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Digital Payback
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Download or read book DIGITAL PAYBACK written by ANUJ TANWAR and published by Blue Rose Publishers. This book was released on 2023-05-05 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Payback is designed as a book with practical experience for all management students. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving. The main target of this book is to teach any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Topics included: • Introduction to Digital Marketing • Social Media Marketing • Search Engine Optimization • Content Marketing , Blogging and Developement • E-mail Marketing • Mobile Marketing • Website Development • Web Analytics • Google Ads • E-commerce Marketing • Google Adsense • Integrated Digital Marketing Strategy • Affiliate Marketing • Influencer Marketing • Online Reputation Management & Brand Management • Career Planning inn Digital Marketing This book is is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programs.
Download or read book DIGITAL PAYBACK written by ANUJ TANWAR and published by Blue Rose Publishers. This book was released on 2020-09-07 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Payback is designed as a book with practical experience for all management students. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving. The main target of this book is to teach any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Topics included: • Introduction to Digital Marketing • Social Media Marketing • Search Engine Optimization • Content Marketing , Blogging and Developement • E-mail Marketing • Mobile Marketing • Website Development • Web Analytics • Google Ads • E-commerce Marketing • Google Adsense • Integrated Digital Marketing Strategy • Affiliate Marketing • Influencer Marketing • Online Reputation Management & Brand Management • Career Planning inn Digital Marketing This book is is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programs.
Book Synopsis Building the Digital Enterprise by : Mark Skilton
Download or read book Building the Digital Enterprise written by Mark Skilton and published by Springer. This book was released on 2016-04-29 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy.
Book Synopsis Digital Transformation and Corporate Branding by : Maria Teresa Cuomo
Download or read book Digital Transformation and Corporate Branding written by Maria Teresa Cuomo and published by Taylor & Francis. This book was released on 2023-09-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.
Book Synopsis Debates for the Digital Age by : Danielle Sarver Coombs
Download or read book Debates for the Digital Age written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2015-11-23 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: By evaluating the Internet's impact on key cultural issues of the day, this book provides a comprehensive overview of the seismic technological and cultural shifts the Internet has created in contemporary society. Books about Internet culture usually focus on the people, places, sites, and memes that constitute the "cutting-edge" at the time the book is written. That approach, alas, renders such volumes quickly obsolete. This provocative work, on the other hand, focuses on overarching themes that will remain relevant for the long term. The insights it shares will highlight the tremendous impact of the Internet on modern civilization—and individual lives—well after specific players and sites have fallen out of favor. Content is presented in two volumes. The first emphasizes the positive impact of Internet culture—for example, 24-hour access to information, music, books, merchandise, employment opportunities, and even romance. The second discusses the Internet's darker consequences, such as a demand for instant news that often pushes journalists to prioritize being first over being right, online scams, and invasions of privacy that can affect anyone who banks, shops, pays bills, or posts online. Readers of the set will clearly understand how the Internet has revolutionized communications and redefined human interaction, coming away with a unique appreciation of the realities of today's digital world—for better and for worse.
Book Synopsis Building the Internet of Things by : Maciej Kranz
Download or read book Building the Internet of Things written by Maciej Kranz and published by John Wiley & Sons. This book was released on 2016-11-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connect your organization to the Internet of Things with solid strategy and a proven implementation plan Building Internet of Things provides front-line business decision makers with a practical handbook for capitalizing on this latest transformation. Focusing on the business implications of Internet of Things (IoT), this book describes the sheer impact, spread, and opportunities arising every day, and how business leaders can implement IoT today to realize tangible business advantages. The discussion delves into IoT from a business, strategy and organizational standpoint, and includes use-cases that illustrate the ripple effect that this latest disruption brings; you'll learn how to fashion a viable IoT plan that works with your organization's strategy and direction, and how to implement that strategy successfully by integrating IoT into your organization tomorrow. For business managers, the biggest question surrounding the Internet of Things is what to do with it. This book examines the way IoT is being used today—and will be used in the future—to help you craft a robust plan for your organization. Grasp the depth and breadth of the Internet of Things Create a secure IoT recipe that aligns with your company's strategy Capitalize on advances while avoiding disruption from others Leverage the technical, organizational, and social impact of IoT In the past five years, the Internet of Things has become the new frontier of technology that has everyone talking. It seems that almost every week a major vendor announces a new IoT strategy or division; is your company missing the boat? Learn where IoT fits into your organization, and how to turn disruption into profit with the expert guidance in Building the Internet of Things.
