Chinas Super Consumers

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China's Super Consumers

Author : Savio Chan
Publisher : John Wiley & Sons
ISBN 13 : 1118834747
Total Pages : 245 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis China's Super Consumers by : Savio Chan

Download or read book China's Super Consumers written by Savio Chan and published by John Wiley & Sons. This book was released on 2014-09-22 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

Summary of China’s Super Consumers – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of China’s Super Consumers – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of China’s Super Consumers – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-28 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of China’s Super Consumers – What 1 Billion Customers Want and How to Sell it to Them presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of China's Super Consumers is the go-to guidebook for international businesses that want to break into the Chinese market and sell their wares to Chinese consumers. These ideas will take you through the opportunities and challenges that exist in this vast and diverse country, and they will provide you with valuable information about how to succeed in the country's distinctive business environment. China’s Super Consumers summary includes the key points and important takeaways from the book China’s Super Consumers by Savio Chan and Michael Zakkour. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

China's Super Consumers

Author : Savio Chan
Publisher : John Wiley & Sons
ISBN 13 : 1118905903
Total Pages : 245 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis China's Super Consumers by : Savio Chan

Download or read book China's Super Consumers written by Savio Chan and published by John Wiley & Sons. This book was released on 2014-09-03 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

China's Superbank

Author : Henry Sanderson
Publisher : John Wiley & Sons
ISBN 13 : 1118176367
Total Pages : 228 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis China's Superbank by : Henry Sanderson

Download or read book China's Superbank written by Henry Sanderson and published by John Wiley & Sons. This book was released on 2013-01-22 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside the engine-room of China's economic growth—the China Development Bank Anyone wanting a primer on the secret of China's economic success need look no further than China Development Bank (CDB)—which has displaced the World Bank as the world's biggest development bank, lending billions to countries around the globe to further Chinese policy goals. In China’s Superbank, Bloomberg authors Michael Forsythe and Henry Sanderson outline how the bank is at the center of China's domestic economic growth and how it is helping to expand China's influence in strategically important overseas markets. 100 percent owned by the Chinese government, the CDB holds the key to understanding the inner workings of China's state-led economic development model, and its most glaring flaws. The bank is at the center of the country's efforts to build a world-class network of highways, railroads, and power grids, pioneering a lending scheme to local governments that threatens to spawn trillions of yuan in bad loans. It is doling out credit lines by the billions to Chinese solar and wind power makers, threatening to bury global competitors with a flood of cheap products. Another $45 billion in credit has been given to the country's two biggest telecom equipment makers who are using the money to win contracts around the globe, helping fulfill the goal of China's leaders for its leading companies to "go global." Bringing the story of China Development Bank to life by crisscrossing China to investigate the quality of its loans, China’s Superbank travels the globe, from Africa, where its China-Africa fund is displacing Western lenders in a battle for influence, to the oil fields of Venezuela. Offers a fascinating insight into the China Development Bank (CDB), the driver of China's rapid economic development Travels the globe to show how the CDB is helping Chinese businesses "go global" Written by two respected reporters at Bloomberg News As China's influence continues to grow around the world, many people are asking how far it will extend. China’s Superbank addresses these vital questions, looking at the institution at the heart of this growth.

The One Hour China Consumer Book

Author : Jeffrey Towson
Publisher :
ISBN 13 : 9780991445042
Total Pages : pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis The One Hour China Consumer Book by : Jeffrey Towson

