Commoditization A Complete Guide - 2021 Edition

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Publisher :
ISBN 13 : 9781867464822
Total Pages : 0 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis Commoditization A Complete Guide - 2021 Edition by : Gerardus Blokdyk

Download or read book Commoditization A Complete Guide - 2021 Edition written by Gerardus Blokdyk and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commoditization A Complete Guide - 2021 Edition.

Commoditization Levels A Complete Guide - 2019 Edition

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Publisher :
ISBN 13 : 9780655954422
Total Pages : 0 pages
Book Rating : 4.9/5 (544 download)

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Book Synopsis Commoditization Levels A Complete Guide - 2019 Edition by : Gerardus Blokdyk

Download or read book Commoditization Levels A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Commoditization Levels A Complete Guide - 2019 Edition

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Author :
Publisher : 5starcooks
ISBN 13 : 9780655904427
Total Pages : 300 pages
Book Rating : 4.9/5 (44 download)

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Book Synopsis Commoditization Levels A Complete Guide - 2019 Edition by : Gerardus Blokdyk

Download or read book Commoditization Levels A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-08-18 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it needed? Where do you need commoditization levels improvement? How frequently do you track commoditization levels measures? Are accountability and ownership for commoditization levels clearly defined? Are indirect costs charged to the commoditization levels program? This premium Commoditization Levels self-assessment will make you the entrusted Commoditization Levels domain veteran by revealing just what you need to know to be fluent and ready for any Commoditization Levels challenge. How do I reduce the effort in the Commoditization Levels work to be done to get problems solved? How can I ensure that plans of action include every Commoditization Levels task and that every Commoditization Levels outcome is in place? How will I save time investigating strategic and tactical options and ensuring Commoditization Levels costs are low? How can I deliver tailored Commoditization Levels advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Commoditization Levels essentials are covered, from every angle: the Commoditization Levels self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Commoditization Levels outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Commoditization Levels practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Commoditization Levels are maximized with professional results. Your purchase includes access details to the Commoditization Levels self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Commoditization Levels Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Life Cycles Commoditization A Complete Guide - 2019 Edition

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Publisher :
ISBN 13 : 9780655896296
Total Pages : 0 pages
Book Rating : 4.8/5 (962 download)

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Book Synopsis Life Cycles Commoditization A Complete Guide - 2019 Edition by : Gerardus Blokdyk

Download or read book Life Cycles Commoditization A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life Cycles Commoditization A Complete Guide - 2019 Edition.

Data Commoditization A Complete Guide - 2019 Edition

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Publisher : 5starcooks
ISBN 13 : 9780655831839
Total Pages : 306 pages
Book Rating : 4.8/5 (318 download)

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Book Synopsis Data Commoditization A Complete Guide - 2019 Edition by : Gerardus Blokdyk

Download or read book Data Commoditization A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-07-22 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you maintaining a past-present-future perspective throughout the Data Commoditization discussion? What one word do you want to own in the minds of your customers, employees, and partners? What will drive Data Commoditization change? What sources do you use to gather information for a Data Commoditization study? At what moment would you think; Will I get fired? This premium Data Commoditization self-assessment will make you the assured Data Commoditization domain specialist by revealing just what you need to know to be fluent and ready for any Data Commoditization challenge. How do I reduce the effort in the Data Commoditization work to be done to get problems solved? How can I ensure that plans of action include every Data Commoditization task and that every Data Commoditization outcome is in place? How will I save time investigating strategic and tactical options and ensuring Data Commoditization costs are low? How can I deliver tailored Data Commoditization advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Data Commoditization essentials are covered, from every angle: the Data Commoditization self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Data Commoditization outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Data Commoditization practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Data Commoditization are maximized with professional results. Your purchase includes access details to the Data Commoditization self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Data Commoditization Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Life Cycles Commoditization A Complete Guide - 2019 Edition

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Author :
Publisher : 5starcooks
ISBN 13 : 9780655846307
Total Pages : 308 pages
Book Rating : 4.8/5 (463 download)

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Book Synopsis Life Cycles Commoditization A Complete Guide - 2019 Edition by : Gerardus Blokdyk