Book Synopsis DIGITAL MARKETING by : Narayan Changder
Download or read book DIGITAL MARKETING written by Narayan Changder and published by CHANGDER OUTLINE. This book was released on 2024-01-10 with total page 829 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of digital marketing with our MCQ guide - "Digital Marketing Unveiled: MCQ Expedition for Online Success." Tailored for marketers, students, and business enthusiasts, this comprehensive resource offers a curated collection of multiple-choice questions that delve into the intricacies of digital marketing. From understanding social media strategies to mastering search engine optimization, refine your skills and deepen your understanding of the critical elements shaping effective digital marketing campaigns. Perfect your knowledge of digital marketing and prepare confidently for strategic decision-making in the dynamic online landscape. Elevate your digital marketing acumen and immerse yourself in the key principles of digital marketing with "Digital Marketing Unveiled: MCQ Expedition for Online Success." Uncover the secrets to achieving excellence in navigating the digital marketing landscape with precision and depth.
Book Synopsis Human Rights and Risks in the Digital Era: Globalization and the Effects of Information Technologies by : Akrivopoulou, Christina M.
Download or read book Human Rights and Risks in the Digital Era: Globalization and the Effects of Information Technologies written by Akrivopoulou, Christina M. and published by IGI Global. This book was released on 2012-04-30 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, along with its digital and information communication technology counterparts, including the Internet and cyberspace, may signify a whole new era for human rights, characterized by new tensions, challenges, and risks for human rights, as well as new opportunities. Human Rights and Risks in the Digital Era: Globalization and the Effects of Information Technologies explores the emergence and evolution of digital rights that challenge and transform more traditional legal, political, and historical understandings of human rights. Academic and legal scholars will explore individual, national, and international democratic dilemmas--sparked by economic and environmental crises, media culture, data collection, privatization, surveillance, and security--that alter the way individuals and societies think about, regulate, and protect rights when faced with new challenges and threats. The book not only uncovers emerging changes in discussions of human rights, it proposes legal remedies and public policies to mitigate the challenges posed by new technologies and globalization.
Book Synopsis Smart Innovation in Agriculture by : Elena G. Popkova
Download or read book Smart Innovation in Agriculture written by Elena G. Popkova and published by Springer Nature. This book was released on 2022-02-28 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned with the systemic examination of the prospects for the development of smart agriculture for sustainable development. This book substantiates the top-priority significance of smart innovation in agriculture for modern economic and ecological systems. The book not only examines the theoretical concept of smart agriculture, but also gives consideration to the rule of thumb in terms of its implementation in different countries worldwide. The book contains both fundamental and applied recommendations on the innovative technological development of smart agriculture in modern economic and ecological systems for sustainable development. The book is not limited to a single vector of development of smart agriculture, but is representative of all of them, making it possible to describe the future prospects in the fullest, most reliable and accurate manner, and to comprehensively present the directions for its development. The book has developed and applied an advanced and sophisticated methodology, the advantage of which consists in the reliance on big data with the use of datasets, which allows improving accuracy, reliability, authenticity, and coverage of results.
Book Synopsis The Paybacks Volume 1: Payback's A Bitch by : Donny Cates
Download or read book The Paybacks Volume 1: Payback's A Bitch written by Donny Cates and published by Dark Horse Comics. This book was released on 2016-05-10 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heroism doesn't come cheap, so when superheroes borrow money to finance their genetic enhancements, robotic suits, or crime-fighting supercomputers, their debts make student loans look like I.O.U.'s. Enter the Paybacks, a repo squad composed of bankrupt former heroes like Night Knight and Miss Adventure, here to foreclose on everybody's secret lairs. But now the Paybacks have discovered a fate far worse than debt: a murderer is on the loose . . . and it just may be one of their own. This volume collects issues #1 - #4 ofThe Paybacks, the Dark Horse superhero comedy series from the team that delivered the acclaimed comics series, Buzzkill!
