Cold Calling For Cowards How To Turn The Fear Of Rejection Into Opportunities Sales And Money

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Cold Calling for Cowards - How to Turn the Fear of Rejection Into Opportunities, Sales, and Money

Author : Jerry Hocutt
Publisher : Cold Calling for Cowards
ISBN 13 : 0615138756
Total Pages : 301 pages
Book Rating : 4.6/5 (151 download)

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Book Synopsis Cold Calling for Cowards - How to Turn the Fear of Rejection Into Opportunities, Sales, and Money by : Jerry Hocutt

Download or read book Cold Calling for Cowards - How to Turn the Fear of Rejection Into Opportunities, Sales, and Money written by Jerry Hocutt and published by Cold Calling for Cowards. This book was released on 2007-01-03 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold calling sucks! Those three words landed my job at the Seattle Fortune 1000 company. Within minutes on my first interview the sales manager asked me, "What do you think about cold calling?" Waiting for him to wipe the surprised look off his face I added, "But I'm one of the best you'll ever see doing it." I went on to set company records by becoming their #1 salesman in the nation for three years. Does cold calling work? Yes. Do you have to like doing it? No. You could sell to anyone - if you could just get in front of them first. Here are just three of the many techniques you will learn for how to get in front of them. - Create the courage to call by being a coward - semper fi. - Make 3,800 cold calls this year spending 6 minutes per day. - Make your voicemail jail break. As over 150,000 people who have attended my seminars will tell you, I don't teach theory. I teach simple things that produce good results. "Jerry Hocutt is the Zen master of cold calls." - Los Angeles Times

Smart Calling

Author : Art Sobczak
Publisher : John Wiley & Sons
ISBN 13 : 111967672X
Total Pages : 290 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Smart Calling by : Art Sobczak

Download or read book Smart Calling written by Art Sobczak and published by John Wiley & Sons. This book was released on 2020-06-23 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master cold-calling and eliminate rejection forever In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer, Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business. This best-selling guide to "never experiencing rejection again" has consistently found its way into the Top 20 in Amazon's Sales category, because its actionable sales tips and techniques have helped many minimize their fears and eliminate rejection. The newest edition builds upon the very successful formula of the last edition to help sales professionals take control of their strategy and get more yeses from their prospects. With new information, this info-packed release provides powerful sales insights, including: The foundational concepts of cold calling, featuring real-life examples you can carry with you into your sales career Multiple case studies and messaging from successful salespeople across the globe, providing even more insight into what works and what's a waste of your time New methodologies that are proven to push you past your fear and into the world of successful prospecting Free access to Art Sobczak's Smart Calling Companion Course, where he builds on the many techniques and strategies in the book, and will update it with new material and tech resources so that you will always have the current best practices and tools. If you're failing to convert your prospects into dollars, Smart Calling will help you push past the obstacles holding you back until you're an expert at taking a "no" and turning it into a "yes."

Conquering Cold-calling Fear

Author : Don Surath
Publisher :
ISBN 13 : 9781879384507
Total Pages : 0 pages
Book Rating : 4.3/5 (845 download)

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Book Synopsis Conquering Cold-calling Fear by : Don Surath

Download or read book Conquering Cold-calling Fear written by Don Surath and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Salespeople often find cold-calling the hardest part of their jobs. This book turns cold-calling fear into cold-calling fun. It shows how to convert ?gatekeepers? into allies in accessing those ultimate decision-makers. Learn to avoid voicemail lingo, master the elevator pitch and work the Internet to get that all-important appointment.

The Complete Idiot's Guide to Cold Calling

Author : Keith Rosen MCC
Publisher : Penguin
ISBN 13 : 1440696195
Total Pages : 340 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The Complete Idiot's Guide to Cold Calling by : Keith Rosen MCC

Download or read book The Complete Idiot's Guide to Cold Calling written by Keith Rosen MCC and published by Penguin. This book was released on 2004-08-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that’s the challenge.” The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort, but because they lack a prospecting system they are comfortable with and can trust to generate greater, consistent results. If you are prospecting the same way you have been for the last several years (including the “calling to check in, touch base or follow-up” approach) or haven’t been prospecting at all, you’re simply making it easier for your competition to take away the new business you are working so hard to earn. So, if you love to sell but hate (or don’t like) to prospect, this book is your opportunity to maximize your cold calling potential and boost your income by learning how to get in front of the right prospects in less time and create greater selling opportunities without the fear, pressure or anxiety associated with cold calling. This Complete Idiot’s Guide® will show you how to: • Utilize the seven steps to a permission-based cold calling conversation so that you don’t have to push your presentation and hope there’s a fit. • Create winning voice mail messages that will ensure more return calls. • Develop your MVP (Most Valuable Proposition) that separates you from your competition. • Craft the Compelling Reasons that would motivate a prospect to speak with you. • Prevent and defuse initial objections, such as “I'm not interested,” “We don't have any money now,” or “Call me back later.” • Design your own step-by-step prospecting and follow-up system that runs on autopilot and is aligned with your selling philosophy, strengths, objectives, and natural talents rather than taking the generic, “one size fits all” approach. • Develop the right questions and uncover new selling opportunities in seconds so that you can stop wasting precious time on the wrong prospects.

