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Changing Consumer Positive Emotion Methods
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Book Synopsis CHANGING CONSUMER POSITIVE EMOTION METHODS by : John Lok
Download or read book CHANGING CONSUMER POSITIVE EMOTION METHODS written by John Lok and published by . This book was released on 2022-01-07 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain what advantages and disadvantages between any one of my solvable suggestions and the any one of the company's choice of solvable method to these any one sample industry consumer behavioral economic challenges to aim to let any reader to judge whether how to choose the solvable method is better. In, conclusion, this book can provide sample industries to let students to learn how to behavioral economy method to predict consumer behaviors. Research question: How to raise consumers' consumption desire?
Book Synopsis Emotions and Consumption Behaviour by : Isabella Soscia
Download or read book Emotions and Consumption Behaviour written by Isabella Soscia and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔA structured, scientific approach to the study of emotional responses that is of interest to both managers and consumers. For marketing managers, this book proposes a simple method to understand how individual emotions, such as guilt or happiness, influence specific post-purchase behaviors. For consumers, it illustrates the broader implications of emotions that are routinely experienced while choosing, buying, and consuming products and services. Overall, the author deals with the elusive, complex, but highly fascinating subject of emotions and consumer behaviour in a lucid and coherent manner.Õ Ð Simona Botti, London Business School, UK ÔLiterally and metaphorically, this long-overdue book is full of emotions. While illustrating the role and implications of human emotions on consumption behaviour, the author does it passionately. She comments on the evidence that consumers desire much more than functional utility and material possession of goods. Positive, negative, and mixed emotions are better predictors of the way consumers elaborate meanings of their possessions as well as sounder explanations of the way consumption is used in order to navigate social relations.Õ Ð Luca M. Visconti, ESCP Europe, France This stimulating book scrutinizes how emotions function in consumers, from both a psychological and a managerial perspective. It demonstrates how gratitude, happiness, guilt, anger, pride and sadness determine different post-consumption behaviours such as positive and negative word of mouth, repurchase intention and complaint behaviour. The emotional side of consumption seems to play an essential role in explaining choices made and actions taken by consumers. The book explores the cognitive antecedents and the action tendencies of happiness and unhappiness and social emotions such as guilt and pride, anger and gratitude are analysed. The will equip managers with conceptual tools and managerial guidance either to prevent certain emotions from arising in consumers or to generate desired emotions in consumers and so inhibit or promote appropriate actions. Using empirical examples, Isabella Soscia demonstrates that different emotions predict specific different types of post-consumption behaviours and that cognitive antecedents specified in the psychology literature elicit them. Emotions and Consumption Behaviour will prove invaluable for consumer behaviour scholars and marketing scholars. Students will find the examples and short case-study descriptions that clarify the theoretical content illuminating. As each of the emotions analysed has different managerial implications, marketing managers, brand and product managers as well as advertising managers will find that this book helps them to design marketing strategy.
Book Synopsis Psychological and Technological Methods by : Johnny Ch LOK
Download or read book Psychological and Technological Methods written by Johnny Ch LOK and published by . This book was released on 2019-04-20 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 3How to evaluate online sale method is more acceptable to sell the product.⦁Explaining what situation makes the individual consumer doesn't accept to use internet technology sale channel to buy the product as well as it why internet will cause negative purchase emotion to any consumer to choose to buy any manufacturer's products .⦁AbstractThe third aspect solution, I shall explain why the electronic commerce sale channel in technology acceptance model, it is possible that why it can influence the consumer's positive emotion to be changed to be negative emotion to choose not to buy the manufacturer's product . Moreover, I shall teach manufacturer whether how to judge it ought or does not ought choose this technology model to sell its products from internet channel.⦁Main Problem Being AddressedThe third aspect main problem is researched why internet sale will have what bad factors to influence consumers to cause negative emotion to decide not to buy manufacturers' products from online shopping. I shall recommend how to predict their products whether which are suitable to sell from internet and how to improve their sale methods to increase consumer's positive emotion to accept to buy their products from internet. The final discussion is judged in what situation it will cause individual consumer doesn't like to enter the manufacturer's website to choose to buy the manufacturer's products. I shall also indicate why the manufacturer will cause negative emotion to whose consumers if who chose online sale channel. I aim to teach manufacturer how to know whether whose products ought or not ought to be chose to sell from online sale channel as well as how to reduce to cause bad influence to consumers' emotion from whose websites to avoid online sale failure chance. I shall use internet surveys to gather information to detect whether what factors influence the consumer choose prefer to buy or not to prefer buy the manufacturer's products from internet as well as how manufacturers can predict consumer's emotion in the constructive consumer choice process before who choose online shopping. Hence, if the manufacturer could predict whether what weaknesses are existed to reduce whose website attraction to whose consumers' attention. It will avoid whose online sale failure. The benefits to manufacturer include who can predict what weaknesses of whose website are, then who can attempt to revise which aspects of whose website weaknesses in order to raise whose consumers' positive emotion when who uses internet to enter the sale website to find any kinds of products to buy them. If the manufacturer's website can raise attraction ability to increase many customers to see whose website. Then, whose customer numbers will be increased possibly. Online sale influence research can only apply to manufacturers who sell their products from their website sale channel.⦁Related Background of internet sale channelNowadays, many young people like to choose to use internet to buy any manufacturer's products. Although internet is popular to accept to young to use to buy any products, but it will have chance to cause negative emotion to individual consumers from positive emotion due to they enter any manufacturer's website to find some bad points to influence their feeling to be bad. Finally, the consumers will not choose to buy the manufacturer's products due to the manufacturer does not know what the bad points are existed to whose website. Thus, I believe that internet won't be accepted to be the best sale channel to adopt to use to sell to any manufacturers' products effectively, even internet sale channel will cause some consumers negative emotion to influence who choose not to buy the manufacturer's products if the product's manufacturer chooses internet to help who to advertise whose this product to sell from internet sale channel.
Book Synopsis Emotion and Reason in Consumer Behavior by : Arjun Chaudhuri
Download or read book Emotion and Reason in Consumer Behavior written by Arjun Chaudhuri and published by Routledge. This book was released on 2006-08-14 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Book Synopsis Consumer Emotion Prediction Method by : Johnny Ch LOK
Download or read book Consumer Emotion Prediction Method written by Johnny Ch LOK and published by . This book was released on 2018-02-26 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why will customer individual emotion change to negative emotion from positive emotion to the product? How to avoid customer emotion to change to negative emotion to the product? How to build positive customer emotion to the product? In this book, it concerns how to predict customer' emotion to judge how to manufacture the most suitable taste of products to satisfy your clients' needs or how to design your products to attract them to buy successfully. I shall use three science and psychology ethnographic research and facial reading technology and online consumption behavioral methods to explain how to predict your client's individual taste and need more accurate. I believe that any product manufacturers can have more confident or success to attract their clients to buy their products if they can predict their clients' taste to their products more accurately.
