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Communicating In The Agriculture Industry
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Book Synopsis Communicating in the Agricultural Industry by : Russell A. Graves
Download or read book Communicating in the Agricultural Industry written by Russell A. Graves and published by Delmar Pub. This book was released on 2005 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book encompasses many facets of the transforming agriculture communications industry, and prepares readers for careers in this field. Providing instruction and hands-on activities, it covers a range of media topics and industry employment opportunities. It discusses the industry, careers, writing, electronic media, Web page design, photography, public speaking, page layout, as well as many other topics that give readers valuable skills as they enter the work place. Examples and other chapter activities enrich the book and reinforce principles that readers learn from application.
Book Synopsis Professional Communication for Today's Agriculturalists by : Lauri Baker
Download or read book Professional Communication for Today's Agriculturalists written by Lauri Baker and published by . This book was released on 2019-08-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Communication Scarcity in Agriculture by : Jessica Eise
Download or read book The Communication Scarcity in Agriculture written by Jessica Eise and published by Routledge. This book was released on 2016-07-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.
Book Synopsis Communicating in the Agriculture Industry by : Russell A. Graves
Download or read book Communicating in the Agriculture Industry written by Russell A. Graves and published by . This book was released on 2003 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Agricultural Communications by : Kristina Boone
Download or read book Agricultural Communications written by Kristina Boone and published by Wiley-Blackwell. This book was released on 2000 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Professional perspectives of prominent agricultural journalists and Nexus Points throughout the book encourage additional discussion and debate among students, academicians and practioners."--BOOK JACKET.
Book Synopsis Communication Among Agricultural Policy Influencers by : Victor Kingsley Salazar
Download or read book Communication Among Agricultural Policy Influencers written by Victor Kingsley Salazar and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Agricultural policy affects the agricultural industry in its entirety. It affects everything from the type of food that is grown to how it is processed and distributed. Agricultural policy influencers impact the development of the policy and ultimately impact the future of agriculture. Understanding how these policy influencers impact policy is important to understanding policy development. Knowing where agricultural policy influencers get information, how they prefer to have it presented and how they prefer to communicate with other agricultural policy influencers is vital to understanding and impacting the agricultural policy process. The purpose of this study was to describe agricultural policy influencers' preference for three aspects of the communication process; (1) sources of information, (2) formats of information, and (3) methods of communication with other agricultural policy influencers. Two Delphi studies were administered to distinctly separate but intersecting expert groups: Congressional agricultural aides, and agricultural lobbyists. These Delphi studies determined each group's preference for sources of information on agricultural policy, their preference for formats of information, and their preference for methods of communication while communicating with other policy influencers. Since communication is relational, the study broke communication into three sections; (1) communication with peers, (2) communication with members of the opposite expert group with whom there is a close relationship, and (3) communication with members of the opposite expert group with whom there is not a close relationship. Consensus was developed separately for each question and for each group of experts. Data are presented separately throughout this study. In discussing the findings, this study looks at preferences from both sides of the communication interaction. In this way, the study takes two separate Delphi processes and develops them into one clear picture of communication during the policy process. Both groups of experts preferred to have written communication in the form of email and verbal communication in the form of face-to-face and telephone conversations. In addition, both groups preferred to have information presented in the most concise and least time consuming fashion. The data points to the importance of interpersonal relationships, and the need concise and efficient communication methods throughout the policy process. Recommendations for future research and for practitioners are included at the end of the study. The electronic version of this dissertation is accessible from http://hdl.handle.net/1969.1/155308
Book Synopsis Communication Habits and Preferences of Missouri Farm Bureau Leaders and Members by : Alison L. Bos
Download or read book Communication Habits and Preferences of Missouri Farm Bureau Leaders and Members written by Alison L. Bos and published by . This book was released on 2014 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are agriculture leaders and other farm bureau members in Missouri communicating? Are they willing to utilize the internet and other communication technologies to communicate? Studies like this are rare and can provide important information for agriculture leaders and managers. With the assistance of the Missouri Farm Bureau Organization, a survey instrument was developed to be distributed to Missouri Farm Bureau leaders and members throughout the state of Missouri focusing on their communication habits. It included questions to determine if they are utilizing communication technologies (i.e. social media, webinars and email) in their daily communication efforts. Since the internet has emerged into a major communications tool, it was important to determine how those in the agricultural industry were using it and/or if they were willing to use it as a future communication tool. Results of this study indicated that Missouri Farm Bureau members and leaders were willing to adopt communication technologies as a way to communicate. In addition, results indicated that factors such as gender, age, education level, residence and leadership position affected communication technology usage. Data collected in this study provided answers as to why some choose not to use internet as a means of communications, as well as determined that advocating efforts were not taking place using communication technologies. Even though respondents were willing to adapt to communication technologies, results indicated that these technologies were not being fully utilized which provides evidence that some improvements in communication methods are needed.