Never Cold Call Again

Author : Frank J. Rumbauskas, Jr.
Publisher : John Wiley & Sons
ISBN 13 : 1118040783
Total Pages : 187 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Never Cold Call Again by : Frank J. Rumbauskas, Jr.

Download or read book Never Cold Call Again written by Frank J. Rumbauskas, Jr. and published by John Wiley & Sons. This book was released on 2010-12-03 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."- Jeffrey Gitomer, Author, Little Red Book of Selling "You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold Calling Forever Salespeople everywhere are learning the hard way that cold calling doesn't work anymore. Yet, millions of salespeople are stuck in the past, using twentieth-century sales techniques to try to lure twenty-first century customers. There has to be an easier way to find prospects - and there is. Today's most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone or knocking on doors. Never Cold Call Again offers practical, step-by-step alternatives to traditional cold calling for salespeople, small business owners, and independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling. In fact, Frank Rumbauskas’s system brings prospects to the salesperson, rather than the other way around. Readers will find unbeatable sales advice on effective self-promotion, generating endless leads, how to win prospects using e-mail, prospecting on the Web, networking, developing effective proposals, and much more. Frank J. Rumbauskas Jr. (Phoenix, AZ) provides marketing consultation and coaching services to firms who wish to provide qualified leads to their sales force rather than have them spend productive work time cold calling. He is the author of the self-published hit Cold Calling Is a Waste of Time (0-9765163-0-6).

Cold Calling Is Like a Colonoscopy Without the Drugs

Author : Jerry Hocutt
Publisher : Chugwater Publishing
ISBN 13 : 9780692493106
Total Pages : 196 pages
Book Rating : 4.4/5 (931 download)

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Book Synopsis Cold Calling Is Like a Colonoscopy Without the Drugs by : Jerry Hocutt

Download or read book Cold Calling Is Like a Colonoscopy Without the Drugs written by Jerry Hocutt and published by Chugwater Publishing. This book was released on 2015-07-22 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold calling, like a colonoscopy, is a pain in the butt. You may not like the process, but they can both save your ass. My objective with this book is direct: to help you find new business by getting you in front of the people who can buy. What you'll get from this book is what you can't get from anywhere else: my perspective. You'll learn what I've learned up until now. It just won't take you a lifetime to learn it like it did me. Part one of this book is about the mental game of cold calling: how to get the courage to deal with your fears to do whatever it takes to get in front of buyers. Part two includes specific strategies and techniques to get there. And not all have anything to do with cold calling as you know it.

Authentic Cold Calling

Author : Gregory Priola
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.5/5 (539 download)

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Book Synopsis Authentic Cold Calling by : Gregory Priola

Download or read book Authentic Cold Calling written by Gregory Priola and published by . This book was released on 2020-10-26 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Fast, Proven, Effective Cold Calling Road Map designed to move you beyond the fear of cold calling to financial success by being prepared and authentic!The techniques in AUTHENTIC COLD CALLING: The Path to Fearless Effective Cold Calling refutes the myth that "cold calling is a numbers game," and will show you how to turn cold leads into warm leads, provide immediate value to your prospects and how to initiate an unscripted, casual, flowing conversation that produces results. Fill your funnel to overflowing when you take action and apply these basic and simple concepts. Buy this book now and start expecting a "YES" from every call.-Build a quality and formatted sales lead list for FREE.-How to quickly identify the decision maker.-Prepare yourself mentally, emotionally, physically and yes, spiritually.-Scrap the cold calling script.-Discover the best times and days to cold call.-What intentions to set when cold calling.-How to turn gatekeepers into allies.-Realize It's all how you say it.A former telecommunication account rep that tops the nation in cold calling referrals for one of the world's leading media, entertainment and communications companies shares his insider information on how cold calling is done proficiently and effectively.While AUTHENTIC COLD CALLING: The Path to Fearless Effective Cold Calling, was written with the telecommunication sales rep in mind, this book cuts a swath across all modes of sales. Information is power and this book will quickly elevate you beyond your current earning potential as the guess work and dread associated with cold calling is completely eliminated no matter what products or services you are representing.AUTHENTIC COLD CALLING COLD CALLING: The Path to Fearless Effective Cold Calling will help you become part of the top 20% in your organization that generates 80% of all the sales revenue. If you don't learn to love cold calling by practicing these principles you will definitely come away loving cold calling more than you disliked having no new business!

