Coke-Cola Company performance with a close comparison to PepsiCo

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3656413045
Total Pages : 5 pages
Book Rating : 4.6/5 (564 download)

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Book Synopsis Coke-Cola Company performance with a close comparison to PepsiCo by : Kelly Clarkson

Download or read book Coke-Cola Company performance with a close comparison to PepsiCo written by Kelly Clarkson and published by GRIN Verlag. This book was released on 2013-04-17 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Business economics - Investment and Finance, grade: A, The University of Liverpool, language: English, abstract: Financial innovation has impacted on introduction of different finance products. This has impacted on enhancing investor’s freedom to choose from different investments options available in the market. Investors will have different risks altitudes and therefore, they will be able to select products which fit their needs. In most cases, Investors will often seek proper advice from investments advisory bodies prior to making investments decision. This will lower risks level as experts are well equipped with critical information on stock historical trend and can be able to make a more accurate projections. Similarly to individual investors, banks are also very cautious prior to extending credit to companies. Credit rating is mainly used in accessing credit worthiness of a given company. This will possibly impact on excluding some companies from accessing the much needed finances. This is common where value of creditors outweigh debt owed to the company. This will however minimize potential risks to the bank incase a company fails to meet debt obligation. It is important to note that all investments are made in the current period with potential benefits to be realized in future. Also, value of investments today may either appreciate or depreciate depending on different market and economic happenings. Banks and other interested stakeholders have been largely utilizing value for money technique in evaluating expected returns in future. Financial projections are also calculated based on expected value of returns in future. This research paper explores Coke-Cola Company performance with a close comparison PepsiCo. Financial performance is analyzed together with stock performance in both companies. Credit rating as applied by the banks is also discussed.

PepsiCo and Coca-Cola Company

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Author :
Publisher :
ISBN 13 : 9781616744939
Total Pages : pages
Book Rating : 4.7/5 (449 download)

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Book Synopsis PepsiCo and Coca-Cola Company by : Aneel Karnani

Download or read book PepsiCo and Coca-Cola Company written by Aneel Karnani and published by . This book was released on 2010-06-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2009, Pepsi acquired its two largest franchised bottlers. Six months later, after initial rejection of Pepsi's strategy, Coca-Cola also bought the North American operations of its largest bottler. With these acquisitions, the industry leaders changed the structure of the carbonated soft drink industry in North America, raising several questions: 1) Is the current strategy of forward integration into bottling appropriate for the companies? 2) Was the previous strategy involving franchised bottlers appropriate for its time? 3) What has changed in the industry to cause this change in strategy? This case provides an overview of the history of the relationships between concentrate producers and their bottlers and trends in the CSD industry over the past century. It is intended to spark discussion into how the structure of CSD producers has responded to changes in underlying market forces, also raising the question of whether the companies strategies should be implemented in various international markets.

The Market of Pepsi / PepsiCo

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Publisher : GRIN Verlag
ISBN 13 : 3638597202
Total Pages : 25 pages
Book Rating : 4.6/5 (385 download)

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Book Synopsis The Market of Pepsi / PepsiCo by : Andreas Penzkofer

Download or read book The Market of Pepsi / PepsiCo written by Andreas Penzkofer and published by GRIN Verlag. This book was released on 2007-08 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2005 in the subject Economics - Industrial Economics, grade: 1,0, Wayne State University (Department of Economics), course: Industrial Organization, 40 entries in the bibliography, language: English, abstract: PepsiCo, one of the world's largest beverage and food companies, is presently focused on widen its business in Europe through the subsidiary PepsiCo International. In 2004, international sales accounted for $ 9,949 million - that is about one third of its group revenues. [Clark (European takeover targets), p. 31.] Recently, the company has negotiated and realized several acquisitions in Europe. In May 2005, PepsiCo bought the leading German juice maker Punica Getraenke. [Mercer (Europe's juice sector), p. 1.] In November 2005, it has reached agreement on the principal terms and conditions for the purchase of Sara Lee Corporation's European nuts business in the Netherlands, Belgium and France. [PepsiCo International (Sara Lee Nuts Business), p. 1.] With these investments, PepsiCo is driving an international expansion strategy. It aims growth outside the United States (U.S.) by adding local products to their global brands, until its traditional carbonated soft drink portfolio suffers from slower growth, and even some decline. [Mercer (Europe's juice sector), p. 1.] Using this situation as a background, it is interesting to analyze the market of PepsiCo. Who are the global competitors? What structure has the market, as the firm is seeking for growth? The goals of this research are to deduct the market of PepsiCo and to measure its structure by using significant ratios. First, PepsiCo will be briefly described and the contrast of a global and local view of the market will be compared. Afterwards the competitors of the firm will be named. The market will be split into the non-alcoholic beverage sector and the convenient food sector. Finally, the structure of these sectors will be measured by the concentration ratio and H

