The Lost Art Of Cold Calling

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The Lost Art of Cold Calling

Author : Matt Wanty
Publisher :
ISBN 13 : 9780692841594
Total Pages : 116 pages
Book Rating : 4.8/5 (415 download)

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Book Synopsis The Lost Art of Cold Calling by : Matt Wanty

Download or read book The Lost Art of Cold Calling written by Matt Wanty and published by . This book was released on 2017-02-18 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once thought lost and replaced by modern technology, stopgap with emails and voicemails; the skill of cold calling finally returns to the business world in this semi-entertaining sales training book 'The Lost Art of Cold Calling'. Whether you are a B2B sales person or you're a business leader that relies on outbound sales. This could be one of the most important sales training books that you'll ever read. The author is a highly accomplished salesman and he shares the real reasons why cold calling is so hard and why so many sales reps fail at it. Also, find out why cold calling can be vital to business success and why sales training usually doesn't provide the tools needed to become an effective cold caller. In the longest chapter of the book the author shares in detail his cold calling approach which has allowed him to frequently engage in conversations with high level decision makers at major corporations for almost 20 years. The book also provides important details about which decision makers are the most effective for sales people to be calling as well as valuable information on corporate titles and small business owners. Included are cold calling scripts as well as email content, voicemail content and other phone tactics and strategies. 'The Lost Art of Cold Calling' introduces these sales and cold calling concepts: Learn the important difference in outbound sales between Aligning on Timing and Turning the Tide. Find out how to use proven tactics like Quick Chat, Opportunity Knocks, Two Times, and Pretty Please to entice decision makers to pick up their phone. Learn how to understand your company's True Value Proposition and why mastering that information is vital to becoming a great cold caller. Understand what it means to have a Must Reach decision maker and how next steps can add up into big sales pipelines and big success. Learn how to overcome any absolute or general objection by using an effective tactic called Education Trumps Objections. Find out why sales people need to always remember Time Is On Your Side. Make no mistake, the best sales people in the world are still the best cold callers. Success and control go hand in hand. Armed with cold calling skills the best sales people have far more control over their livelihood than their emailing counterparts. These fearless cold calling warriors have the power to impact the timing of purchases by thrusting information on decision makers that may not have otherwise been known. Rather than waiting to align on timing, great sales people instead seek to turn the tide with a conversation. This book will help you do just that.

The Lost Art of Closing

Author : Anthony Iannarino
Publisher : Penguin
ISBN 13 : 0735211698
Total Pages : 241 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Lost Art of Closing by : Anthony Iannarino

Download or read book The Lost Art of Closing written by Anthony Iannarino and published by Penguin. This book was released on 2017-08-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Always be closing!” —Glengarry Glen Ross, 1992 “Never Be Closing!” —a sales book title, 2014 “?????” —salespeople everywhere, 2017 For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close. But these tactics often alienated customers, leading to fads for the “soft” close or even abandoning the idea of closing altogether. It sounded great in theory, but the results were often mixed or poor. That left a generation of salespeople wondering how they should think about closing, and what strategies would lead to the best possible outcomes. Anthony Iannarino has a different approach geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall. Iannarino addressed this in a chapter of The Only Sales Guide You’ll Ever Need—which he thought would be his only book about selling. But he discovered so much hunger for guidance about closing that he’s back with a new book full of proven tactics and useful examples. The Lost Art of Closing will help you win customer commitment at ten essential points along the purchase journey. For instance, you’ll discover how to: · Compete on value, not price, by securing a Commitment to Invest early in the process. · Ask for a Commitment to Build Consensus within the client’s organization, ensuring that your solution has early buy-in from all stakeholders. · Prevent the possibility of the sale falling through at the last minute by proactively securing a Commitment to Resolve Concerns. The Lost Art of Closing will forever change the way you think about closing, and your clients will appreciate your ability to help them achieve real change and real results.\

The Complete Idiot's Guide to Cold Calling

Author : Keith Rosen MCC
Publisher : Penguin
ISBN 13 : 1440696195
Total Pages : 340 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The Complete Idiot's Guide to Cold Calling by : Keith Rosen MCC