Cold Calling: The Ultimate Sales Guide for Shy People

Author : K. Connors
Publisher : Independently Published
ISBN 13 : 9781797641225
Total Pages : 56 pages
Book Rating : 4.6/5 (412 download)

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Book Synopsis Cold Calling: The Ultimate Sales Guide for Shy People by : K. Connors

Download or read book Cold Calling: The Ultimate Sales Guide for Shy People written by K. Connors and published by Independently Published. This book was released on 2019-02-20 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold CallingThe Ultimate Sales Guide for Shy PeopleIf you want to focus on sourcing credible leads and actually closing deals right over the phone, then continue reading..."To become a successful salesperson, you have to develop a solid base of prospects... The calls you make today will generate sales months from now." - D. TyreIf you're in sales, you know how hard it is and how long it takes to build up a book of business. Trust me, I know. It doesn't happen overnight and it's definitely not easy. But who's going to answer all of our questions?How do I get past the gate keeper? Am I asking the right questions? Are voicemails okay?If you don't understand the immediate answers to the above, you're not alone.You see, cold calling has become so much more than just a way to get ahead, it's a necessity just to hit your numbers.Inside, you'll find not only the answers to the aforementioned questions, but a deeper knowledge and understanding of the sales cycle itself, and how to control the conversation over the phone with a complete stranger.In Cold Calling, discover: What cold calling really is Why it is an absolute must The rules of the game How to develop a top notch script How to grab your prospect's attention Cold calling myths and success stories How to overcome rejection the first time Check out Cold Calling: The Ultimate Sales Guide for Shy People and take your sales numbers to the next level today!

The Lost Art of Cold Calling

Author : Matt Wanty
Publisher :
ISBN 13 : 9780692841594
Total Pages : 116 pages
Book Rating : 4.8/5 (415 download)

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Book Synopsis The Lost Art of Cold Calling by : Matt Wanty

Download or read book The Lost Art of Cold Calling written by Matt Wanty and published by . This book was released on 2017-02-18 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once thought lost and replaced by modern technology, stopgap with emails and voicemails; the skill of cold calling finally returns to the business world in this semi-entertaining sales training book 'The Lost Art of Cold Calling'. Whether you are a B2B sales person or you're a business leader that relies on outbound sales. This could be one of the most important sales training books that you'll ever read. The author is a highly accomplished salesman and he shares the real reasons why cold calling is so hard and why so many sales reps fail at it. Also, find out why cold calling can be vital to business success and why sales training usually doesn't provide the tools needed to become an effective cold caller. In the longest chapter of the book the author shares in detail his cold calling approach which has allowed him to frequently engage in conversations with high level decision makers at major corporations for almost 20 years. The book also provides important details about which decision makers are the most effective for sales people to be calling as well as valuable information on corporate titles and small business owners. Included are cold calling scripts as well as email content, voicemail content and other phone tactics and strategies. 'The Lost Art of Cold Calling' introduces these sales and cold calling concepts: Learn the important difference in outbound sales between Aligning on Timing and Turning the Tide. Find out how to use proven tactics like Quick Chat, Opportunity Knocks, Two Times, and Pretty Please to entice decision makers to pick up their phone. Learn how to understand your company's True Value Proposition and why mastering that information is vital to becoming a great cold caller. Understand what it means to have a Must Reach decision maker and how next steps can add up into big sales pipelines and big success. Learn how to overcome any absolute or general objection by using an effective tactic called Education Trumps Objections. Find out why sales people need to always remember Time Is On Your Side. Make no mistake, the best sales people in the world are still the best cold callers. Success and control go hand in hand. Armed with cold calling skills the best sales people have far more control over their livelihood than their emailing counterparts. These fearless cold calling warriors have the power to impact the timing of purchases by thrusting information on decision makers that may not have otherwise been known. Rather than waiting to align on timing, great sales people instead seek to turn the tide with a conversation. This book will help you do just that.

