Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act!

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 9780071641845
Total Pages : 288 pages
Book Rating : 4.6/5 (418 download)

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Book Synopsis Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act! by : Suzanne Bates

Download or read book Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act! written by Suzanne Bates and published by McGraw Hill Professional. This book was released on 2009-01-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An exciting read, you won’t want to put Motivate Like a CEO down until you’ve mastered all of its secrets!” Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There "Motivated leaders are rare, yet everyone seeks to become one. The greatness of this book is that it breaks down the process by giving you the ideas and the tools to motivate and inspire yourself first, and then others second. If you’re in a leadership position or hoping to get to the next level, make the decision to buy this book, study this book, and put it into practice." -Jeffrey Gitomer, author of The Little Red Book of Selling The most successful leaders seem to possess a remarkable gift for inspiring and motivating people. They are not only hard workers who possess great business minds; they rally others to drive forward with a powerful, common vision. Motivate Like a CEO demonstrates how leaders at every level can develop this skill and use it to bring their teams together around a common purpose. In this follow-up to her bestselling Speak Like a CEO, Suzanne Bates explains how you can become a powerful force of influence within your organization and position your company for greatness. You'll learn how to translate simple, effective concepts into brilliant execution; get people working together on the highest priorities; and align warring factions to channel energy into the efforts that make your company profitable. Inside, you’ll discover secrets to generate excitement all the way down the line to achieve superior results. Real-world stories of leaders who have transformed their organizations will inspire you to move your own organization to a position of strength. And, you’ll find helpful, easy-to-follow advice on how to communicate in a way that inspires people to act. Motivate Like a CEO teaches you how to: Inspire people to embrace and share your vision Speak with energy and confidence in tough situations Turn challenges into opportunities Get your team engaged, in the loop, and tracking real results Make time in your schedule for sharing your message of motivation throughout your company Even a well-positioned, strategically sound company will fail if its messages and focus are not clear. Successful leaders must be able to move the strategic plan from words on paper into the hearts and minds of the people who make it happen. Motivate Like a CEO can help you significantly improve bottom line results, create a happier, more unified team of people, and allow you to leave a legacy of leadership.

Communicating to Lead and Motivate

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Author :
Publisher : Business Expert Press
ISBN 13 : 1606495259
Total Pages : 93 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Communicating to Lead and Motivate by : William C. Sharbrough

Download or read book Communicating to Lead and Motivate written by William C. Sharbrough and published by Business Expert Press. This book was released on 2017-09-11 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective leaders lead by communicating. It is through communication that leadership is enacted as leaders influence followers to behave in ways that achieve the leader’s and the organization’s goals. This book applies leadership theory and research to communication in ways that are easily understood and can be applied to any situation where individuals find themselves in a leadership position in an organization whether as a front-line or top-level leader. The book begins with a basic explanation of the leadership process and how leaders express their vision. It then looks at how leaders can create positive relationships with followers that pay off in effective performance. Next, the book investigates how leaders motivate their followers by creating follower self-efficacy, trust, and valued rewards. Then, the focus changes to the specific types of messages a leader can use to motivate followers. Leading is about change, so the book next looks at ways effective leaders communicate in leading change in organizations and at how the changing workforce is effecting how effective leaders communicate with the new workforce.

Uplifting Leaders! How to Have Difficult Conversations that Motivate and Inspire

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Author :
Publisher :
ISBN 13 : 9781637329313
Total Pages : 140 pages
Book Rating : 4.3/5 (293 download)

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Book Synopsis Uplifting Leaders! How to Have Difficult Conversations that Motivate and Inspire by : Aleta Maxwell

Download or read book Uplifting Leaders! How to Have Difficult Conversations that Motivate and Inspire written by Aleta Maxwell and published by . This book was released on 2020-11-10 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uplifting Leaders: How to Have Difficult Conversations that Motivate and Inspire will teach you the invaluable skill of clear communication while at work, specifically with your employees and those you manage. Communication is hard conversations is a learned skill that is lost in today's career market. Once learned and developed, this skill will be priceless as you become a better manager and leader. Have you ever had to prepare for a difficult conversation with those you lead and have no idea what to say or how to say it? Many conversations in today's work environment destroy trust in work relationships and can have devastating effects in the turnover rate and bottom line. Instead of trying to simply get through these hard conversations or even avoid them, learn how to capture these amazing opportunities to connect with your team, and build trust through authenticity! Aleta Maxwell has over two decades of leadership and management experience on various levels from Operations to Human Resources, Directors, and C-suite Executives. She has studied many communication approaches and has dedicated years to practicing how to best lead through communication. Aleta is also a Certified International Executive Coach who tackles these tough topics regularly with her clients. Aleta is combining her experience and expertise as a communications strategist with her executive coaching skills in this guide on how to have these difficult conversations in a way you can be proud of! Take advantage of learning from her unique perspective and you will begin to have confidence stepping into the inevitable difficult conversations all leaders must have at some point. In this book, you will learn how to develop your own communication strategy with intention. You will learn successful ways to prepare for as well as have uncomfortable or difficult conversations with your team or staff. Aleta has shared many useful tools to guide you in your leadership through communication. You will discover how anyone can use the strategies and techniques provided to help their team feel heard, seen, and appreciated. These strategies and techniques will help you thrive in your workplace and reach your goals in your career! In these pages, you will learn strategies to: Lead and engage in hard or difficult conversations while managing others Empower others in your communication by learning how to be vulnerable and state clear intentions Lean into difficult conversations instead of avoiding them Rise to be a better leader by having confidence in your communication skills Take advantage of the lessons gleaned from years of Aleta's experience and develop leadership skills that will empower your team, create a thriving workplace, and enable you to reach your maximum potential!

Communicate to Inspire

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749468157
Total Pages : 280 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Communicate to Inspire by : Oh

Download or read book Communicate to Inspire written by Oh and published by Kogan Page Publishers. This book was released on 2014-02-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspirational leaders make us want to achieve more. They persuade us to their cause, win our active support, help us to work better together and make us feel proud to be part of the teams they create. In short, how well you perform as a leader depends on how well you communicate. So if we want to be better leaders ourselves, how do we communicate in a way that inspires? Shortlisted for the 2014/15 CMI Management Book of the Year Award, Communicate to Inspire is an essential manual for any aspiring leader, answering these key practical questions. Kevin Murray presents a model that charts the leadership process and draws stories from the years of experience he has had coaching top leaders from a wide range of organizations. He examines and analyzes some of the key successes (and failures) in leadership and provides a unique and successful model for developing your own leadership skills. Online supporting resources for this book include a supplement article from the author.

Uplifting Leaders

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Author :
Publisher :
ISBN 13 : 9781936839377
Total Pages : pages
Book Rating : 4.8/5 (393 download)

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Book Synopsis Uplifting Leaders by : Aleta Maxwell

Download or read book Uplifting Leaders written by Aleta Maxwell and published by . This book was released on 2020-08-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication in hard conversations is a specific skill that can be learned and developed. This skill will be invaluable to you in whatever setting you find yourself. In this book you will learn how to lead and engage with colleagues, employees and supervisors in a way that helps all parties feel heard and valued. You will learn how to not shy away from hard conversations but instead, you will feel empowered to communicate effectively and efficiently in professional settings. These skills are priceless in today's career market. Invest in yourself by taking the time to learn these skills laid out in this book in a way that is easy to understand and implement.In this book, you will Learn how.....Lead and engage in difficult conversation with clarity and empathyDiscover what.....Your voice is and how to use it in a way that is invaluable in your work settingYour guide to.....Developing your communication skills in your career so that you never avoid a hard conversation again!

Motivating Language Theory

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Author :
Publisher : Springer
ISBN 13 : 3319669303
Total Pages : 163 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Motivating Language Theory by : Jacqueline Mayfield

Download or read book Motivating Language Theory written by Jacqueline Mayfield and published by Springer. This book was released on 2017-09-07 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the findings, applications, and theoretical underpinnings of a unique leadership communication model: motivating language theory. Drawing from management, social science, and communication theories, motivating language theory demonstrates how leader-to-follower speech improves employee and organizational well-being and drives positive workplace outcomes (such as employee performance, retention, and job satisfaction) in a wide array of settings. It presents an integrated model based on empirical findings and theoretical developments from the past three decades to explore the three dimensions of motivating language: direction giving language, empathetic language, and meaning-making language. It will be a comprehensive source for its empirical relationships, generalizability, theoretical basis, and future directions for research and practice.

