Collaborative Value Creation

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Creating Value in Nonprofit-Business Collaborations

Author : James E. Austin
Publisher : John Wiley & Sons
ISBN 13 : 1118824350
Total Pages : 320 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Creating Value in Nonprofit-Business Collaborations by : James E. Austin

Download or read book Creating Value in Nonprofit-Business Collaborations written by James E. Austin and published by John Wiley & Sons. This book was released on 2014-02-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collaboration between nonprofits and businesses is a necessary component of strategy and operations. Creating Value in Nonprofit-Business Collaborations: New Thinking & Practice provides breakthrough thinking about how to conceptualize and realize collaborative value. With over a hundred case examples from around the globe and hundreds of literature references, the book reveals how collaboration between businesses and nonprofit organizations can most effectively co-create significant economic, social, and environmental value for society, organizations, and individuals. This essential resource features the ground-breaking Collaborative Value Creation framework that can be used for analyzing the sources, forms, and processes of value creation in partnerships between businesses and nonprofits. The book is a step-by-step guide for business managers and non-profit practitioners for achieving successful cross-sector partnerships. It examines the key dimensions of the Collaborative Mindset that shape each partner's collaborative efforts. It analyzes the drivers of partnership evolution along the Collaboration Continuum, and sets forth the key pathways in the Collaboration Process Value Chain. The book concludes by offering Twelve Smart Practices of Collaborative Value Creation for the design and management of cross sector partnerships. The book will empower organizations to strategically increase the potential for value creation both for the partners and society. Praise for Creating Value in Nonprofit-Business Collaborations: New Thinking & Practice! "This is a playbook for enabling business and nonprofits to co-create shared value. These new types of collaborations about creating value, rather than the tense standoffs of the past, are part of the way we will create actual solutions to society's challenges." Michael J. Porter, Bishop William Lawrence University Professor, Harvard Business School "Co-creating value is a powerful concept Jim Austin and May Seitanidi are sharing with us that will bring business and non-profit leaders to a new level of understanding and performance. This new book is the indispensable guidebook for leaders of the future." Frances Hesselbein, Founding President and CEO of the Frances Hesselbein Leadership Institute, Former CEO of the Girl Scouts of America, and Holder of Presidential Medal of Freedom "I love the book! While it focuses on "cross sector" collaboration, it should be read by every executive in the "for-profit" sector. Business is about how to collaborate with stakeholders to create value. This book tells you how to do it. Bravo!" R. Edward Freeman, University Professor and Olsson Professor The Darden School University of Virginia "Finally a book that demystifies what is probably the single most indispensable strategy for advancing social change: cross sector collaboration that creates genuine, measurable value for all. The book is an original and valuable resource for both the nonprofit and business sectors, providing a promising new roadmap that shows how to go beyond fighting for one's share of the pie, to collaboration that actually makes the pie grow." Billy Shore, Founder and CEO of Share Our Strength and Chairman of Community Wealth Ventures "Professors Austin and Seitanidi provide essential guidance for managers determining how to produce benefits for their organizations and high impact for society. This is an informed, thoughtful, and practical analysis." Rosabeth Moss Kanter, Ernest L. Arbuckle Professor of Business Administration, Harvard Business School and author of SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth and Social Good

Collaboration and Co-creation

Author : Gaurav Bhalla
Publisher : Springer Science & Business Media
ISBN 13 : 1441970827
Total Pages : 209 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Collaboration and Co-creation by : Gaurav Bhalla

Download or read book Collaboration and Co-creation written by Gaurav Bhalla and published by Springer Science & Business Media. This book was released on 2010-11-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>

Culture, Creativity and Economy

Author : Brian J. Hracs
Publisher : Routledge
ISBN 13 : 1000457591
Total Pages : 123 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Culture, Creativity and Economy by : Brian J. Hracs

Download or read book Culture, Creativity and Economy written by Brian J. Hracs and published by Routledge. This book was released on 2021-08-01 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book nuances our understanding of the contemporary creative economy by engaging with a set of three key tensions which emerged over the course of eight European Colloquiums on Culture, Creativity and Economy (CCE): 1) the tension between individual and collaborative creative practices, 2) the tension between tradition and innovation, and 3) the tension between isolated and interconnected spaces of creativity. Rather than focusing on specific processes, such as production, industries or locations, the tensions acknowledge and engage with the messy and restless nature of the creative economy. Individual chapters offer insights into poorly understood practices, locations and contexts such as co-working spaces in Berlin and rural Spain, creative businesses in Leicester and the role and importance of cultural intermediaries in creative economies within Africa. Others examine the nature of trans-local cultural flows, the evolving "field" of fashion, and the implications of social media and crowdfunding platforms. This book will be of interest to students, scholars and professionals researching the creative economy, as well as specific cultural and creative industries, across the humanities and social sciences.

