Chinas Digital Presence in the Asia-Pacific

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Author :
Publisher : Anthem Press
ISBN 13 : 1785276239
Total Pages : 212 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis Chinas Digital Presence in the Asia-Pacific by : Michael Keane

Download or read book Chinas Digital Presence in the Asia-Pacific written by Michael Keane and published by Anthem Press. This book was released on 2020-12-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s Digital Presence in the Asia-Pacific explores China’s digital presence in the Asia-Pacific region. Drawing on political economy of the media, industry analysis, platform studies and cultural policy studies, the book shows that China’s commercial digital platforms are increasingly recognized outside China and can disseminate Chinese culture more effectively than government supported media. It illustrates how these platforms are contributing to Chinese cultural influence, their perceived reputation and obstacles in the region while pursuing a combined approach of culture+, industry+, internet+, and platform+. In considering the multi-layered rise of the China argument, the book considers its growing technological status as an innovative nation through four policy approaches: culture+, industry+, Internet+ and platform+. Other + characterizations include intelligent+ and social+. These + characterizations show how China is rejuvenating, drawing technological knowhow from the region and adding to its cultural (and soft) power. The book focuses on six locations: Hong Kong, Taiwan, Singapore, Malaysia, Australia and New Zealand. The authors analyse Beijing’s changing policies towards the governance of culture, Internet technologies and digital platforms, as well as examining consumer perceptions of China and Chinese products in the Asia-Pacific region. In using the + characterizations, the authors provide a comprehensive analysis of how Chinese cultural and creative industries became digital, as well as investigating the key players and the leading platforms including Alibaba, Tencent, ByteDance, TikTok, Baidu, iQiyi and Meituan.

China's Digital Presence in the Asia-Pacific

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Author :
Publisher :
ISBN 13 : 9781839985676
Total Pages : 210 pages
Book Rating : 4.9/5 (856 download)

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Book Synopsis China's Digital Presence in the Asia-Pacific by : Michael Keane

Download or read book China's Digital Presence in the Asia-Pacific written by Michael Keane and published by . This book was released on 2022-05-03 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: China's Digital Presence in the Asia-Pacific explores China's digital presence in the Asia-Pacific region. Drawing on political economy of the media, industry analysis, platform studies and cultural policy studies, the book shows that China's commercial digital platforms are increasingly recognized outside China and can disseminate Chinese culture more effectively than government supported media. It illustrates how these platforms are contributing to Chinese cultural influence, their perceived reputation and obstacles in the region while pursuing a combined approach of culture+, industry+, internet+, and platform+. In considering the multi-layered rise of the China argument, the book considers its growing technological status as an innovative nation through four policy approaches: culture+, industry+, Internet+ and platform+. Other + characterizations include intelligent+ and social+. These + characterizations show how China is rejuvenating, drawing technological knowhow from the region and adding to its cultural (and soft) power. The book focuses on six locations: Hong Kong, Taiwan, Singapore, Malaysia, Australia and New Zealand. The authors analyse Beijing's changing policies towards the governance of culture, Internet technologies and digital platforms, as well as examining consumer perceptions of China and Chinese products in the Asia-Pacific region. In using the + characterizations, the authors provide a comprehensive analysis of how Chinese cultural and creative industries became digital, as well as investigating the key players and the leading platforms including Alibaba, Tencent, ByteDance, TikTok, Baidu, iQiyi and Meituan.

Digital Transnationalism

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Author :
Publisher : BRILL
ISBN 13 : 9004528660
Total Pages : 295 pages
Book Rating : 4.0/5 (45 download)

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Book Synopsis Digital Transnationalism by : Wanning Sun

Download or read book Digital Transnationalism written by Wanning Sun and published by BRILL. This book was released on 2023-02-06 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book in English on Chinese-language media in Australia, Digital Transnationalism explores the challenges, opportunities and development of this sector against the backdrop of China’s rise, its soft power agenda, and renewed hostility between China and the global West. Situated in the Australian context, this study nevertheless is essential to understand the complex and evolving nature of Chinese-language digital media, and the role they play in fostering digital transnationalism among first-generation Chinese migrants across the globe.

