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Author :
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (3 download)
Download or read book Communicator's Quarterly written by and published by . This book was released on 1988 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kory Floyd
Publisher :
ISBN 13 : 9781266369377
Total Pages : 0 pages
Book Rating : 4.3/5 (693 download)
Download or read book Business and Professional Communication written by Kory Floyd and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elihu Katz
Publisher : Ardent Media
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4./5 ( download)
Download or read book The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis written by Elihu Katz and published by Ardent Media. This book was released on with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Denis McQuail
Publisher : SAGE
ISBN 13 : 0857023225
Total Pages : 633 pages
Book Rating : 4.8/5 (57 download)
Download or read book McQuail′s Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2010-02-28 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Author : Tracy Bridgeford
Publisher : University Press of Colorado
ISBN 13 : 1607326809
Total Pages : 255 pages
Book Rating : 4.6/5 (73 download)
Download or read book Teaching Professional and Technical Communication written by Tracy Bridgeford and published by University Press of Colorado. This book was released on 2018-09-21 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching Professional and Technical Communication guides new instructors in teaching professional and technical communication (PTC). The essays in this volume provide theoretical and applied discussions about the teaching of this diverse subject, including relevant pedagogical approaches, how to apply practical aspects of PTC theory, and how to design assignments. This practicum features chapters by prominent PTC scholars and teachers on rhetoric, style, ethics, design, usability, genre, and other central concerns of PTC programs. Each chapter includes a scenario or personal narrative of teaching a particular topic, provides a theoretical basis for interpreting the narrative, illustrates the practical aspects of the approach, describes relevant assignments, and presents a list of questions to prompt pedagogical discussions. Teaching Professional and Technical Communication is not a compendium of best practices but instead offers a practical collection of rich, detailed narratives that show inexperienced PTC instructors how to work most effectively in the classroom. Contributors: Pam Estes Brewer, Eva Brumberger, Dave Clark, Paul Dombrowski, James M. Dubinsky, Peter S. England, David K. Farkas, Brent Henze, Tharon W. Howard, Dan Jones, Karla Saari Kitalong, Traci Nathans-Kelly, Christine G. Nicometo, Kirk St.Amant
Author : Gini Dietrich
Publisher : Que Publishing
ISBN 13 : 0132939541
Total Pages : 265 pages
Book Rating : 4.1/5 (329 download)
Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Author : Niall Richard Murphy
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491951176
Total Pages : 552 pages
Book Rating : 4.4/5 (919 download)
Download or read book Site Reliability Engineering written by Niall Richard Murphy and published by "O'Reilly Media, Inc.". This book was released on 2016-03-23 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overwhelming majority of a software system’s lifespan is spent in use, not in design or implementation. So, why does conventional wisdom insist that software engineers focus primarily on the design and development of large-scale computing systems? In this collection of essays and articles, key members of Google’s Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build, deploy, monitor, and maintain some of the largest software systems in the world. You’ll learn the principles and practices that enable Google engineers to make systems more scalable, reliable, and efficient—lessons directly applicable to your organization. This book is divided into four sections: Introduction—Learn what site reliability engineering is and why it differs from conventional IT industry practices Principles—Examine the patterns, behaviors, and areas of concern that influence the work of a site reliability engineer (SRE) Practices—Understand the theory and practice of an SRE’s day-to-day work: building and operating large distributed computing systems Management—Explore Google's best practices for training, communication, and meetings that your organization can use
Author : Don W. Stacks
Publisher : Routledge
ISBN 13 : 1351358707
Total Pages : 783 pages
Book Rating : 4.3/5 (513 download)
Download or read book An Integrated Approach to Communication Theory and Research written by Don W. Stacks and published by Routledge. This book was released on 2019-03-14 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition provides a comprehensive overview of current theory and research written by the top theorists and researchers in each area. It has been updated to address the growing influence of technology, changing relationships, and several growing integrated approaches to communication and includes seven new chapters on: ■ Digital Media ■ Media Effects ■ Privacy ■ Dark Side ■ Applied Communication ■ Relational Communication ■ Instructional Communication ■ Communication and the Law The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.
Author : WILFREDO. ALVAREZ
Publisher :
ISBN 13 : 9780814214671
Total Pages : 178 pages
Book Rating : 4.2/5 (146 download)
Download or read book Everyday Dirty Work written by WILFREDO. ALVAREZ and published by . This book was released on 2022-03-31 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Centers Latin American immigrant janitors' lived experiences to analyze their workplace communication in the face of linguistic, cultural, and perceptual barriers.