Collaborative Sourcing

Author : Michel Philippart
Publisher : Presses univ. de Louvain
ISBN 13 : 9782930344997
Total Pages : 270 pages
Book Rating : 4.3/5 (449 download)

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Book Synopsis Collaborative Sourcing by : Michel Philippart

Download or read book Collaborative Sourcing written by Michel Philippart and published by Presses univ. de Louvain. This book was released on 2005 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors explain how collaborative sourcing can create sustainable competitive advantages, and how world-class procurement teams are managing a portfolio of supplier relationships, from the traditional negotiation to full-fledged collaboration.

Collaborative Value Creation

Author : Hady Farag
Publisher : Springer Science & Business Media
ISBN 13 : 3790821454
Total Pages : 560 pages
Book Rating : 4.7/5 (98 download)

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Book Synopsis Collaborative Value Creation by : Hady Farag

Download or read book Collaborative Value Creation written by Hady Farag and published by Springer Science & Business Media. This book was released on 2009-06-12 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collaboration plays an important role in the early development of com- nies. Among others, they provide opportunities to combine complementary resources, develop additional competencies, and generate valuable signals for investors. They are particularly important for biotechnology firms, whose resource base often is not sufficient to realize the market potential of their R&D findings. Strategic alliances thus are an integral part of the business model of most biotechnology companies, but their economic re- vance is not yet fully understood, since research has thus far neglected most industry-specific drivers of alliance value. Based on an event study, Hady Farag analyzes the capital-market re- tion to alliance-related news announcements and assesses their complex - fects on company value. In this regard, the present work represents the first comprehensive study of European biotechnology alliances. In addition to this unique database, the research approach and techniques in sample - lection, econometric and cross-sectional analyses are state-of-the-art. The author develops and empirically tests an integrative dynamic model of collaborative value drivers. These reflect the specific characteristics of biotechnology firms and biotechnology alliances. Moreover, the work - tends to so far entirely unresearched dynamic aspects of alliances, such as the value of contractual flexibilities, the impact of environmental unc- tainty, and the evolution of alliances over time. Overall, Hady Farag’s work underscores the need to consider pluralistic influences on the value of collaborative ventures.

The Collaboration Challenge

Author : James E. Austin
Publisher : John Wiley & Sons
ISBN 13 : 0470932546
Total Pages : 224 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis The Collaboration Challenge by : James E. Austin

Download or read book The Collaboration Challenge written by James E. Austin and published by John Wiley & Sons. This book was released on 2010-08-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presented by The Drucker Foundation "Austin has uncovered the common elements and key strategies that make for effective collaborations.... In The Collaboration Challenge, he illuminates these key lessons for all leaders, and makes it possible for each of us to meet the collaboration challenge." —Frances Hesselbein, chairman of the board of governors, The Drucker Foundation, and John C. Whitehead, founder, The John C. Whitehead Fund for Not-for-Profit Management, Harvard Business School "Austin has performed a valuable service for nonprofit organizations and their corporate partners by illuminating the dynamics of successful relationships. His useful book deserves to be widely read by leaders in both sectors concerned about increasing the effectiveness of their social action agenda." —Rosabeth Moss Kanter, Harvard Business School, author of World Class and Rosabeth Moss Kanter on the Frontiers of Management "The entire nonprofit sector has been searching for the expertise and tools this book provides. Nothing else like it exists." —Bill Shore, executive director of Share-Our-Strength and author of The Cathedral Within and Revolution of the Heart In these complex times, when no organization can succeed alone, nonprofits and businesses are embracing collaboration for mutual benefits. Nonprofits are partnering with businesses to further their missions, develop resources, strengthen programs, and thrive in the competitive world. Companies are also discovering that alliances with nonprofits generate significant rewards: increased customer preference, improved employee morale, greater brand identity, stronger corporate culture, and higher innovation. In this timely and insightful book, James E. Austin provides a practical framework for understanding how traditional philanthropic relationships can be transformed into powerful strategic alliances. He offers advice and lessons drawn from the experiences of numerous collaborations, including Timberland and City Year; Starbucks and CARE; Georgia-Pacific and The Nature Conservancy; MCI WorldCom and The National Geographic Society; Reebok and Amnesty International; and Hewlett-Packard and the National Science Resource Center. Readers will learn how to: Find and connect with high-potential partners Ensure strategic fit with the partner's mission and values Generate greater value for each partner and society Manage the partnering relationship effectively