Sales Motivation 101

Author : Dynast Amir
Publisher : BookRix
ISBN 13 : 3730928988
Total Pages : 78 pages
Book Rating : 4.7/5 (39 download)

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Book Synopsis Sales Motivation 101 by : Dynast Amir

Download or read book Sales Motivation 101 written by Dynast Amir and published by BookRix. This book was released on 2013-05-25 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GET OFF YOUR ASS AND COLD CALL!!!" serves as a reminder, not only to salespeople but to all professionals, that to accomplish everything your heart desires one must pay a price. This "price", simply stated, is hard work. Dynast Amir explains through personal example how taking the first initial step and "cold calling" – an axiom for door to door business solicitation – has afforded him a lifestyle comparable to the world’s top 10% of income earners. "GET OFF YOUR ASS AND COLD CALL!!!" is a self-help/motivational book that instills in its reader the belief that to realize success, even in the midst of struggle, you must utilize your willpower to create the desired outcome.

The Million Dollar Rebuttal and Stratospheric Lead Generation Secrets

Author : David Walter
Publisher :
ISBN 13 : 9781796209587
Total Pages : 146 pages
Book Rating : 4.2/5 (95 download)

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Book Synopsis The Million Dollar Rebuttal and Stratospheric Lead Generation Secrets by : David Walter

Download or read book The Million Dollar Rebuttal and Stratospheric Lead Generation Secrets written by David Walter and published by . This book was released on 2019-02-05 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: TURN YOUR BUSINESS PHONE INTO A COLD CALLING CASH MACHINE!Imagine yourself picking up a phone and setting fifteen appointments cold calling -- in one day! In this book David provides effective lead generation strategies, telemarketing scripts and rebuttals that will eliminate objections and enable you to set ten times the appointments with half the calls!David's claim to fame came from setting a record 15 appointments a day, every day for 6 months cold calling for a PEO company setting a total of over 1800 appointments! Buy Now and learn the lead generation secrets in his book, The Million Dollar Rebuttal, and discover how to make More Money selling to prospects that Don't have a Need!Learn How To Breeze Past the Herculean Obstacle called Gatekeepers!Instead of just running into a brick wall over and over again, stop and look around to see if there is another route to your ultimate destination. In our book you'll learn several techniques, such as using the power of distraction to get past call screeners, make fewer calls, and dramatically increase your contacts!Learn How To Harness the Power of Your Alter-Ego for Cold Calling Success! The concept of muscle memory is the subconscious mind in action and all hot streaks are born in the subconscious mind, as with my appointment setting hot streak! To communicate with your alter-ego, the first step is knowing what you want, and having a clearly defined goal. The book outlines the rest of our comprehensive strategy for putting success on auto-pilot!Leverage My Million-Dollar Rebuttal for Cold-Calling Success! The Million Dollar Rebuttal is a powerful concoction of several psychological techniques, from 'leading the witness' to reverse psychology, planting ideas while the prospect thinks it's their own, using sincere complements, making prospects feel important, and more!Once you learn to do this, you'll dramatically increase the number of appointments you set, while making far fewer calls, because with this system, the prospects will become like putty in your hands!Best Selling Author Endorsements:Not only is cold calling still a great strategy, when done right it might just be your best marketing method ever. David's book shows the counter-intuitive strategy you must use to cold call your way to explosive growth."- Mike Michalowicz, author of Profit First and ClockworkThe title says a million, and that's what you'll make when you read David's story. There's no fluff, no theory, just proven fact from his life in sales as a top performer."- Mark Hunter, author of High Profit Prospecting

How to Get Someone to Buy Something: Fear and Loathing of Cold Calls & Closing

Author : Larry Grimes
Publisher : Larry Grimes
ISBN 13 : 1440448426
Total Pages : 202 pages
Book Rating : 4.4/5 (44 download)

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Book Synopsis How to Get Someone to Buy Something: Fear and Loathing of Cold Calls & Closing by : Larry Grimes

Download or read book How to Get Someone to Buy Something: Fear and Loathing of Cold Calls & Closing written by Larry Grimes and published by Larry Grimes. This book was released on 2008-11-17 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone is a salesperson, selling themselves, their ideas and their decisions.Learn to sell as if your life depends on it (because it does).80% of Everything You Need to Know About Selling Anything to Anyone Without FEAR OR REJECTION.With the recent and rapid innovations in technology and social net-working, the process of selling has advanced dramatically. Much of the available literature on sales is very outdated. Still, some of the traditional knowledge is still valid. Knowing the difference seems to be a significant key to success.CHAPTERSEveryone is a SalespersonThe Real SecretYou, the SalespersonCustomersRelationshipsPresentationsNegotiationsFollow ThroughAPPENDIXESHow to Change Your Own BehaviorHow to Overcome a Sales SlumpHow to Overcome Fear and RejectionHow to Overcome AnxietyHow to Overcome Negative ThinkingHow to Get MotivatedHow to Cold CallHow to Overcome ObjectionsHow to Close a Sale

Cold Calling Techniques (That Really Work!)

