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Channel Capabilities Product Characteristics And Impacts Of Mobile Channel Introduction
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Book Synopsis Methods and Applications for Modeling and Simulation of Complex Systems by : Byeong-Yun Chang
Download or read book Methods and Applications for Modeling and Simulation of Complex Systems written by Byeong-Yun Chang and published by Springer Nature. This book was released on 2022-10-05 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the proceedings of the 20th Asian Simulation Conference, AsiaSim 2021, held as a virtual event in November 2021. The 9 full papers presented in this volume were carefully reviewed and selected from 23 submissions. The papers are organized in topical sections on simulation and visualization; modeling and simulation of systems.
Book Synopsis Operations in an Omnichannel World by : Santiago Gallino
Download or read book Operations in an Omnichannel World written by Santiago Gallino and published by Springer Nature. This book was released on 2019-10-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.
Book Synopsis HCI in Business, Government, and Organizations: eCommerce and Innovation by : Fiona Fui-Hoon Nah
Download or read book HCI in Business, Government, and Organizations: eCommerce and Innovation written by Fiona Fui-Hoon Nah and published by Springer. This book was released on 2016-07-04 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the refereed proceedings of the Third International Conference on HCI in Business, Government and Organizations, HCIBGO 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, which took place in Toronto, Canada, in July 2016. HCII 2016 received a total of 4354 submissions, of which 1287 papers were accepted for publication after a careful reviewing process. The 53 papers presented in this volume are organized in topical sections named: social media for business; electronic, mobile and ubiquitous commerce; business analytics and visualization; branding, marketing and consumer behavior; and digital innovation.
Book Synopsis Competitive International Strategy by : Anders Pehrsson
Download or read book Competitive International Strategy written by Anders Pehrsson and published by Routledge. This book was released on 2020-11-15 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. This introduces a new competitive dynamic, influenced by actors in developed and emerging markets. The dynamic puts major demands on executives as they consider future moves that support strategic initiatives. The context of intensified global competition requires attention from practicing (and aspiring) leaders in international business organizations. Drawing on contemporary research, Competitive International Strategy: Key Implementation Issues addresses international business strategy formulation and implementation in the global competitive market. It captures the essential strategy components by elaborating on the implementation of corporate integration and local responsiveness. This is considered a vital dichotomy in the development of international business strategies. Essential components include competition context, firm’s resources, strategy directions and competence, implementation issues, and competitiveness. The book includes several detailed company cases. Bridging the strategy formulation and implementation is crucial for the ultimate success of international business firms. This book will be of great value to students at an advanced level, academics, and reflective practitioners in the fields of strategic management, leadership, and international business.
Book Synopsis The Wiley Blackwell Handbook of the Psychology of the Internet at Work by : Guido Hertel
Download or read book The Wiley Blackwell Handbook of the Psychology of the Internet at Work written by Guido Hertel and published by John Wiley & Sons. This book was released on 2017-08-29 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative Wiley Blackwell Handbook in Organizational Psychology focuses on individual and organizational applications of Internet-enabled technologies within the workplace. The editors have drawn on their collective experience in collating thematically structured material from leading writers based in the US, Europe, and Asia Pacific. Coinciding with the growing international interest in the application of psychology to organizations, the work offers a unique depth of analysis from an explicitly psychological perspective. Each chapter includes a detailed literature review that offers academics, researchers, scientist-practitioners, and students an invaluable frame of reference. Coverage is built around competencies set forth by regulatory agencies including the APA and BPS, and includes E-Recruiting, E-Leadership, and E-Learning; virtual teams; cyberloafing; ergonomics of human-computer interaction at work; permanent accessibility and work-life balance; and trust in online environments.
Book Synopsis Marketing in a Digital World by : Aric Rindfleisch
Download or read book Marketing in a Digital World written by Aric Rindfleisch and published by Emerald Group Publishing. This book was released on 2019-09-19 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Multichannel Retailing by : Huan Liu
Download or read book Multichannel Retailing written by Huan Liu and published by Foundations and Trends (R) in Marketing. This book was released on 2018-12-19 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically. Thus, an updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.
Book Synopsis Managing Business in a Multi-channel World by : Timo Saarinen
Download or read book Managing Business in a Multi-channel World written by Timo Saarinen and published by IGI Global. This book was released on 2005-01-01 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace.
Book Synopsis Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference by : Dheeraj Sharma
Download or read book Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference written by Dheeraj Sharma and published by Springer. This book was released on 2014-11-11 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2007 Academy of Marketing Science (AMS) Annual Conference held in Coral Cables, Florida.
Download or read book GSM/EDGE written by Mikko Saily and published by John Wiley & Sons. This book was released on 2011-04-06 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over four billion subscribers Worldwide, GSM/EDGE is by far the World's most successful communications technology of all time. Ubiquitous, deployed in every country of the World, except in Japan and South Korea, GSM/EDGE is the result of a continued evolution that has spanned over two decades. A leading team of experts from Nokia, Nokia Siemens Networks and Instituto Nokia de Tecnologia, guide you from the history of GSM standardization to the cutting-edge techniques in the latest 3GPP releases. Covering 3GPP Release 7 and Release 8, and addressing their motivation and detailing their concepts, this book also offers insights into further steps in evolution from Release 9 and beyond. GSM/EDGE: Evolution and Performance allows you to keep apace with all of the new developments that have occurred in 3GPP on the GSM standard since the introduction of EDGE: Covers all the key aspects of GSM/EDGE Evolution from Release 7 until Release 9 in a systematic manner. Features performance evaluations derived from leading-edge simulation tools and field trials. Addresses network optimization techniques and environmental aspects. Written by leading experts in the field of GSM/EDGE evolution and standardisation. Contributors from Nokia, NSN, Helsinki University of Technology and Instituto Nokia de Tecnologia.
