CIM Post-grad Diploma

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Author :
Publisher : BPP Learning Media
ISBN 13 : 1445376237
Total Pages : 337 pages
Book Rating : 4.4/5 (453 download)

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Book Synopsis CIM Post-grad Diploma by : BPP Learning Media

Download or read book CIM Post-grad Diploma written by BPP Learning Media and published by BPP Learning Media. This book was released on 2012-10-24 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A core text book for the CIM Qualification.

CIM Introductory Certificate in Marketing -Covers 2

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Author :
Publisher : BPP Learning Media
ISBN 13 : 1445361353
Total Pages : 241 pages
Book Rating : 4.4/5 (453 download)

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Book Synopsis CIM Introductory Certificate in Marketing -Covers 2 by : BPP Learning Media

Download or read book CIM Introductory Certificate in Marketing -Covers 2 written by BPP Learning Media and published by BPP Learning Media. This book was released on 2012-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A core text book for the CIM Qualification.

CIM Professional Diploma

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Author :
Publisher : BPP Learning Media
ISBN 13 : 1445376202
Total Pages : 361 pages
Book Rating : 4.4/5 (453 download)

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Book Synopsis CIM Professional Diploma by : BPP Learning Media

Download or read book CIM Professional Diploma written by BPP Learning Media and published by BPP Learning Media. This book was released on 2012-06 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A core text book for the CIM Qualification.

CIM 3 Marketing Information and Reseach 2012

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Author :
Publisher : BPP Learning Media
ISBN 13 : 1445376164
Total Pages : 241 pages
Book Rating : 4.4/5 (453 download)

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Book Synopsis CIM 3 Marketing Information and Reseach 2012 by : BPP Learning Media

Download or read book CIM 3 Marketing Information and Reseach 2012 written by BPP Learning Media and published by BPP Learning Media. This book was released on 2012-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A core text book for the CIM Qualification.

CIM 1 Marketing Essentials 2012

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Author :
Publisher : BPP Learning Media
ISBN 13 : 1445376148
Total Pages : 217 pages
Book Rating : 4.4/5 (453 download)

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Book Synopsis CIM 1 Marketing Essentials 2012 by : BPP Learning Media

Download or read book CIM 1 Marketing Essentials 2012 written by BPP Learning Media and published by BPP Learning Media. This book was released on 2012-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: A core text book for the CIM Qualification.

CIM 2 Assessing the Marketing Environment 2012

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Author :
Publisher : BPP Learning Media
ISBN 13 : 1445376156
Total Pages : 241 pages
Book Rating : 4.4/5 (453 download)

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Book Synopsis CIM 2 Assessing the Marketing Environment 2012 by : BPP Learning Media

Download or read book CIM 2 Assessing the Marketing Environment 2012 written by BPP Learning Media and published by BPP Learning Media. This book was released on 2012-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A core text book for the CIM Qualification.

CIM 4 Stakeholder Marketing 2012

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Author :
Publisher : BPP Learning Media
ISBN 13 : 1445376172
Total Pages : 361 pages
Book Rating : 4.4/5 (453 download)

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Book Synopsis CIM 4 Stakeholder Marketing 2012 by : BPP Learning Media

Download or read book CIM 4 Stakeholder Marketing 2012 written by BPP Learning Media and published by BPP Learning Media. This book was released on 2012-06 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: A core text book for the CIM Qualification.

Consumer Behavior

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Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)

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Book Synopsis Consumer Behavior by : Delbert I. Hawkins

Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Joyce in the Belly of the Big Truck; Workbook

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Author :
Publisher :
ISBN 13 : 9780976237310
Total Pages : 1230 pages
Book Rating : 4.2/5 (373 download)

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Book Synopsis Joyce in the Belly of the Big Truck; Workbook by : Joyce A. Cascio

Download or read book Joyce in the Belly of the Big Truck; Workbook written by Joyce A. Cascio and published by . This book was released on 2005-05 with total page 1230 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Marketing Book

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Author :
Publisher : Routledge
ISBN 13 : 1134506120
Total Pages : 907 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis The Marketing Book by : Michael J. Baker

Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

International Marketing: Analysis And Strategy 3Rd Ed.