Book Synopsis Communication in Extension by : Harry A. Carey
Download or read book Communication in Extension written by Harry A. Carey and published by Food & Agriculture Org.. This book was released on 1999 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The effectiveness of an extension service relies on the knowledge and communication skills of the field staff who lead discussions with farmers in order to help them identify their own problems and train them in the available solutions. Communication in extension plays an important role in technology transfer, however, many field extension workers are poorly trained in this particular area and also in the development of educational materials. This publication was prepared as a teaching and learning guide for all those working in rural communities. It can be considered as an 'extension methodology tool-box' to train extension field staff in their work at the village level.
Book Synopsis Agricultural Communications in Action by : Ricky Telg
Download or read book Agricultural Communications in Action written by Ricky Telg and published by Delmar. This book was released on 2011-10-14 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with real-life illustrations and practical applications, AGRICULTURAL COMMUNICATIONS IN ACTION: A HANDS-ON APPROACH, International Edition helps students become better equipped as effective communicators. With a high degree of correlation to the AFNR Standards, this exciting First Edition is focused specifically on skills-building and communication concepts. It helps students understand the broad methods utilized in communication—whether it be in journalism, through social media, or in other outlets. With the text's breadth and depth of coverage, students can master communications development concepts quickly and then immediately put them into action. Current communication trends are integrated throughout this practical, "how-to" text. It also includes insight from real professionals in various agriculture-related industries, illustrating how they tackle communication issues and problems. Communications skills are critical to student success in high school, college, and their careers. By learning and applying the contents of this book, students will be better able to communicate the importance of agriculture to the world around them.
Book Synopsis Development Communication by : Robert C. Hornik
Download or read book Development Communication written by Robert C. Hornik and published by Longman Publishing Group. This book was released on 1988 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Taking Down the Walls of Agriculture by : Joy Rumble
Download or read book Taking Down the Walls of Agriculture written by Joy Rumble and published by . This book was released on 2013 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The results of this study indicated that manipulated transparent communication, as well as the subject's perceived transparency, had a positive effect on attitudes and trust. Personal relevance was not found to have a significant effect on attitudes and trust in this study. Findings of this study suggest that transparent communication may have the ability to reconnect agricultural consumers and producers through increased trust and more favorable attitudes toward the industry. Theoretically, this study provides support for connecting transparent communication and trust to ELM. In addition to motivation and ability factors, perceived transparency may have the ability to influence the cognitive processing of a transparent communication message. Further research of transparent communication in the agricultural industry and as part of ELM should be conducted.
Book Synopsis Information and Communication Technologies for Agriculture—Theme II: Data by : Dionysis D. Bochtis
Download or read book Information and Communication Technologies for Agriculture—Theme II: Data written by Dionysis D. Bochtis and published by Springer Nature. This book was released on 2022-03-17 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the second (II) of four under the main themes of Digitizing Agriculture and Information and Communication Technologies (ICT). The four volumes cover rapidly developing processes including Sensors (I), Data (II), Decision (III), and Actions (IV). Volumes are related to ‘digital transformation” within agricultural production and provision systems, and in the context of Smart Farming Technology and Knowledge-based Agriculture. Content spans broadly from data mining and visualization to big data analytics and decision making, alongside with the sustainability aspects stemming from the digital transformation of farming. The four volumes comprise the outcome of the 12th EFITA Congress, also incorporating chapters that originated from select presentations of the Congress. The first part of this book (II) focuses on data technologies in relation to agriculture and presents three key points in data management, namely, data collection, data fusion, and their uses in machine learning and artificial intelligent technologies. Part 2 is devoted to the integration of these technologies in agricultural production processes by presenting specific applications in the domain. Part 3 examines the added value of data management within agricultural products value chain. The book provides an exceptional reference for those researching and working in or adjacent to agricultural production, including engineers in machine learning and AI, operations management, decision analysis, information analysis, to name just a few. Specific advances covered in the volume: Big data management from heterogenous sources Data mining within large data sets Data fusion and visualization IoT based management systems Data Knowledge Management for converting data into valuable information Metadata and data standards for expanding knowledge through different data platforms AI - based image processing for agricultural systems Data - based agricultural business Machine learning application in agricultural products value chain
Book Synopsis Attitudes Toward Agricultural Communications Program Development at the University of Guelph by : Madison Anne Dyment
Download or read book Attitudes Toward Agricultural Communications Program Development at the University of Guelph written by Madison Anne Dyment and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agricultural communications is a growing field in both industry and academic spheres. However, no such academic programs currently exist at any higher education institution in Canada. This single-case study explored the attitudes and opinions of current University of Guelph agriculture students and agricultural industry professionals regarding the potential development of an agricultural communications undergraduate program at the University of Guelph and what elements should be included in such a program. Findings established a definite need for and interest in such a program and highlighted a distinct gap in this discipline, and related disciplines, at the University of Guelph. While no distinct format for the program was unanimously agreed upon, participants agreed it should be available in a way that benefits the greatest number of students and also reach those outside of traditional agriculture. Findings imply that the program should encompass a wide range of communication skills and topics and should be differentiated from general communications programs with agricultural influence. Outside of these technical skills, students should have co-op or internship opportunities and have practical experiences during their time in the program.
