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Author : Ed Bowker Staff
Publisher : R. R. Bowker
ISBN 13 : 9780835246422
Total Pages : 3274 pages
Book Rating : 4.2/5 (464 download)
Download or read book Books In Print 2004-2005 written by Ed Bowker Staff and published by R. R. Bowker. This book was released on 2004 with total page 3274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher : National Register
ISBN 13 : 9780872178793
Total Pages : pages
Book Rating : 4.1/5 (787 download)
Download or read book Co-op Advertising Programs Sourcebook written by National Register Publishing and published by National Register. This book was released on 2000-09-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shelly Field
Publisher : Infobase Publishing
ISBN 13 : 1438110847
Total Pages : 337 pages
Book Rating : 4.4/5 (381 download)
Download or read book Career Opportunities in Radio written by Shelly Field and published by Infobase Publishing. This book was released on 2010-04-21 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers career information in radio. Profiles include news, sports, sales, management, publicrelations, traffic, engineering, and programming.
Author : Gerhard Aust
Publisher : Springer
ISBN 13 : 3319116266
Total Pages : 167 pages
Book Rating : 4.3/5 (191 download)
Download or read book Vertical Cooperative Advertising in Supply Chain Management written by Gerhard Aust and published by Springer. This book was released on 2014-12-05 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, an approach based on fuzzy set theory is presented in order to compensate for incomplete or missing data on market characteristics. Vertical cooperative advertising is an essential element of partnerships between manufacturers and retailers, allowing manufacturers to financially support their retailers’ advertising efforts so as to increase sales for the entire supply chain. Given that such programs not only make up a considerable part of many companies’ advertising budgets, but are also a controversial subject in many business relations, their correct design is of particular importance.
Author : National Register Publishing
Publisher : National Register
ISBN 13 : 9780872178809
Total Pages : pages
Book Rating : 4.1/5 (788 download)
Download or read book Co-op Advertising Programs Sourcebook written by National Register Publishing and published by National Register. This book was released on 2000-03-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rose Arny
Publisher :
ISBN 13 :
Total Pages : 1372 pages
Book Rating : 4.3/5 (91 download)
Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 2002-02 with total page 1372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 720 pages
Book Rating : 4.E/5 ( download)
Download or read book Information Industry Directory written by and published by . This book was released on 2009 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive directory of databases as well as services "involved in the production and distribution of information in electronic form." There is a detailed subject index and function/service classification as well as name, keyword, and geographical location indexes.
Author : R. R. Bowker LLC
Publisher :
ISBN 13 : 9780835246705
Total Pages : 2862 pages
Book Rating : 4.2/5 (467 download)
Download or read book Ulrich's Periodicals Directory 2005 written by R. R. Bowker LLC and published by . This book was released on 2004 with total page 2862 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Grey House Publishing
Publisher : Grey House Publishing
ISBN 13 : 9781930956759
Total Pages : 2532 pages
Book Rating : 4.9/5 (567 download)
Download or read book The Directory of Business Information Resources written by Grey House Publishing and published by Grey House Publishing. This book was released on 2002 with total page 2532 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 100% verification, over 1,000 new listings and more than 12,000 updates, this 2002 edition of The Directory of Business Information Resources is the most up-to-date source for contacts in over 98 business areas -- from advertising and agriculture to utilities and wholesalers. This carefully researched volume details: the Associations representing each industry; the Newsletters that keep members current; the Magazines and Journals that are important to the trade, the Conventions that are "must attends, " Databases, Directories and Industry Web Sites that provide access to must-have marketing resources. Includes contact names, phone & fax numbers, web sites and e-mail addresses. This one-volume resource is a gold mine of information and would be a welcome addition to any reference collection.
Author :
Publisher :
ISBN 13 :
Total Pages : 1350 pages
Book Rating : 4.F/5 ( download)
Download or read book Consumer Sourcebook written by and published by . This book was released on 2001 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Wintergreen Orchard House
ISBN 13 : 1936035030
Total Pages : 1019 pages
Book Rating : 4.9/5 (36 download)
Download or read book College Admissions Data Sourcebook Northeast Edition Looseleaf 2010-11 written by and published by Wintergreen Orchard House. This book was released on 2010-09 with total page 1019 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1876 pages
Book Rating : 4.3/5 (512 download)
Download or read book Small Business Sourcebook written by and published by . This book was released on 2010 with total page 1876 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the information services and sources provided to 100 types of small business by associations, consultants, educational programs, franchisers, government agencies, reference works, statisticians, suppliers, trade shows, and venture capital firms.
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872178823
Total Pages : pages
Book Rating : 4.1/5 (788 download)
Download or read book Co-op Advertising Programs Sourcebook 2001 written by National Register Publishing and published by . This book was released on 2001-09-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Manufacturers in virtually every field offer billions of dollars each year to finance co-operative advertising campaigns. This shared approach to advertising helps retailers and wholesalers offset the cost of advertising their products, while providing increased product exposure at less cost. But in order to construct a dependable co-op ad plan, you need complete and up-to-date data on the programs that are available in this rapidly changing industry. The Co-op Advertising Programs Sourcebook "TM" provides comprehensive summaries of manufacturers' co-op advertising programs. It's the one-stop business resource that identifies over 5,000 co-op programs currently open to advertisers. From Agricultural Products to Toys, the range of categories is tremendous, with 52 product classifications in all. Listings include brand-new as well as seasonal advertising programs, with all the essentials of any co-op plan, such as: -- Eligible media -- Program timing -- Qualifying products and trademarks -- Participation data -- Claim information -- Contact information, and more!
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872178748
Total Pages : 1030 pages
Book Rating : 4.1/5 (787 download)
Download or read book Co-op Advertising Programs Sourcebook, Spring 1998 written by National Register Publishing and published by . This book was released on 1998-03-01 with total page 1030 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 516 pages
Book Rating : 4.3/5 ( download)
Download or read book S.A.M. Advanced Management Journal written by and published by . This book was released on 2007 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Society for Advancement of Management
Publisher :
ISBN 13 :
Total Pages : 482 pages
Book Rating : 4.3/5 (555 download)
Download or read book S.A.M. Advanced Management Journal written by Society for Advancement of Management and published by . This book was released on 2006 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872178700
Total Pages : 1400 pages
Book Rating : 4.1/5 (787 download)
Download or read book Co-op Advertising Programs Sourcebook Fall, 1996 written by National Register Publishing and published by . This book was released on 1996-09-01 with total page 1400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