Douyin, TikTok and China’s Online Screen Industry

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000960390
Total Pages : 140 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Douyin, TikTok and China’s Online Screen Industry by : Chunmeizi Su

Download or read book Douyin, TikTok and China’s Online Screen Industry written by Chunmeizi Su and published by Taylor & Francis. This book was released on 2023-09-22 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok has drawn attention from all over the world. Even if you have never used it before, you would still be familiar with its name. Many people have assumed that it is a US-generated platform, and normally awed at its real origin – a Chinese born and operated platform, a sister or parallel platform of Douyin. Because of the short-video platform–TikTok, and also its dispute with the US government, people have started to paying attention to what is really happening and changing in China. Two questions that hang over everyone’s mind seem to be: why China? And why TikTok? This book attempted to answer the question of why short-video platforms such as TikTok—the most popular ‘made in China’ product of all the Chinese digital platforms—became a significant competitor on the global stage. This book explores the reasons behind the rise of short video platforms in China, with a focus on the sudden and unexpected success of TikTok and its parallel platform Douyin. Beginning with the historical development of China’s online screen industry, the book goes on to investigate the ICT industry, its business models and impact on the screen industry, to unfold the reasons behind the domestic popularity of Douyin. It draws on a spectrum of sources including policy documents, industry reports and expert analysis, which is supplemented by interviews with key people in the field. It traces the changing dynamics of the Chinese online screen ecology, and shows how a mixture of technological, industrial and cultural factors contributed to the proliferation of short-video platforms in China. This engaging and topical book will be ideal reading for students and scholars of media and communication studies, platform studies, and political economy studies.

The Routledge Companion to Media Industries

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Author :
Publisher : Routledge
ISBN 13 : 1000451852
Total Pages : 709 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Routledge Companion to Media Industries by : Paul McDonald

Download or read book The Routledge Companion to Media Industries written by Paul McDonald and published by Routledge. This book was released on 2021-10-04 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field. Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video. Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries. Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com

Little Friends

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Publisher : Rowman & Littlefield
ISBN 13 : 9780742525412
Total Pages : 166 pages
Book Rating : 4.5/5 (254 download)

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Book Synopsis Little Friends by : Stephanie Donald

Download or read book Little Friends written by Stephanie Donald and published by Rowman & Littlefield. This book was released on 2005 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributing to the growing debates on children and media worldwide, Little Friends explores the pervasive presence of film culture in the lives of children in China. The book also introduces the work of the little-known Children's Film Studio and the Film Course, a reform-period attempt by Chinese filmmakers and policy leaders to control the media to which schoolchildren were exposed. Stephanie Donald uses expansive firsthand interviews, children's drawings, and film history to tell a compelling cinematic story before it is forgotten in the onrush of globalized culture. She is especially careful to bring in the interests and experiences of children themselves. The book follows the trajectory of contemporary media analysis in privileging the use as well as the content of media. The author's "turn" to the end-user enriches her discussion of media literacy, cultural competencies, and--perhaps especially in the Chinese case--consideration of the desired uses of media in relation to state priorities and social expectations. This is a trend that belongs to an era of digital experimentation and commercial development; in interactive television, streamed news and entertainment, and the multiple, unintended uses of Internet and mobile technologies. Notwithstanding the contemporary context, Donald's arguments consider a range of media deployment that, although not especially new in technological terms, offer new insights into a formalized Chinese media system for children. Scholars and students of Asian and children's film and education will find this unique work a fascinating window into Chinese culture and society and a provocative exploration of media culture.