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Publisher :
ISBN 13 : 9788120312388
Total Pages : 750 pages
Book Rating : 4.3/5 (123 download)

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Book Synopsis International Marketing: Analysis And Strategy 3Rd Ed. by : Onkvisit

Download or read book International Marketing: Analysis And Strategy 3Rd Ed. written by Onkvisit and published by . This book was released on 2005 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Marketing Planning

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Author :
Publisher : Routledge
ISBN 13 : 1136435247
Total Pages : 552 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Strategic Marketing Planning by : Richard M.S. Wilson

Download or read book Strategic Marketing Planning written by Richard M.S. Wilson and published by Routledge. This book was released on 2010-05-04 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures

Project Management in Practice

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 9780470646205
Total Pages : 312 pages
Book Rating : 4.6/5 (462 download)

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Book Synopsis Project Management in Practice by : Samuel J. Mantel

Download or read book Project Management in Practice written by Samuel J. Mantel and published by John Wiley & Sons. This book was released on 2011 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Management in Practice, 4th Edition focuses on the technical aspects of project management that are directly related to practice.

The Financial Crisis Inquiry Report

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Author :
Publisher : Cosimo, Inc.
ISBN 13 : 1616405414
Total Pages : 692 pages
Book Rating : 4.6/5 (164 download)

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Book Synopsis The Financial Crisis Inquiry Report by : Financial Crisis Inquiry Commission

Download or read book The Financial Crisis Inquiry Report written by Financial Crisis Inquiry Commission and published by Cosimo, Inc.. This book was released on 2011-05-01 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Financial Crisis Inquiry Report, published by the U.S. Government and the Financial Crisis Inquiry Commission in early 2011, is the official government report on the United States financial collapse and the review of major financial institutions that bankrupted and failed, or would have without help from the government. The commission and the report were implemented after Congress passed an act in 2009 to review and prevent fraudulent activity. The report details, among other things, the periods before, during, and after the crisis, what led up to it, and analyses of subprime mortgage lending, credit expansion and banking policies, the collapse of companies like Fannie Mae and Freddie Mac, and the federal bailouts of Lehman and AIG. It also discusses the aftermath of the fallout and our current state. This report should be of interest to anyone concerned about the financial situation in the U.S. and around the world.THE FINANCIAL CRISIS INQUIRY COMMISSION is an independent, bi-partisan, government-appointed panel of 10 people that was created to "examine the causes, domestic and global, of the current financial and economic crisis in the United States." It was established as part of the Fraud Enforcement and Recovery Act of 2009. The commission consisted of private citizens with expertise in economics and finance, banking, housing, market regulation, and consumer protection. They examined and reported on "the collapse of major financial institutions that failed or would have failed if not for exceptional assistance from the government."News Dissector DANNY SCHECHTER is a journalist, blogger and filmmaker. He has been reporting on economic crises since the 1980's when he was with ABC News. His film In Debt We Trust warned of the economic meltdown in 2006. He has since written three books on the subject including Plunder: Investigating Our Economic Calamity (Cosimo Books, 2008), and The Crime Of Our Time: Why Wall Street Is Not Too Big to Jail (Disinfo Books, 2011), a companion to his latest film Plunder The Crime Of Our Time. He can be reached online at www.newsdissector.com.

Strategic Marketing: Planning and Control

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Author :
Publisher : Routledge
ISBN 13 : 1136362371
Total Pages : 322 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Strategic Marketing: Planning and Control by : Graeme Drummond

Download or read book Strategic Marketing: Planning and Control written by Graeme Drummond and published by Routledge. This book was released on 2007-06-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.

Understanding Digital Marketing

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749464283
Total Pages : 304 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Scenario Planning - Revised and Updated

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Author :
Publisher : Palgrave MacMillan
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Scenario Planning - Revised and Updated by : Mats Lindgren

Download or read book Scenario Planning - Revised and Updated written by Mats Lindgren and published by Palgrave MacMillan. This book was released on 2009-03-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this text, the authors draw upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy.