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Childhood And Markets
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Book Synopsis Childhood and Markets by : Lydia Martens
Download or read book Childhood and Markets written by Lydia Martens and published by Springer. This book was released on 2018-07-13 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how young children and new families are located in the consumer world of affluent societies. The author assesses the way in which the value of infants and monetary value in markets are realized together, and examines how the meanings of childhood are enacted in the practices, narratives and materialities of contemporary markets. These meanings formulate what is important in the care of young children, creating moralities that impact not only on new parents, but also circumscribe the possibilities for monetary value creation. Three main understandings of early childhood - those of love, protection and purification - and their interrelationships are covered, and illustrated with examples including food, feeding tools, nappies, travel systems and toys. The book concludes by re-examining the relationship between adulthood and the cultural value of young children, and by discussing the implications of the ways markets address young children, also examines the realities of older children in consumer culture. Childhood and Markets will be of interest to students and scholars of sociology, childhood studies, anthropology, cultural studies, media studies, business studies and marketing.
Book Synopsis This Little Kiddy Went to Market by : Sharon Beder
Download or read book This Little Kiddy Went to Market written by Sharon Beder and published by ReadHowYouWant.com. This book was released on 2010-10-06 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Little Kiddy Went to Market investigates the way that corporations are targeting younger children with a barrage of advertising and marketing designed to turn them into hyper consumers who define themselves by what they have rather than who they are. The book argues that school reforms, driven by corporate needs, are largely to blame. It be...
Book Synopsis Raising Consumers by : Lisa Jacobson
Download or read book Raising Consumers written by Lisa Jacobson and published by Columbia University Press. This book was released on 2004 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversial--dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century. The family, traditionally the primary institution of child socialization, began to face an array of new competitors who sought to put their own imprint on children's acculturation to consumer capitalism. Advertisers, children's magazine publishers, public schools, child experts, and children's peer groups alternately collaborated with, and competed against, the family in their quest to define children's identities. At stake in these conflicts and collaborations was no less than the direction of American consumer society--would children's consumer training rein in hedonistic excesses or contribute to the spread of hollow, commercial values? Not simply a new player in the economy, the child consumer became a lightning rod for broader concerns about the sanctity of the family and the authority of the market in modern capitalist culture. Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers--and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture. Raising Consumers is a provocative examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.
Book Synopsis Neoliberalism and Early Childhood Education by : Guy Roberts-Holmes
Download or read book Neoliberalism and Early Childhood Education written by Guy Roberts-Holmes and published by Routledge. This book was released on 2021-04-27 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neoliberalism, with its worldview of competition, choice and calculation, its economisation of everything, and its will to govern has ‘sunk its roots deep’ into Early Childhood Education and Care. This book considers its deeply detrimental impacts upon young children, families, settings and the workforce. Through an exploration of possibilities for resistance and refusal, and reflection on the significance of the coronavirus pandemic, Roberts-Holmes and Moss provide hope that neoliberalism’s current hegemony can be successfully contested. The book provides a critical introduction to neoliberalism and three closely related and influential concepts – Human Capital theory, Public Choice theory and New Public Management – as well as an overview of the impact of neoliberalism on compulsory education, in particular through the Global Education Reform Movement. With its main focus on Early Childhood Education and Care, this book argues that while neoliberalism is a very powerful force, it is ‘deeply problematic, eminently resistible and eventually replaceable’ – and that there are indeed alternatives. Neoliberalism and Early Childhood Education is an insightful supplement to the studies of students and researchers in Early Childhood Education and Sociology of Education, and is also highly relevant to policy makers.
Book Synopsis The Modern Child and the Flexible Labour Market by : A. Kjørholt
Download or read book The Modern Child and the Flexible Labour Market written by A. Kjørholt and published by Springer. This book was released on 2011-10-28 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on new research related to welfare state, child care policies, and small children's everyday lives in institutions in Europe. In uniting recent social childhood research, welfare perspectives and historical and comparative approaches, the book explores institutionalization as a feature of the modern child's life.
Book Synopsis The Kids Market by : James U. McNeal
Download or read book The Kids Market written by James U. McNeal and published by Paramount Market Publishing. This book was released on 1999 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book has three parts: (1) an overview; (2) myths and realities about children as a market (chapters 1-8); and (3) myths and realities about children's responses to marketing behavoiur (chapters 9-21). The first eight chapters describe myths and their realities regarding children as a market segment. I demonstrate the enormous market potential children hold todday is far beyond the penny-candy potential once attributed to them. I characterize children as not one but three markets - a current market spennding their own money on their own wants and needs; an influence market spending mom's and dad's money on their own wants and needs; and a future market for all goods and services. In the third part of the book - chapters 9 through 21 - I detail children's reactions to marketing, specifically, their responses to stores, products, including social products, brands, advertising, promotion, public relations, and packaging." -Preface.
Book Synopsis Childhood and Consumer Culture by : D. Buckingham
Download or read book Childhood and Consumer Culture written by D. Buckingham and published by Springer. This book was released on 2010-08-11 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years children have become an increasingly important consumer market, and there is growing concern about the 'commercialisation' of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on children's engagement with consumer culture from a wide range of international settings.
Book Synopsis Marketing Child Care Programs by : Mary Isabelle Frank
Download or read book Marketing Child Care Programs written by Mary Isabelle Frank and published by Psychology Press. This book was released on 1985 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is marketing appropriate for child care programs? National leaders in marketing management and child care discuss the growing trend toward marketing child care programs. As more agencies recognize the need to develop their own marketing programs, inherent obstacles--particularly negative public and professional attitudes--are revealed. Marketing Child Care Programs addresses the resistance and offers strategies for surmounting the problems. The contributors outline the value of marketing child care programs and document how different types of programs have successfully marketed their services through case studies and illustrations of various kinds of communication strategies. The study of this trend and the exposure to successful marketing programs will prove valuable to administrators of profit and non-profit child care agencies, centers for special needs children, and other church, hospital, and community related programs.