Marketing Mistakes and Successes

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Publisher : Wiley Global Education
ISBN 13 : 1118809009
Total Pages : 418 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Marketing Mistakes and Successes by : Robert F. Hartley

Download or read book Marketing Mistakes and Successes written by Robert F. Hartley and published by Wiley Global Education. This book was released on 2013-10-07 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing professionals have relied on Hartley’s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices—both errors and successes—cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.

Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry

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Author :
Publisher : Praeger
ISBN 13 : 0899307884
Total Pages : 0 pages
Book Rating : 4.8/5 (993 download)

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Book Synopsis Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry by : Timothy Muris

Download or read book Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry written by Timothy Muris and published by Praeger. This book was released on 1993-05-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pepsi-Cola and Coca-Cola are widely recognized as being two of the premier marketing companies in the world. They have introduced a great variety of new products and package types. They have raised celebrity advertising to a new level. Coca-Cola even changed the formula for Coke. These and other developments in the carbonated soft drink industry came about from major strategy changes by Pepsi-Cola and Coca-Cola. Rather than simply reacting to a changing competitive environment, PepsiCo and The Coca-Cola Company have created and implemented strategies that turned the new environment to their advantage. Although Pepsi-Cola attacked Coca-Cola's dominance and achieved near-parity with Coke in bottled soft drinks, both Coke and Pepsi have benefitted from fighting the Cola Wars. The battle between them has stimulated continuing growth in an industry regularly pronounced by the experts for many years to be on the verge of maturity. One widely ignored aspect of the Cola Wars is the ongoing transformation of the soft drink distribution systems of Coca-Cola and Pepsi-Cola from systems of independent bottlers to captive bottling subsidiaries. Chandler advanced the hypothesis that successful firms develop strategies to take advantage of new opportunities, and that those strategies then determine the organizational structure required for effective implementation. We find that changes in the organization of the two leading carbonated soft drink firms' distribution systems provide support for Chandler's hypothesis. The independent bottling systems were a unique and effective organization for many decades. Changes in the external environment, however, raised the costs of transacting between the parent concentrate manufacturers and their independent bottlers. In particular, the new competitive environment required rapidly changing product and marketing strategies, and the implementation of these strategies required the close cooperation of the distribution systems. In effect, Coke and Pepsi needed to change the organization of their distribution systems to implement effectively the strategies that stimulated the new competitive environment, because the relative transaction costs of the independent bottling systems in the new environment were too high. The book presents a strategic analysis of the history of the industry.

Investment Banking For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1119748720
Total Pages : 402 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Investment Banking For Dummies by : Matthew Krantz

Download or read book Investment Banking For Dummies written by Matthew Krantz and published by John Wiley & Sons. This book was released on 2020-07-14 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wrap your head around the complicated world of investment banking with this understandable and comprehensive resource The celebrated authors of Investment Banking For Dummies, 2nd Edition have updated and modernized their best-selling book to bring readers an invaluable and accessible volume about the investment banking industry. Written in the straightforward and approachable tone the For Dummies series is known for the world over, authors Matthew Krantz and Robert Johnson have created an indispensable resource for students and professionals new to investment banking. The book covers all the crucial topics required to understand the fundamentals of the industry, including: Strategies for different types of risk management: market, credit, operating, reputation, legal, and funding The key investment banking operations: venture capital, buyouts, M&A, equity underwriting, debt, and more The relationship between leverages buyout funds, hedge funds, and corporate and institutional clients Investment Banking For Dummies, 2nd Edition offers, for the first time, a brand-new chapter devoted to cryptocurrencies, and new content on “unicorn” IPOs, including Uber, Lyft, and Airbnb.