Leading With Communication

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Author :
Publisher : SAGE Publications
ISBN 13 : 145228931X
Total Pages : 328 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Leading With Communication by : Teri Kwal Gamble

Download or read book Leading With Communication written by Teri Kwal Gamble and published by SAGE Publications. This book was released on 2012-09-13 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading with Communication, by bestselling authors Teri and Michael Gamble, prepares today's students to acquire skills, develop a global perspective, and master the technology they need to enhance their visibility and credibility as leaders. Addressing leadership from the students' perspective, the book facilitates in readers the ability to nurture their leadership and team-building talents. The book's emphasis on skills, including its focus on developing the global and technological competencies that support the performance of leadership, promotes in students the ability to think critically and imaginatively. With this text, students will learn to communicate effectively as they also learn how to inspire confidence, foster innovation, and build an effective team.

Jumpstart Your Leadership

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Author :
Publisher :
ISBN 13 : 9789383359059
Total Pages : 0 pages
Book Rating : 4.3/5 (59 download)

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Book Synopsis Jumpstart Your Leadership by : Shawn Doyle

Download or read book Jumpstart Your Leadership written by Shawn Doyle and published by . This book was released on 2014-05-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jumpstart Your Leadership- 10 Jolts to Leverage Your Leadership Are you a leader Would like to be a better leader Would you like to be a leader in the future Then this book is for you. In this book Shawn Doyle will show you the tools tips and techniques for becoming the kind of leader that other people want to follow. Jumpstart Your Leadership will share with you the 10 key principles of leveraging your leadership. Mission and vision- the important and compelling reasons why every organization large and small needs to have a mission and vision statement in order to lead effectively. Strategic planning- strategic planning is absolutely critical to the long-term health of an organization. However in many cases leaders are not skilled at planning short, mid-term and long-term. Shawn shows them specifically how to plan and think strategically about the future which is a core leadership competency. Hiring- hiring in many organizations is done very poorly, haphazardly and the track record of success is appalling. Shawn shows leaders how to interview and hire people effectively and shares a shocking concept about hiring people that they have probably never heard. Communication- in many organizations leaders think that they are communicating effectively-but they would be wrong. The reality is most leaders think they're communicating effectively but when employees are asked they say they don't feel "in the loop" or that the communication is not effective in any way. So why is there two different versions of effective communication This chapter will unlock the keys to effectively communicating in a leadership role. Motivation- one of the biggest questions that Shawn gets in the classroom around the country is how can leaders motivate their employees In this chapter he shares the inside secrets for getting the team motivated and only high levels of morale and team spirit

Communicate Like a Boss

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781983450068
Total Pages : 132 pages
Book Rating : 4.4/5 (5 download)

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Book Synopsis Communicate Like a Boss by : Liz Uram

Download or read book Communicate Like a Boss written by Liz Uram and published by Createspace Independent Publishing Platform. This book was released on 2018-01-26 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: To do something 'like a boss' means to do something well. Smart managers know that communication is the most important part of their job. The best way for a manager to connect with their team is through clear communication. The number one thing workers want from their managers is better communication. A manager who communicates with confidence will quickly earn the trust of others and will gain a reputation as a good leader. Effective communication is as difficult as it is important, and many managers make it harder than it needs to be. Smart managers who follow fundamental principles of communication have less stress, better results, and more productive teams.Read this book, so you can...1. Help people take ownership 2. Get people to do what you want them to do3. Give feedback with confidence4. Develop top performers and save time5. Understand how to motivate your team

Communicate Like a Leader

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626569029
Total Pages : 245 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Communicate Like a Leader by : Dianna Booher

Download or read book Communicate Like a Leader written by Dianna Booher and published by Berrett-Koehler Publishers. This book was released on 2017-06-05 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Draw Them In, Don't Drive Them Away! People often get promoted to leadership positions without knowing how to communicate an inspiring strategic vision to the people who report to them. So they focus on what they know: tactics, not strategy. As a result, they become stuck in micromanagement mode. Dianna Booher wants to prevent micromanagement before it happens by providing you with the right leadership communication skills. Grounded in extensive research, this book offers practical guidelines to help professionals think, coach, converse, speak, write, meet, and negotiate strategically to deliver results. In thirty-six brief chapters, Booher shows you how to communicate effectively to audiences up and down the organization so you can fulfill your most essential responsibilities as a leader.

Lead Like Reagan

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118928474
Total Pages : 176 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Lead Like Reagan by : Dan Quiggle

Download or read book Lead Like Reagan written by Dan Quiggle and published by John Wiley & Sons. This book was released on 2014-05-30 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A first-hand account of Ronald Reagan's leadership style, with personal insight and practical application. Lead Like Reagan is a guide to more effective leadership, inspired by the Great Communicator himself. Drawing upon his time serving Ronald Reagan, author Dan Quiggle relates lessons learned first-hand from his front row seat to history. Using Reagan and other prominent business leaders as examples, Quiggle illustrates what leadership looks like at the highest levels, why such leadership is effective, and how it can be successfully emulated. Readers will learn strategies to motivate, communicate, and inspire, forming a unique leadership template with personal application. Sitting at the feet of greatness and personally observing what Ronald Reagan did and said, made an indelible mark on Dan's own personal leadership style, shaping his thoughts about the key traits and actions of great leaders. In Lead Like Reagan, readers gain insight into both the personal attributes and leadership traits which are required to lead with vision, excellence, and impact. Practical advice and inspiring vision provide a template to: Assemble the right people to form a successful team Earn loyalty and commitment from others Lead by example to model excellence Manage crises by finding the opportunity in the midst of challenge Leave a lasting legacy of optimism and inspiration Leadership is a process of continual growth and Ronald Reagan provides an inspiring example. Lead Like Reagan is a meaningful and memorable guide to leadership, forging a framework for inspiring greatness and achieving success.

New Leadership Communication—Inspire Your Horizon

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Author :
Publisher : Springer Nature
ISBN 13 : 303134314X
Total Pages : 431 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis New Leadership Communication—Inspire Your Horizon by : Nicole Pfeffermann

Download or read book New Leadership Communication—Inspire Your Horizon written by Nicole Pfeffermann and published by Springer Nature. This book was released on 2023-09-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book aims at inspiring managers and passionate, influential (new) leaders to re-think how to address communication markets, challenge the way how to orchestrate communication instruments, find new ways to communicate the New, and cultivate a positive communication culture. Leadership communication is a critical success factor of senior management teams and (new) leaders (game changer, pioneers) in the digital and human age to better interact and connect with others; drive innovation and adoption processes; and empower young minds with joy, abundance, and wisdom. In the classical view, leadership communication is part of management communication which means leaders primarily use instruments focusing on teams, presentations, and negotiations. In the modern view, however, new leadership communication also encompasses social media and innovation communication. It dives deeper into ground rules for effective leadership communication and key themes, such as virtual communication, innovation and leadership, and communication model innovation. Be the inspiration! Become a new leader and shape the world.

Communication IQ

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Author :
Publisher : Whitaker House
ISBN 13 : 1641232102
Total Pages : 107 pages
Book Rating : 4.6/5 (412 download)

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Book Synopsis Communication IQ by : Fred Kendall

Download or read book Communication IQ written by Fred Kendall and published by Whitaker House. This book was released on 2019-04-16 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: “By languages, in all their facets, we can live in peace or go to war. We sing songs in harmony, or shout insults in anger. We experience connection or disconnection. We work together in peace or in pain. The choice is ours.”—Anna Kendall Every so often, we meet people with whom we find it difficult to communicate. For one reason or another, we don’t seem to be on the same wavelength—it’s as if we’re speaking different languages. It’s frustrating when we try to discuss something with them or understand their point of view. The late renowned management consultant Peter Drucker claimed that 80 percent of all management problems were the result of faulty communication. Poor communication also causes strife in many relationships. Fred and Anna Kendall set out to discover how different people prefer to communicate and what methods they use to do so. The result is the Kendalls’ Life Languages program, which has been used successfully by tens of thousands of people around the world. In Communication IQ, the Kendalls share information about three communication intelligence categories—kinetic/action, emotive/feeling, and cognitive/thinking—and the seven Life Languages—Mover, Doer, Influencer, Responder, Shaper, Producer, and Contemplator. Each Life Language has a filter through which one views life and communication, a need that provides feelings of acceptance and love when it’s met, a key character strength, a learning style, and other traits. The Kendalls’ goal is to empower people to learn how to use their Life Language to better communicate with others in their personal lives, their careers, and the world at large, while also gaining a greater self-awareness of their own strengths and passions.