Business Orchestration

Author : Johan Wallin
Publisher : John Wiley & Sons
ISBN 13 : 0470032952
Total Pages : 414 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Business Orchestration by : Johan Wallin

Download or read book Business Orchestration written by Johan Wallin and published by John Wiley & Sons. This book was released on 2006-08-04 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital convergence is redefining industries, and putting information, knowledge and collaboration at the heart of strategic leadership and management. In the face of such change it is those leaders who can ‘orchestrate’ a complex network of employees, customers and suppliers in a single ongoing learning experience that will succeed. Exploring four learning roles for customers (information acquirer; explorer; performer; inventor) and orchestrators (conductor; architect; auctioneer; promoter), Business Orchestration provides a strategic view of how to harness digital convergence by mobilizing and integrating the resources of other companies to create business value.

Co-Creation

Author : Tobias Redlich
Publisher : Springer
ISBN 13 : 3319977881
Total Pages : 217 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Co-Creation by : Tobias Redlich

Download or read book Co-Creation written by Tobias Redlich and published by Springer. This book was released on 2018-11-19 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society. With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation. A must read for decision-makers looking to innovate their companies' business models—from ideation to marketing. Dr.-Ing. Michaela Colla, K-GXI Leader – Industry 4.0 at Volkswagen Simply put, co-creation is the future of work. With technology morphing the way we work and young people wanting to tackle problems that matter, co-creation is the sandbox where the world can come together to solve big challenges. Plus, co-creation rapidly delivers products with built-in market fit. Megan Brewster, Vice President of Advanced Manufacturing at Launch Forth Successful leaders will co-create the future. This book is an excellent starting point.Jürgen Bilo, Managing Director co-pace GmbH, The Startup Organisation of Continental AG

Collaborative Value Co-creation in the Platform Economy

Author : Anssi Smedlund
Publisher : Springer
ISBN 13 : 9811089566
Total Pages : 268 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Collaborative Value Co-creation in the Platform Economy by : Anssi Smedlund

Download or read book Collaborative Value Co-creation in the Platform Economy written by Anssi Smedlund and published by Springer. This book was released on 2018-07-11 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a service science perspective on platform orchestration and on collaborative consumption, providing an overview of research topics related to service dominant logic in multi-sided markets. The chapters give an international and multi-disciplinary overview of the current topics of digital service platforms from many angles. This overview helps in filling the gap between service science and recent research of the platform economy and paves the way for future service platform research. Open standards and distributed databases such as blockchain configurations increase the connectivity of business ecosystems as devices and systems exchange data with each other instead of through intermediaries. This exchange opens up opportunities for new value constellations, makes services globally scalable, and connects local service systems as integrated systems of systems. The book brings together established academics from a number of disciplines. This collaboration makes it possible to provide novel constructs and empirical results that help the reader to understand how value is co-created and orchestrated in the era of digital service platforms. In addition to theory building, practical implications for wider managerial and policy use are highlighted. The topics in this book are related to service platform technologies; organizational capabilities; and strategies and management in the contexts of retail, healthcare, and the public sector. A wide selection of case studies is used to demonstrate the implications of platforms for different service and economic contexts. Combining both theory and practice, this book is highly recommended for readers interested in the service and marketing point of view on the platform economy and for practitioners strategizing for scalable service platforms. Chapters 4 and 10 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Collaborative Principles for Better Supply Chain Practice

Author : Norman McLennan
Publisher : Kogan Page Publishers
ISBN 13 : 0749480505
Total Pages : 297 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Collaborative Principles for Better Supply Chain Practice by : Norman McLennan

Download or read book Collaborative Principles for Better Supply Chain Practice written by Norman McLennan and published by Kogan Page Publishers. This book was released on 2018-09-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hyper competition and globalization mean that markets are changing. There is aggressive competition, shortening product life cycles, financial pressures and ever more demanding customers and consumers. Companies need to adopt new practices and new ways of thinking, so they are looking at collaboration across supply chains to become more sustainable, efficient and economical. Collaborative Principles for Better Supply Chain Practice looks at behavioural and commercial collaborative business principles and their application by means of case studies which showcase collaboration success across the private, public and 3rd sectors. Collaborative Principles for Better Supply Chain Practice covers different perspectives: the client looking down the supply chain, the suppliers looking up the supply chain and the inter-dependencies of organizations horizontally across the supply chain. The book explores operational and project-type environments in different industry sectors, which will help you think about your supply chain differently and optimize your processes to achieve supply chain excellence. Online supporting resources include a bonus chapter and a roadmap on negotiations.

Creating ArtScience Collaboration

Author : Claudia Schnugg
Publisher : Springer
ISBN 13 : 3030045498
Total Pages : 265 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Creating ArtScience Collaboration by : Claudia Schnugg

Download or read book Creating ArtScience Collaboration written by Claudia Schnugg and published by Springer. This book was released on 2019-02-28 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can artist-scientist collaboration be of value to science and technology organizations? This innovative book is one of the first to address this question and the emerging field of art-science collaboration through an organizational and managerial lens. With extensive experience collaborating with and advising institutions to develop artist in residency programs, the author highlights how art-science collaboration is such a powerful opportunity for forward-thinking consultants, managers and institutions. Using real-life examples alongside cutting edge research, this book presents a number of cases where these interactions have fostered creativity and led to heightened innovation and value for organizations. As well as creating a blueprint for successful partnerships it provides insights into the managerial and practical issues when creating art-science programs. Invaluable to scholars and practitioners interested in the potential of art-science collaboration, the reader will be shown how to take an innovative approach to creativity in their organization or research, and the ways in which art-science collaborations can mutually benefit artists, scientists and companies alike.

The Co-Creation Paradigm

Author : Venkat Ramaswamy
Publisher : Stanford University Press
ISBN 13 : 0804790752
Total Pages : 356 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis The Co-Creation Paradigm by : Venkat Ramaswamy

Download or read book The Co-Creation Paradigm written by Venkat Ramaswamy and published by Stanford University Press. This book was released on 2014-04-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."

Collaborative Advantage

Author : E. Lank
Publisher : Springer
ISBN 13 : 0230511392
Total Pages : 180 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Collaborative Advantage by : E. Lank

Download or read book Collaborative Advantage written by E. Lank and published by Springer. This book was released on 2005-10-05 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collaboration across organizational boundaries is often critical to achieve an objective, but difficult to achieve in practice. This book explores the structures, processes, roles, skills, tools and techniques that enable people in different places to achieve a successful joint outcome and build advantage through collaboration. Written by an experienced practitioner who has facilitated many collaborative efforts, it includes practical case studies to illustrate key points.

Lessons from Mars

Author : Carlos Valdes-Dapena
Publisher : John Hunt Publishing
ISBN 13 : 1785353594
Total Pages : 415 pages
Book Rating : 4.7/5 (853 download)

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Book Synopsis Lessons from Mars by : Carlos Valdes-Dapena

Download or read book Lessons from Mars written by Carlos Valdes-Dapena and published by John Hunt Publishing. This book was released on 2018-10-26 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique insight into corporate team building within a global giant. Lessons from Mars challenges the prevailing orthodoxy of corporate team building and offers an alternative framework along with a set of tools and techniques. Based on the author's 20-plus years of experience working with teams and six years of research specifically on Mars teams, the book offers a unique view into this closely-held private company and how it has unlocked the power of collaboration. '...it turns out that while women are from Venus, valuable lessons in corporate management are from Mars, Inc.' Roy Sekoff, Founding Editor, The Huffington Post

Value Networks and the True Nature of Collaboration

Author : Verna Allee
Publisher : Anclote Press
ISBN 13 : 9780929652528
Total Pages : 0 pages
Book Rating : 4.6/5 (525 download)