Download or read book The One Hour China Consumer Book written by Jeffrey Towson and published by . This book was released on 2015-03-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the success of their best-selling One Hour China Book, Peking University Professors Jonathan Woetzel and Jeffrey Towson are back to explain the rise of Chinese consumers.In this one hour "speed read", the authors argue:1) China is now the world's most complicated consumer market. The complexity of Chinese consumers is increasing exponentially with wealth.2) The importance of China's rising consumers is matched only by the brutality of the fight for them. The competition is brutal and there are far more corpses than winners. 3) The State still ultimately creates most of the winners.The authors explain all this through five short stories. They detail the successes and failures of Carlsberg, KFC, Christie's, the NBA and others in hyper-competition consumer China. Ultimately, this book is about how Chinese consumers are finally becoming wealthy and how Western companies are finally learning to live with communism. A few take-aways from the book:- Young Chinese are the big-spending, emotional Chinese consumers the entire world has been waiting for.- State-Owned Enterprises can compete and win in purely commercial industries.- Food scandals are good in the long-term for KFC and McDonalds.- Elderly Chinese are not the attractive demographic everyone thinks they are.- The NBA China doesn't need another Yao Ming. - You can win big if you get to Chinese consumers AND the government. State capitalism can be exceptionally profitable.- Western China, the country's big backyard, is the last great battleground for multinationals. And Carlsberg beer is the first clear winner.- Almost any Chinese consumer can act affluent some of the time. Something that is particularly confusing for Christie's and Sotheby's.- One consumer demographic everyone should care about is China's working moms.

AI Superpowers

Author : Kai-Fu Lee
Publisher : Harper Business
ISBN 13 : 132854639X
Total Pages : 275 pages
Book Rating : 4.3/5 (285 download)

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Book Synopsis AI Superpowers by : Kai-Fu Lee

Download or read book AI Superpowers written by Kai-Fu Lee and published by Harper Business. This book was released on 2018 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI Superpowers is Kai-Fu Lee's New York Times and USA Today bestseller about the American-Chinese competition over the future of artificial intelligence.

New Retail: Born in China Going Global

Author : Ashley Dudarenok
Publisher : Alarice International Limited
ISBN 13 : 0692041915
Total Pages : 227 pages
Book Rating : 4.6/5 (92 download)

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Book Synopsis New Retail: Born in China Going Global by : Ashley Dudarenok

Download or read book New Retail: Born in China Going Global written by Ashley Dudarenok and published by Alarice International Limited. This book was released on 2019-01-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, if you can, spend a week shopping in Shanghai. “ The gravitational force of retail has moved east and industry executives that ignore this monumental shift do so at their peril. “New Retail” is a concise, no nonsense look into one of the most profound revolutions in retail history. Authors Dudarenok and Michael Zakkour provide a clear and well documented narrative on how companies like Alibaba, JD and Tencent are, quite literally, reinventing the modern concept of retail. ” Doug Stephens, Founder of Retail Prophet and Author of Reengineering Retail: The Future of Selling in a Post-Digital World

Consumption in China

Author : LiAnne Yu
Publisher : John Wiley & Sons
ISBN 13 : 0745684572
Total Pages : 179 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Consumption in China by : LiAnne Yu

Download or read book Consumption in China written by LiAnne Yu and published by John Wiley & Sons. This book was released on 2014-11-05 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products. Consumption in China explores what it means to be a consumer in the world’s fastest growing economy. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets. Behind the often staggering statistics about China are the very human stories that highlight the emotional and social triggers behind consumption. This engaging book is a valuable resource for students, scholars and business professionals interested in a deeper understanding of what motivates China’s consumers, and what challenges they face as more aspects of everyday life become commoditized.

Chocolate Fortunes

Author : Lawrence L. Allen
Publisher : AMACOM/American Management Association
ISBN 13 : 081441432X
Total Pages : 258 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Chocolate Fortunes by : Lawrence L. Allen

Download or read book Chocolate Fortunes written by Lawrence L. Allen and published by AMACOM/American Management Association. This book was released on 2010 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Could there be a more intriguing East-meets-West story than one about the introduction of chocolate-that very symbol of Western indulgence-to legendarily austere China?

China's Super Psychics

Author : Paul Dong
Publisher : Marlowe
ISBN 13 : 9781569247150
Total Pages : 248 pages
Book Rating : 4.2/5 (471 download)

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Book Synopsis China's Super Psychics by : Paul Dong

Download or read book China's Super Psychics written by Paul Dong and published by Marlowe. This book was released on 1997 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to Paul Dong, the Chinese health discipline "chi gong" generates psychic abilities--which may explain China's numerous psychics and why, since 1982, the Chinese government has been studying and supporting the work of psychics for medical and military purposes. Dong is the author of "Chi Gong: The Ancient Chinese Way to Health". 25 photos.