Download or read book The Complete Idiot's Guide to Cold Calling written by Keith Rosen MCC and published by Penguin. This book was released on 2004-08-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that’s the challenge.” The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort, but because they lack a prospecting system they are comfortable with and can trust to generate greater, consistent results. If you are prospecting the same way you have been for the last several years (including the “calling to check in, touch base or follow-up” approach) or haven’t been prospecting at all, you’re simply making it easier for your competition to take away the new business you are working so hard to earn. So, if you love to sell but hate (or don’t like) to prospect, this book is your opportunity to maximize your cold calling potential and boost your income by learning how to get in front of the right prospects in less time and create greater selling opportunities without the fear, pressure or anxiety associated with cold calling. This Complete Idiot’s Guide® will show you how to: • Utilize the seven steps to a permission-based cold calling conversation so that you don’t have to push your presentation and hope there’s a fit. • Create winning voice mail messages that will ensure more return calls. • Develop your MVP (Most Valuable Proposition) that separates you from your competition. • Craft the Compelling Reasons that would motivate a prospect to speak with you. • Prevent and defuse initial objections, such as “I'm not interested,” “We don't have any money now,” or “Call me back later.” • Design your own step-by-step prospecting and follow-up system that runs on autopilot and is aligned with your selling philosophy, strengths, objectives, and natural talents rather than taking the generic, “one size fits all” approach. • Develop the right questions and uncover new selling opportunities in seconds so that you can stop wasting precious time on the wrong prospects.

Smart Calling

Author : Art Sobczak
Publisher : John Wiley & Sons
ISBN 13 : 1119676746
Total Pages : 235 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Smart Calling by : Art Sobczak

Download or read book Smart Calling written by Art Sobczak and published by John Wiley & Sons. This book was released on 2020-04-09 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master cold-calling and eliminate rejection forever In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer, Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business. This best-selling guide to "never experiencing rejection again" has consistently found its way into the Top 20 in Amazon's Sales category, because its actionable sales tips and techniques have helped many minimize their fears and eliminate rejection. The newest edition builds upon the very successful formula of the last edition to help sales professionals take control of their strategy and get more yeses from their prospects. With new information, this info-packed release provides powerful sales insights, including: The foundational concepts of cold calling, featuring real-life examples you can carry with you into your sales career Multiple case studies and messaging from successful salespeople across the globe, providing even more insight into what works and what's a waste of your time New methodologies that are proven to push you past your fear and into the world of successful prospecting Free access to Art Sobczak's Smart Calling Companion Course, where he builds on the many techniques and strategies in the book, and will update it with new material and tech resources so that you will always have the current best practices and tools. If you're failing to convert your prospects into dollars, Smart Calling will help you push past the obstacles holding you back until you're an expert at taking a "no" and turning it into a "yes."

Teach Like a Champion 3.0

Author : Doug Lemov
Publisher : John Wiley & Sons
ISBN 13 : 1119712467
Total Pages : 566 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Teach Like a Champion 3.0 by : Doug Lemov

Download or read book Teach Like a Champion 3.0 written by Doug Lemov and published by John Wiley & Sons. This book was released on 2021-08-10 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teach Like a Champion 3.0 is the long-awaited update to Doug Lemov’s highly regarded guide to the craft of teaching. This book teaches you how to create a positive and productive classroom that encourages student engagement, trust, respect, accountability, and excellence. In this edition, you’ll find new and updated teaching techniques, the latest evidence from cognitive science and culturally responsive teaching practices, and an expanded companion video collection. Learn how to build students’ background knowledge, move learning into long-term memory, and connect your teaching with the curriculum content for tangible improvement in learning outcomes. The new version of the book includes: An introductory chapter on mental models for teachers to use to guide their decision-making in the classroom. A brand new chapter on Lesson Preparation. 10 new techniques Updated and revised versions of all the technique readers know and use A brand new set of exemplar videos, including more than a dozen longer “keystone” videos which show how teachers combine and balance technique over a stretch of 8 to 10 minutes of teaching. Extensive discussion of research in social and cognitive science to support and guide the use of techniques. Additional online resources, and supports Read this powerful update to discover the techniques that leading teachers are using to put students on the path to success.