Author : Stephen Schiffman
Publisher : Simon and Schuster
ISBN 13 : 1440572186
Total Pages : 160 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis Cold Calling Techniques (That Really Work!) by : Stephen Schiffman

Download or read book Cold Calling Techniques (That Really Work!) written by Stephen Schiffman and published by Simon and Schuster. This book was released on 2013-12-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to cold calling success! For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really Work!), he'll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that you'll need to cover in order to effectively present your product or service and arrange a meeting. Schiffman teaches you how to use his proven strategies to: Turn leads into prospects Learn more about the client's needs Convey the ability to meet the client's demands Overcome common objections With Cold Calling Techniques (That Really Work!), 7th Edition, you'll watch your performance soar as you beat the competition and score a meeting every time!

Cold Calling for Chickens

Author : Bob Etherington
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814312088
Total Pages : 162 pages
Book Rating : 4.8/5 (143 download)

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Book Synopsis Cold Calling for Chickens by : Bob Etherington

Download or read book Cold Calling for Chickens written by Bob Etherington and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2006-09-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Cold calling” – making contact with strangers – is the biggest fear confronting businesspeople, especially those who work in sales and marketing. “Put me in front of a customer and I can persuade them to buy anything … just don’t ask me to cold call!!” Yet cold calling is unavoidable and something which has to be done (and not just in sales and marketing) if you are to sell and make people aware of your business. This book, based on a very successful course given to thousands of people, shows the art and science of making first contact with complete strangers. The secret is in the preparation and approach, rather than having the gift of the gab, that will enable even yellow-bellied chickens to make that call with confidence.

Indianapolis and Fort Wayne

Author :
Publisher :
ISBN 13 :
Total Pages : 595 pages
Book Rating : 4.:/5 (274 download)

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Book Synopsis Indianapolis and Fort Wayne by :

Download or read book Indianapolis and Fort Wayne written by and published by . This book was released on 1952 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Red-Hot Cold Call Selling

Author : Paul S. Goldner
Publisher : AMACOM
ISBN 13 : 081442953X
Total Pages : 226 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Red-Hot Cold Call Selling by : Paul S. Goldner

Download or read book Red-Hot Cold Call Selling written by Paul S. Goldner and published by AMACOM. This book was released on 2006-07-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guidebook is a vital resource for all sales professionals, brimming with field-proven techniques that work in any industry. Completely revised with fresh examples and all new chapters, the second edition of Red-Hot Cold Call Selling reveals the secrets, strategies, and tips you can use to elevate your prospecting skills and take their sales into the stratosphere. You will learn how you can: define and target your ideal market -- and stop squandering time, energy, and money on unfocused prospecting develop a personalized script utilizing all the elements of a successful cold call get valuable information from assistants -- and then get past them view voice mail not as a frustrating barrier, but as a unique opportunity Red-Hot Cold Call Selling includes new information on using the Internet for research and prospecting; cold-calling internationally; using e-mail instead of calling; and much more.

Going in Cold

Author : Chuck Piola
Publisher :
ISBN 13 : 9780977146291
Total Pages : 286 pages
Book Rating : 4.1/5 (462 download)

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Book Synopsis Going in Cold by : Chuck Piola

Download or read book Going in Cold written by Chuck Piola and published by . This book was released on 2011-04-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's a good reason that Inc. magazine named Chuck Piola the "king of cold calls." In less than 20 years, Piola turned a family business into a global colossus with thousands of employees and over one billion dollars in revenue, eventually becoming the largest company in its field. He built the foundation for this sensational growth by "going in cold"-walking in doors and telling his story. Having made over 15,000 cold calls, confronted fear and rejection, and closed more than 3,000 deals, Piola probably knows more about face-to-face selling than any other sales professional on earth. Now he's packaged that know-how into a page-turning, action-packed book that is inspiring, instructive, and quite humorous. Co-authored by former Inc. senior writer Jay Finegan, Going in Cold captures Piola's tactics and techniques in a brisk, entertaining style.