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Companion Encyclopedia Of Marketing
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Book Synopsis Companion Encyclopedia of Marketing by : Michael John Baker
Download or read book Companion Encyclopedia of Marketing written by Michael John Baker and published by Cengage Learning Emea. This book was released on 1995 with total page 1061 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work examines the origins, scope and practice of marketing, from its earliest history, through its rediscovery in the mid-20th century, to the discipline that it is today. Over 50 articles provide an overview of and introduction to the practice of marketing. Each article provides a clear definition of the scope and nature of the topic, and an explanation of where the topic fits into the body of marketing knowledge. Key concepts and ideas are identified, defined and described, and current issues and potential future developments are examined.
Book Synopsis The Routledge Companion to Creativity by : Tudor Rickards
Download or read book The Routledge Companion to Creativity written by Tudor Rickards and published by Routledge. This book was released on 2008-11-19 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity can be as difficult to define as it is to achieve. This is a complex and compelling area of study and this volume is perfectly poised to explore how creativity can be better understood, and used, in a range of contexts. The book not only centres on creativity in wider organizational theory, but also defines the conditions in which creativity can flourish, and assesses how the contemporary business environment has an impact on creative solutions. The volume grounds the concept of creativity in a sound theoretical framework and explores issues of practical and theoretical consequence covering a range of themes, including: innovation and entrepreneurship creativity and design environmental influences knowledge management meta-theories of creativity personal creativity structured interventions. Comprising contributions written by an unusually wide array of leading creativity scholars, The Routledge Companion to Creativity is an insightful and cutting edge resource. It is an essential purchase for anyone with an interest in creativity from a business, psychology or design perspective.
Book Synopsis The Routledge Companion to Business History by : John Wilson
Download or read book The Routledge Companion to Business History written by John Wilson and published by Taylor & Francis. This book was released on 2016-12-01 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Business History is a definitive work of reference, and authoritative, international source on business history. Compiled by leading scholars in the field, it offers both researchers and students an introduction and overview of current scholarship in this expanding discipline. Drawing on a wealth of international contributions, this volume expands the field and explores how business history interacts theoretically and methodologically with other fields. It charts the origins and development of business history and its global reach from Latin America and Africa, to North America and Europe. With this multi-perspective approach, it illustrates the unique contribution of business history and its relationship with a range of other disciplines, from finance and banking to gender issues in corporations. The Routledge Companion to Business History is a vital source of reference for students and researchers in the fields of business history, corporate governance and business ethics. "This collection is an excellent starting point for understanding the field and finding areas where business history, management theory, and social science can intersect." Canadian Business History Newsletter, January 2019
Download or read book Marketing written by and published by Macmillan Education AU. This book was released on 1998 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.
Book Synopsis The Encyclopedia of Small Business Forms and Agreements by : Martha Maeda
Download or read book The Encyclopedia of Small Business Forms and Agreements written by Martha Maeda and published by Atlantic Publishing Company. This book was released on 2011 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book & CD-ROM. Those who wish they had a resource in which every possible small business form and agreement they have ever encountered was located can breathe a sigh of relief. This encyclopaedia is the answer, as it will provide small business owners with ready-to-use checklists, worksheets, forms, contracts, and human resource documents. Inside these pages you will find over 250 essential documents for all your hiring, firing, intellectual property, Internet, technology, legal, merger, acquisition, money, fundraising, sales, marketing, and starting a business needs. In essence, this book is a small business survival kit packed with materials you can use for every aspect of your job. This encyclopaedia and companion CD-ROM focuses on the issues, situations, and tasks that you, as a small business owner, face every day when running your business, such as incorporation, board and shareholder resolutions, partnership agreements, business plans, insurance, employee applications, employment policies, termination, job descriptions, employee benefits, sales and service contracts, bills of sale, invoices, press releases, raising capital, venture capital, license agreements, confidentiality and non-disclosure agreements, letters of intent, term sheets, domain names, e-commerce contracts, release forms, demand letters, litigation, and arbitration. Included in this comprehensive book are hundreds of easy-to-implement tools, contracts, forms, and checklists that will help you organise your business and make it easier to manage while increasing your bottom line. With its professionally organised format, this book takes you step by step through the valuable forms, which may be easily printed out and customised, thanks to the convenient companion CD-ROM.
Book Synopsis A Companion to the History of the Book by : Simon Eliot
Download or read book A Companion to the History of the Book written by Simon Eliot and published by John Wiley & Sons. This book was released on 2009-03-30 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: A COMPANION TO THE HISTORY OF THE BOOK A COMPANION TO THE HISTORY OF THE BOOK Edited by Simon Eliot and Jonathan Rose “As a stimulating overview of the multidimensional present state of the field, the Companion has no peer.” Choice “If you want to understand how cultures come into being, endure, and change, then you need to come to terms with the rich and often surprising history Of the book ... Eliot and Rose have done a fine job. Their volume can be heartily recommended. “ Adrian Johns, Technology and Culture From the early Sumerian clay tablet through to the emergence of the electronic text, this Companion provides a continuous and coherent account of the history of the book. A team of expert contributors draws on the latest research in order to offer a cogent, transcontinental narrative. Many of them use illustrative examples and case studies of well-known texts, conveying the excitement surrounding this rapidly developing field. The Companion is organized around four distinct approaches to the history of the book. First, it introduces the variety of methods used by book historians and allied specialists, from the long-established discipline of bibliography to newer IT-based approaches. Next, it provides a broad chronological survey of the forms and content of texts. The third section situates the book in the context of text culture as a whole, while the final section addresses broader issues, such as literacy, copyright, and the future of the book. Contributors to this volume: Michael Albin, Martin Andrews, Rob Banham, Megan L Benton, Michelle P. Brown, Marie-Frangoise Cachin, Hortensia Calvo, Charles Chadwyck-Healey, M. T. Clanchy, Stephen Colclough, Patricia Crain, J. S. Edgren, Simon Eliot, John Feather, David Finkelstein, David Greetham, Robert A. Gross, Deana Heath, Lotte Hellinga, T. H. Howard-Hill, Peter Kornicki, Beth Luey, Paul Luna, Russell L. Martin Ill, Jean-Yves Mollier, Angus Phillips, Eleanor Robson, Cornelia Roemer, Jonathan Rose, Emile G. L Schrijver, David J. Shaw, Graham Shaw, Claire Squires, Rietje van Vliet, James Wald, Rowan Watson, Alexis Weedon, Adriaan van der Weel, Wayne A. Wiegand, Eva Hemmungs Wirtén.
Book Synopsis Companion Encyclopedia of Anthropology by : Tim Ingold
Download or read book Companion Encyclopedia of Anthropology written by Tim Ingold and published by Routledge. This book was released on 2002-09-11 with total page 1164 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Provides a comprehensive survey of contemporary thinking in biological, social and cultural anthropology and establishes the interconnections between these three fields. * Useful cross-references within the text, with full biographical references and suggestions for further reading. * Carefully illustrated with line drawings and photographs. 'The Companion Encyclopedia of Anthropology is a welcome addition to the reference literature. Bringing together authoritative, incisive and scrupulously edited contributions from some three dozen authors. The book achieves an impressive breadth of coverage of specialist areas.' - Times Higher Educational Supplement 'Recommended for all anthropology collections, especially those in academic libraries.' - Library Journal 'This is a marvellous book and I am very happy to recommend it.' - Reference Reviews
Download or read book Marketing written by Michael John Baker and published by Taylor & Francis. This book was released on 2001 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Representing Consumers by : Barbara Stern
Download or read book Representing Consumers written by Barbara Stern and published by Routledge. This book was released on 2003-09-02 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.
Book Synopsis Freight Forwarder's Intermediary Role in Multimodal Transport Chains by : Hans-Joachim Schramm
Download or read book Freight Forwarder's Intermediary Role in Multimodal Transport Chains written by Hans-Joachim Schramm and published by Springer Science & Business Media. This book was released on 2012-01-05 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the business of international freight forwarding is examined from both a theoretical and empirical point of view with a special emphasis on multimodal transport chains, including sea or air transport operations. In such contexts, the freight forwarder is always considered "The Architect of Transport", but this intermediary role seems to be largely neglected in research to date. Therefore, relevant concepts from economic theory and economic sociology are employed to produce both an intermediary and a network perspective of freight forwarding in order to provide a better understanding of this kind of transportation business. Furthermore, its intermediary role in such inherent network structures is explored by mapping relationship patterns in a stylized model framework applied to a questionnaire-based sample collected among freight forwarders engaged in such multimodal transport chains in Germany (especially from Hamburg, Bremen and Bremerhaven) as well as in Austria in 2003.
Book Synopsis The Quality Management Sourcebook by : Christine Avery
Download or read book The Quality Management Sourcebook written by Christine Avery and published by Routledge. This book was released on 2002-09-11 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of Quality Management began in the manufacturing sector, but a growing concern with quality in other areas of the economy has led to its wider application in service industries, government, education, and other not-for-profit agencies. A great quantity of material related to quality management has been produced in recent years, much of it by small presses, professional and trade associations, and consultants. The Quality Management Sourcebook is the first in-depth, international guide to the most useful material and sources of information. The book begins with the origins of quality management, explains how it evolved, examines its current situation, and explores the future. The book is divided into five main sections: * Introduction: General sources for information * Applications of total quality management * Focus on specific aspects of quality management * Quality in the future * Resource materials The Quality Management Sourcebook is an essential reference for everybody involved in either the theory or practice of quality management: in manufacturing, retail, banking, and insurance, the utilities industry, the transportation industry, health, education and other public services. Over 900 citations cover books, journal articles, technical reports, video training materials and software. Each is followed by a descriptive annotation. Resource materials include strategies for locating additional information; training materials; organizations; and consultants. The book concludes with a glossary of quality management terms, a name index, a title index, and a detailed subject index.
Book Synopsis The Wheel of Time Companion by : Robert Jordan
Download or read book The Wheel of Time Companion written by Robert Jordan and published by Macmillan. This book was released on 2015-11-03 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its debut in 1990, The Wheel of Time(R) by Robert Jordan has captivated millions of readers around the globe with its scope, originality, and compelling characters. Over the course of fifteen books and millions of words, the world that Jordan created grew in depth and complexity. However, only a fraction of what Jordan imagined ended up on the page, the rest going into his personal files. Now The Wheel of Time Companion sheds light on some of the most intriguing aspects of the world, including biographies and motivations of many characters that never made it into the books, but helped bring Jordan's world to life. Included in the volume in an A-to-Z format are: An entry for each named character An inclusive dictionary of the Old Tongue New maps of the Last Battle New portraits of many characters Histories and customs of the nations of the world The strength level of many channelers Descriptions of the flora and fauna unique to the world And much more The Wheel of Time Companion will be required reading for The Wheel of Time's millions of fans. The Wheel of Time(R) New Spring: The Novel #1 The Eye of the World #2 The Great Hunt #3 The Dragon Reborn #4 The Shadow Rising #5 The Fires of Heaven #6 Lord of Chaos #7 A Crown of Swords #8 The Path of Daggers #9 Winter's Heart #10 Crossroads of Twilight #11 Knife of Dreams By Robert Jordan and Brandon Sanderson #12 The Gathering Storm #13 Towers of Midnight #14 A Memory of Light By Robert Jordan and Teresa Patterson The World of Robert Jordan's The Wheel of Time By Robert Jordan, Harriet McDougal, Alan Romanczuk, and Maria Simons The Wheel of Time Companion By Robert Jordan and Amy Romanczuk Patterns of the Wheel: Coloring Art Based on Robert Jordan's The Wheel of Time
Book Synopsis Understanding Consumer Choice by : G. Foxall
Download or read book Understanding Consumer Choice written by G. Foxall and published by Springer. This book was released on 2005-03-11 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and consumption situations, and to elucidate brand choice. The result is a novel interrogation of cognitive and behavioural perspectives, an overarching philosophy for consumer research.
Author :Albert John Walford Publisher :London : Library Association Pub. ISBN 13 :9781856043694 Total Pages :816 pages Book Rating :4.0/5 (436 download)
Book Synopsis Walford's Guide to Reference Material: Social and historical sciences, philosophy and religion by : Albert John Walford
Download or read book Walford's Guide to Reference Material: Social and historical sciences, philosophy and religion written by Albert John Walford and published by London : Library Association Pub.. This book was released on 1999 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised and updated guide to reference material. It contains selective and evaluative entries to guide the enquirer to the best source of reference in each subject area, be it journal article, CD-ROM, on-line database, bibliography, encyclopaedia, monograph or directory. It features full critical annotations and reviewers' comments and comprehensive author-title and subject indexes. The contents include: philosophy and psychology; religion; social sciences, sociology, statistics, politics, economics, labour and employment; land and property, business organizations, finance and banking, and economic surveys; economic policies and controls, trade and commerce, business and management, and law; public administration, social services and welfare, education, customs and traditions; geography; biography; and history.
Book Synopsis Environmental Management in European Companies by : Jobst Conrad
Download or read book Environmental Management in European Companies written by Jobst Conrad and published by CRC Press. This book was released on 2003-09-02 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past decade, the greening of industry has become both an issue in scientific and political debate and a generic substantive development in industry itself. This study is the product of an international collaborative research project investigating exemplary cases of successful environmental management in European companies in Denmark, Germany, The Netherlands, Switzerland, Poland, and Latvia with the aim of discovering the reasons and dynamics underlying them and the role environmental policy did and could play. Providing the background and context of the research project, the nine case studies concern various companies of different sizes and from different industrial branches and describe the social processes leading to substantive environmental achievements and corresponding environmental management systems. This study also evaluates the success stories in a comparative empirical, as well as theoretical, perspective with an environmental policy orientation. Case studies examine the role of a company's internal and external determinants, explaining successful corporate environmental management on the micro-level.
Book Synopsis Decision-Making for Supply Chain Integration by : Hing Kai Chan
Download or read book Decision-Making for Supply Chain Integration written by Hing Kai Chan and published by Springer Science & Business Media. This book was released on 2012-05-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective supply chain integration, and the tight co-ordination it creates, is an essential pre-requisite for successful supply chain management. Decision-Making for Supply Chain Integration is a practical reference on recent research in the area of supply chain integration focusing on distributed decision-making problems. Recent applications of various decision-making tools for integrating supply chains are covered including chapters focusing on: Supplier selection, pricing strategy and inventory decisions in multi-level supply chains, RFID-enabled distributed decision-making, Operational risk issues and time-critical decision-making for sensitive logistics nodes, Modelling end to end processes to improve supply chain integration, and Integrated systems to improve service delivery and optimize resource use. Decision-Making for Supply Chain Integration provides an insight into the tools and methodologies of this field with support from real-life case studies demonstrating successful application of various decision-making techniques. By covering such a range of topics in this way, Decision-Making for Supply Chain Integration is a useful reference for researchers looking to develop their knowledge or find potential new avenues of research.
Book Synopsis The Encyclopedia of Business Letters, Faxes, and E-mail by : Robert W. Bly
Download or read book The Encyclopedia of Business Letters, Faxes, and E-mail written by Robert W. Bly and published by Red Wheel/Weiser. This book was released on 2009-01-15 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised, updated edition with more than three hundred sample letters, memos, and e-mails, and new tips on how to use and adapt them. The era of long, leisurely letters is gone—no one has time to waste in today’s workplace, and communication revolves around fast faxes, instant e-mails, crisp memos, and concise messages. That’s where The Encyclopedia of Business Letters, Faxes, and E-mails can help—whether you’re starting out in the corporate world or just want to feel more confident in your daily business writing. You’ll find more than three hundred sample letters, memos, and e-mails you can use as-is or adapt for your own purposes. Letters are organized into chapters by category, and a detailed table of contents guides you quickly to the one that best suits your needs. Each is accompanied by useful information, including how to format, design, print, and deliver your correspondence for best effect. This revised edition contains more help than ever, with: • An expanded introduction to letters, faxes, and e-mails, with new tips on the best use of each • Guidance on the nuances of e-mail, including how to avoid common pitfalls • Dozens of additional sample e-mail formats to meet today’s communication needs •. More focused directions for organizing your thoughts and composing even the toughest kinds of correspondence