The SAGE Handbook of the Digital Media Economy

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Author :
Publisher : SAGE
ISBN 13 : 152976212X
Total Pages : 642 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of the Digital Media Economy by : Terry Flew

Download or read book The SAGE Handbook of the Digital Media Economy written by Terry Flew and published by SAGE. This book was released on 2022-09-23 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debates about the digital media economy are at the heart of media and communication studies. An increasingly digitalised and datafied media environment has implications for every aspect of the field, from ownership and production, to distribution and consumption. The SAGE Handbook of the Digital Media Economy offers students, researchers and policy-makers a multidisciplinary overview of contemporary scholarship relating to the intersection of the digital economy and the media, cultural, and creative industries. It provides an overview of the major areas of debate, and conceptual and methodological frameworks, through chapters written by leading scholars from a range of disciplinary perspective. PART 1: Key Concepts PART 2: Methodological Approaches PART 3: Media Industries of the Digital Economy PART 4: Geographies of the Digital Economy PART 5: Law, Governance and Policy

Media in Asia

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Author :
Publisher : Routledge
ISBN 13 : 1000584356
Total Pages : 311 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Media in Asia by : Youna Kim

Download or read book Media in Asia written by Youna Kim and published by Routledge. This book was released on 2022-05-15 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an upper-level student source book for contemporary approaches to media studies in Asia, which will appeal across a wide range of social sciences and humanities subjects including media and communication studies, Asian studies, cultural studies, sociology and anthropology. Drawing on a wide range of perspectives from media and communications, sociology, cultural studies, anthropology and Asian studies, it provides an empirically rich and stimulating tour of key areas of study. The book combines theoretical perspectives with grounded case studies in one up-to-date and accessible volume, going beyond the standard Euro-American view of the evolving and complex dynamics of the media today.

Exploring the Impact of OTT Media on Global Societies

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 351 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Exploring the Impact of OTT Media on Global Societies by : Kalorth, Nithin

Download or read book Exploring the Impact of OTT Media on Global Societies written by Kalorth, Nithin and published by IGI Global. This book was released on 2024-02-27 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving landscape of media and communication studies, scholars face a pressing challenge – understanding the profound and transformative impact of Over-the-Top (OTT) media on global societies. As video content flows directly to viewers over the internet, upending traditional cable and broadcast TV, the complexities of this digital shift pose intricate problems. Enter Exploring the Impact of OTT Media on Global Societies, a comprehensive handbook meticulously crafted to address these challenges and provide solutions. This groundbreaking publication seeks to unravel the intricate layers of OTT media, offering a holistic exploration of business models, technological infrastructure, regulatory issues, and the social and cultural implications that define the dynamic OTT industry. Dive into the evolution of OTT media, exploring the seamless delivery of video content and its disruptive influence on traditional media consumption. Uncover the strategies behind the production and distribution of OTT content, emphasizing the role of personalization and recommendation algorithms in shaping audience engagement. Navigate the complex terrain of regulatory and policy issues surrounding OTT media, addressing critical topics such as net neutrality, data privacy, and intellectual property rights. Witness the competitive dynamics of the OTT market, marked by the emergence of new players and their profound impact on traditional media companies. Beyond the technicalities, our book delves into the social and cultural implications of OTT media, revealing shifts in media consumption patterns, the phenomenon of binge-watching, and the transformative effects on advertising and marketing strategies.

BRICS Media

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Author :
Publisher : Routledge
ISBN 13 : 0429888708
Total Pages : 424 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis BRICS Media by : Daya Kishan Thussu

Download or read book BRICS Media written by Daya Kishan Thussu and published by Routledge. This book was released on 2020-12-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together distinguished scholars from BRICS nations and those with deep interest and knowledge of these emerging powers, this collection makes a significant intervention in the ongoing debates about comparative communication research and thus contributes to the further internationalization of media and communication studies. The unprecedented expansion of online media in the world’s major non-Western nations, exemplified by BRICS (Brazil, Russia, India, China and South Africa) is transforming global communication. Despite their differences and divergences on key policy issues, what unites these five nations, representing more than 20 per cent of the global GDP, is the scale and scope of change in their communication environment, triggered by a multilingual, mobile Internet. The resulting networked and digitized communication ecology has reoriented international media and communication flows. Evaluating the implications of globalization of BRICS media on the reshaping of international communication, the book frames this within the contexts of theory-building on media and communication systems, soft power discourses and communication practices, including in cyberspace. Adopting a critical approach in analysing BRICS communication strategies and their effectiveness, the book assesses the role of the BRICS nations in reframing a global communication order for a ‘post-American world’. This critical volume of essays is ideal for students, teachers and researchers in journalism, media, politics, sociology, international relations, area studies and cultural studies.

China’s Music Industry Unplugged

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Author :
Publisher : Springer Nature
ISBN 13 : 9811639493
Total Pages : 257 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis China’s Music Industry Unplugged by : Zhen Troy Chen

Download or read book China’s Music Industry Unplugged written by Zhen Troy Chen and published by Springer Nature. This book was released on 2021-09-13 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research book is the first of its kind to conduct an interdisciplinary research on the recent and dramatic developments in China’s music industries with a particular focus on business models, copyright protection, and artist compensation. The monograph explores and discusses proper business models through which revenue can be generated and maintained in a changing copyright climate and transforming business environment. It also discusses how musicians can be fairly compensated in the online platform economy informed by social entrepreneurship. This book is distinctive in the sense that it explores the intersection of cultural and creative industries, legal studies, business studies, and new media. It uses a qualitative and mixed-method approach to study business innovations and institutions in the making in the second largest economy which is also gaining cultural and political significance around the world.

Modern Healthcare Marketing in the Digital Era

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 301 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Modern Healthcare Marketing in the Digital Era by : Djakeli, Kakhaber

Download or read book Modern Healthcare Marketing in the Digital Era written by Djakeli, Kakhaber and published by IGI Global. This book was released on 2023-12-11 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.

WeChat and the Chinese Diaspora

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Author :
Publisher : Routledge
ISBN 13 : 1000571033
Total Pages : 279 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis WeChat and the Chinese Diaspora by : Wanning Sun

Download or read book WeChat and the Chinese Diaspora written by Wanning Sun and published by Routledge. This book was released on 2022-03-31 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: WeChat (the international version of Weixin), launched in 2012, has rapidly become the most favoured Chinese social media. Globally available, equally popular both inside and outside China and widely adopted by Chinese migrants, WeChat has fundamentally changed the ways in which Mandarin-speaking migrants conduct personal messaging, engage in group communication and community business activities, produce and distribute news, and access and share information. This book explores a wide range of issues connected to the ways in which WeChat works and is used, across the world among the newest members of the Chinese diaspora. Arguing that digital/social media afford a great degree of individual agency, as well as a collective capacity for sustaining an ‘imagined community’, the book shows how WeChat’s assemblage of infrastructure and regulatory frameworks, technical capabilities, content and sense of community has led to the construction of a particular kind of diasporic Chinese world, at a time marked both by China’s rise, and anxiety about Chinese influence in the West. Chapter 2 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

The Belt and Road Initiative and Australian Mainstream Media

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1040014887
Total Pages : 177 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Belt and Road Initiative and Australian Mainstream Media by : Jon Yuan Jiang

