regulation and practice in the United States, Canada, Germany, the United Kingdom, Japan, Hong Kong, Australia, and Singapore. A highly informative survey looks at company reports, disclosures, and websites of large listed companies, including Microsoft, Citigroup, Teck Resources, Deutsche Bank, BP, Sony, PetroChina Company, BHP Billiton, and Singapore Telecommunications. The book discusses common disclosure issues that arise across jurisdictions, provides valuable insights on the efficacy of existing disclosure regulation and practice, and highlights the important principles, processes, and practices that underpin best practice company disclosure frameworks. It will be welcomed by company boards and executives and their counsel, as well as by policymakers and scholars in the areas of corporate, securities, banking and financial law, accounting, economics and finance.
Book Synopsis The Digital Business Start-Up Workbook by : Cheryl Rickman
Download or read book The Digital Business Start-Up Workbook written by Cheryl Rickman and published by John Wiley & Sons. This book was released on 2012-05-09 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub
Book Synopsis Digital Business Models by : Adam Jabłoński
Download or read book Digital Business Models written by Adam Jabłoński and published by Taylor & Francis. This book was released on 2020-10-11 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: By presenting the conditions, methods and techniques of monetisation of business models in the digital economy, this book combines implementation of the theoretical aspects of monetisation with the presentation of practical business solutions in this field. The scope of the book includes the relationship between the monetisation and scalability degree of business models. The book describes the place and role of the digital business ecosystem in the process of digital transformation. It demonstrates ideological and functional conditions for the use of the concept of sharing to design innovative business models while also presenting a multi-dimensional approach to the use of Big Data and their monetisation in the context of business models. Digital Business Models shows the place and role of ecological and social factors in building digital business models that are part of the concept of the circular economy and presents the contemporary conditions of a sustainability concept that meets the ethical challenges of doing digital business. It demonstrates how important the social factors of business model design and the creation of social value are in modern business and demonstrates. The book explores the servitisation of digital business models using digital technologies and features case studies on the effective solutions of business models that use servitisation as a factor supporting the monetisation of business models. Written for scholars exploring the efficiency and effectiveness of business models related to contemporary concepts – Sharing Economy, Circular Economy, Network Economy, Big Data, so on – and those designing business models taking into account social aspects, it will also be of direct interest to entrepreneurship courses.
Book Synopsis Trust and Digital Business by : Joanna Paliszkiewicz
Download or read book Trust and Digital Business written by Joanna Paliszkiewicz and published by Taylor & Francis. This book was released on 2022-10-14 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust and Digital Business: Theory and Practice brings together the theory and practice of trust and digital business. The book offers a look at the current state, including a comprehensive overview of both research and practical applications of trust in business. Readers will gain from this book in the following areas: knowledge across disciplines on trust in business, theoretical underpinnings of trust and how it sustains itself through digital dissemination, and empirically-validated practice regarding trust and its related concepts. The international team of authors from seven countries (Finland, Germany, Italy, Malaysia, Poland, Turkey, and the United States) ensures the diversity and quality of the content. The intended audiences of this book are professionals, scholars, and students.
Book Synopsis The Cybersecurity Playbook by : Allison Cerra
Download or read book The Cybersecurity Playbook written by Allison Cerra and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real-world guide to defeating hackers and keeping your business secure Many books discuss the technical underpinnings and complex configurations necessary for cybersecurity—but they fail to address the everyday steps that boards, managers, and employees can take to prevent attacks. The Cybersecurity Playbook is the step-by-step guide to protecting your organization from unknown threats and integrating good security habits into everyday business situations. This book provides clear guidance on how to identify weaknesses, assess possible threats, and implement effective policies. Recognizing that an organization’s security is only as strong as its weakest link, this book offers specific strategies for employees at every level. Drawing from her experience as CMO of one of the world’s largest cybersecurity companies, author Allison Cerra incorporates straightforward assessments, adaptable action plans, and many current examples to provide practical recommendations for cybersecurity policies. By demystifying cybersecurity and applying the central concepts to real-world business scenarios, this book will help you: Deploy cybersecurity measures using easy-to-follow methods and proven techniques Develop a practical security plan tailor-made for your specific needs Incorporate vital security practices into your everyday workflow quickly and efficiently The ever-increasing connectivity of modern organizations, and their heavy use of cloud-based solutions present unique challenges: data breaches, malicious software infections, and cyberattacks have become commonplace and costly to organizations worldwide. The Cybersecurity Playbook is the invaluable guide to identifying security gaps, getting buy-in from the top, promoting effective daily security routines, and safeguarding vital resources. Strong cybersecurity is no longer the sole responsibility of IT departments, but that of every executive, manager, and employee.