Download or read book Life Cycles Commoditization A Complete Guide - 2019 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-08-10 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the overall talent health of your organization as a whole at senior levels, and for each organization reporting to a member of the Senior Leadership Team? How will you recognize and celebrate results? Can you maintain your growth without detracting from the factors that have contributed to your success? Do you need to avoid or amend any life cycles commoditization activities? What process should you select for improvement? This valuable Life Cycles Commoditization self-assessment will make you the established Life Cycles Commoditization domain veteran by revealing just what you need to know to be fluent and ready for any Life Cycles Commoditization challenge. How do I reduce the effort in the Life Cycles Commoditization work to be done to get problems solved? How can I ensure that plans of action include every Life Cycles Commoditization task and that every Life Cycles Commoditization outcome is in place? How will I save time investigating strategic and tactical options and ensuring Life Cycles Commoditization costs are low? How can I deliver tailored Life Cycles Commoditization advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Life Cycles Commoditization essentials are covered, from every angle: the Life Cycles Commoditization self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Life Cycles Commoditization outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Life Cycles Commoditization practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Life Cycles Commoditization are maximized with professional results. Your purchase includes access details to the Life Cycles Commoditization self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Life Cycles Commoditization Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Mastering the Complex Sale

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Publisher : Wiley
ISBN 13 : 0470632577
Total Pages : 304 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Mastering the Complex Sale by : Jeff Thull

Download or read book Mastering the Complex Sale written by Jeff Thull and published by Wiley. This book was released on 2010-03-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives." —Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin "This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a 'selling process'—it is a survival guide—a truly outstanding approach to bringing all the pieces of the puzzle together." —Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI/Criterion, Inc. "Mastering the Complex Sale brilliantly sets up value from the customer's perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment." —Samik Mukherjee, Vice President, Onshore Business, Technip "Customers need to know the value they will receive and how they will receive it. Thull's insights into the complex sale and how to clarify and quantify this value are remarkable—Mastering the Complex Sale will be required reading for years to come!" —Lee Tschanz, Vice President, North American Sales, Rockwell Automation "Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isn't a given, it's a choice. This is a proven alternative to the price-driven sale. We've spoken to his clients. This stuff really works, folks." —Dave Stein, CEO and Founder, ES Research Group, Inc. "Our business depends on delivering breakthrough thinking to our executive clients. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels." —Sven Kroneberg, President, Seminarium Internacional "Jeff's main thesis—that professional customer guidance is the key to success—rings true in every global market today. Mastering the Complex Sale is the essential read for any organization looking to transform their business for long-term, value-driven growth." —Jon T. Lindekugel, President, 3M Health Information Systems, Inc. "Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today's competitive marketplace. It's no longer about selling; it's about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference." —Carol Pudnos, Executive director, Healthcare Industry, Dow Corning Corporation

Information Systems

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Publisher :
ISBN 13 : 9781453375747
Total Pages : 479 pages
Book Rating : 4.3/5 (757 download)

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Book Synopsis Information Systems by : John Gallaugher

Download or read book Information Systems written by John Gallaugher and published by . This book was released on 2016 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Principles of Commodity Economics and Finance

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Publisher : MIT Press
ISBN 13 : 0262038374
Total Pages : 229 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Principles of Commodity Economics and Finance by : Daniel P. Ahn

Download or read book Principles of Commodity Economics and Finance written by Daniel P. Ahn and published by MIT Press. This book was released on 2019-04-09 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rigorous but practical introduction to the economic, financial, and political principles underlying commodity markets. Commodities have become one of the fastest growing asset classes of the last decade and the object of increasing attention from investors, scholars, and policy makers. Yet existing treatments of the topic are either too theoretical, ignoring practical realities, or largely narrative and nonrigorous. This book bridges the gap, striking a balance between theory and practice. It offers a solid foundation in the economic, financial, and political principles underlying commodities markets. The book, which grows out of courses taught by the author at Columbia and Johns Hopkins, can be used by graduate students in economics, finance, and public policy, or as a conceptual reference for practitioners. After an introduction to basic concepts and a review of the various types of commodities—energy, metals, agricultural products—the book delves into the economic and financial dynamics of commodity markets, with a particular focus on energy. The text covers fundamental demand and supply for resources, the mechanics behind commodity financial markets, and how they motivate investment decisions around both physical and financial portfolio exposure to commodities, and the evolving political and regulatory landscape for commodity markets. Additional special topics include geopolitics, financial regulation, and electricity markets. The book is divided into thematic modules that progress in complexity. Text boxes offer additional, related material, and numerous charts and graphs provide further insight into important concepts.

Does It Matter?

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Publisher : Harvard Business Press
ISBN 13 : 1422129527
Total Pages : 193 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Does It Matter? by : Nicholas G. Carr

Download or read book Does It Matter? written by Nicholas G. Carr and published by Harvard Business Press. This book was released on 2004-04-07 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last decade, and even since the bursting of the technology bubble, pundits, consultants, and thought leaders have argued that information technology provides the edge necessary for business success. IT expert Nicholas G. Carr offers a radically different view in this eloquent and explosive book. As IT's power and presence have grown, he argues, its strategic relevance has actually decreased. IT has been transformed from a source of advantage into a commoditized "cost of doing business"--with huge implications for business management. Expanding on Carr's seminal Harvard Business Review article that generated a storm of controversy, Does IT Matter? provides a truly compelling--and unsettling--account of IT's changing business role and its leveling influence on competition. Through astute analysis of historical and contemporary examples, Carr shows that the evolution of IT closely parallels that of earlier technologies such as railroads and electric power. He goes on to lay out a new agenda for IT management, stressing cost control and risk management over innovation and investment. And he examines the broader implications for business strategy and organization as well as for the technology industry. A frame-changing statement on one of the most important business phenomena of our time, Does IT Matter? marks a crucial milepost in the debate about IT's future. An acclaimed business writer and thinker, Nicholas G. Carr is a former executive editor of the Harvard Business Review.

The Digital Seeker

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Publisher : Columbia University Press
ISBN 13 : 0231554443
Total Pages : 254 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis The Digital Seeker by : Raj K. De Datta

Download or read book The Digital Seeker written by Raj K. De Datta and published by Columbia University Press. This book was released on 2021-06-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: A WALL STREET JOURNAL BUSINESS BESTSELLER The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don’t offer potential customers a compelling digital experience, consumers miss out on great products—and businesses miss a vital opportunity to grow. Raj K. De Datta, the founder of a company that powers digital-commerce experiences for many of the world’s biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences. His key insight is that exceptional digital experiences are much more than marketplaces. They don’t just serve customers’ transactional needs but rather address the deeper problems for which they seek solutions. They are built on a digital-experience platform that provides agile, personalized, scalable performance. And they are created by product-centric digital teams, not traditional organizations. The Digital Seeker distills key lessons from the compelling stories of innovative businesses: not just tech companies but companies spanning a wide range of industries, including amusement parks, fashion, sports, health care, distribution, and the public sector. De Datta defines and explains the power of the seeker-centric philosophy—translating it into a core operational playbook for digital teams to achieve transformative results. Importantly, this book also offers crucial insights into the impact of the COVID-19 pandemic on our digital lives and the long-term effects it will have on digital experiences of the future.

What Matters Now

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Publisher : John Wiley & Sons
ISBN 13 : 1118219082
Total Pages : 308 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis What Matters Now by : Gary Hamel

Download or read book What Matters Now written by Gary Hamel and published by John Wiley & Sons. This book was released on 2012-01-04 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work. Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary: Business newspapers decrying the state of capitalism. Once-innovative companies struggling to save off senescence. Next gen employees shunning blue chips for social start-ups. Corporate miscreants getting pilloried in the blogosphere. Entry barriers tumbling in what were once oligopolistic strongholds. Hundred year-old business models being rendered irrelevant overnight. Newbie organizations crowdsourcing their most creative work. National governments lurching towards bankruptcy. Investors angrily confronting greedy CEOs and complacent boards. Newly omnipotent customers eagerly wielding their power. Social media dramatically transforming the way human beings connect, learn and collaborate. Obviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to... move from defense to offense reverse the tide of commoditization defeat bureaucracy astonish their customers foster extraordinary contribution capture the moral high ground outrun change build a company that's truly fit for the future Concise and to the point, the book will inspire you to rethink your business, your company and how you lead.

