Estrategias de precios

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Publisher : One Billion Knowledgeable
ISBN 13 :
Total Pages : 402 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Estrategias de precios by : Fouad Sabry

Download or read book Estrategias de precios written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-02-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Qué son las estrategias de fijación de precios? Cuando se trata de vender un producto o servicio, una empresa tiene a su disposición varias técnicas de fijación de precios diferentes. Los altos ejecutivos de una empresa primero deben evaluar la posición de precios de la empresa, el segmento de precios, las capacidades de fijación de precios y la estrategia de reacción de precios de la competencia antes de poder elegir qué estrategia de precios será la más beneficiosa para la empresa. Las estrategias y tácticas de fijación de precios varían no sólo de una empresa a otra, sino también de una nación a otra, de una cultura a otra, de una industria a otra, y a lo largo del tiempo, como resultado de la maduración de las industrias y mercados, así como condiciones económicas más amplias. Cómo se beneficiará (I) Información y validaciones sobre los siguientes temas: Capítulo 1: Estrategias de precios Capítulo 2: Monopolio Capítulo 3: Discriminación de precios Capítulo 4: Agrupación de productos Capítulo 5: Fijación de precios Capítulo 6: Diferenciación de productos Capítulo 7: Análisis de las cinco fuerzas de Porter Capítulo 8: Skimming de precios Capítulo 9 : Fijación de precios coste-plus Capítulo 10: Estrategias genéricas de Porter Capítulo 11: Barreras de entrada Capítulo 12: Gestión del rendimiento Capítulo 13: Competencia no relacionada con los precios Capítulo 14: Reembolso (marketing) Capítulo 15: Fijación de precios dinámica Capítulo 16: Fijación de precios basada en el valor Capítulo 17: Canal de marketing Capítulo 18: Precios premium Capítulo 19: Paga lo que quieras Capítulo 20: Costo para el cliente Capítulo 21: Tipos de comercio electrónico (II) Respondiendo las principales preguntas del público sobre estrategias de precios. (III) Ejemplos del mundo real para el uso de estrategias de precios en muchos campos. Para quién es este libro Profesionales, estudiantes de pregrado y posgrado, entusiastas, aficionados y aquellos que quieran ir más allá del conocimiento básico. o información para cualquier tipo de Estrategias de Precios.

Como fijar los precios de venta [Vídeo]

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (41 download)

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Book Synopsis Como fijar los precios de venta [Vídeo] by : José María Ferré Trenzano

Download or read book Como fijar los precios de venta [Vídeo] written by José María Ferré Trenzano and published by . This book was released on 1986 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introduction to Management Accounting, Chap. 1-14

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Author :
Publisher : Pearson Educación
ISBN 13 : 9789702606406
Total Pages : 724 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Introduction to Management Accounting, Chap. 1-14 by : Charles T. Horngren

Download or read book Introduction to Management Accounting, Chap. 1-14 written by Charles T. Horngren and published by Pearson Educación. This book was released on 2005 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make the right decisions with Horngren/Sundem/Stratton! Horngren/Sundem/Stratton's best-selling texts emphasize decision-making throughout each chapter. Decision-making is introduced in the early text chapters and also appears in many of the text features: "Making Managerial Decisions" boxes, critical thinking exercises, and more. As always, students develop a solid understanding of costs and cost behavior and the use of cost information for planning and control decisions, not just inventory valuation. Two text versions enable faculty to select a text that only covers management accounting concepts (Chs. 1-14) or one that includes three chapters of financial accounting review (Chs. 1-17). New OneKey provides the convenience of having all text resources in a single location and available in your choice of course management platform: BlackBoard, WebCT, and CourseCompass. OneKey also includes PH Grade Assist on-line homework with automatic grading and infinite practice for students).

Marketing

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Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Management Information Systems

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Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Management Information Systems by : Kenneth C. Laudon

Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Making Waves

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Publisher : Macmillan + ORM
ISBN 13 : 1429922605
Total Pages : 498 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Making Waves by : Mario Vargas Llosa

Download or read book Making Waves written by Mario Vargas Llosa and published by Macmillan + ORM. This book was released on 2011-01-18 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanning thirty years of writing, Making Waves traces the development of Mario Vargas Llosa's thinking on politics and culture, and shows the breadth of his interests and passions. Featured here are astute meditations on the Cuban Revolution, Latin American independence, and the terrorism of Peru's Shining Path; brilliant engagements with towering figures of literature like Joyce, Faulkner, and Sartre; considerations on the dog cemetery where Rin Tin Tin is buried, Lorena Bobbitt's knife, and the failures of the English public-school system.