Cambridge International AS and A Level Business Coursebook with CD-ROM

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Publisher : Cambridge University Press
ISBN 13 : 110767736X
Total Pages : 609 pages
Book Rating : 4.1/5 (76 download)

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Book Synopsis Cambridge International AS and A Level Business Coursebook with CD-ROM by : Peter Stimpson

Download or read book Cambridge International AS and A Level Business Coursebook with CD-ROM written by Peter Stimpson and published by Cambridge University Press. This book was released on 2014-10-16 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised set of resources for Cambridge International AS and A Level Business syllabus (9609) is thoroughly updated for the latest version of the curriculum. Written by experienced authors, the Coursebook provides comprehensive coverage of the syllabus. Accessible language combined with the clear, visually-stimulating layout makes this an ideal resource for the course. Questions and explanation of key terms reinforce knowledge; different kinds of activities build application, analytical and evaluation skills; and case studies contextualise the content making it relevant to international learners. It provides thorough examination support for all papers with exam-style questions with each chapter and an extensive Paper 3 style case study with each unit. The student CD-ROM contains revision aids, further questions and activities. A Teacher's CD-ROM is also available.

Diploma in Business - City of London College of Economics - 6 months - 100% online / self-paced

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Author :
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 510 pages
Book Rating : 4./5 ( download)

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Book Synopsis Diploma in Business - City of London College of Economics - 6 months - 100% online / self-paced by : City of London College of Economics

Download or read book Diploma in Business - City of London College of Economics - 6 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview The diploma in business provides the core business knowledge and skills needed to move into management roles or become an entrepreneur and launch your own company. Content - The U. S Business Environment - Business Ethics and Social Responsibility - Entrepreneurship, New Ventures, and Business Ownership - The Global Context of Business - Business Management - Organizing the Business - Operations Management and Quality - Employee Behavior and Motivation - Leadership and Decision Making - Human Resource Management and Labor Relations - Marketing Processes and Consumer Behavior - Pricing, Distribution, and Promoting Products - Information Technology for Business - The Role of Accountants and Accounting Information - Money and Banking - Managing Finances Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Business Management for the IB Diploma Coursebook

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Publisher : Cambridge University Press
ISBN 13 : 1107464374
Total Pages : 601 pages
Book Rating : 4.1/5 (74 download)

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Book Synopsis Business Management for the IB Diploma Coursebook by : Peter Stimpson

Download or read book Business Management for the IB Diploma Coursebook written by Peter Stimpson and published by Cambridge University Press. This book was released on 2015-03-05 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for class use and independent study, this coursebook is tailored to the thematic requirements and assessment objectives of the IB syllabus. It features the following topics: business organisation and environment; human resources; accounts and finance; marketing; operations management; and business strategy.

The Three Tensions

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Publisher : John Wiley & Sons
ISBN 13 : 0787988944
Total Pages : 271 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis The Three Tensions by : Dominic Dodd

Download or read book The Three Tensions written by Dominic Dodd and published by John Wiley & Sons. This book was released on 2007-07-13 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: A manager argued that he could either increase his business unit's margins or its sales, but not both. His chief executive reminded him of the time when people lived in mud huts and faced the stark choice between light and heat: punch a hole in the side of your hut and you let the daylight in but also the cold, or block up all the openings and you stay warm but sit in darkness. The invention of glass made it possible to overcome the dilemma—to let in the light but not the cold. How then, he asked his manager, will you resolve your dilemma between no sales or no margin improvement? Where is the glass? —From the Introduction "To win, leaders have to push their companies beyond trade-offs. They must find strong growth at premium returns, not one or the other. They must deliver great results today and build for the future at the same time, not push for earnings that can't be sustained. The Three Tensions is about having both at the same time, more of the time. I recommend it to any manager serious about winning." —James Kilts, former chairman, CEO, and president, The Gillette Company "Leadership can't be just about telling people what you expect of them. The Three Tensions sets out a range of helpful tactics leaders can adopt to really engage their people in the search for good performance on many fronts." —Andrew Cosslett, chief executive, InterContinental Hotels Group PLC "The Three Tensions speaks to fundamental management issues, perhaps the most fundamental. Managers looking for new ideas on how to improve performance will find it very stimulating. I found my own thinking very much influenced by it." —John Roberts, professor of economics, strategic management, and international business, Stanford Business School

Supply Chain Metrics that Matter

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Publisher : John Wiley & Sons
ISBN 13 : 1118858115
Total Pages : 405 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Supply Chain Metrics that Matter by : Lora M. Cecere