Magnetic Marketing

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Publisher : Forbesbooks
ISBN 13 : 9781946633743
Total Pages : 0 pages
Book Rating : 4.6/5 (337 download)

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Book Synopsis Magnetic Marketing by : Dan S. Kennedy

Download or read book Magnetic Marketing written by Dan S. Kennedy and published by Forbesbooks. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your business's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com

Winning the Right Game

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Publisher : MIT Press
ISBN 13 : 0262546000
Total Pages : 279 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Winning the Right Game by : Ron Adner

Download or read book Winning the Right Game written by Ron Adner and published by MIT Press. This book was released on 2023-01-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to succeed in an era of ecosystem-based disruption: strategies and tools for offense, defense, timing, and leadership in a changing competitive landscape. The basis of competition is changing. Are you prepared? Rivalry is shifting from well-defined industries to broader ecosystems: automobiles to mobility platforms; banking to fintech; television broadcasting to video streaming. Your competitors are coming from new directions and pursuing different goals from those of your familiar rivals. In this world, succeeding with the old rules can mean losing the new game. Winning the Right Game introduces the concepts, tools, and frameworks necessary to confront the threat of ecosystem disruption and to develop the strategies that will let your organization play ecosystem offense. To succeed in this world, you need to change your perspective on competition, growth, and leadership. In this book, strategy expert Ron Adner offers a new way of thinking, illustrating breakthrough ideas with compelling cases. How did a strategy of ecosystem defense save Wayfair and Spotify from being crushed by giants Amazon and Apple? How did Oprah Winfrey redraw industry boundaries to transition from television host to multimedia mogul? How did a shift to an alignment mindset enable Microsoft's cloud-based revival? Each was rooted in a new approach to competitors, partners, and timing that you can apply to your own organization. For today's leaders the difference between success and failure is no longer simply winning, but rather being sure that you are winning the right game.

Identifying Hidden Needs

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Publisher : Springer
ISBN 13 : 0230294480
Total Pages : 512 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Identifying Hidden Needs by : K. Goffin

Download or read book Identifying Hidden Needs written by K. Goffin and published by Springer. This book was released on 2010-10-06 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

Cloud Security

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Publisher : John Wiley & Sons
ISBN 13 : 0470938943
Total Pages : 1 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Cloud Security by : Ronald L. Krutz

Download or read book Cloud Security written by Ronald L. Krutz and published by John Wiley & Sons. This book was released on 2010-08-31 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: Well-known security experts decipher the most challenging aspect of cloud computing-security Cloud computing allows for both large and small organizations to have the opportunity to use Internet-based services so that they can reduce start-up costs, lower capital expenditures, use services on a pay-as-you-use basis, access applications only as needed, and quickly reduce or increase capacities. However, these benefits are accompanied by a myriad of security issues, and this valuable book tackles the most common security challenges that cloud computing faces. The authors offer you years of unparalleled expertise and knowledge as they discuss the extremely challenging topics of data ownership, privacy protections, data mobility, quality of service and service levels, bandwidth costs, data protection, and support. As the most current and complete guide to helping you find your way through a maze of security minefields, this book is mandatory reading if you are involved in any aspect of cloud computing. Coverage Includes: Cloud Computing Fundamentals Cloud Computing Architecture Cloud Computing Software Security Fundamentals Cloud Computing Risks Issues Cloud Computing Security Challenges Cloud Computing Security Architecture Cloud Computing Life Cycle Issues Useful Next Steps and Approaches

A Practitioner's Guide to Account-Based Marketing

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 139860089X
Total Pages : 313 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis A Practitioner's Guide to Account-Based Marketing by : Bev Burgess

Download or read book A Practitioner's Guide to Account-Based Marketing written by Bev Burgess and published by Kogan Page Publishers. This book was released on 2021-06-03 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts. A Practitioner's Guide to Account-Based Marketing outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from practising professionals and case studies from organizations including Fujitsu, Infosys, Microsoft, O2 and ServiceNow, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career. This updated second edition contains further discussion on how ABM initiatives can go from a pilot to being embedded in a business, new material on quantified value propositions and updated wider research. Meticulously researched and highly practical, A Practitioner's Guide to Account-Based Marketing will help all marketers to deliver successful B2B marketing.