Book Synopsis Psychological And Technological Methods Influence by : Johnny Ch Lok
Download or read book Psychological And Technological Methods Influence written by Johnny Ch Lok and published by . This book was released on 2020-07-10 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: -How constructive consumer choice process measures which attribute factor(s) can influence consumer chooses to buy any product or food in psychological view. -Main Problem Being Addressed The second aspect problem is judged whether constructive consumer choice is an important process to influence any consumer to choose to buy any products. If it is a real essential choice process, how product manufacturers can reduce their negative emotion is caused to choose not buy their products during this constructive process. The second aspect main problem is researched about consumer will choose to make final decision to buy the best choice of product from among brands of products . Hence, the constructive consumer choice process is a real essential choice process to any consumer generally, when individual consumer needs to compare different brands of products to choose to buy any product. How product manufacturers can predict whose choice method to decide to prefer to make final decision to buy any products in the short days or the short time in the constructive consumer process. If manufacturers can know overall consumers' choice method, manufacturers will not design the not suitable style of products to manufacture to sell and who can know what the overall consumers' negative emotion is influenced who decide not to buy their products from their design style in order to manufacture more suitable style of product design . I shall recommend how manufacturers can predict consumer emotion in the constructive consumer choice process in psychological view.My research is concerned knowledge opinion about how to predict consumer emotion whether what attribute factor(s )are the most influence to the consumer to choose to buy the manufacturer's product in whose process of choice. If manufacturer can early know whether what the most attractive attribute factor(s) are the most influence to the consumer to decide to buy whose product, so who can concentrate on manufacturing the different kinds of products to get the most influence attribute factor to attract consumers to choose to buy whose products. Hence, the manufacturer can know what reasons can cause the consumers who do not choose to buy its products during constructive consumer choice process generally, who can know how to improve its product's design method to concentrate on producing the most acceptable satisfactory level to sell to whose consumers in .Also I believe that the manufacturer can raise sale numbers if who know what bad factors to cause whose consumers choose not to buy whose products during the constructive consumer choice process. It can increase chance to change its product innovative strategy to raise confidence to judge what attributed factors are the important influence to cause consumers who either do not choose to buy or choose to buy its innovative products. The attributable factor of any product may include some or all these factors. For example:
Book Synopsis Big Data Gathering Predicts Retail Industry Consumer Behavior by : Johnny Ch Lok
Download or read book Big Data Gathering Predicts Retail Industry Consumer Behavior written by Johnny Ch Lok and published by Independently Published. This book was released on 2018-09-28 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1.1 What does (AI) tool predict immediate emotion mean? Psychologists indicate that immediate emotions, by contrast, are experienced at the moment of choice and fall into one of two categories. Integral emotion, like expected emotions, arise from thinking about the consequences of one's decision, but " integral emotion," unlike expected emotions are experienced at the moment of choice. Such as purchase stock case, the share buyer might experience immediate fear at the thought of the stock's losing value. " Incidental emotions" are also experienced at the moment of choice, such as a consumer predicts the product or service price whether it will be risen up or fallen down. If he/she feels the product or service price will fall down after next month and he/she will choose to buy the product or consume the service. But consequently, after next month, the product or service's price won't fall down absolutely. Then, he/she will have incidental emotion to influence whom to choose whether he/she ought buy the product or consume the service, due to the product or service price is not still fall down. Otherwise, he/she is fear the product or service will not fall down in short term. Even, it will increase price later. Hence, whose incidental emotion will have possible to influence whom to choose to buy the product or consume the service after one month, if the product or service's price is still not increased absolutely. So, (AI) tool can be attempted to apply to predict when the product price ought need to be raised or fallen down in order to attract consumers to choose to buy the manufacturers' product in different period. Economists indicate utility an individual consumption with an outcome might arise from a prediction of emotion: For example, a dinner eater might choose a higher utility to an Italian restaurant dinner than a French restaurant dinner because who anticipates being happier at the former, even the former's dinner price is higher than the French restaurant. So, such as this restaurant dinner case, if one (AI) tool can assist the French restaurant owner to find what factor(S) cause(S) the dinner consumers do not choose to go to its restaurant to eat its food, e.g. high price factor, bad taste factor, bad wait service performance factor, bad cooker's cooking skill factor, poor advertisement promotion factor, poor familiar factor, poor location or poor eating environment etc. different factors. Then, the French restaurant owner can find methods to avoid the bad factor(S) cause(S) many dinner consumers do not choose to go to whose French restaurant to eat dinner more easily. The question is that whether the positive emotion factor can influence the consumer changes whose mind to choose to consume the more expensive service or buy the more expensive product. To answer this question. it depends on whether the consumer has an imperfect understanding of whose own tastes or the consumer has a perfect understanding of whose own tastes to the product or the service. It means the consumer will choose to buy the product or consume the service, even it's price is higher than other general similar products or services if who has a perfect understanding of whose own tastes to the product or service. Otherwise, who won't choose to buy the product or consume the service, due to it's price is higher than other general similar products or services if who has an imperfect understanding of whose own tastes to the product or service. So, it seems that the consumer's negative or positive emotion arise will be influenced by whose perfect or imperfect understanding of whose own tastes to the product or service factor.