Speaking As a Leader

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118141016
Total Pages : 277 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Speaking As a Leader by : Judith Humphrey

Download or read book Speaking As a Leader written by Judith Humphrey and published by John Wiley & Sons. This book was released on 2012-01-03 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make every communication count—with a simple, four-step speaking model Whether it's among colleagues at lunch or an audience of a thousand, a leader's role is to move and inspire others. It's not only the big occasions that test a leader's mettle, but the little ones as well—in a casual conversation in the elevator, in phone calls, or one of many incidental, seemingly "insignificant" interactions in everyday work life. Written by one of the world's leading communications coaches, Speaking as a Leader shows you how to make the most of your daily communications, creating a presence on the job as a genuine and constant leader. In this eye-opening guide, aspiring (and established) leaders can enhance their reputations and influence by following a few simple steps. Speaking as a Leader: Shows how to structure your thoughts and message in any situation using a four-step model Offers tips on listening effectively, in three dimensions Details why you are the best visual and how to avoid "Death by PowerPoint" Offers guidance on taking the "numb" out of numbers Includes tips on moving from subject to message With Speaking as a Leader, you'll learn to tap into your innate leadership skills at every occasion—whether small or large—and earn the sort of respect that creates devoted friends and passionate supporters.

Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act!

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Author :
Publisher : Mcgraw-hill
ISBN 13 : 9780071600293
Total Pages : 288 pages
Book Rating : 4.6/5 (2 download)

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Book Synopsis Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act! by : Suzanne Bates

Download or read book Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act! written by Suzanne Bates and published by Mcgraw-hill. This book was released on 2008-12-19 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An exciting read, you won’t want to put Motivate Like a CEO down until you’ve mastered all of its secrets!” Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There "Motivated leaders are rare, yet everyone seeks to become one. The greatness of this book is that it breaks down the process by giving you the ideas and the tools to motivate and inspire yourself first, and then others second. If you’re in a leadership position or hoping to get to the next level, make the decision to buy this book, study this book, and put it into practice." -Jeffrey Gitomer, author of The Little Red Book of Selling The most successful leaders seem to possess a remarkable gift for inspiring and motivating people. They are not only hard workers who possess great business minds; they rally others to drive forward with a powerful, common vision. Motivate Like a CEO demonstrates how leaders at every level can develop this skill and use it to bring their teams together around a common purpose. In this follow-up to her bestselling Speak Like a CEO, Suzanne Bates explains how you can become a powerful force of influence within your organization and position your company for greatness. You'll learn how to translate simple, effective concepts into brilliant execution; get people working together on the highest priorities; and align warring factions to channel energy into the efforts that make your company profitable. Inside, you’ll discover secrets to generate excitement all the way down the line to achieve superior results. Real-world stories of leaders who have transformed their organizations will inspire you to move your own organization to a position of strength. And, you’ll find helpful, easy-to-follow advice on how to communicate in a way that inspires people to act. Motivate Like a CEO teaches you how to: Inspire people to embrace and share your vision Speak with energy and confidence in tough situations Turn challenges into opportunities Get your team engaged, in the loop, and tracking real results Make time in your schedule for sharing your message of motivation throughout your company Even a well-positioned, strategically sound company will fail if its messages and focus are not clear. Successful leaders must be able to move the strategic plan from words on paper into the hearts and minds of the people who make it happen. Motivate Like a CEO can help you significantly improve bottom line results, create a happier, more unified team of people, and allow you to leave a legacy of leadership.

Self-Leadership

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Author :
Publisher : SAGE Publications
ISBN 13 : 1506314457
Total Pages : 241 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Self-Leadership by : Christopher P. Neck

Download or read book Self-Leadership written by Christopher P. Neck and published by SAGE Publications. This book was released on 2016-06-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the scholars who first developed the theory of self-leadership (Christopher P. Neck, Charles C. Manz, & Jeffery D. Houghton), Self-Leadership: The Definitive Guide to Personal Excellence offers powerful yet practical advice for leading yourself to personal excellence. Grounded in research, this milestone book is based on a simple yet revolutionary principle: First learn to lead yourself, and then you will be in a solid position to effectively lead others. This inclusive approach to self-motivation and self-influence equips readers with the strategies and tips they need to build a strong foundation in the study of management, as well as enhancing their own personal effectiveness.

Hooked

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118637623
Total Pages : 218 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Hooked by : Gabrielle Dolan

Download or read book Hooked written by Gabrielle Dolan and published by John Wiley & Sons. This book was released on 2013-09-30 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. Offers proven advice on telling engaging, inspiring stories Includes real-world examples and case studies of what to do and not to do Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.