Book Synopsis Value Realization in the Phygital Reality Market by : Lin Huang
Download or read book Value Realization in the Phygital Reality Market written by Lin Huang and published by Springer Nature. This book was released on with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Grocery Revolution by : Barbara E. Kahn
Download or read book Grocery Revolution written by Barbara E. Kahn and published by Prentice Hall. This book was released on 1997 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a "reader friendly" overview of what academic researchers have discovered about consumer grocery shopping behavior.
Book Synopsis Handbook of Research on Mobile Marketing Management by : Pousttchi, Key
Download or read book Handbook of Research on Mobile Marketing Management written by Pousttchi, Key and published by IGI Global. This book was released on 2009-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Book Synopsis OTFS Modulation by : Saif Khan Mohammed
Download or read book OTFS Modulation written by Saif Khan Mohammed and published by John Wiley & Sons. This book was released on 2024-11-27 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grasp the future of wireless communication with this groundbreaking introduction Research and development are already underway on the sixth generation (6G) of wireless communication technology. The new requirements of 6G that arise from challenging new use cases render physical layer waveforms such as CDMA and OFDM inadequate. The OTFS waveform answers these new requirements, and recent research suggests it will play a decisive role in the future of wireless communication. OTFS Modulation – Theory and Applications provides the first ever foundational textbook that introduces this growing, state-of-the-art, field of research from first principles. Beginning with a thorough discussion of the fundamental principles of OTFS, both physical and theoretical, it rigorously situates OTFS modulation in a mathematical framework analogous to more familiar waveforms. The result is a groundbreaking contribution to communication theory and a must-have volume for wireless communication researchers. OTFS Modulation – Theory and Applications readers will also find: An expert author team including the inventor of OTFS modulation Detailed discussion of topics including the Zak theory of linear time-varying systems, delay-Doppler communication and radar sensing, machine learning, and many more Matlab code for OTFS transceiver implementation. OTFS Modulation – Theory and Applications is ideal for researchers, engineers, graduate and advanced undergraduate students, and standardization professionals working with wireless communication, signal processing, and radar sensing.
Book Synopsis Advances in Informatics by : Panayiotis Bozanis
Download or read book Advances in Informatics written by Panayiotis Bozanis and published by Springer. This book was released on 2005-10-25 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains a subset of the papers presented at the 10th Panhellenic Conference in Informatics (PCI 2005), which took place at the City of Volos, Greece, during November 11–13, 2005. After an international call for papers, 252 full papers were submitted. The number of the submitted papers constitutes a record number for the conf- ence and reveals its growing dynamics. The authors represented universities and institutes from the following countries: Algeria, Bulgaria, China, Cyprus, Czech Republic, Finland, Greece, The Netherlands, Hungary, Italy, Japan, Korea, The Kingdom of Saudi Arabia, Lebanon, Lithuania, Malaysia, Poland, Romania, Spain, Taiwan, Turkey, Ukraine, UK, and USA. Of the submitted papers, 81 were accepted for inclusion in this volume, giving an acceptance ratio of appr- imately 32. 2%. The papers are classi?ed into 17 thematic sections as follows: – data bases and data mining – algorithms and theoretical foundations – cultural and museum information systems – Internet-scale software/information systems – wearable and mobile computing – computer graphics, virtual reality and visualization – AI, machine learning and knowledge bases – languages, text and speech processing – bioinformatics – software engineering – educational technologies – e-business – computer and sensor hardware and architecture – computer security – image and video processing – signal processing and telecommunications – computer and sensor networks We would like to thank all the ProgramCommittee members and the additional reviewers for devoting time, e?ort and expertise so bounteously.
Book Synopsis Growth Product Manager's Handbook by : Eve Chen
Download or read book Growth Product Manager's Handbook written by Eve Chen and published by Packt Publishing Ltd. This book was released on 2024-01-30 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieve sustainable product growth with expert insights on data-driven decision-making and growth strategies to accelerate company's growth Key Features Understand and implement key growth product management models to improve revenue, user adoption, and retention Learn effective frameworks, strategies, and tactics for growth product management in various contexts Develop practical strategies and insights to achieve customer lifetime goals Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionIn the dynamic landscape of modern product management, professionals face a myriad of challenges, spanning customer acquisition, monetization, user retention, competition, and technical expertise. To overcome these hurdles, this book crystalizes growth strategies that revolve around harnessing the power of data, experimentation, and user insights to drive growth for a product. This handbook serves as your guide to exploring the essential growth product management models and their applications in various contexts, unveiling their role in enhancing revenue performance and customer retention. Along the way, actionable steps will steer you in implementing these models while helping you better understand your users, experiment with new features and marketing strategies, and measure the impact of your efforts, ultimately guiding you to achieve your customer retention and lifetime customer goals. By the end of this book, you’ll have gained advanced insights into growth product management, models, and growth strategies, and when and how to use them to achieve customer-for-life goals and optimized revenue performance.What you will learn Understand key growth product management models such as lean startup, pirate metrics, and AARRR frameworks Optimize journeys, improve UX, and personalize interactions with retention and loyalty strategies Explore model applications in SaaS, e-commerce, and mobile app development Implement practical actions to prioritize, experiment, and measure Get to grips with techniques of service, feedback, and rewards for customer retention Set and achieve customer lifetime value goals for success Discover effective strategies for achieving your customer-for-life goals Who this book is for Whether you're a seasoned product manager, a newcomer to the field, or an aspiring growth product manager, this guide offers valuable insights and actionable strategies to drive growth and achieve success. Additionally, growth marketers and startup founders with basic product marketing knowledge will benefit from this book, expanding their understanding of growth-centric product management practices to elevate their careers and propel their companies to acquire more customers and reach customer-for-life goals.
