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Celebrity Sell
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Download or read book Celebrity Sells written by Hamish Pringle and published by John Wiley & Sons. This book was released on 2004-05-21 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrities have always captured the imagination of the public. In today's age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business — the Jamie Oliver campaign helped turn around Sainsbury?s fortunes, with the return on investment estimated at £27.95 for every advertising pound spent; sales of Walker?s Crisps increased by 105% thanks to Gary Lineker; One to One re-launched its brand with stars including Kate Moss and Elvis Presley. Celebrity Sells demonstrates the awesome power of famous names, when skilfully used, to sell brands and offers practical advice on how to develop and advertise a brand using celebrities, including: How to choose the right celebrity for your brand How to build your brand using a celebrity How to manage relationships with celebrities How to protect celebrity and brand reputation
Download or read book Celebrity Sell written by Ad Museum and published by Prion Books. This book was released on 2001 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once upon a time, the ad men thought there was no better way to get their products off the shelves and into our shopping carts than a recommendation from a familiar, friendly face. As faces didn't come any more familiar than the stars of the screen, the celebrity sell was born. If you couldn't decide what to smoke, drink, eat, or wear, there was no need to worrythe stars were there to help. Among those starring in these 31 postcards are Lucille Ball, John Wayne, Frank Sinatra, Elizabeth Taylor, Ronald Reagan, Rock Hudson, Laurence Olivier, and Liberace.
Download or read book Celebrity, Inc written by Jo Piazza and published by Open Road Media Mystery & Thri. This book was released on 2014-01-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four-time Edgar Award-winning author Lawrence Block's definitive essay collection on the art of writing fiction For ten years, crime novelist Lawrence Block funneled his wealth of writing expertise into a monthly column for Writer's Digest. Collected here for the first time are those pieces illuminating the tricks of the authorial trade, from creating vibrant characters and generating seamless plots, to conquering writer's block and experimenting with self-publishing. Filled with wit and insight, The Liar's Bible is a must-read for experts, amateurs, and anyone interested in learning to craft great fiction from one of the field's modern masters. This ebook features an illustrated biography of Lawrence Block, including rare photos and never-before-seen documents from the author's personal collection.
Book Synopsis Celebrity in Chief by : Kenneth T. Walsh
Download or read book Celebrity in Chief written by Kenneth T. Walsh and published by Routledge. This book was released on 2015-12-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: It didn t take long for Barack Obama to make his mark as the biggest political star to ever occupy the White House. Over the course of his two terms in office, Obama has injected the American presidency deeper into popular culture than any of his predecessors. He and his wife Michelle have become iconic figures, celebrities of the first order.This book, by award-winning White House correspondent and presidential historian Kenneth T. Walsh, discusses how the Obamas reached this point. More important, it takes a detailed and comprehensive look at the history of America s presidents as celebrities in chief since the beginning of the Republic. Walsh makes the point that modern presidents need to be celebrities and build on their fame in order to propel their agendas and rally public support for themselves as national leaders so that they can get things done.Combining incisive historical analysis with a journalist s eye for detail, this book looks back to such presidents as George Washington and Abraham Lincoln as the forerunners of contemporary celebrity presidents. It examines modern presidents including Barack Obama, Bill Clinton, Ronald Reagan, John F. Kennedy, Franklin Roosevelt, and Theodore Roosevelt, each of whom qualified as a celebrity in his own time and place. The book also looks at presidents who fell short in their star appeal, such as George W. Bush, George H. W. Bush, Richard Nixon, and Lyndon Johnson, and explains why their star power was lacking.Among the special features of the book are detailed profiles of the presidents and how they measured up or failed as celebrities; an historical analysis of America s popular culture and how presidents have played a part in it, from sports and television to movies and the news media; the role of first ladies; and a portfolio of fascinating photos illustrating the intersection of the presidency with popular culture."
Download or read book Hawking Hawking written by Charles Seife and published by . This book was released on 2021-04-06 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Stephen Hawking became the most brilliant man alive When Stephen Hawking died, he was widely recognized as the world's best physicist, and even its smartest person. He was neither. In Hawking Hawking, science journalist Charles Seife explores how Stephen Hawking came to be thought of as humanity's greatest genius. Hawking spent his career grappling with deep questions in physics, but his renown didn't rest on his science. He was a master of self-promotion, hosting parties for time travelers, declaring victory over problems he had not solved, and wooing billionaires. Confined to a wheelchair and physically dependent on a cadre of devotees, Hawking still managed to captivate the people around him-and use them for his own purposes. A brilliant exposé and powerful biography, Hawking Hawking uncovers the authentic Hawking buried underneath the fake. It is the story of a man whose brilliance in physics was matched by his genius for building his own myth.
Download or read book Celebrity, Inc. written by Jo Piazza and published by Open Road Media. This book was released on 2011-11-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling—a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazza’s unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne—in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.