Smart Calling

Author : Art Sobczak
Publisher : John Wiley & Sons
ISBN 13 : 0470619813
Total Pages : 261 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Smart Calling by : Art Sobczak

Download or read book Smart Calling written by Art Sobczak and published by John Wiley & Sons. This book was released on 2010-03-04 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for SMART CALLING "Finally, a sales book that makes sense! As a master sales trainer, Art nailed—no, obliterated—the number one fear of selling in this great book: cold calling! Let him teach you to stop cold calling and start Smart Calling!"—LARRY WINGET, television personality and New York Times bestselling author "Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement Art's rational principles and you will sell much more and develop a prospect base of potential customers who will call you when they are ready to purchase or graciously take your future calls. This is THE BEST sales text I have read in the past twenty years."—REX CASWELL, PhD, VP, LexisNexis Telephone Sales "You get only one chance to make the right impression in sales. If a top prospect gets a hundred calls a week, you want to be the one he remembers and buys from. Art's proven methods create a unique brand for you and position your offering as the best option. Art's advice isn't just smart, it's priceless."—BOB SILVY, VP, Corporate Marketing, American City Business Journals "Smart Calling effectively enables inside sales reps and organizations to accomplish a top priority—acquiring new customers. Art's pragmatic and actionable techniques will increase productivity, success, and professional satisfaction."—BILL McALISTER, SVP, Inside Sales, McAfee "A must-read, must-own book for anyone who wants to increase their sales right away with less effort and more fun. I'm so sure this book is a winner for anyone who needs to call prospects that I'll personally assure you that your results will increase noticeably after reading it, or I'll send you your money back."—MIKE FAITH, CEO & President, Headsets.com, Inc. "If you need to make a first call to anyone, for whatever reason, this book is for you. More than common sense, it's a real-world, no-fluff, simple approach that anyone can use to be successful."—DARCI MAENPA, President, West Coast Chapter, American Teleservices Association; Director, Member Support, Toastmasters International

Tech-Powered Sales

Author : Justin Michael
Publisher : HarperCollins Leadership
ISBN 13 : 1400226538
Total Pages : 273 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Tech-Powered Sales by : Justin Michael

Download or read book Tech-Powered Sales written by Justin Michael and published by HarperCollins Leadership. This book was released on 2021-06-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero. In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success. Record-setting sales expert Justin Michael and bestselling sales leadership author Tony Hughes combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to increase sales effectiveness for outstanding results. In Tech-Powered Sales, Michael and Hughes share helpful advice that:? Reveal the techniques that enable you to break through with difficult to reach buyers Teach you how sales technologies can be employed for maximum benefit by raising your TQ Enable you to make the jump from being a beginner to a superuser within your sales team Show you how to thrive in the fourth industrial revolution to leverage technology rather than be at risk of being replaced by it Tech-Powered Sales delivers evidence-based strategies salespeople can use to create more opportunities than ever before. If you want to learn how to maximize your abilities to develop new business, this is the book for you!

The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships

Author : Susan McPherson
Publisher : McGraw Hill Professional
ISBN 13 : 1260469891
Total Pages : 225 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships by : Susan McPherson

Download or read book The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships written by Susan McPherson and published by McGraw Hill Professional. This book was released on 2021-03-23 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named a Best Business Book of 2021 by Soundview Magazine Reclaim the power of genuine human connection Networking is often considered a necessary evil for all working professionals. With social media platforms like Linkedin, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional, agenda-driven, and dehumanizing, leaving professionals feeling burnt out and stressed out. Instead, we should connect on a human level and build authentic relationships beyond securing a new job or a new investor for your next big idea. To build real and meaningful networking contacts, we need to go back to basics, remembering that technology is a tool and more than just a means to an end. We need to tap into our humanity and learn to be more intentional and authentic. As a “serial connector” and communications expert, Susan McPherson has a lifetime of experience building genuine connections in and out of work. Her methodology is broken down into three simple steps: Gather: Instead of waiting for the perfect networking opportunity to come to you, think outside the box and create your own opportunity. Host your own dinner party, join a local meet-up group, or volunteer at your neighborhood food pantry. Ask: Instead of leading with our own rehearsed elevator pitches asking for help, ask to help, opening the door to share resources, experience, contacts, and perspectives that add diversity to your own vision. Do: Turn new connections into meaningful relationships by taking these newly formed relationships deeper. Follow through on the promises you made and keep in touch. Woven together with helpful tips and useful advice on making the most out of every step, this book draws on McPherson’s own experience as a renowned “serial connector,” as well as the real life success stories of friends and clients. Filled with humor, humility, and wisdom, The Lost Art of Connecting is the handbook we all need to foster personal and professional relationships that blur the lines between work and play—and enrich our lives in every way.

The Lost Art of Banking

Author : Aisling Tuite
Publisher : Springer
ISBN 13 : 3030121992
Total Pages : 136 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis The Lost Art of Banking by : Aisling Tuite

Download or read book The Lost Art of Banking written by Aisling Tuite and published by Springer. This book was released on 2019-02-27 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Palgrave Pivot explores the recent financial crisis from a new perspective. Reflecting on 40 years of banking experiences, the book will open new avenues to understanding banking and comment on possible ways to rehabilitate banking organisations. In 1965 the Bank of Ireland received a consultancy report from McKinsey & Company, which heralded a new phase in banking practice and organisation. In the years that followed, the Bank of Ireland opened up its once traditional culture to outside influences changing the way work was done and workers were viewed. Direct competition was introduced alongside specialisation of roles, and hence college education was identified as the way to meet demands of the market and bankers began to develop a full suite of products to keep customers loyal. The once professional bank manager who was a guardian of good practice eventually became absorbed into the needs of the leviathan organisation. The end result is an unimaginable and interlinked financial crisis in 2008 that swept across Ireland and the globe. This book explores banking organisation and practice as it transforms and across the period from 1960 to 2018. It argues that organisational goals over individual responsibility paved the pathway towards crisis. Organisationally, anxiety and fear of failure took the place of certainty and stability. While the financial crisis is coming to an end, banking organisations remains fragile and prone to influences that may lead them towards a path of continuous cycles of boom and bust. Such a state has the potential to create an unending cycle of boom and bust and the end of stability and the institution of banking. This book shines a light on that and will be of interest to banking and finance researchers, students, and practitioners.

Cold Calling: The Ultimate Sales Guide for Shy People

Author : K. Connors
Publisher : Independently Published
ISBN 13 : 9781797641225
Total Pages : 56 pages
Book Rating : 4.6/5 (412 download)

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Book Synopsis Cold Calling: The Ultimate Sales Guide for Shy People by : K. Connors

Download or read book Cold Calling: The Ultimate Sales Guide for Shy People written by K. Connors and published by Independently Published. This book was released on 2019-02-20 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold CallingThe Ultimate Sales Guide for Shy PeopleIf you want to focus on sourcing credible leads and actually closing deals right over the phone, then continue reading..."To become a successful salesperson, you have to develop a solid base of prospects... The calls you make today will generate sales months from now." - D. TyreIf you're in sales, you know how hard it is and how long it takes to build up a book of business. Trust me, I know. It doesn't happen overnight and it's definitely not easy. But who's going to answer all of our questions?How do I get past the gate keeper? Am I asking the right questions? Are voicemails okay?If you don't understand the immediate answers to the above, you're not alone.You see, cold calling has become so much more than just a way to get ahead, it's a necessity just to hit your numbers.Inside, you'll find not only the answers to the aforementioned questions, but a deeper knowledge and understanding of the sales cycle itself, and how to control the conversation over the phone with a complete stranger.In Cold Calling, discover: What cold calling really is Why it is an absolute must The rules of the game How to develop a top notch script How to grab your prospect's attention Cold calling myths and success stories How to overcome rejection the first time Check out Cold Calling: The Ultimate Sales Guide for Shy People and take your sales numbers to the next level today!