Making Of An Economic Superpower, The: Unlocking China's Secret Of Rapid Industrialization

Author : Yi Wen
Publisher : World Scientific
ISBN 13 : 9814733741
Total Pages : 336 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Making Of An Economic Superpower, The: Unlocking China's Secret Of Rapid Industrialization by : Yi Wen

Download or read book Making Of An Economic Superpower, The: Unlocking China's Secret Of Rapid Industrialization written by Yi Wen and published by World Scientific. This book was released on 2016-05-13 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of China is no doubt one of the most important events in world economic history since the Industrial Revolution. Mainstream economics, especially the institutional theory of economic development based on a dichotomy of extractive vs. inclusive political institutions, is highly inadequate in explaining China's rise. This book argues that only a radical reinterpretation of the history of the Industrial Revolution and the rise of the West (as incorrectly portrayed by the institutional theory) can fully explain China's growth miracle and why the determined rise of China is unstoppable despite its current 'backward' financial system and political institutions. Conversely, China's spectacular and rapid transformation from an impoverished agrarian society to a formidable industrial superpower sheds considerable light on the fundamental shortcomings of the institutional theory and mainstream 'blackboard' economic models, and provides more-accurate reevaluations of historical episodes such as Africa's enduring poverty trap despite radical political and economic reforms, Latin America's lost decades and frequent debt crises, 19th century Europe's great escape from the Malthusian trap, and the Industrial Revolution itself.

What Chinese Want

Author : Tom Doctoroff
Publisher : Macmillan
ISBN 13 : 1137000546
Total Pages : 273 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis What Chinese Want by : Tom Doctoroff

Download or read book What Chinese Want written by Tom Doctoroff and published by Macmillan. This book was released on 2012-05-22 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers and businesses can harness the natural strengths of this age-old civilization to succeed there. Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: - Why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth; - Their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and - The long and storied past that still drives decision making at corporate, local, and national levels. Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a fascinating people whose lives are becoming ever more entwined with our own.

The One Hour China Book

Author : Jeffrrey Alan Towson
Publisher :
ISBN 13 : 9780991445028
Total Pages : 123 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis The One Hour China Book by : Jeffrrey Alan Towson

Download or read book The One Hour China Book written by Jeffrrey Alan Towson and published by . This book was released on 2014-01-14 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One hour with this book will make you an expert on business in China." - Dick Gephardt, Majority-Minority Leader, U.S. House of Representatives, 1989-2002 "Without question, the best 60 minutes you will spend on China." - Jonathan Anderson, Emerging Markets Advisors This is the China book for everyone - whether an expert or novice. It can be read in an hour and gives you most of what you need to know about China business today - and its increasing impact on the rest of the world. This "speed-read" book is the distilled knowledge of two Peking University business professors with over 30 years of experience on the ground in China and the emerging markets. According to authors Jeffrey Towson and Jonathan Woetzel, "if we had the undivided attention of someone from Ohio, Brighton or Lima for just one hour, this little book is what we would say." Author Jonathan Woetzel is a senior partner of McKinsey & Company. He opened McKinsey's Shanghai location in 1995 and has been resident since then. He currently the global leader of its Cities Special Initiative and the Asia-based Director of the McKinsey Global Institute. He has led many of the Firm's most significant projects in China including the first major international listing of a Chinese company and the development of the economic plans for the cities of Shanghai, Wuhan, Shenzhen, Xian and Harbin among others. He co-chairs the Urban China Initiative along with Tsinghua University and Columbia University to catalyze the next stage of China's urbanization. Author Jeffrey Towson is a private equity investor, professor and best-selling author. His area of expertise is developing economy investing and cross-border strategies - primarily US-China deals in healthcare and consumer products. He was previously Head of Direct Investments for Middle East North Africa and Asia Pacific for Prince Alwaleed, nicknamed by Time magazine the "Arabian Warren Buffett" and arguably the world's first private global investor.

The Future of Global Retail

Author : Winter Nie
Publisher : Routledge
ISBN 13 : 1000435679
Total Pages : 250 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Future of Global Retail by : Winter Nie

Download or read book The Future of Global Retail written by Winter Nie and published by Routledge. This book was released on 2021-09-26 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider’s perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare. The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China’s retail revolution so that you can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework – a ten-year strategic roadmap for global retail executives, which we call the “Beyond” the Value Chain Model. China’s new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose and agility for global executives across the entire retail spectrum.