Book Synopsis Digital Media and Wireless Communications in Developing Nations by : Megh R. Goyal
Download or read book Digital Media and Wireless Communications in Developing Nations written by Megh R. Goyal and published by CRC Press. This book was released on 2019-09-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Wireless Communication in Developing Nations: Agriculture, Education, and the Economic Sector explores how digital media and wireless communication, especially mobile phones and social media platforms, offer concrete opportunities for developing countries to transform different sectors of their economies. The volume focuses on the agricultural, economic, and education sectors. The chapter authors, mostly from Africa and India, provide a wealth of information on recent innovations, the opportunities they provide, challenges faced, and the direction of future research in digital media and wireless communication to leverage transformation in developing countries. The volume provides important research on digital media and wireless communication within the context of developing countries that will be very useful for professionals from academia, government agencies, NGOs, technologists, entrepreneurs and investors, and others.
Book Synopsis Communication Channels by : Katie Jorine Hebel
Download or read book Communication Channels written by Katie Jorine Hebel and published by . This book was released on 2013 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning farmers and ranchers are a critical demographic in the agricultural industry as more and more farmers and ranchers are reaching the age of retirement. As they emerge into this field, they have critical production-oriented educational needs in order to be successful. It is critical for educational providers to consider beginning farmers and ranchers preferred communication channels when transferring this educational information. Programs need to deliver the desired content through the desired communication channel in order to be most effective. This review sought to identify communication channels, beginning farmers and ranchers, and their self-perceived preferences for educational information over the last twenty-five years. This exhaustive literature review examined research on communication channels, beginning farmers and ranchers and their self-perceived educational needs. The problem identified was what preferred communication channels were most effective in engaging beginning farmers and ranchers with production-oriented educational information. Beginning farmers and ranchers have a need for educational information, particularly relating to agriculture business management. Even though their need for educational information has not changed in the last twenty-five years, the content of educational information has progressed with the changes in agricultural technology, regulations, practices and services. Educational providers need to consider and continually re-assess the educational content and communication channel when engaging beginning farmers and ranchers. Educational providers need to provide educational information through a variety of communication channels in multiple ways to reach their target demographic.
Book Synopsis Communicating Knowledge in Agriculture and the Life Sciences by : Jack Elliot
Download or read book Communicating Knowledge in Agriculture and the Life Sciences written by Jack Elliot and published by . This book was released on 2009-08-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Unnaturally Delicious by : Jayson Lusk
Download or read book Unnaturally Delicious written by Jayson Lusk and published by Macmillan. This book was released on 2016-03-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unnaturally Delicious is the story of today's innovators who are shaping the future of food. You'll meet an ex-farmer entrepreneur whose software is being used on farms all over the world; egg producers who've created housing systems that affordably improve hen welfare; scientists who are growing meat without the cos; and college students who are coaxing bacteria to help improve food quality and fight obesity. Nutrient-enhanced sweet potatoes are being used to solve malnutrition in the developing world, and we may soon have tasty 3-D printed food delivered by a robotic chef. In Unnaturally Delicious, Jayson Lusk offers optimism for the future, showing how science and technology can help solve the world's largest food and farming problems.--INSIDE FLAP.