Master the Art of Cold Reading

Author : Angel Harper
Publisher :
ISBN 13 : 9780963055149
Total Pages : 0 pages
Book Rating : 4.0/5 (551 download)

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Book Synopsis Master the Art of Cold Reading by : Angel Harper

Download or read book Master the Art of Cold Reading written by Angel Harper and published by . This book was released on 2003-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master The Art Of Cold Reading is still the only cold reading book with a broad perspective on the subject. Her book offers information that will assist the most ambitious actors in taking charge of their own career, Master The Art Of Cold Reading is more than just another "How To Acting Book". It has helped raise awareness of the importance of solid auditioning techniques. Actors can control their destiny Master The Art Of Cold Reading is the only one of it's kind. Angel can help prepare serious artist for the Hollywood auditioning process There are many talented and trained actors that do not do well when cold reading. That's why I want to make all actors aware of the importance of strong cold reading skills and inform them that Cold Reading Workshops are an important alternative that will put them in command of their careers. Master the Art of Cold Reading is more than just another "How to Acting Book". It has helped raise awareness of the importance of solid auditioning techniques. Actors can control their destiny Angel Harper was the first person to write a book on Cold Reading. Since then 4 other books have been done. Master The Art Of Cold Reading is still the only cold reading book with a broad perspective on the subject. Attached are both my business and professional resumes to support my experience.

The Art of Cold Calling

Author : Dave D. Blondeel Timmerman
Publisher : CreateSpace
ISBN 13 : 9781466450226
Total Pages : 128 pages
Book Rating : 4.4/5 (52 download)

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Book Synopsis The Art of Cold Calling by : Dave D. Blondeel Timmerman

Download or read book The Art of Cold Calling written by Dave D. Blondeel Timmerman and published by CreateSpace. This book was released on 2012-05-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art Of Cold Calling is about not only how to achieve success with cold calling in business terms but also about how to achieve fulfillment in cold calling as a daily activity in life. The goal of the writer is to show his readers the importance of creating fulfillment because that is the way to become sucsessfull. And just as a cold caller needs to do a large amount of calls to succeed in setting satisfying numbers of appointments, it is necessary to be fulfilled and find joy and satisfaction in the continueing process of cold calling. Just like practicing the art of painting it is possible to shift your daily activity of making phone calls to The Art Of Cold Calling. If you really want to, you can practice The Art Of Cold Calling like the medieval sword smith manufactured his swords with passion and devotion and raised his craft to an art. Along with developing the capacity and capability to set appointments steadily and successfully, cold calling can be a way and a vehicle to grow personally as well and create fulfillment, harmony and inner silence in life.

Complete Idiot's Guide to Cold Calling

Author : Keith Rosen
Publisher : Penguin
ISBN 13 : 9781592572274
Total Pages : 340 pages
Book Rating : 4.5/5 (722 download)

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Book Synopsis Complete Idiot's Guide to Cold Calling by : Keith Rosen

Download or read book Complete Idiot's Guide to Cold Calling written by Keith Rosen and published by Penguin. This book was released on 2004 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate sales skill. Without the right techniques, it's tough to get a warm reception when you're cold calling clients. This perfect source for business people offers advice on how to approach prospective customers with confidence, without fear of rejection, and with enough savvy to keep them on the phone long enough to initiate business deals and increase profits for their companies-and themselves.