Download or read book Supply Chain Metrics that Matter written by Lora M. Cecere and published by John Wiley & Sons. This book was released on 2014-12-22 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Conquer the Effective Frontier and Drive Improved Value in Global Operations Growth has slowed. Volatility has increased and the world is more global. Brands are defined by innovation and services. Supply chain excellence matters more than ever. It makes a difference in corporate performance. One cannot snap their fingers and deliver supply chain success. It happens over the course of many years. It is measured in inches not miles. In this book, the author evaluates the progress of over a hundred companies over the period of 2006-2013. Success drives value. The effective supply chain makes a difference in winning a war, saving a patient, and driving commerce; but it also makes a difference in a community having clean air, potable water, and a standard of living. Mistakes are hard to overcome. Supply Chain Metrics that Matter tells this story. The book links corporate financials to supply chain maturity. In the book, the author analyzes which metrics matter. The author Lora M. Cecere is a supply chain researcher as well as an authority in supply chain technology. She helps companies gain first mover advantage. In the book, Cecere provides concrete, actionable steps to align and balance the supply chain to drive value. The book explores the crossover between supply chain efficiency and financial growth with topics such as: Outlining the metrics that matter, the metrics that don't Progress in industry sub-segment in improving inventory, cash, productivity and margin The management techniques that improve performance Sharing insights on how metrics change as the supply chain matures The roadmap to improve performance. Today, supply chains are global and dynamic. They are rapidly evolving. Companies that constantly seek out new solutions and opportunities for improvement drive differentiation. In a market where growth is stalled and many companies are stuck in driving supply chain performance, this book provides a clear, concise framework for a more modern, effective supply chain.

Financial Management

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Publisher : Excel Books India
ISBN 13 : 9788174465863
Total Pages : 916 pages
Book Rating : 4.4/5 (658 download)

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Book Synopsis Financial Management by : Sudhindra Bhat

Download or read book Financial Management written by Sudhindra Bhat and published by Excel Books India. This book was released on 2008 with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Management Principles and Practice, second edition is fundamentally designed to serve as an introduction to the study of Financial Management for students, Financial professionals, teachers and managers. The developments in the capital market and the new avenues available to tackle the traditional financial constraints have placed the present day finance manager in a situation to learn new skills and constantly update knowledge to take financial decision in a competitive environment, develop a familiarity with the analytical techniques and understand the theories of modern finance. Financial Management Principles and Practice is designed as a comprehensive and analytical treatise to fill the gaps. l The book seeks to build and develop familiarity with the analytical techniques in financial decision making in the competitive world. l This book covers the requirement for discussion to help Practitioners, managers, Financial professionals, academicians and students reason out Financial Management issues for themselves and thus be better prepared when making real-world investment decisions.l The book is structured in such a way that it can be used in both semester as well as trimester patterns of various MBA, M.Com, PGDM, PGP, PG Courses of all major universities, CA, CS, CFA, CWA, CPA of Professional and autonomous institutions.l It provides complete clarity in a simple style, which will help the students in easy understanding.l Discussion as well as mind stretching questions at the end of each chapter to stimulate financial decision making.l Concepts are explained with a number of illustrations and diagrams for clear understanding of subject matter. l The strong point of the book is its easy readability and clear explanation as well as extensive use of Case Study's and Project Works (more then 27 cases) which have been included in many chapters for Class discussion, EDP and FDP.DISTINCTIVE FEATURES OF THIS EDITION:v Provides complete clarity in a simple style v 628 Solved Problemsv 259 Unsolved Problemsv Seven new chapters included v 399 Review questions (theoretical questions)v 212 Fill in the blanks with answersv 101 True or false questions with answers v 26 case study's for class discussion v Discussion as well as mind stretching questions at the end of each chapter to stimulate financial decision making

Proceedings of the 6th International Conference on Economic Management and Green Development

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Author :
Publisher : Springer Nature
ISBN 13 : 9811978263
Total Pages : 1647 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Proceedings of the 6th International Conference on Economic Management and Green Development by : Xiaolong Li

Download or read book Proceedings of the 6th International Conference on Economic Management and Green Development written by Xiaolong Li and published by Springer Nature. This book was released on 2023-06-27 with total page 1647 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings book, together with the conference, looks forward to spark inspirations and promote collaborations. International Conference on Economic Management and Green Development (ICEMGD) is an annual conference aiming at bringing together researchers from the fields of economics, business management, public administration, and green development for the sharing of research methods and theoretical breakthroughs. The proceedings consist of papers accepted by the 6th ICEMGD, which are carefully selected and reviewed by professional reviewers from corresponding research fields and the editing committee of the conference. The papers have a diverse range of topics situated at the intersecting field of economic management, public administration, and green development. ICEMGD is working to provide a platform for international participants from fields like macro- and microeconomics, international economics, finance, agricultural economics, health economics, business management and marketing strategies, regional development studies, social governance, and sustainable development. The proceedings will be of interest to researchers, academics, professionals, and policy makers in the field of economic management, public administration, and development studies.