Book Synopsis 30 Company Book - INFORMATION, COMMUNICATION AND MEDIA by : Serhat Ertan
Download or read book 30 Company Book - INFORMATION, COMMUNICATION AND MEDIA written by Serhat Ertan and published by ERP Destekli Bütçe Danışmanlığı A.Ş.. This book was released on 2021-05-13 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the largest referral for Turkish companies.
Book Synopsis Industry 4.0: Managing The Digital Transformation by : Alp Ustundag
Download or read book Industry 4.0: Managing The Digital Transformation written by Alp Ustundag and published by Springer. This book was released on 2017-09-14 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive guide to Industry 4.0 applications, not only introducing implementation aspects but also proposing a conceptual framework with respect to the design principles. In addition, it discusses the effects of Industry 4.0, which are reflected in new business models and workforce transformation. The book then examines the key technological advances that form the pillars of Industry 4.0 and explores their potential technical and economic benefits using examples of real-world applications. The changing dynamics of global production, such as more complex and automated processes, high-level competitiveness and emerging technologies, have paved the way for a new generation of goods, products and services. Moreover, manufacturers are increasingly realizing the value of the data that their processes and products generate. Such trends are transforming manufacturing industry to the next generation, namely Industry 4.0, which is based on the integration of information and communication technologies and industrial technology.The book provides a conceptual framework and roadmap for decision-makers for this transformation
Book Synopsis The Digital Renaissance of Work by : Paul Miller
Download or read book The Digital Renaissance of Work written by Paul Miller and published by Routledge. This book was released on 2016-12-08 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of work is going through an unprecedented revival driven by new technologies. The Digital Renaissance of Work: Delivering Digital Workplaces Fit for the Future will take the reader on a journey into the emerging technology-led revival of work. A unique combination of thought leadership and technical know-how, this book will bring the reader up-to-date with the latest developments in the field, such as: freelancing the organisation/ work but no jobs, localisation/ work but not place, time travel and death of the weekend, trust, privacy and the quantified employee, leadership in the hyper connected organisation, beyond the office/ the mobile frontline, automation and the frontiers of work, as well as setting out how to lay down the roadmap for the digital workplace: the human centred digital workplace, making the business case, setting up the digital workplace programme, technology deployment, measuring the digital workplace. The book will draw on new case studies from major organisations with which Paul Miller is in regular discussion, such as: Accenture - aligning the digital and physical workplaces; Barclays - innovating in a regulated environment; Deutsche Post/ DHL - leading at the mobile frontline; Environment Agency - real time collaboration; IBM - pushing the digital workplace frontiers; IKEA - measuring the digital workplace; SAP - gamifying the enterprise. Paul Miller’s follow up to his critically acclaimed The Digital Workplace picks up the story to provide organisations with an understanding of the structural and organizational implications the emerging technology has for the workplace. His insights, backed by the considerable research of the Digital Workplace Forum, offer a lifeline to organizations needing to make better sense of a very uncertain future.
Book Synopsis The Oxford Handbook of Publishing by : Angus Phillips
Download or read book The Oxford Handbook of Publishing written by Angus Phillips and published by Oxford University Press. This book was released on 2019-04-11 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publishing is one of the oldest and most influential businesses in the world. It remains an essential creative and knowledge industry, worth over $140 billion a year, which continues to shape our education and culture. Two trends make this a particularly exciting time. The first is the revolution in communications technology that has transformed what it means to publish; far from resting on their laurels and retreating into tradition, publishers are doing as they always have - staying on the cutting edge. The second is the growing body of academic work that studies publishing in its many forms. Both mean that there has never been a more important time to examine this essential practice and the current state of knowledge. The Oxford Handbook of Publishing marks the coming of age of the scholarship in publishing studies with a comprehensive exploration of current research, featuring contributions from both industry professionals and internationally renowned scholars on subjects such as copyright, corporate social responsibility, globalizing markets, and changing technology. This authoritative volume looks at the relationship of the book publishing industry with other media, and how intellectual property underpins what publishers do. It outlines the complex and risky economics of the industry and examines how marketing, publicity, and sales have become ever more central aspects of business practice, while also exploring different sectors in depth and giving full treatment to the transformational and much discussed impact of digital publishing. This Handbook is essential reading for anyone interested in publishing, literature, and the business of media, entertainment, culture, communication, and information.