The Language of Passion

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Publisher : Macmillan
ISBN 13 : 9780312422547
Total Pages : 308 pages
Book Rating : 4.4/5 (225 download)

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Book Synopsis The Language of Passion by : Mario Vargas Llosa

Download or read book The Language of Passion written by Mario Vargas Llosa and published by Macmillan. This book was released on 2004-06 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF THE NOBEL PRIZE IN LITERATURE Internationally acclaimed novelist Mario Vargas Llosa has contributed a biweekly column to Spain's major newspaper, El País, since 1977. In this collection of columns from the 1990s, Vargas Llosa weighs in on the burning questions of the last decade, including the travails of Latin American democracy, the role of religion in civic life, and the future of globalization. But Vargas Llosa's influence is hardly limited to politics. In some of the liveliest critical writing of his career, he makes a pilgrimage to Bob Marley's shrine in Jamaica, celebrates the sexual abandon of Carnaval in Rio, and examines the legacies of Vermeer, Bertolt Brecht, Frida Kahlo, and Octavio Paz, among others.

Inter-continental Press Guide

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Author :
Publisher :
ISBN 13 :
Total Pages : 566 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis Inter-continental Press Guide by :

Download or read book Inter-continental Press Guide written by and published by . This book was released on 1951 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Gender-based Approach to Parliamentary Discourse

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Publisher : John Benjamins Publishing Company
ISBN 13 : 9027266336
Total Pages : 232 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis A Gender-based Approach to Parliamentary Discourse by : Catalina Fuentes Rodríguez

Download or read book A Gender-based Approach to Parliamentary Discourse written by Catalina Fuentes Rodríguez and published by John Benjamins Publishing Company. This book was released on 2016-12-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does gender condition politicians’ discourse strategies in parliament? This is the question we try to answer in A Gender-based Approach to Parliamentary Discourse: The Andalusian Parliament. This book, written by experts in the field of discourse analysis, covers key aspects of political discourse such as gender, identity and verbal and nonverbal strategies: intensification, enumerative series, non-literal quotations, pseudo-desemantisation, lexical colloquialisation, emotion, eye contact and time management. It provides a large number of examples from a balanced gender parliament, the Andalusian Parliament, and it focuses mainly on argumentation, since parliamentary discourse is above all argumentative. This book will prove invaluable to students and teachers in the field of discourse analysis, and more specifically of political discourse, and will also be very useful to politicians and anyone interested in communication strategies. As of January 2019, this e-book is freely available, thanks to the support of libraries working with Knowledge Unlatched.

Fundamentals of Marketing

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Publisher :
ISBN 13 : 9788436825435
Total Pages : 0 pages
Book Rating : 4.8/5 (254 download)

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Book Synopsis Fundamentals of Marketing by : Miguel Santesmases Mestre

Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.

Thirteen Clocks

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Publisher : UNC Press Books
ISBN 13 : 1469662582
Total Pages : 257 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis Thirteen Clocks by : Robert G. Parkinson

Download or read book Thirteen Clocks written by Robert G. Parkinson and published by UNC Press Books. This book was released on 2021-03-25 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his celebrated account of the origins of American unity, John Adams described July 1776 as the moment when thirteen clocks managed to strike at the same time. So how did these American colonies overcome long odds to create a durable union capable of declaring independence from Britain? In this powerful new history of the fifteen tense months that culminated in the Declaration of Independence, Robert G. Parkinson provides a troubling answer: racial fear. Tracing the circulation of information in the colonial news systems that linked patriot leaders and average colonists, Parkinson reveals how the system's participants constructed a compelling drama featuring virtuous men who suddenly found themselves threatened by ruthless Indians and defiant slaves acting on behalf of the king. Parkinson argues that patriot leaders used racial prejudices to persuade Americans to declare independence. Between the Revolutionary War's start at Lexington and the Declaration, they broadcast any news they could find about Native Americans, enslaved Blacks, and Hessian mercenaries working with their British enemies. American independence thus owed less to the love of liberty than to the exploitation of colonial fears about race. Thirteen Clocks offers an accessible history of the Revolution that uncovers the uncomfortable origins of the republic even as it speaks to our own moment.