Cold Calling for Cowards - How to Turn the Fear of Rejection Into Opportunities, Sales, and Money

Author : Jerry Hocutt
Publisher : Cold Calling for Cowards
ISBN 13 : 0615138756
Total Pages : 301 pages
Book Rating : 4.6/5 (151 download)

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Book Synopsis Cold Calling for Cowards - How to Turn the Fear of Rejection Into Opportunities, Sales, and Money by : Jerry Hocutt

Download or read book Cold Calling for Cowards - How to Turn the Fear of Rejection Into Opportunities, Sales, and Money written by Jerry Hocutt and published by Cold Calling for Cowards. This book was released on 2007-01-03 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold calling sucks! Those three words landed my job at the Seattle Fortune 1000 company. Within minutes on my first interview the sales manager asked me, "What do you think about cold calling?" Waiting for him to wipe the surprised look off his face I added, "But I'm one of the best you'll ever see doing it." I went on to set company records by becoming their #1 salesman in the nation for three years. Does cold calling work? Yes. Do you have to like doing it? No. You could sell to anyone - if you could just get in front of them first. Here are just three of the many techniques you will learn for how to get in front of them. - Create the courage to call by being a coward - semper fi. - Make 3,800 cold calls this year spending 6 minutes per day. - Make your voicemail jail break. As over 150,000 people who have attended my seminars will tell you, I don't teach theory. I teach simple things that produce good results. "Jerry Hocutt is the Zen master of cold calls." - Los Angeles Times

No Forms. No Spam. No Cold Calls

Author : Latané Conant
Publisher :
ISBN 13 : 9780578699455
Total Pages : pages
Book Rating : 4.6/5 (994 download)

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Book Synopsis No Forms. No Spam. No Cold Calls by : Latané Conant

Download or read book No Forms. No Spam. No Cold Calls written by Latané Conant and published by . This book was released on 2020-07-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: No Forms. No Spam. No Cold Calls. is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.Every organization wants to predictably grow revenue. The challenge facing sellers and marketers today is that B2B buyers have taken control of the buying journey, making it nearly impossible for business leaders to accurately predict anything, especially revenue growth.Prospects are being bombarded from all sides with forms, emails, and annoying phone calls as they try to research our solutions. So what do they do? They protect themselves by researching anonymously and not revealing themselves to us until their decision is made. That means that as sellers and marketers, we've lost our opportunity to influence the buying journey-that is, if we're still clinging to the traditional lead-based tools and strategies that we're used to. It's time for a new paradigm.Pioneering CMO Latané Conant delivers a step-by-step guide that will transform the way you think about marketing and selling in the modern age. Often challenging but never dull, No Forms. No Spam. No Cold Calls. delivers uncomfortable truths about the status quo-starting with Latané's first breakthrough that our old-school tactics not only treat our future customers like dirt, they also encourage the anonymous buying we're trying to combat. This book challenges sales and marketing leaders to engage customers the right way if you want to achieve predictable revenue growth.Latané lays out exactly how to enable your sales and marketing teams to take pride in the customer experience and finally align on how to put your prospects at the center of everything you do. In doing that, you'll learn to uncover customer demand, prioritize which accounts to work, engage the entire customer buying team, and measure real success. With this customer-first approach, you'll be able to confidently take down the forms, stop sending bulk emails, and quit making cold calls-and achieve breakthrough results.

Take the Cold Out of Cold Calling

Author : Sam Richter
Publisher : SBR Worldwide, LLC
ISBN 13 : 1592982093
Total Pages : 313 pages
Book Rating : 4.5/5 (929 download)

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Book Synopsis Take the Cold Out of Cold Calling by : Sam Richter

Download or read book Take the Cold Out of Cold Calling written by Sam Richter and published by SBR Worldwide, LLC. This book was released on 2008 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents advice on using Internet searching to perform successful telephone sales.

Jeffrey Gitomer's Little Gold Book of Yes! Attitude

Author : Jeffrey Gitomer
Publisher : Jeffrey Gitomer's Little Gold
ISBN 13 : 9780999255506
Total Pages : 0 pages
Book Rating : 4.2/5 (555 download)

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Book Synopsis Jeffrey Gitomer's Little Gold Book of Yes! Attitude by : Jeffrey Gitomer

Download or read book Jeffrey Gitomer's Little Gold Book of Yes! Attitude written by Jeffrey Gitomer and published by Jeffrey Gitomer's Little Gold. This book was released on 2018-01-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place of publication from publisher's website.