Author :
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (3 download)
Download or read book Communicator's Quarterly written by and published by . This book was released on 1985 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matthew W. Ragas
Publisher : Emerald Group Publishing
ISBN 13 : 1838676619
Total Pages : 311 pages
Book Rating : 4.8/5 (386 download)
Download or read book Business Acumen for Strategic Communicators written by Matthew W. Ragas and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
Author : HRDQ (Human Resource Development Quarter
Publisher : Hrdq
ISBN 13 : 9780000764034
Total Pages : pages
Book Rating : 4.7/5 (64 download)
Download or read book What's My Communication Style?: Self Assessment written by HRDQ (Human Resource Development Quarter and published by Hrdq. This book was released on 2008-06-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes 1 print assessment. Self Assessment Table of Contents: 24-item assessment with pressure-sensitive response form Taking and Scoring the Assessment Determining Your Communication Style Profile Four Types of Communication Two Dimensions of Communication Style Communication Style Strengths Communication Style Trouble Spots Interacting with Other Communication Styles Applying What You've Learned
Author :
Publisher :
ISBN 13 :
Total Pages : 446 pages
Book Rating : 4.F/5 ( download)
Download or read book FEC Index of Communication Costs written by and published by . This book was released on 1981 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gino Wickman
Publisher : BenBella Books, Inc.
ISBN 13 : 1942952856
Total Pages : 118 pages
Book Rating : 4.9/5 (429 download)
Download or read book How to Be a Great Boss written by Gino Wickman and published by BenBella Books, Inc.. This book was released on 2016-09-13 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your employees brought their "A-Game" to work every day, what would it mean for your company's performance? Studies have repeatedly shown that the majority of employees are disengaged at work. But it doesn't have to be this way. Often, the difference between a group of indifferent employees and a fully engaged team comes down to one simple thing—a great boss. In How to Be a Great Boss, Gino Wickman and Rene' Boer present a straightforward, practical approach to help bosses at all levels of an organization get the most from their people. They share time-tested tools that have worked for more than 30,000 bosses in every industry. You can learn to be a great boss—and dramatically improve both your organization's performance and your team's excitement about their work. In this book you will discover: How to surround yourself with great people How to make more effective use of your time The difference between leadership and management and why they're equally important The five leadership practices and five management practices of all great bosses How to create accountability How to develop productive, relationships with each of your people How to deal with direct reports that don't meet your expectations How to Be a Great Boss provides practical tools that you can apply immediately with your people, allowing you to focus on improving and growing your organization and truly enjoy what you do.
Author : Lindsey Aloia
Publisher : Oxford University Press, USA
ISBN 13 : 0190679441
Total Pages : 373 pages
Book Rating : 4.1/5 (96 download)
Download or read book The Oxford Handbook of the Physiology of Interpersonal Communication written by Lindsey Aloia and published by Oxford University Press, USA. This book was released on 2020-08-06 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication scholars have long recognized the importance of understanding associations between our bodies and communication messages and processes. In the past decade, there has been an increased focus on the role of physiology in interpersonal interactions, resulting in a surge of research exploring topics related to communication in close relationships. This growing line of research explores topics such as affectionate communication, forgiveness, communication apprehension, and social support. Contributing to the increase in physiological research on communication processes is a greater recognition of the bi-directional nature of the associations between communication and the body. Researchers study both the physiological outcomes of communication episodes (e.g., stress responses to conflict conversations), as well as the effects of physiology on communication process (e.g., the influence of hormones on post-sex communication). The Oxford Handbook of the Physiology of Interpersonal Communication offers a comprehensive review of the most prolific areas of research investigating both the physiological outcomes of interpersonal communication and the effects of physiology on interpersonal interactions. This volume brings together thirty-three leading scholars in the field and draws on research from communication studies, physiology, psychology, and neuroscience. Based on quantitative research methods, the Handbook serves as a resource for both researchers and students interested in investigating the mutual influence of physiology and communication in close relationships.
Author : Reginald L. Bell
Publisher : Business Expert Press
ISBN 13 : 1606499734
Total Pages : 268 pages
Book Rating : 4.6/5 (64 download)
Download or read book Managerial Communication written by Reginald L. Bell and published by Business Expert Press. This book was released on 2014-09-05 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book of its kind to offer a unique functions approach to managerial communication, Managerial Communication explores what the communication managers actually do in business across the planning, organizing, leading, and controlling functions. Focusing on theory and application that will help managers and future managers understand the practices of management communication, this book combines ideas from industry experts, popular culture, news events, and academic articles and books written by leading scholars. All of the levels of communication (intrapersonal, interpersonal, group, organizational, and intercultural) play a role in managerial communication and are discussed thoroughly. The top, middle, and frontline communications in which managers engage are also addressed. Expounding on theories of communication, the authors relate them to the theories of management—such as crisis management, impression management, equity theory, and effective presentation skills. These are the skills that are invaluable to management.
Author : Michael J. Papa
Publisher : SAGE Publications
ISBN 13 : 1412973120
Total Pages : 473 pages
Book Rating : 4.4/5 (129 download)
Download or read book Organizational Communication written by Michael J. Papa and published by SAGE Publications. This book was released on 2007-11-20 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication in organizations has changed drastically since the release of the first edition of this bestselling textbook. This fully revised and updated edition delves into state-of-the-art studies, providing fresh insights into the challenges that organizations face today. Yet this foundational resource remains a cornerstone in the examination of classic research and theory in organization communication.