Book Synopsis Celebrity Nation by : Landon Y. Jones
Download or read book Celebrity Nation written by Landon Y. Jones and published by Beacon Press. This book was released on 2023-05-09 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: A former People magazine editor reveals how our cult of celebrity has shaped our politics, our culture, and our personal lives—for better or worse From the writer and editor who coined the term “baby boomer” comes Celebrity Nation, an exploration into how and why fame no longer stems only from heroic achievements but from the number of “likes” and shares—and what this change means for American culture. Landon Jones—who spent decades in “celebrityland” only to emerge, like Alice, blinking in the sunlight—brings a personal and first-person perspective on fame and its dark underbelly, complicated even further by the arrival of the internet and social media. Jones draws on his experience as the former managing editor of People magazine to bolster his account with profiles of celebrities he knew personally, ranging from Malcolm X to Princess Diana, as well as observations about contemporary social media stars like Kim Kardashian and computer-generated macro-influencer Miquela, a self-proclaimed “19-year-old Robot living in LA.” In analyzing the stories of over 75 celebrities, spanning decades and industries, Jones shows how celebrity has been wielded as a weapon of mass distraction to spawn narcissism, harm, and loneliness. And yet, in these stories we also see a path forward. Jones highlights luminaries like Nobel Peace prize winner Maria Ressa and lauded environmental activist Greta Thunberg, who have effected meaningful change not by glorifying themselves but by turning to their communities for action. A lively analysis of celebrity culture’s impact on nearly every facet of our lives, Celebrity Nation helps us to recognize how the apparatus of fame operates.
Book Synopsis The Invention of Celebrity by : Antoine Lilti
Download or read book The Invention of Celebrity written by Antoine Lilti and published by John Wiley & Sons. This book was released on 2017-09-05 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frequently perceived as a characteristic of modern culture, the phenomenon of celebrity has much older roots. In this book Antoine Lilti shows that the mechanisms of celebrity were developed in Europe during the Enlightenment, well before films, yellow journalism, and television, and then flourished during the Romantic period on both sides of the Atlantic. Figures from across the arts like Voltaire, Garrick, and Liszt were all veritable celebrities in their time, arousing curiosity and passionate loyalty from their “fans.” The rise of the press, new advertising techniques, and the marketing of leisure brought a profound transformation in the visibility of celebrities: private lives were now very much on public show. Nor was politics spared this cultural upheaval: Marie-Antoinette, George Washington, and Napoleon all experienced a political world transformed by the new demands of celebrity. And when the people suddenly appeared on the revolutionary scene, it was no longer enough to be legitimate; it was crucial to be popular too. Lilti retraces the profound social upheaval precipitated by the rise of celebrity and explores the ambivalence felt toward this new phenomenon. Both sought after and denounced, celebrity evolved as the modern form of personal prestige, assuming the role that glory played in the aristocratic world in a new age of democracy and evolving forms of media. While uncovering the birth of celebrity in the eighteenth century, Lilti's perceptive history at the same time shines light on the continuing importance of this phenomenon in today’s world.
Book Synopsis We Are What We Sell by : Danielle Sarver Coombs
Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Book Synopsis Celebrity Capital by : Barrie Gunter
Download or read book Celebrity Capital written by Barrie Gunter and published by Bloomsbury Publishing USA. This book was released on 2014-09-25 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrities attract the attention of commercial interests and other public figures. They receive payments from sponsors to endorse brands. They are sought out to appear with politicians during election campaigns. They are used to promote health messages. In other words, celebrities are often perceived to possess qualities that give them special value or what we will refer to here as 'celebrity capital'. This means that celebrities are regarded as being able to add premium value to specific objects, events, and issues and hence render these items more valuable or effective. Employing an interesting and new approach to the growing scholarly interest in celebrity culture, Barrie Gunter uses the idea of value as expressed through the term 'capital'. Capital usually refers to the monetary worth of something. Celebrity capital however can be measured in economic terms but also in social, political and psychological terms. Research from around the world has been collated to provide an evidence-based analysis of the value of celebrity in the 21st century and how it can be systematically assessed. Including further reading for students, key points and end of chapter discussion questions, Gunter creates the first methodology to assess the value of fame.
Book Synopsis Celebrities for Jesus by : Katelyn Beaty
Download or read book Celebrities for Jesus written by Katelyn Beaty and published by Brazos Press. This book was released on 2022-08-16 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★ Publishers Weekly starred review "A must-read for anyone invested in the fate of evangelicalism."--Publishers Weekly Many Christian leaders use their fame and influence to great effect. Whether that popularity resides at the local church level or represents national or international influence, many leaders have effectively said to their followers, "Follow me as I follow Christ." But fame that is cultivated for its own sake, without attendant spiritual maturity and accountability, has a shadow side that runs counter to the heart of the gospel. Celebrity--defined as social power without proximity--has led to abuses of power, the cultivation of persona, and a fixation on profits. In light of the fall of famous Christian leaders in recent years, the time has come for the church to reexamine its relationship to celebrity. Award-winning journalist Katelyn Beaty explores the ways fame has reshaped the American church, explains how and why celebrity is woven into the fabric of the evangelical movement, and identifies many ways fame has gone awry in recent years. She shows us how evangelical culture is uniquely attracted to celebrity gurus over and against institutions, and she offers a renewed vision of ordinary faithfulness, helping us all keep fame in its proper place.
Book Synopsis A Companion to Celebrity by : P. David Marshall
Download or read book A Companion to Celebrity written by P. David Marshall and published by John Wiley & Sons. This book was released on 2015-12-14 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companion to Celebrity presents a multi-disciplinary collection of original essays that explore myriad issues relating to the origins, evolution, and current trends in the field of celebrity studies. Offers a detailed, systematic, and clear presentation of all aspects of celebrity studies, with a structure that carefully build its enquiry Draws on the latest scholarly developments in celebrity analyses Presents new and provocative ways of exploring celebrity’s meanings and textures Considers the revolutionary ways in which new social media have impacted on the production and consumption of celebrity
Book Synopsis Celebrity Politics by : Mark Wheeler
Download or read book Celebrity Politics written by Mark Wheeler and published by Polity. This book was released on 2013-08-05 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new book, Mark Wheeler offers the first in-depth analysis of the history, nature and global reach of celebrity politics today. Celebrity politicians and politicized celebrities have had a profound impact upon the practice of politics and the way in which it is now communicated. New forms of political participation have emerged as a result and the political classes have increasingly absorbed the values of celebrity into their own PR strategies. Celebrity activists, endorsers, humanitarians and diplomats also play a part in reconfiguring politics for a more fragmented and image-conscious public arena. In academic circles, celebrity may be viewed as a ‘manufactured product’; one fabricated by media exposure so that celebrity activists are no more than ‘bards of the powerful.’ Mark Wheeler, however, provides a more nuanced critique contending that both celebrity politicians and politicized stars should be defined by their ‘affective capacity’ to operate within the public sphere. This timely book will be a valuable resource for students of media and communication studies and political science as well as general readers keen to understand the nature and reach of contemporary celebrity culture.
Book Synopsis Celebrity Politics by : Mark Wheeler
Download or read book Celebrity Politics written by Mark Wheeler and published by John Wiley & Sons. This book was released on 2013-08-22 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new book, Mark Wheeler offers the first in-depth analysis of the history, nature and global reach of celebrity politics today. Celebrity politicians and politicized celebrities have had a profound impact upon the practice of politics and the way in which it is now communicated. New forms of political participation have emerged as a result and the political classes have increasingly absorbed the values of celebrity into their own PR strategies. Celebrity activists, endorsers, humanitarians and diplomats also play a part in reconfiguring politics for a more fragmented and image-conscious public arena. In academic circles, celebrity may be viewed as a ‘manufactured product’; one fabricated by media exposure so that celebrity activists are no more than ‘bards of the powerful.’ Mark Wheeler, however, provides a more nuanced critique contending that both celebrity politicians and politicized stars should be defined by their ‘affective capacity’ to operate within the public sphere. This timely book will be a valuable resource for students of media and communication studies and political science as well as general readers keen to understand the nature and reach of contemporary celebrity culture.
Download or read book Selling America's Kids written by and published by . This book was released on 1990 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Celebrity and the American Political Process by : Jennifer Brubaker
Download or read book Celebrity and the American Political Process written by Jennifer Brubaker and published by Lexington Books. This book was released on 2020-11-10 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communication: Celebrity and the American Political Process uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements and branding, as candidates, causes, and movements use celebrities as a strategy to reach voters. Jennifer Brubaker posits that while the relationship between celebrities and political issues is hardly new, it has evolved into a significant connection—in the past, it was a novelty to see a politically active celebrity; today, it’s becoming an expectation related to fame. Using integrated marketing communication and persuasion theory, Brubaker argues that establishing candidates’ brand identity is a critical factor in determining whether they win or lose an election, and celebrity-politics relationships are a central tool in building a candidates’ brand identity. Scholars of political science, communication, marketing, and history will find this book particularly useful.
Book Synopsis The Paralysis of Analysis in African American Studies by : Stephen Ferguson II
Download or read book The Paralysis of Analysis in African American Studies written by Stephen Ferguson II and published by Bloomsbury Publishing. This book was released on 2023-09-21 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen C. Ferguson II provides a philosophical examination of Black popular culture for the first time. From extensive discussion of the philosophy and political economy of Hip-Hop music through to a developed exploration of the influence of the postmodernism-poststructuralist ideology on African American studies, he argues how postmodernism ideology plays a seminal role in justifying the relationship between corporate capitalism and Black popular culture. Chapters cover topics such as cultural populism, capitalism and Black liberation, the philosophy of Hip-Hop music, and Harold Cruse's influence on the cultural turn in African American studies. Ferguson combines case studies of past and contemporary Black cultural and intellectual productions with a Marxist ideological critique to provide a cutting edge reflection on the economic structure in which Black popular culture emerged. He highlights the contradictions that are central to the juxtaposition of Black cultural artists as political participants in socioeconomic struggle and the political participants who perform the rigorous task of social criticism. Adopting capitalism as an explanatory framework, Ferguson investigates the relationship between postmodernism as social theory, current manifestations of Black popular culture, and the theoretical work of Black thinkers and scholars to demonstrate how African American studies have been shaped.