Book Synopsis Predict Consumer Behaviors Machine and Human Methods by : Johnny Ch LOK
Download or read book Predict Consumer Behaviors Machine and Human Methods written by Johnny Ch LOK and published by . This book was released on 2019-12-29 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does (AI) tool predict immediate emotion mean?Psychologists indicate that immediate emotions, by contrast, are experienced at the moment of choice and fall into one of two categories. Integral emotion, like expected emotions, arise from thinking about the consequences of one's decision, but " integral emotion", unlike expected emotions are experienced at the moment of choice. Such as purchase stock case, the share buyer might experience immediate fear at the thought of the stock's losing value. " Incidental emotions" are also experienced at the moment of choice, such as a consumer predicts the product or service price whether it will be risen up or fallen down. If he/she feels the product or service price will fall down after next month and he/she will choose to buy the product or consume the service. But consequently, after next month, the product or service's price won't fall down absolutely. Then, he/she will have incidental emotion to influence whom to choose whether he/she ought buy the product or consume the service, due to the product or service price is not still fall down. Otherwise, he/she is fear the product or service will not fall down in short term. Even, it will increase price later. Hence, whose incidental emotion will have possible to influence whom to choose to buy the product or consume the service after one month, if the product or service's price is still not increased absolutely. So, (AI) tool can be attempted to apply to predict when the product price ought need to be raised or fallen down in order to attract consumers to choose to buy the manufacturers' product in different period.Economists indicate utility an individual consumption with an outcome might arise from a prediction of emotion: For example, a dinner eater might choose a higher utility to an Italian restaurant dinner than a French restaurant dinner because who anticipates being happier at the former, even the former's dinner price is higher than the French restaurant. So, such as this restaurant dinner case, if one (AI) tool can assist the French restaurant owner to find what factor(S) cause(S) the dinner consumers do not choose to go to its restaurant to eat its food, e.g. high price factor, bad taste factor, bad wait service performance factor, bad cooker's cooking skill factor, poor advertisement promotion factor, poor familiar factor, poor location or poor eating environment etc. different factors. Then, the French restaurant owner can find methods to avoid the bad factor(S) cause(S) many dinner consumers do not choose to go to whose French restaurant to eat dinner more easily.The question is that whether the positive emotion factor can influence the consumer changes whose mind to choose to consume the more expensive service or buy the more expensive product.
Book Synopsis How the Mind Explains Behavior by : Bertram F. Malle
Download or read book How the Mind Explains Behavior written by Bertram F. Malle and published by MIT Press. This book was released on 2006-08-11 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative monograph, Bertram Malle describes behavior explanations as having a dual nature—as being both cognitive and social acts—and proposes a comprehensive theoretical model that integrates the two aspects. When people try to understand puzzling human behavior, they construct behavior explanations, which are a fundamental tool of social cognition. But, Malle argues, behavior explanations exist not only in the mind; they are also overt verbal actions used for social purposes. When people explain their own behavior or the behavior of others, they are using the explanation to manage a social interaction—by offering clarification, trying to save face, or casting blame. Malle's account makes clear why these two aspects of behavior explanation exist and why they are closely linked; along the way, he illustrates the astonishingly sophisticated and subtle patterns of folk behavior explanations. Malle begins by reviewing traditional attribution theories and their simplified portrayal of behavior explanation. A more realistic portrayal, he argues, must be grounded in the nature, function, and origins of the folk theory of mind—the conceptual framework underlying people's grasp of human behavior and its connection to the mind. Malle then presents a theory of behavior explanations, focusing first on their conceptual structure and then on their psychological construction. He applies this folk-conceptual theory to a number of questions, including the communicative functions of behavior explanations, and the differences in explanations given for self and others as well as for individuals and groups. Finally, he highlights the strengths of the folk-conceptual theory of explanation over traditional attribution theory and points to future research applications.