Book Synopsis The SAGE Encyclopedia of the Internet by : Barney Warf
Download or read book The SAGE Encyclopedia of the Internet written by Barney Warf and published by SAGE. This book was released on 2018-05-15 with total page 2444 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet needs no introduction, and its significance today can hardly be exaggerated. Today, more people are more connected technologically to one another than at any other time in human existence. For a large share of the world’s people, the Internet, text messaging, and various other forms of digital social media such as Facebook have become thoroughly woven into the routines and rhythms of daily life. The Internet has transformed how we seek information, communicate, entertain ourselves, find partners, and, increasingly, it shapes our notions of identity and community. The SAGE Encyclopedia of the Internet addresses the many related topics pertaining to cyberspace, email, the World Wide Web, and social media. Entries will range from popular topics such as Alibaba and YouTube to important current controversies such as Net neutrality and cyberterrorism. The goal of the encyclopedia is to provide the most comprehensive collection of authoritative entries on the Internet available, written in a style accessible to academic and non-academic audiences alike.
Download or read book The Big Payback written by Dan Charnas and published by Penguin. This book was released on 2011-11-01 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: “There has never been a better book about hip-hop…a record-biz portrait that jumps off the page.”—A.V. Club THE INSPIRATION FOR THE VH1 SERIES THE BREAKS The Big Payback takes readers from the first $15 made by a “rapping DJ” in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean “Diddy” Combs. 300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance. INCLUDES PHOTOGRAPHS
Download or read book Cable Vision written by and published by . This book was released on 2000 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Payback written by James P. Andrew and published by Harvard Business Press. This book was released on 2007-01-09 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and manage innovation that will dramatically improve the odds of success. Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an approach to managing innovation based on the concept of a cash curve--which tracks investment against time. They ask the questions you need to ask: How much should you invest in a new product or service? How fast should you push it to market? How quickly can you get to optimal value? How much additional investment should you pour into sustaining and building the product or service? Payback offers you practical and economically sound advice on when to pursue cash flow indirectly by first pursuing other benefits, such as brand and knowledge. It also shows you how to reshape the cash curve by using different business models--integrator, orchestrator, and licenser--each of which balances risk and reward differently. The authors then present a short list of decisions and activities that you must make--not delegate--to achieve a high return on innovation. You won't find facile answers in Payback--but you will find valuable insights and practical guidance for mastering one of the most challenging and critical business activities: innovation.
Book Synopsis Performing Digital Activism by : Fidèle A. Vlavo
Download or read book Performing Digital Activism written by Fidèle A. Vlavo and published by Routledge. This book was released on 2017-09-11 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the emergence of digital protest as part of the Zapatista rebellion, to the use of disturbance tactics against governments and commercial institutions, there is no doubt that digital technology and networks have become the standard features of 21st century social mobilisation. Yet, little is known about the historical and socio-cultural developments that have transformed the virtual sphere into a key site of political confrontation. This book provides a critical analysis of the developments of digital direct action since the 1990s. It examines the praxis of electronic protest by focussing on the discourses and narratives provided by the activists and artists involved. The study covers the work of activist groups, including Critical Art Ensemble, Electronic Disturbance Theater and the electrohippies, as well as Anonymous, and proposes a new analytical framework centred on the performative and aesthetic features of contemporary digital activism.
Book Synopsis The Laws of Yesterday’s Wars 3 by : Samuel C. Duckett White
Download or read book The Laws of Yesterday’s Wars 3 written by Samuel C. Duckett White and published by Martinus Nijhoff Publishers. This book was released on 2024-04-08 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: How international is international humanitarian law? The Laws of Yesterday's Wars 3: From Highland New Guinea to the Island of Malta, together with its companion volumes, The Laws of Yesterday’s Wars: From Indigenous Australians to the American Civil War (Brill-Nijhoff, 2021) and The Laws of Yesterday's Wars 2: From Ancient India to East Africa (Brill-Nijhoff, 2022), attempts to answer that question. It offers a culture-by-culture account of various unique restrictions placed on warfare over time. Containing essays by a range of laws of war academics and practitioners, it approaches the laws of yesterday’s wars from a wide cross-section of history and culture, seeking to find any common ground and to demonstrate a history of international law outside the usual confines of its ‘development’ by Europeans and its later ‘contributions.’ This volume includes studies on Mongol, Iban and Ottoman rules of war.
Book Synopsis Management Accounting in the Digital Economy by : Alnoor Bhimani
Download or read book Management Accounting in the Digital Economy written by Alnoor Bhimani and published by Oxford University Press on Demand. This book was released on 2003-11-13 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The deployment of digital technologies by companies affects their functioning in economic terms, and also causes social, institutional and organizational effects. This book examines the way in which management accounting systems structures, thinking and practices are being altered as a result.