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Book Synopsis Value Networks and the True Nature of Collaboration by : Verna Allee

Download or read book Value Networks and the True Nature of Collaboration written by Verna Allee and published by Anclote Press. This book was released on 2015-07-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work life is completely changing as social networking and collaboration platforms allow a more human-centric way of organizing work. Yet work design tools, structures, processes, and systems are not evolving as rapidly, and in many cases are simply inadequate to support the new flexible and networked ways of working. Value Networks and the true nature of collaboration meets this challenge head on with a systematic, human-network approach to managing business operations and ecosystems. Value network modeling and analytics provide better support for collaborative, emergent work and complex activities. With examples from everyday work teams through complex large-scale networks, this book simply and coherently lays out the new basics of collaborative work design and value creating networks. It explains the underlying concepts and shows how to map, analyze, and leverage value networks in a way that supports high social values and ethical practices and achieve fast business results.

Collaborative Construction Procurement and Improved Value

Author : David Mosey
Publisher : John Wiley & Sons
ISBN 13 : 1119151910
Total Pages : 567 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Collaborative Construction Procurement and Improved Value by : David Mosey

Download or read book Collaborative Construction Procurement and Improved Value written by David Mosey and published by John Wiley & Sons. This book was released on 2019-06-10 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide that explores how procurement and contracts can create an integrated team while improving value, economy, quality and client satisfaction Collaborative Construction Procurement and Improved Value provides an important guide for project managers, lawyers, designers, constructors and operators, showing step by step how proven collaborative models and processes can move from the margins to the mainstream. It covers all stages of the project lifecycle and offers new ways to embed learning from one project to the next. Collaborative Construction Procurement and Improved Value explores how strategic thinking, intelligent team selection, contract integration and the use of digital technology can enhance the value of construction projects and programmes of work. With 50 UK case studies, plus chapters from specialists in 6 other jurisdictions, it describes in detail the legal and procedural route maps for successful collaborative teams. Collaborative Construction Procurement and Improved Value: Examines the ways to create an effective contract that will spell success throughout the procurement process Contains helpful case studies from real-world projects and programmes Explores the benefits of the collaborative construction process and how to overcome common obstacles Bridges the gaps between contract law, collaborative working and project management Includes the first analysis of the NEC4 Alliance Contract, the FAC-1 Framework Alliance Contract and the TAC-1 Term Alliance Contract

The New How [Paperback]

Author : Nilofer Merchant
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491903392
Total Pages : 288 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis The New How [Paperback] by : Nilofer Merchant

Download or read book The New How [Paperback] written by Nilofer Merchant and published by "O'Reilly Media, Inc.". This book was released on 2014-04-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: What people are saying about The New How "How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time." --Seth Godin, author of Linchpin "The New How is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality--leadership fails not so much from flawed strategy as it does from failed processes of engagement from those responsible for implementing the strategy. In high-performing organizations, everyone acts like a leader, and they own the strategy and take actions to ensure its success. If you care about making a difference, read this book." --Barry Posner, author of The Leadership Challenge "Collaboration is a powerful, competitive weapon: this book shows you how to use it to win markets." --Mark Interrante, VP Content Products, Yahoo, Inc. "In a world in which the pace of change is ever quickening, collaboration, not control, is the route to a successful organization. This book tells you how to make your organization collaborative. And Nilofer Merchant's writing is a model of clarity." --Barry Schwartz, author of The Paradox of Choice: Why More Is Less "Want to transform your organization into a collaborative enterprise? Nilofer Merchant provides insightful and practical strategies in The New How." --Padmasree Warrior, CTO, Cisco Systems, Inc. "Merchant's book is a practical guide for the journey from strategy to implementation. The collaborative tools described here can help companies reach strategic success--and avoid pitfalls along the way." --Tom Kelley, General Manager, IDEO, and author of Ten Faces of Innovation Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets. Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement. In The New How, Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective. Enhance performance and outcomes by deflating the "air sandwich" between executives in the boardroom and employees Recognize that strategy and execution are thoroughly intertwined Understand how successful strategy is founded in effective idea selection-a pile of good ideas doesn't necessarily build good strategy Create company strategy and link it to targeted execution, using the practical models and techniques provided