Book Synopsis Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior by : Soares, Ana Maria
Download or read book Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior written by Soares, Ana Maria and published by IGI Global. This book was released on 2020-02-21 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.
Book Synopsis The Oxford Handbook of Positive Emotion and Psychopathology by : June Gruber
Download or read book The Oxford Handbook of Positive Emotion and Psychopathology written by June Gruber and published by Oxford University Press. This book was released on 2019-09-05 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considerable research has been devoted to understanding how positive emotional processes influence our thoughts and behaviors, and the resulting body of work clearly indicates that positive emotion is a vital ingredient in our human quest towards well-being and thriving. Yet the role of positive emotion in psychopathology has been underemphasized, such that comparatively less scientific attention has been devoted to understanding ways in which positive emotions might influence and be influenced by psychological disturbance. Presenting cutting-edge scientific work from an internationally-renowned group of contributors, The Oxford Handbook of Positive Emotion and Psychopathology provides unparalleled insight into the role of positive emotions in mental health and illness. The book begins with a comprehensive overview of key psychological processes that link positive emotional experience and psychopathological outcomes. The following section focuses on specific psychological disorders, including depression, anxiety, trauma, bipolar disorder, and schizophrenia, as well as developmental considerations. The third and final section of the Handbook discusses translational implications of this research and how examining populations characterized by positive emotion disturbance enables a better understanding of psychiatric course and risk factors, while simultaneously generating opportunities to bridge gaps between basic science models and psychosocial interventions. With its rich and multi-layered focus, The Oxford Handbook of Positive Emotion and Psychopathology will be of interest to researchers, teachers, and students from a range of disciplines, including social psychology, clinical psychology and psychiatry, biological psychology and health psychology, affective science, and neuroscience.
Book Synopsis Why Customers Really Buy by : Linda Goodman
Download or read book Why Customers Really Buy written by Linda Goodman and published by Red Wheel/Weiser. This book was released on 2009-01-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers. Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that drive customer sales. Traditional market research is outmoded and counterproductive because old methods measure rather than inform. They generate predictable answers that confirm preconceived assumptions. Emotional-trigger research is a powerfully different method that gets to the heart of what companies need to know. Based on an indirect approach that features provocative questions, insightful listening, and in-depth conversations, the results are more spontaneous and enlightening. This book equips sales and marketing professionals with: The keys to solving the mystery of how customer decisions are really made Twelve real-world case studies illustrating how emotional-trigger research solved many of the most pressing sales/marketing challenges companies confront Twelve universal sales/marketing lessons revealed through emotional-trigger research and how to apply those lessons to diverse industries Why Customers Really Buy reveals how customers emotionally connect with a product or service, and goes to the very root of how to craft winning solutions to reach them.
Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Book Synopsis Handbook of Research Methods in Consumer Psychology by : Frank R. Kardes
Download or read book Handbook of Research Methods in Consumer Psychology written by Frank R. Kardes and published by Routledge. This book was released on 2019-04-15 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.
Book Synopsis Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era by : Keikhosrokiani, Pantea
Download or read book Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2022-06-24 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Download or read book Affected written by Cara Wrigley and published by John Wiley & Sons. This book was released on 2019-02-19 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you create meaningful connections with customers in the digital space? The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels. Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach—one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs. Shows businesses how they can better understand and engage with customers digitally Demonstrates how to gain competitive advantage by integrating design methods into corporate strategy Provides multi-channel approaches for how businesses can select, design, and maintain digital engagements Establishes a clear framework for analysing and applying the right strategy for your digital engagement Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won’t cut it. With Affected, you’ll find the tools and techniques you need to find your customers where they are.
Book Synopsis Happy Customers Everywhere by : Bernd Schmitt
Download or read book Happy Customers Everywhere written by Bernd Schmitt and published by St. Martin's Press. This book was released on 2012-04-24 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: • The Feel-Good Method: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulsive buyer into a committed loyalist. • The Values-and-Meaning Method: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life • The Engagement Method: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family. Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.