Book Synopsis Children as Consumers by : Adrian Furnham
Download or read book Children as Consumers written by Adrian Furnham and published by Routledge. This book was released on 2008-01-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Book Synopsis Food Marketing to Children and Youth by : Institute of Medicine
Download or read book Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-05-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Book Synopsis There are Alternatives! by : Peter Moss
Download or read book There are Alternatives! written by Peter Moss and published by . This book was released on 2009 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Smaller Sister by : Maggie Edkins Willis
Download or read book Smaller Sister written by Maggie Edkins Willis and published by Roaring Brook Press. This book was released on 2022-06-14 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: A moving, relatable middle grade graphic novel about the everlasting bond of sisterhood, perfect for fans of Real Friends, Squished, Invisible Emmie, and Allergic. Lucy's always looked up to her big sister, Olivia, even though the two are polar opposites. But then, Lucy notices Olivia starts to change. Olivia doesn't want to play with Lucy anymore, she's unhappy with the way she looks, and she's refusing to eat her dinner. Finally, Lucy discovers that her sister is not just growing up: Olivia is also struggling with an eating disorder. While her family is focused on her sister's recovery, Lucy is left alone to navigate school and friendships. Lucy feels lonely and like she's always on the verge of messing up. But with time, work, and self-love, both sisters begin to heal. Soon enough, Olivia and Lucy find their way back to each other—because sisters are forever. Writing from personal experience, debut author Maggie Edkins Willis delivers a thoughtful, sensitive, and universally relatable story in Smaller Sister. Sure to resonate with fans of Nat Enough and Click. A Texas Little Mavericks 2023 Graphic Novel Reading List Selection A School Library Journal Best Book of 2022
Book Synopsis The Early Childhood Care and Education Workforce by : National Research Council
Download or read book The Early Childhood Care and Education Workforce written by National Research Council and published by National Academies Press. This book was released on 2012-03-10 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Early childhood care and education (ECCE) settings offer an opportunity to provide children with a solid beginning in all areas of their development. The quality and efficacy of these settings depend largely on the individuals within the ECCE workforce. Policy makers need a complete picture of ECCE teachers and caregivers in order to tackle the persistent challenges facing this workforce. The IOM and the National Research Council hosted a workshop to describe the ECCE workforce and outline its parameters. Speakers explored issues in defining and describing the workforce, the marketplace of ECCE, the effects of the workforce on children, the contextual factors that shape the workforce, and opportunities for strengthening ECCE as a profession.
Download or read book Con$umed written by Benjamin R. Barber and published by W. W. Norton & Company. This book was released on 2007 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the effects of capitalism on American culture and society reveals how consumer capitalism overproduces goods, targets children as consumers, and replaces public goods with private commodities.
Book Synopsis Does market access mitigate the impact of seasonality on child growth? by : Abay, Kibrewossen
Download or read book Does market access mitigate the impact of seasonality on child growth? written by Abay, Kibrewossen and published by Intl Food Policy Res Inst. This book was released on 2016-03-01 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seasonality in agricultural production continues to shape intra-annual food availability and prices in low-income countries. Using high-frequency panel data from northern Ethiopia, this study attempts to quantify seasonal fluctuations in children's weights. In line with earlier studies, we document considerable seasonality in children’s age and height adjusted weights. While children located closer to local food markets are better nourished compared to their counterparts residing in more remote areas, their weights are also subject to considerable seasonality. Further analysis provides evidence that children located closer to food markets consume more diverse diets than those located farther away. However, the content of these diets varies across seasons: children are less likely to consume animal source foods during the lean season.
Book Synopsis The Commodification of Childhood by : Daniel Thomas Cook
Download or read book The Commodification of Childhood written by Daniel Thomas Cook and published by Duke University Press. This book was released on 2004-04-20 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVThrough a study of industry publications over much of the century, shows how the U.S. children’s clothing industry produced increasingly refined categories of childhood./div
Book Synopsis Coining for Capital by : Jyotsna Kapur
Download or read book Coining for Capital written by Jyotsna Kapur and published by Rutgers University Press. This book was released on 2005-07-11 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1980s, a peculiar paradox has evolved in American film. Hollywood’s children have grown up, and the adults are looking and behaving more and more like children. In popular films such as Harry Potter, Toy Story, Pocahantas, Home Alone, and Jumanji, it is the children who are clever, savvy, and self-sufficient while the adults are often portrayed as bumbling and ineffective. Is this transformation of children into "little adults" an invention of Hollywood or a product of changing cultural definitions more broadly? In Coining for Capital, Jyostna Kapur explores the evolution of the concept of childhood from its portrayal in the eighteenth century as a pure, innocent, and idyllic state—the opposite of adulthood—to its expression today as a mere variation of adulthood, complete with characteristics of sophistication, temptation, and corruption. Kapur argues that this change in definition is not a media effect, but rather a structural feature of a deeply consumer-driven society. Providing a new and timely perspective on the current widespread alarm over the loss of childhood, Coining for Capital concludes that our present moment is in fact one of hope and despair. As children are fortunately shedding false definitions of proscribed innocence both in film and in life, they must now also learn to navigate a deeply inequitable, antagonistic, and consumer-driven society of which they are both a part and a target.