Download or read book The Belt and Road Initiative and Australian Mainstream Media written by Jon Yuan Jiang and published by Taylor & Francis. This book was released on 2024-04-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on Australian mainstream media narratives about the Belt and Road Initiative (BRI) from 2013 to 2020. Set against the background of Sino-Australian relations and taking into account the different media systems of China and Australia, this book also critically investigates the Chinese public diplomacy narratives of the BRI. Drawing on my analysis and semi-structured interviews with prominent experts in this area, the book addresses an important but under-explored question: how have Australian mainstream media narratives portrayed the BRI of the Chinese Government from 2013 to 2020? This book fills a gap regarding the portrayal of the BRI in Australian mainstream media and provides new insights into the reasons for narrative shifts in the coverage of the BRI. More concretely, the book finds that the public diplomacy narratives of the BRI were not explained well by Chinese officials, thus allowing Australian journalists and commentators to project their own negative, fearful narratives of China onto the BRI project, particularly from 2017 onwards. More importantly, this book argues that the Australian Federal Government’s policy towards China had a significant impact on the Australian media’s coverage of the BRI; that the media clearly followed the Australian Federal Government’s lead, and not vice versa. Thus, in many ways, Australian mainstream media narratives of the BRI have had a similar outcome as China’s ostensibly much more restrictive and propagandistic state-dominated media system. Noticeably, this book not only has academic significance in the international research community but also holds practical importance in the real world, benefiting Australian business leaders, media professionals, think tank specialists, and policymakers.

De Gruyter Handbook of Media Economics

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311079344X
Total Pages : 586 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis De Gruyter Handbook of Media Economics by : Ulrike Rohn

Download or read book De Gruyter Handbook of Media Economics written by Ulrike Rohn and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-05-20 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.

Government Impact on Sustainable and Responsible Supply Chain Management

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Author :
Publisher : IGI Global
ISBN 13 : 1668490633
Total Pages : 379 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Government Impact on Sustainable and Responsible Supply Chain Management by : Taghipour, Atour

Download or read book Government Impact on Sustainable and Responsible Supply Chain Management written by Taghipour, Atour and published by IGI Global. This book was released on 2023-07-19 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: A supply chain comprises different actors existing in different countries, including suppliers, producers, and customers. Clothes are supplied from Asia to all other regions; most coffee beans are supplied from South America; and cocoa is produced in Africa. Protecting the rights of people who produce goods in different countries is essential. In fact, according to this evolutionary law, companies need to identify, analyze, and prioritize the risks in their supply chains, and new policies must be established based on these results. New measures are taken to prevent or minimize violations of human rights and damage to the environment. Companies also need to set up grievance channels for people in the supply chains for regular reporting on supply chain practices. The German Supply Chain Act gives consumers the security that companies are managed based on fair production, and many similar legislations are likely to follow in other nations. Businesses around the world must prepare for these types of policies to impact their own supply chain management strategy before they are enforced if they wish to avoid revenue-impacting delays. Government Impact on Sustainable and Responsible Supply Chain Management is edited by Atour Taghipour, with about a decade of experience as a director in Automobile and High-Tech Industries, provides new and innovative ways to integrate social and environmental analysis into global value chains and adapt the law that regulates corporate responsibility for the observance of sustainability and human rights in the supply chain. This book is ideal for professionals and researchers working in governmental and private organizations in supply chain management, operations management, logistics, and operations research. Moreover, the book provides insights and support for executives in managing expertise, knowledge, information, and organizational development in different work communities and environments.

The Media and Communications in Australia

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000996883
Total Pages : 456 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Media and Communications in Australia by : Bridget Griffen-Foley

Download or read book The Media and Communications in Australia written by Bridget Griffen-Foley and published by Taylor & Francis. This book was released on 2023-11-17 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when the traditional media have been reshaped by digital technologies and audiences have fragmented, people are using mediated forms of communication to manage all aspects of their daily lives as well as for news and entertainment. The Media and Communications in Australia offers a systematic introduction to this dynamic field. Fully updated and expanded, this fifth edition outlines the key media industries – from print, sound and television to film, gaming and public relations – and explains how communications technologies have changed the ways in which they now operate. It offers an overview of the key approaches to the field, including a consideration of Indigenous communication, and features a ‘hot topics’ section with contributions on issues including diversity, misinformation, algorithms, COVID-19, web series and national security. With chapters from Australia’s leading researchers and teachers in the field, The Media and Communications in Australia remains the most comprehensive and reliable introduction to media and communications from an Australian perspective. It is an ideal student text and a key resource for teachers, lecturers, media practitioners and anyone interested in understanding these influential industries.