Practical Spanish Grammar

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Publisher : John Wiley & Sons
ISBN 13 : 0471134465
Total Pages : 375 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis Practical Spanish Grammar by : Marcial Prado

Download or read book Practical Spanish Grammar written by Marcial Prado and published by John Wiley & Sons. This book was released on 1997-04-07 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fast, easy way to master the essentials of Spanish Now, learning Spanish can be as easy as uno, dos, tres! Combiningthe quick- reference virtues of a phrase book with the learningtools of a full-fledged language course, this popular guide givesyou a solid start. Completely revised and updated for today'susage, Practical Spanish Grammar gives you: * A proven interactive format that has been tested, rewritten, andretested to ensure you can teach yourself at your own pace * Exercises to reinforce what you've learned * Clear explanations of approximately 80 percent of Spanishgrammatical structures * Over 1,000 of the most frequently used Spanish words * Sample dialogues with cultural notes and lists of terms

Galveston

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Publisher : Simon and Schuster
ISBN 13 : 1439166668
Total Pages : 272 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Galveston by : Nic Pizzolatto

Download or read book Galveston written by Nic Pizzolatto and published by Simon and Schuster. This book was released on 2011-06-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: After being diagnosed with lung cancer, Roy Cady kills the men hired by his loan shark boss to kill him, and flees to Galveston, Texas, with a prostitute and her young sister, where they face more problems.

Engineer's dictionary Spanish-English and English-Spanish

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Publisher :
ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.:/5 (846 download)

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Book Synopsis Engineer's dictionary Spanish-English and English-Spanish by : Louis A. Robb

Download or read book Engineer's dictionary Spanish-English and English-Spanish written by Louis A. Robb and published by . This book was released on 1987 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Diccionario inglés de publicidad

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Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Diccionario inglés de publicidad by : Eduardo Parra Murga

Download or read book Diccionario inglés de publicidad written by Eduardo Parra Murga and published by . This book was released on 1994 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contiene más de diez mil definiciones que abarcan áreas tan diversas como: ARTES GRÁFICAS · CINE / TV / VIDEO · CORREO DIRECTO · FOTOGRAFÍA · INVESTIGACIÓN MARKETING · MEDIOS · MERCHANDISING · PROMOCIÓN · PERIODISMO · PUBLICIDAD RELACIONES PÚBLICAS · VENTAS Incluye una segunda parte con la traducción inversa -castellano a inglés - de más de 2.500 vocablos. Y una relación de siglas y acrónimos indudablemente exhaustiva.

The Intentional Teacher

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Publisher : Conran Octopus
ISBN 13 : 9781938113062
Total Pages : 284 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis The Intentional Teacher by : Ann S. Epstein

Download or read book The Intentional Teacher written by Ann S. Epstein and published by Conran Octopus. This book was released on 2014 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Young children and teachers both have active roles in the learning processHow do preschoolers learn and develop? What are the best ways to support learning in the early years? This revised edition of The Intentional Teacher guides teachers to balance both child-guided and adult-guided learning experiences that build on children's interests and focus on what they need to learn to be successful in school and in life.This edition offers new chapters on science, social studies, and approaches to learning. Also included is updated, expanded information on social and emotional development, physical development and health, language and literacy, mathenatics, and the creative arts. In each chapter are many practical teaching strategies that are illustrated with classroom-based anecdotes.The Intentional Teacher encourages readers to- Reflect on their principles and practices- Broaden their thinking about appropriate early curriculum content and instructional methods- Discover specific ideas and teaching strategies for interacting with children in key subject areasIntentional teaching does not happen by chance. This book will help teachers apply their knowledge of children and of content to make thoughtful, intentional use of both child-guided and adult-guided experiences.

Cost-benefit Aspects of Food Irradiation Processing

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Publisher :
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Cost-benefit Aspects of Food Irradiation Processing by : International Atomic Energy Agency

Download or read book Cost-benefit Aspects of Food Irradiation Processing written by International Atomic Energy Agency and published by . This book was released on 1993 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of a symposium jointly organized by the IAEA, FAO and WHO, Aix-en-Provence, 1-5 March 1993. Natural isotopes are among the most powerful tools for investigating past and current environmental changes. The purpose of the symposium was to evaluate the costs and benefits of irradiation for treating various food items either alone or in combination with other processes. The evaluation covered applications of the technology in terms of reducing food losses as well as the possible economic impact of irradiation in controlling or reducing certain food-borne illnesses and in expanding trade in certain food items. Discussion focused on the economic benefits of irradiation to control a number of food-borne diseases, especially those originating from the consumption of food of animal origin, and on the potential economic benefit from radiation as a quarantine treatment for fresh fruits and vegetables.