The Cola Wars

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Publisher :
ISBN 13 : 9780896960527
Total Pages : 386 pages
Book Rating : 4.9/5 (65 download)

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Book Synopsis The Cola Wars by : J. C. Louis

Download or read book The Cola Wars written by J. C. Louis and published by . This book was released on 1980 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon].

Strategy in 3D

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Publisher : Oxford University Press
ISBN 13 : 0190081503
Total Pages : 256 pages
Book Rating : 4.1/5 (9 download)

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Book Synopsis Strategy in 3D by : Greg Fisher

Download or read book Strategy in 3D written by Greg Fisher and published by Oxford University Press. This book was released on 2020-06-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy decision making and action used to be off limits to all but the select few at the very top of an organization. It was a largely cerebral activity focused on grand long-terms plans made at annual off-site retreats away from the daily challenges of the business. That is no longer the case. The current business environment does not wait for companies to slowly adjust in an annual meeting. The relentless pace of change renders today's long-term future tomorrow's history. Rapid innovations and ever-increasing complexities limit executives' ability to make decisions with perfect information. Does this mean strategy is no longer useful, or even feasible? No. Good strategists are needed now more than ever. But today's high-performing organizations think of strategy differently than in the past. These companies make strategy part of every manager's role; they strategize continuously and tackle strategic problems through individuals from all parts of the organization. Strategy in this new, fast-paced world is about diagnosing the diverse array of complex challenges confronting organizations, deciding on novel solutions to address those challenges, and delivering by taking action on those solutions. Including a novel organizational framework and never-before-published application examples, Strategy in 3D helps build these foundational skills and prepares the reader for success as a strategist in the 21st century.

Financial Accounting

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119745322
Total Pages : 768 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Financial Accounting by : Jamie Pratt

Download or read book Financial Accounting written by Jamie Pratt and published by John Wiley & Sons. This book was released on 2020-12-15 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Accounting, 11th Edition, provides students with a clear understanding of financial accounting by framing accounting processes in the context of real-world business practices. Concepts are presented in an engaging story-telling approach and help answer key questions such as "why, what, and how" financial accounting connects to business success. By building a solid foundation in the mechanics of preparing and analyzing financial statements, performance measurement (Return on Equity), and decision-making with the help of data analytics, Financial Accounting, 11th Edition helps students better prepare to be effective and successful business professionals.

Strategic Management

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Author :
Publisher : SAGE Publications Limited
ISBN 13 : 152961273X
Total Pages : 632 pages
Book Rating : 4.5/5 (296 download)

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Book Synopsis Strategic Management by : Henk W Volberda

Download or read book Strategic Management written by Henk W Volberda and published by SAGE Publications Limited. This book was released on 2024-01-10 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on & confronting strategic issues, sensing opportunities and threats choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management. Covering the latest theories and concepts and taking an action-oriented approach, the book includes: • Cutting-edge content on the confront-sense-choose-transform stages of strategic management such as purpose and sustainability, emerging technologies, ecosystems and platforms, and business model innovation • Four diagnostic chapters providing practical tools for each stage of the strategy process • Nearly 70 case studies of internationally recognisable companies like Airbnb, Ben & Jerry’s, Epic Games store, Hilton, Icebreaker, McDonald’s, Nestlé, Northvolt, Tesla and PayPay • ‘Key Debate’ boxes outlining opposing perspectives on hot topics in the strategy field and ‘Strategic Focus’ boxes digging deeper into contemporary phenomena Instructors can access a range of online resources, including a teaching guide complete with case study teaching notes, further reading and video links, PowerPoints and a bank of additional case studies. Suitable for undergraduate and postgraduate students of strategy, Strategic Management: From Confrontation to Transformation will help you grow your knowledge and experience of developing and implementing strategy in the real world. Henk W. Volberda is Professor of Strategy & Innovation at the Amsterdam Business School, University of Amsterdam. Rick M.A. Hollen is a Lecturer and Researcher at the Strategy & International Business section of the Amsterdam Business School, University of Amsterdam and a Managing Research Associate at the Amsterdam Centre for Business Innovation (ACBI). Joana R. Pereira is Lecturer in the Strategy and Organization group of Leeds University Business School, University of Leeds. Jatinder S. Sidhu is Professor and Chair in Strategic Management and Organization at Leeds University Business School, University of Leeds. Kevin Heij is Senior Researcher of the Amsterdam Centre for Business Innovation at the Amsterdam Business School, University of Amsterdam.