Is China Buying the World?

Author : Peter Nolan
Publisher : John Wiley & Sons
ISBN 13 : 0745660940
Total Pages : 138 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Is China Buying the World? by : Peter Nolan

Download or read book Is China Buying the World? written by Peter Nolan and published by John Wiley & Sons. This book was released on 2013-04-30 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: China has become the world's second biggest economy and its largest exporter. It possesses the world's largest foreign exchange reserves and has 29 companies in the FT 500 list of the world's largest companies. ‘China's Rise' preoccupies the global media, which regularly carry articles suggesting that it is using its financial resources to ‘buy the world'. Is there any truth to this idea? Or is this just scaremongering by Western commentators who have little interest in a balanced presentation of China's role in the global political economy? In this short book Peter Nolan - one of the leading international experts on China and the global economy - probes behind the media rhetoric and shows that the idea that China is buying the world is a myth. Since the 1970s the global business revolution has resulted in an unprecedented degree of industrial concentration. Giant firms from high income countries with leading technologies and brands have greatly increased their investments in developing countries, with China at the forefront. Multinational companies account for over two-thirds of China's high technology output and over ninety percent of its high technology exports. Global firms are deep inside the Chinese business system and are pressing China hard to be permitted to increase their presence without restraints. By contrast, Chinese firms have a negligible presence in the high-income countries - in other words, we are ‘inside them' but they are not yet ‘inside us'. China's 70-odd ‘national champion' firms are protected by the government through state ownership and other support measures. They are in industries such as banking, metals, mining, oil, power, construction, transport, and telecommunications, which tend to make use of high technology products rather than produce these products themselves. Their growth has been based on the rapidly growing home market. China has been unsuccessful so far in its efforts to nurture a group of globally competitive firms with leading global technologies and brands. Whether it will be successful in the future is an open question. This balanced analysis replaces rhetoric with evidence and argument. It provides a much-needed perspective on current debates about China's growing power and it will contribute to a constructive dialogue between China and the West.

The $10 Trillion Prize

Author : Michael J. Silverstein
Publisher : Harvard Business Press
ISBN 13 : 1422187063
Total Pages : 336 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The $10 Trillion Prize by : Michael J. Silverstein

Download or read book The $10 Trillion Prize written by Michael J. Silverstein and published by Harvard Business Press. This book was released on 2012-09-11 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet your new global consumer You’ve heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: • There will be nearly one billion middle-class consumers in China and India within the next ten years? • More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? • By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? • The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world’s biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it’s estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. This book explains who these consumers are—what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they’re looking for. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today’s emerging Chinese and Indian consumers—both urban and rural, and across all income levels—positioning your company to win as the next wave of global affluence reaches the marketplace.

China Inc.

Author : Ted C. Fishman
Publisher : Simon and Schuster
ISBN 13 : 1471105806
Total Pages : 424 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis China Inc. by : Ted C. Fishman

Download or read book China Inc. written by Ted C. Fishman and published by Simon and Schuster. This book was released on 2012-12-11 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: What will happen when China can manufacture nearly everything that the United States and Europe can, at one-third the cost? It's a ground-shaking question and, when it comes to the West's future economic health, not everyone will want to hear the answer. The burgeoning output of China's vast low-cost factories and the swelling appetite of its 1.3 billion consumers, both of which are driven by infusions of foreign capital and technological know-how, are rapidly altering global commerce. So are China's newfound freedoms, national ambitions, and growing prestige. In CHINA INC., veteran journalist and former commodities trader, Ted Fishman, shows that economics is just where the story begins. Fishman paints a vivid picture of how the mega trends radiating out of China are shaping the day-to-day lives of people everywhere. Drawing on hundreds of interviews with Chinese, European and American workers, managers, and executives, Fishman also tells how China will force all of us to make big changes in how we think about ourselves as consumers, workers, citizens, and even as parents. The result is a richly engaging work of penetrating reportage and analysis.